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Compare Google AdSense vs Google Ad Manager

Comparison Summary

This comparison report of Google AdSense vs. Google Ad Manager is based on a specific set of business needs and context. The comparison uses 16343 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Google AdSense and Google Ad Manager

Google AdSense, Google Ad Manager, Media.net, ezoic, etc., belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Google AdSense covers Advertisement with Website, Communication Management with Website, Content Management with Website, Social Media Management with Social Media, etc.

Google Ad Manager focuses on Advertisement with Display Advertisement, Communication Management with Display Advertisement, Campaign Management with Display Advertisement, Engagement Management with Games, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Google AdSense

Focus area

Google AdSense is better than Google Ad Manager for

Software Failure Risk

  • high

logo Google Ad Manager

Focus area

Google Ad Manager is better than Google AdSense for

Software Failure Risk

  • medium

About

Google AdSense - Earn Money From Website Monetization

Integrated Advertising Management Platform - Google Ad Manager

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

111

75

Total Goals
(we found evidences for)

19

12

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


searching for content


social media management

scheduling post to social media

social media analytics

engaging on social media

managing social media account



referral management


helpdesk management


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics


generation of new leads



sales document management

contract management

proposal & quote management



competitive intelligence


training & onboarding



revenue cycle management



lead qualification

lead qualification: technographic




promotion management


loyalty management

identify target customers


products & pricelist management


courses & assessment

create learning path



social media marketing


trade show marketing


segmentation and targeting


community building


sales review & feedback


lifetime value management


knowledge management


contact list management

creating contact list


personalized marketing


rating and review management


relationship marketing


business development


sales commission management


discount management




conversion management



account management






follower management


workflow management


sales call management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve digital and social presence

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Grow market share

  • Improve ROI

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Establish thought leadership

  • Reduce bounce

  • Improve visibility

  • Improve navigation

  • Improve internal communications

  • Improve consistency

  • Increase customer life time value

  • See 16 more
  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • See 9 more

Top Channels

Channels Used

  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more
  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

high

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medium

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Security & Privacy Risk

high

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medium

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Integration Risk

medium

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low

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Migration Risk

high

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medium

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Business Setting