Google Ad Manager Overview

Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.

Use Cases

Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.

Other use cases:

  • Engagement Management
  • Content Management
  • Products & Pricelist Management
  • Digital Marketing
  • Forecasting
  • Sales Call Management
  • Social Media Analytics
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Enhance Customer Relationships
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data

Google Ad Manager works with different mediums / channels such as Display Advertisement. Doubleclick. Games etc.

Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc. and Google Ad Manager support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Google Ad Manager analytics capabilities include Analytics, and Custom Reports.

Reviews

"We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure." - Christoff S

Google Ad Manager, Broadstreet, Klaviyo, Stackadapt, Robly, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Ad Manager

Top Industries

  • Computer Software
  • Transportation/Trucking/Railroad
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Google Ad Manager Use Cases

Why is Google Ad Manager the best choice for Communication Management?

How efficiently Does Google Ad Manager manage your Campaign Management?

What Are the key features of Google Ad Manager for Engagement Management?

How can Google Ad Manager enhance your Content Management process?

47+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Christoff S

Strategic Lead

symplr

We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S
Google Ad Manager testimonial

Javier M

Programmatic Sales Manager

Alayans Media

As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative.

Testimonial By Javier M
Google Ad Manager testimonial

Andrew Sutherland

General Manager

Bali Hai Cruises

At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads Manager to keep up with market innovations. Testimonial By Andrew Sutherland
CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Christoff S

Strategic Lead

symplr

We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S
Google Ad Manager testimonial

Javier M

Programmatic Sales Manager

Alayans Media

As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative.

Testimonial By Javier M
Google Ad Manager testimonial

Andrew Sutherland

General Manager

Bali Hai Cruises

At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads Manager to keep up with market innovations. Testimonial By Andrew Sutherland

Case Studies

Financial Services

CASE STUDY Millennium bcp

Google Cloud helped Millennium bcp transform its digital banking and personal loan strategy. The bank used BigQuery, Google Analytics 4, and Firebase to analyze customer data and create predictive mo...dels. This led to highly targeted, personalized campaigns. BigQuery-powered audiences achieved a 2.6x higher conversion rate and 2.4x more conversions in owned media. Paid media conversion volume doubled, conversion rates were 1.9x higher, and cost per acquisition dropped by 36%. Millennium bcp now delivers more efficient, data-driven customer experiences.

Information Technology and Services

CASE STUDY Box

Box used Gemini and Vertex AI from Google Cloud to automate metadata extraction. The new AI-driven feature helps Box customers pull data from large documents quickly. This cuts search and extraction ...time from hours to seconds. The solution removes manual work and speeds up business workflows. Box can now handle many document types, including handwritten and unstructured content.

Retail

CASE STUDY Super-Pharm

Google Cloud Vertex AI helped Super-Pharm improve demand forecasting for its ecommerce site. The company increased inventory accuracy from 50% to 90%. Demand forecasting became 10 times more efficien...t. Super-Pharm optimized its on-site customer journey and modernized IT infrastructure. The solution reduced manual work and improved customer satisfaction.

Retail

CASE STUDY Best Buy

Vertex AI from Google Cloud helped Best Buy bring in-store experiences online. Best Buy used generative AI to create a human-like shopping assistant and summarize thousands of product reviews. The co...mpany automated processes, speeding up production cycles and cutting costs. Best Buy developed product Q&As at a much lower cost. These AI solutions increased customer trust, satisfaction, and revenue.

Video

Reporting on Key Values

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Ad Manager

What is Google Ad Manager?

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.

It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.

Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.

What is Google Ad Manager used for?

Google Ad Manager is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Communication Management and Campaign Management .

What are the top features of Google Ad Manager?

SEM, Video hosting and Dashboard are some of the top features of Google Ad Manager.

Who uses Google Ad Manager?

Google Ad Manager is used by Computer Software, Transportation/Trucking/Railroad and Marketing And Advertising among other industries.

What are Google Ad Manager alternatives?

Broadstreet, Klaviyo, Stackadapt and Robly are popular alternatives for Google Ad Manager.

Where is Google Ad Manager located?

Google Ad Manager is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Ad Manager for advertisement and communication management

Google Ad Manager Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)

Google Ad Manager Integrations

Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (73)
Data Import

3.74/5 ★

Read Reviews (290)

Few API Integrations for Google Ad Manager

Software Failure Risk Guidance

?

for Google Ad Manager

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ad Manager

Google LLC News

Partnership

Google Gemini and GitHub are teaming up for AI - powered coding

Google has partnered with GitHub to integrate its open-source AI agent, Gemini CLI, into GitHub Actions. This collaboration allows Gemini CLI to function as an autonomous agent and collaborator within GitHub repositories, offering features like auto-labeling, prioritizing issues, and providing instant feedback. The tool is available in beta, with different request quotas for various account types.

Product

Google August security patches include a fix for these two Qualcomm flaws update right now

Google has released security patches addressing two high-severity vulnerabilities in Qualcomm's technology, specifically affecting the Adreno GPU. These flaws, tracked as CVE-2025-21479 and CVE-2025-27038, were exploited in targeted attacks. Qualcomm had provided patches to OEMs in May, and these vulnerabilities have been added to CISA's catalog of actively exploited vulnerabilities.

Company

WinZO disputes Google CCI proposal on Play Store rules

WinZO, a real-money gaming platform, has raised objections to Google's proposal to the Competition Commission of India (CCI) regarding Play Store rules. WinZO argues that Google's proposal fails to address anti-competitive concerns, such as inflated user acquisition costs and restrictive app access. Google proposes allowing certified real-money games on the Play Store and Google Ads, with implementation timelines set if approved.

Product

Google to roll out ads in AI Overviews in India later this year

Google will introduce ads in its AI Overviews in India later this year, expanding its AI-powered marketing tools. This move, announced at the Google Marketing Live India event, follows successful testing in the US. The ads will appear in AI-generated summaries on Google Search, offering brands new engagement opportunities. Additionally, Google is launching the "Generated for You" feature in Product Studio to enhance product marketing.

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A