Google Ad Manager Overview

Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.

Use Cases

Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.

Other use cases:

  • Engagement Management
  • Content Management
  • Products & Pricelist Management
  • Digital Marketing
  • Forecasting
  • Sales Call Management
  • Social Media Analytics
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Enhance Customer Relationships
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data

Google Ad Manager works with different mediums / channels such as Display Advertisement. Doubleclick. Games etc.

Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc. and Google Ad Manager support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Google Ad Manager analytics capabilities include Analytics, and Custom Reports.

Reviews

"We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure." - Christoff S

Google Ad Manager, Broadstreet, Klaviyo, Stackadapt, Robly, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Ad Manager

Top Industries

  • Computer Software
  • Transportation/Trucking/Railroad
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Google Ad Manager Customer wins, Customer success stories, Case studies

What benefits does Google Ad Manager offer for Communication Management?

Why is Google Ad Manager the best choice for Campaign Management?

What benefits does Google Ad Manager offer for Engagement Management?

How efficiently Does Google Ad Manager manage your Content Management?

11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Christoff S

Strategic Lead

symplr
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S
Google Ad Manager testimonial

Srikanth S

Vice President and General Manager

1Weather
Our goal is to create the optimal mix between programmatic and direct sales, while allowing buyers from across the spectrum to access each impression. Testimonial By Srikanth S
Google Ad Manager testimonial

Javier M

Programmatic Sales Manager

Alayans Media
As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative.

Testimonial By Javier M
CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Christoff S

Strategic Lead

symplr
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S
Google Ad Manager testimonial

Srikanth S

Vice President and General Manager

1Weather
Our goal is to create the optimal mix between programmatic and direct sales, while allowing buyers from across the spectrum to access each impression. Testimonial By Srikanth S
Google Ad Manager testimonial

Javier M

Programmatic Sales Manager

Alayans Media
As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative.

Testimonial By Javier M
 

Pythian CEO On 175 Percent Google Workspace Growth, AI Vision And New Google Cloud Program

Pythian, a top Google Cloud partner, reported a 175% increase in Google Workspace revenue, driven by the adoption of Google's AI tool, Gemini. The company is leveraging Gemini internally to enhance e...fficiency and productivity. Pythian is also optimistic about Google Cloud's new AI-enhanced Partner Network, which aims to streamline partner success measurement.

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NATO signs major Google deal to ensure secure sovereign cloud

NATO has partnered with Google to implement a secure sovereign cloud solution. This collaboration aims to enhance data security and sovereignty for NATO's digital infrastructure.

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NightCafe Studio Leverages Google Cloud to Power AI Art Creation for 25 Million Users with a Four - Person Team

NightCafe Studio uses Google Cloud's managed services like Firebase, Cloud Run, and Vertex AI to support its AI art platform for 25 million users. This case study highlights how NightCafe, with a tea...m of four, efficiently manages vast data and processes, focusing on innovation rather than infrastructure. Google Cloud's infrastructure underpins NightCafe's scalable and reliable service.

Read on →

Vidio - Entertainment

Vidio uses Google Cloud to deliver a seamless OTT experience for over 45 million users in Indonesia. The platform leverages Google Kubernetes Engine, Pub/Sub, and Dataflow for effortless scaling duri...ng high-traffic events. Google Cloud's AI and machine learning improve content localization, enabling AI-generated subtitles for regional languages. Automated deployments boost developer productivity, while advanced fraud detection protects users. Vidio's data-driven approach enhances ad effectiveness and operational efficiency.

Read on →

Millennium bcp - Financial Services

Google Cloud helped Millennium bcp transform its digital banking and personal loan strategy. The bank used BigQuery, Google Analytics 4, and Firebase to analyze customer data and create predictive mo...dels. This led to highly targeted, personalized campaigns. BigQuery-powered audiences achieved a 2.6x higher conversion rate and 2.4x more conversions in owned media. Paid media conversion volume doubled, conversion rates were 1.9x higher, and cost per acquisition dropped by 36%. Millennium bcp now delivers more efficient, data-driven customer experiences.

Read on →

CN2U.AI - Retail

Gemini 2.5 Flash on Vertex AI helped CN2U.AI cut AI search query times by over 50%. Response accuracy improved by more than 10%. Click-through rate went up by 15%. Backend service setup times dropped... by 20% with Compute Engine. Service uptime improved by 5% using Google Cloud. CN2U.AI now supports over two million products and serves customers worldwide with fast, AI-powered recommendations.

Read on →

Reporting on Key Values

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Ad Manager

What is Google Ad Manager?

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.

It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.

Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.

What is Google Ad Manager used for?

Google Ad Manager is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Communication Management and Campaign Management .

What are the top features of Google Ad Manager?

SEM, Video hosting and Dashboard are some of the top features of Google Ad Manager.

Who uses Google Ad Manager?

Google Ad Manager is used by Computer Software, Transportation/Trucking/Railroad and Marketing And Advertising among other industries.

What are Google Ad Manager alternatives?

Broadstreet, Klaviyo, Stackadapt and Robly are popular alternatives for Google Ad Manager.

Where is Google Ad Manager located?

Google Ad Manager is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Ad Manager for advertisement and communication management

Google Ad Manager Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)

Google Ad Manager Integrations

Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (73)
Data Import

3.74/5 ★

Read Reviews (290)

Few API Integrations for Google Ad Manager

Tubular

4.84 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Proof

4.59 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

KONNEKTIVE CRM

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Mailchimp

4.47 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Google Ad Manager

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ad Manager

Google LLC News

Partnership

Alteryx collaborates with Google Cloud to unlock BigQuery benefits for millions of information workers

Alteryx and Google Cloud have expanded their partnership to enhance BigQuery's accessibility for Alteryx users. This collaboration introduces Live Query for BigQuery, allowing users to build workflows directly in BigQuery without moving data. Alteryx One: Google Edition will be available through Google Cloud Marketplace, integrating deeply with Google's ecosystem to streamline analytics for business professionals.

Read more →
Product

New Google Agentic Vision Sharpens Gemini 3 Enabling it to Rethink Images, Then Act

Google has introduced Agentic Vision in its Gemini 3 Flash update, enhancing image analysis with a "think, act, observe" loop. This feature improves accuracy by 5-10% on benchmarks and is applicable in precision-driven fields like quality control and scientific research. Google is also testing voice cloning in its AI Studio, targeting personalized audio applications for media and virtual assistants.

Read more →
Product

Google Shows How To Get More Traffic From Top Stories Feature

Google introduced new documentation for its Preferred Sources program, aiding news websites in accessing the Top Stories feature on Search Central. This initiative outlines strategies for publishers to enhance their ranking chances in Top Stories, which highlights breaking and local news. The program is available globally for English-language pages, and sites can use deep links to encourage users to select them as preferred sources.

Read more →
Product

Google expands BigQuery with conversational agent and custom agent tools

Google has enhanced its BigQuery data warehouse with Conversational Analytics, allowing users to ask context-aware questions in natural language. This feature, currently in preview, improves data analysis for AI use cases by remembering previous queries and refining analysis progressively. Additionally, Google introduced tools for building and deploying custom agents via API endpoints, centralizing analytics logic and access control.

Read more →

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Facebook Linkedin Twitter

Financials

SERIES A