cuspera logo CUSPERA

Compare Listrak vs Maropost

Comparison Summary

This comparison report of Listrak vs. Maropost is based on a specific set of business needs and context. The comparison uses 3844 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Listrak and Maropost

Listrak, Maropost, Acoustic Campaign, ReSci, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Listrak covers Engagement Management, Lead Analytics, Campaign Management with E-Mail, Helpdesk Management, etc.

Maropost focuses on Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.

"Even though email is a traditional marketing channel, we try to be unconventional in our approach. Listrak gives us the flexibility and creativity we need – and it's working. Our email channel drives 33% of our eCommerce revenue, returning over $46 ...for every dollar we spend. Listrak is a much needed partner for our email marketing channel. The collaborative partnership, coupled with the kind of service that a client dreams of, is what makes Listrak stand out! Email is a critical revenue generator for Robert Graham and we have our Listrak account team to thank for the remarkable growth we experienced in this channel! " - Naomi Holland

"We are a small team. Our budget must show returns. Having access to the Marketing Cloud platform and Maropost’s support is like having a full-time email specialist on the team. " - Ryan Heil

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Listrak

Focus area

Listrak is better than Maropost for

Software Failure Risk

  • medium

logo Maropost

Focus area

Maropost is better than Listrak for

Software Failure Risk

  • medium

About

Marketing automation platform that delivers seamless, personalized cross-channel interactions

Marketing Automation platform for multi-channel customer engagement

Age

1999

2011

Financials

PRIVATE

SERIES B

Business Need

Total Processes
(we found evidences for)

67

83

Total Goals
(we found evidences for)

14

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence



campaign management

campaign analytics

campaign monitoring


communication management

sending & publishing communications

tracking & monitoring communications


helpdesk management


social media management

social media analytics

engaging on social media




contact list management


loyalty management

identify target customers



social media marketing


segmentation and targeting


promotion management


discount management


sales document management

contract management

proposal & quote management



lifetime value management



training & onboarding


customer feedback management

measuring customer satisfaction



lead qualification

lead qualification: behavioural


personalized marketing


workflow management


competitive intelligence


touchpoint management



conversion management


products & pricelist management


content management


generation of new leads


sales review & feedback


channel management





conference call management



rating and review management


relationship management


business development


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Increase customer life time value

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve consistency

  • Build brand awareness

  • Increase average basket value

  • See 11 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • Facebook

  • Twitter

  • offline

  • mobile

  • phone calls

  • video

  • text SMS

  • Instagram

  • promotions

  • on premises

  • print media

  • point of sale

  • events

  • trade shows

  • omnichannel

  • mobile app

  • mass media

  • magazine

  • LinkedIn

  • review sites

  • newspaper

  • blogs

  • user generated content

  • Amazon

  • eBay

  • See 25 more
  • e-mail

  • social media

  • website

  • Facebook

  • Twitter

  • offline

  • mobile

  • phone calls

  • video

  • text SMS

  • Instagram

  • promotions

  • on premises

  • print media

  • point of sale

  • events

  • trade shows

  • omnichannel

  • mobile app

  • mass media

  • magazine

  • LinkedIn

  • review sites

  • newspaper

  • blogs

  • user generated content

  • Amazon

  • eBay

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting