Google Ad Manager Overview

Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.

Use Cases

Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.

Other use cases:

  • Engagement Management
  • Content Management
  • Products & Pricelist Management
  • Digital Marketing
  • Forecasting
  • Sales Call Management
  • Social Media Analytics
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Enhance Customer Relationships
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data

Google Ad Manager works with different mediums / channels such as Display Advertisement. Doubleclick. Games etc.

Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc. and Google Ad Manager support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Google Ad Manager analytics capabilities include Analytics, and Custom Reports.

Reviews

"After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager." - Ronny Tangguh

Google Ad Manager, Broadstreet, Klaviyo, Stackadapt, Robly, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Ad Manager

Top Industries

  • Computer Software
  • Transportation/Trucking/Railroad
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Google Ad Manager Use Cases

How can Google Ad Manager enhance your Communication Management process?

How does Google Ad Manager facilitate Campaign Management?

Why is Google Ad Manager the best choice for Engagement Management?

How does Google Ad Manager address your Content Management Challenges?

11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Ronny Tangguh

Founder

Buana Joglo
After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager. Testimonial By Ronny Tangguh
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International
Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
Google Ad Manager testimonial

Andrew Sutherland

General Manager

Bali Hai Cruises
At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads Manager to keep up with market innovations. Testimonial By Andrew Sutherland
CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Ronny Tangguh

Founder

Buana Joglo
After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager. Testimonial By Ronny Tangguh
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International
Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
Google Ad Manager testimonial

Andrew Sutherland

General Manager

Bali Hai Cruises
At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads Manager to keep up with market innovations. Testimonial By Andrew Sutherland

Case Studies

Information Technology and Services

CASE STUDY Shieldbase AI

Shieldbase AI uses Vertex AI and Model Garden on Vertex AI from Google Cloud to deploy and fine-tune AI models in minutes. The platform helps customers connect data sources and use AI for reporting, ...search, and workflow automation. Google Cloud reduces model deployment and fine-tuning from days or weeks to minutes, and AI inferences run in seconds. Internal search and report generation now take milliseconds, boosting business speed and performance. Shieldbase AI empowers a lean team to deliver customer AI projects quickly while controlling costs.

Read more →
Information Technology and Services

CASE STUDY SOMIN

SOMIN uses Gemini 2.5 Pro on Google Cloud to speed up marketing analysis and idea generation. The platform cuts campaign planning and creative analysis time from days to just 13 minutes. SOMIN now me...ets strict SLAs, delivering client analysis within 24 hours. Their AI delivers 3x more accurate clickthrough rate predictions. Time spent on campaign planning, pitching, and creative analysis is reduced by up to 12 times.

Read more →
Entertainment

CASE STUDY Vidio

Vidio uses Google Cloud to deliver a seamless OTT experience for over 45 million users in Indonesia. The platform leverages Google Kubernetes Engine, Pub/Sub, and Dataflow for effortless scaling duri...ng high-traffic events. Google Cloud's AI and machine learning improve content localization, enabling AI-generated subtitles for regional languages. Automated deployments boost developer productivity, while advanced fraud detection protects users. Vidio's data-driven approach enhances ad effectiveness and operational efficiency.

Read more →
Education

CASE STUDY Edsy

Edsy uses Google Cloud to improve English education in Thailand. The company moved from multiple cloud providers to Google Cloud for better reliability and growth. With Cloud Run, Pub/Sub, BigQuery, ...and Gemini LLMs, Edsy now answers over 1 million student support requests daily. The unified cloud setup helps developers work faster and lets teachers focus more on students. AI tools help create new learning content quickly and give students better feedback.

Read more →
Information Technology and Services

CASE STUDY HubX

HubX used Hyperdisk ML from Google Cloud to speed up AI model loading. They cut pod startup times from 30 minutes to under 1 minute, a 30x improvement. GPU compute costs dropped by 20% and cost per i...mage fell by 45%. Users now get results in seconds, not minutes. HubX can scale quickly and serve large AI models reliably, supporting millions of users.

Read more →
Banking

CASE STUDY JS Bank

JS Bank used ChromeOS, Google Workspace, and Google Cloud to modernize its IT. The bank moved from a complex Microsoft setup to a unified Google ecosystem. This change cut the IT team needed for Chro...meOS by 40%. Daily support tickets dropped by 50%. JS Bank now has 90% standardization across endpoints. Security and employee productivity improved. The bank is now ready for more AI and innovation.

Read more →

Video

Reporting on Key Values

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Ad Manager

What is Google Ad Manager?

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.

It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.

Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.

What is Google Ad Manager used for?

Google Ad Manager is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Communication Management and Campaign Management .

What are the top features of Google Ad Manager?

SEM, Video hosting and Dashboard are some of the top features of Google Ad Manager.

Who uses Google Ad Manager?

Google Ad Manager is used by Computer Software, Transportation/Trucking/Railroad and Marketing And Advertising among other industries.

What are Google Ad Manager alternatives?

Broadstreet, Klaviyo, Stackadapt and Robly are popular alternatives for Google Ad Manager.

Where is Google Ad Manager located?

Google Ad Manager is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Ad Manager for advertisement and communication management

Google Ad Manager Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)

Google Ad Manager Integrations

Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (73)
Data Import

3.74/5 ★

Read Reviews (290)

Few API Integrations for Google Ad Manager

Poplar

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

KONNEKTIVE CRM

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Viber

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Google Ad Manager

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ad Manager

Google LLC News

Product

Google Adds AI Shoe Try-On To Shopping And Search - TechShout

Google has expanded its AI-powered virtual try-on tool to include footwear in Google Shopping and Search, allowing users to see how shoes look before purchasing. This feature, now available in Canada, Australia, and Japan, uses AI to provide realistic previews of sneakers, heels, boots, and sandals, enhancing online shopping by reducing returns and increasing customer satisfaction.

Read more →
Product

Google DeepMind launches CodeMender agent for AI code security

Google DeepMind has launched CodeMender, an AI-driven tool designed to enhance code security by identifying and fixing software vulnerabilities. Using Google's Gemini models, CodeMender has successfully upstreamed 72 security fixes to open-source projects within six months. It employs advanced techniques like static and dynamic analysis and fuzzing to ensure secure, regression-free code patches. This initiative is part of Google's broader AI security efforts, including the AI Vulnerability Reward Program and Secure AI Framework updates.

Read more →
Product

Google Ads PMax Segmentation In Asset Reporting & Channel Reporting Features

Google Ads has introduced new features for Performance Max campaigns, including segmentation in asset reporting and enhanced channel performance reporting. Advertisers can now segment reports by devices, time, and conversions, with new metrics for various ad types. Channel reporting enhancements include bulk reporting, cost visualization, and additional diagnostics.

Read more →
Product

Google Launches AI - Powered Resource Hub for Small Business Growth

Google has launched an AI-powered resource hub for small businesses, centralizing tools for business profiles, ads, analytics, and AI features. This initiative aims to simplify online marketing and support SMB growth, reflecting Google's commitment to empowering small enterprises. The hub integrates AI tools to automate ad creation and targeting, enhancing efficiency for business owners.

Read more →

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Facebook Linkedin Twitter

Financials

SERIES A