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Hubspot Marketing Hub vs Qualtrics Connect: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Hubspot Marketing Hub vs. Qualtrics Connect is based on a specific set of business needs and context. The comparison uses 21351 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Hubspot Marketing Hub and Qualtrics Connect

Hubspot Marketing Hub, Qualtrics Connect, Salesforce Marketing Cloud, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Hubspot Marketing Hub covers Social Media Management with Social Media, Communication Management with E-Mail, Workflow Management with E-Mail, Inbound Marketing, etc.

Qualtrics Connect focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Workflow Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Hubspot Marketing Hub

Focus area

Hubspot Marketing Hub is better than Qualtrics Connect for

Software Failure Risk

  • medium

logo Qualtrics Connect

Focus area

Software Failure Risk

  • medium

About

Marketing Software for Small Businesses. Inbound Marketing.

Digitally engage with the customers across channels to improve customer experience

Age

2006

2002

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

119

56

Total Goals
(we found evidences for)

17

8

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

social media analytics

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications



campaign management

campaign monitoring

campaign analytics



engagement management

engaging and following up


content publishing

searching for content


contact list management

creating contact list


generation of new leads




social media marketing



helpdesk management


training & onboarding


conversion management



sales document management

contract management

proposal & quote management





account management


knowledge management





lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic


personalized marketing




sales call management

meeting management



loyalty management

identify target customers

customise loyalty program


trade show marketing


segmentation and targeting


rating and review management


outbound marketing


business development




database marketing


promotion management


touchpoint management



discount management


relationship management


channel management



competitive intelligence



customer feedback management





courses & assessment

create learning path




pipeline management


lifetime value management


international marketing



performance management



community marketing


community building


products & pricelist management


sales review & feedback


revenue cycle management




follower management



relationship marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Build brand awareness

  • Launch new products

  • Improve stakeholder relations

  • Improve consistency

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 14 more
  • Enhance customer relationships

  • Improve digital and social presence

  • Acquire customers

  • Improve brand engagement

  • Build brand awareness

  • Grow market share

  • Increase sales & revenue

  • Increase customer life time value

  • See 5 more

Top Channels

Channels Used

  • social media

  • mobile

  • mobile app

  • chat

  • Twitter

  • Facebook

  • phone calls

  • website

  • user generated content

  • blogs

  • e-mail

  • omnichannel

  • Instagram

  • Whatsapp

  • text SMS

  • video

  • games

  • See 14 more
  • social media

  • mobile

  • mobile app

  • chat

  • Twitter

  • Facebook

  • phone calls

  • website

  • user generated content

  • blogs

  • e-mail

  • omnichannel

  • Instagram

  • Whatsapp

  • text SMS

  • video

  • games

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting