Improvado vs. QuantifyNow: Comparing Best Marketing Data Intelligence Solutions 2026

Overview: Improvado and QuantifyNow as Marketing Data Intelligence Category solutions.

Improvado: Improvado offers an automated marketing reporting and analytics solution. It assists marketing, sales, and revenue teams in making informed decisions by turning data into actionable insights.

QuantifyNow: QuantifyNow is a free, automated statistics engine for marketing teams. Actionable insights are provided from existing marketing data.

This comparison of Improvado vs. QuantifyNow draws on 4098 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both Improvado and QuantifyNow are commonly chosen for Real-time campaign analytics.

Improvado also supports Automated marketing reporting, Marketing data aggregation and reporting, Marketing data aggregation automation, Client reporting automation, etc.

QuantifyNow also supports Advertising attribution management, Ad performance optimization after iOS 14, Advertising performance reporting, Marketing budget optimization, etc.

Evidence shows that both products are used for Marketing analytics.

Improvado also covers Data integration, Reporting automation, Marketing analytics automation, Campaign performance optimization, etc.

QuantifyNow also covers Attribution management, Advertising performance measurement, Advertising analytics, Marketing performance measurement, etc.

Top use cases: Improvado vs QuantifyNow

Use cases tied to Improvado and QuantifyNow from verified data sources. Click any use case for supporting evidences.

Improvado
QuantifyNow
Shared by both · Use cases
Improvado QuantifyNow

Top Capabilities: Improvado vs QuantifyNow

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Improvado
Shared
QuantifyNow
Shared by both · Topics

Improvado only
QuantifyNow only

Deployed Industries: Improvado vs QuantifyNow

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Improvado
Shared
QuantifyNow
Shared by both · Industries

Improvado only

Deployed Market Segments: Improvado vs QuantifyNow

Share of peer evidence by company size for Improvado and QuantifyNow. Each product segments add up to 100%. Click any segment for supporting evidence.

Improvado 100%
QuantifyNow 100%

Improvado and QuantifyNow: Best activities based on customer satisfaction


Improvado in Action: Unique Activities

What makes Improvado ideal for Competitive Intelligence?
Improvado aggregates data from various marketing platforms and business intelligence tools. nThis simplifies data accessibility for business intelligence analysis. nThe system provides standardized data for various stakeholders within an organization.
"...Improvado allows you to easily get usable data for your business intelligence. ..." ETL marketing data into your SAP Hana explore now
Why is Improvado the best choice for Campaign Management?
Improvado provides a marketing analytics platform that consolidates data from various sources. This allows marketers to gain insights, make informed decisions, and improve campaign performance. The platform also automates reporting, saving time and providing real-time performance updates.
"...it is super easy to report on campaign performance making it each for our clients to understand how their money is being spent...." Peer review by User
How can Improvado optimize your Training & Onboarding Workflow?
Improvado offers comprehensive training and onboarding capabilities, including dedicated training teams and free onboarding services. The platform facilitates efficient onboarding of new clients and analysts, enabling rapid report generation. Improvado's onboarding process can be complex, requiring custom fixes for some calculations.
"...Our Customer Success Manager is very knowledgable about the product, communicates regularly with the development team, and provides regular status updates on development projects. . ...." Peer review by Caroline E., Sr Director for Data and Analytics, Media Production

News

Latest Improvado news

Improvado MCP Connect Your AI Agent to Your Marketing Data

Improvado introduces MCP, enabling seamless integration of AI agents like Claude and Cursor with its platform. The solution offers access to over 500 connectors and 46,000 metrics, facilitating real-time analytics and data management. It supports secure OAuth connections without API keys, enhancing marketing data connectivity and efficiency.

20/04/2026 - source