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iContact vs Twilio SendGrid: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of iContact vs. Twilio SendGrid is based on a specific set of business needs and context. The comparison uses 10331 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing iContact and Twilio SendGrid

iContact, Twilio SendGrid, Robly, MailerLite, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

iContact covers Communication Management with E-Mail, Contact List Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, etc.

Twilio SendGrid focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Engagement Management with E-Mail, Contact List Management with E-Mail, etc.

"We’ve been with iContact since 2007. Their customer service is great — it’s so nice to be able to speak with a person quickly. iContact’s template feature is so easy-to-use, we can quickly create and send out an email without any HTML code know-how ...required. " - Kat Dockery

"Integrating Twilio really helped us unify our ability and learning around building delightful customer experiences. " - Amit Shah

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo iContact

Focus area

iContact is better than Twilio SendGrid for

Software Failure Risk

  • medium

logo Twilio SendGrid

Focus area

Twilio SendGrid is better than iContact for

Software Failure Risk

  • low

About

iContact | Affordable Email Marketing Solution

Twilio SendGrid | Send and deliver transactional and marketing emails ...

Age

2003

2008

Financials

SERIES B

IPO

Business Need

Total Processes
(we found evidences for)

88

52

Total Goals
(we found evidences for)

16

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


contact list management

creating contact list


engagement management

engaging and following up


campaign monitoring


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account


workflow management



helpdesk management


content management

content publishing



sales document management

contract management

proposal & quote management


generation of new leads


social media marketing



training & onboarding





loyalty management

identify target customers


subscription management


segmentation and targeting



promotion management


conversion management





outbound marketing


lifetime value management





trade show marketing


database marketing


business development


lead qualification





performance management


distribution management



reputation management


customer feedback management


products & pricelist management





Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Scale best practices

  • Improve digital and social presence

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve navigation

  • Increase customer life time value

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Improve ROI

  • Establish thought leadership

  • Build brand awareness

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • newsletter

  • promotions

  • offline

  • phone calls

  • chat

  • Facebook

  • Instagram

  • point of sale

  • trade shows

  • support groups

  • Twitter

  • on premises

  • omnichannel

  • user generated content

  • blogs

  • mass media

  • video

  • text SMS

  • display advertisement

  • events

  • See 20 more
  • e-mail

  • social media

  • website

  • newsletter

  • promotions

  • offline

  • phone calls

  • chat

  • Facebook

  • Instagram

  • point of sale

  • trade shows

  • support groups

  • Twitter

  • on premises

  • omnichannel

  • user generated content

  • blogs

  • mass media

  • video

  • text SMS

  • display advertisement

  • events

  • See 20 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting