Google AdSense Overview

This is a summary of the comprehensive capabilities and benefits of Google AdSense based on over 13741 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Google AdSense, Google Ad Manager, Media.net, ezoic, AdButler, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Google AdSense is right for your needs? Our Cuspera AI engine can evaluate how Google AdSense fits your specific business needs, industry, and context. Get your personalized assessment report today.

Google AdSense supports business activities such as:

  • Advertisement
  • Sending & Publishing Communications
  • Content Management
  • Social Media Management
  • Media Buying

Google AdSense can help you with many business goals, such as Acquire Customers, Increase Sales & Revenue, Improve Digital And Social Presence, Enhance Customer Relationships, Improve Brand Engagement, etc. It can help manage these activities if you use Website Display Advertisement User Generated Content etc. for these needs. As a solution, Google AdSense's capabilities include SEM, Widgets, SEO, etc.

Google AdSense Information Technology and Services Vertical is its biggest customer base.

Reviews

"We’re freed up to focus on what we do best: create amazing content, curate an inspiring community, and grow an engaged audience. The more we’re able to invest in growing our audience and pouring our passion into the site, the more ROI we see from ou...r ads. I can exhale, knowing that Google’s got my back on the monetization side " - Elisa Schmitz

Cuspera Reviews

42 buyers and buying teams have used Cuspera to assess how well Google AdSense solved their Publisher Ad Management needs. Cuspera uses 13741 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Google AdSense.

Other priorities:

  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve ROI
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Launch New Products
  • Establish Thought Leadership
  • Reduce Bounce
  • Improve Visibility
  • Improve Navigation
  • Improve Internal Communications
  • Improve Consistency
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , Content Management , as the business use cases that they have been most satisfied while using Google AdSense.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Website, Display Advertisement, User Generated Content and Blogs

2.71/5 ★

Read Reviews (2792)

"...I am using this tool to generate advertisements through my website and generate parttime earnings from it...."
Sending & Publishing Communications with Website

2.67/5 ★

Read Reviews (567)

"...Google Adsense is an ad platform by Google for Publishers and Bloggers to make money from blogging...." Google Adsense - GUIDE
Content Management with Website, User Generated Content and Blogs

3.98/5 ★

Read Reviews (169)

"...You can now share Google Photos albums with specific people, rather than having to share with a link...." Weekly Update - May 23, 2020: Blogger, AdSense, Google Photos
content publishing

3.21/5 ★

Read Reviews (64)

"...Matched content is a feature of AdSense that promotes content from your site to your visitors...."
content curation

4.69/5 ★

Read Reviews (61)

"...With 83.1 million Marathi speakers in the world, content creators and publishers can now easily monetize the content they create in Marathi, and advertisers can connect to a Marathi speaking audience with relevant ads from across the globe...."
searching for content

4.04/5 ★

Read Reviews (13)

"...According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising and in the long run, more quality feeds to choose from...."
content sharing

3.59/5 ★

Read Reviews (8)

"...So share your content to billions of people and make money through connecting your channel with Google Adsense #5 Become a FreelancerYou can earn money with freelancing in this you can earn money by giving your services to people like if you can make high-quality logos, you love to write, you can make the best promotional videos, data entry jobs and many more...."
content tracking

3.65/5 ★

Read Reviews (1)

"...Starting from day 1, be diligent with these 3 things: consistently writing quality and relevant content monitoring traffic to your blog social media marketing and networking I m telling you again..."
PEER EXPERIENCES
Advertisement with Website, Display Advertisement, User Generated Content and Blogs

2.71/5 ★

Read Reviews (2792)

"...I am using this tool to generate advertisements through my website and generate parttime earnings from it...." Peer review by Jigar K, Blogger, Internet
Sending & Publishing Communications with Website

2.67/5 ★

Read Reviews (567)

"...Google Adsense is an ad platform by Google for Publishers and Bloggers to make money from blogging...." Google Adsense - GUIDE
Content Management with Website, User Generated Content and Blogs

3.98/5 ★

Read Reviews (169)

"...You can now share Google Photos albums with specific people, rather than having to share with a link...." Weekly Update - May 23, 2020: Blogger, AdSense, Google Photos
content publishing

3.98/5 ★

Read Reviews (64)

content curation

3.98/5 ★

Read Reviews (61)

searching for content

3.98/5 ★

Read Reviews (13)

content sharing

3.98/5 ★

Read Reviews (8)

content tracking

3.98/5 ★

Read Reviews (1)

64+ more Business Use Cases

Our AI advisor, Wyz, harnessed 13741 insights from peers and experts to help you assess how these Google AdSense use cases fit your Publisher Ad Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google AdSense testimonial

Elisa Schmitz

CEO

30Seconds.com

We’re freed up to focus on what we do best: create amazing content, curate an inspiring community, and grow an engaged audience. The more we’re able to invest in growing our audience and pouring our passion into the site, the more ROI we see from our ads. I can exhale, knowing that Google’s got my ...back on the monetization side

Testimonial By Elisa Schmitz
Google AdSense testimonial

Chris Craft

Founder

Craft Writes

We’ve seen an incredible response to our site from other families, but it’s also been a great experience for our family. My daughter created our logo, we all developed the mission statement, it’s been a way for us to come together and learn new things. CraftWrites is definitely something I want to ...pass on to my kids.

Testimonial By Chris Craft
Google AdSense testimonial

Hobart King

Founder

Geology.com

We tested a few other ad networks, but AdSense was able to help us earn the most. I know that I can keep publishing articles and driving traffic to my website and my ad revenue will keep increasing. Eventually, it became enough revenue to sustain a business, AdSense is about 50% of our profit and s...till the most profitable part of our business today.

Testimonial By Hobart King
CUSTOMERS TESTIMONIALS
Google AdSense testimonial

Elisa Schmitz

CEO

30Seconds.com

We’re freed up to focus on what we do best: create amazing content, curate an inspiring community, and grow an engaged audience. The more we’re able to invest in growing our audience and pouring our passion into the site, the more ROI we see from our ads. I can exhale, knowing that Google’s got my ...back on the monetization side

Testimonial By Elisa Schmitz
Google AdSense testimonial

Chris Craft

Founder

Craft Writes

We’ve seen an incredible response to our site from other families, but it’s also been a great experience for our family. My daughter created our logo, we all developed the mission statement, it’s been a way for us to come together and learn new things. CraftWrites is definitely something I want to ...pass on to my kids.

Testimonial By Chris Craft
Google AdSense testimonial

Hobart King

Founder

Geology.com

We tested a few other ad networks, but AdSense was able to help us earn the most. I know that I can keep publishing articles and driving traffic to my website and my ad revenue will keep increasing. Eventually, it became enough revenue to sustain a business, AdSense is about 50% of our profit and s...till the most profitable part of our business today.

Testimonial By Hobart King

Case Studies

COMPANY CASE STUDIES
Google AdSense case study
Case Study Craft Writes

Discover how AdSense helped Craft Writes, a creative family blog, earn website ad revenue and increase site visits.

Read More
Google AdSense case study
Case Study Geology.com

Discover how AdSense helped Geology.com earn ad revenue and increase profits.

Read More
Google AdSense case study
Case Study 30Seconds.com

Discover how AdSense helped manage 30Seconds.com's ad monetization strategy to serve high-quality, relevant ads.

Read More

Frequently Asked Questions(FAQ)

for Google AdSense

What is Google AdSense?

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis, earn money with website monetization. It is specialized in creating and placing banner and responsive ads on websites and blogs.

What is Google AdSense used for?

Google AdSense is a Publisher Ad Management Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Sending & Publishing Communications and Content Management .

What are the top features of Google AdSense?

SEM, Widgets and SEO are some of the top features of Google AdSense.

Who uses Google AdSense?

Google AdSense is used by Information Technology And Services, Oil & Energy and Entertainment among other industries.

What are Google AdSense alternatives?

Google Ad Manager, Media.Net, Ezoic and AdButler are popular alternatives for Google AdSense.

Where is Google AdSense located?

Google AdSense is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.

Popular Business Setting

for Google AdSense

Top Industries

  • Information Technology and Services
  • Oil & Energy
  • Entertainment

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise
lightning

Peers used Google AdSense to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Google AdSense

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEM

2.34/5 ★

Read Reviews (780)
Widgets

1.13/5 ★

Read Reviews (334)
SEO

3.72/5 ★

Read Reviews (269)
Templates

2.87/5 ★

Read Reviews (178)
Personalization

2.70/5 ★

Read Reviews (154)
FEATURES RATINGS AND REVIEWS
SEM

2.34/5 ★

Read Reviews (780)
Widgets

1.13/5 ★

Read Reviews (334)
SEO

3.72/5 ★

Read Reviews (269)
Templates

2.87/5 ★

Read Reviews (178)
Personalization

2.70/5 ★

Read Reviews (154)

IT and Other Capabilities

for Google AdSense

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.32/5 ★

Read Reviews (749)
Data Export

2.14/5 ★

Read Reviews (381)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.32/5 ★

Read Reviews (749)
Data Export

2.14/5 ★

Read Reviews (381)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.36/5 ★

Read Reviews (75)
Phone Support

4.05/5 ★

Read Reviews (51)
Email Support

3.71/5 ★

Read Reviews (59)
24/7 Support

2.40/5 ★

Read Reviews (367)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.36/5 ★

Read Reviews (75)
Phone Support

4.05/5 ★

Read Reviews (51)
Email Support

3.71/5 ★

Read Reviews (59)
24/7 Support

2.40/5 ★

Read Reviews (367)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.03/5 ★

Read Reviews (36)
Analytics

3.08/5 ★

Read Reviews (365)
Custom Reports

2.62/5 ★

Read Reviews (1025)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.03/5 ★

Read Reviews (36)
Analytics

3.08/5 ★

Read Reviews (365)
Custom Reports

2.62/5 ★

Read Reviews (1025)

Software Failure Risk Guidance

?

for Google AdSense

Overall Risk Meter

Low Medium High

Top Failure Risks for Google AdSense

Vendor Profile Details

Company Name

Google

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A