Google Ad Manager Overview
Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.
Use Cases
Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.
Business Priorities
Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.
Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data
Google Ad Manager works with different mediums / channels such as Display Advertisement. Doubleclick. Games etc.
Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc. and Google Ad Manager support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Google Ad Manager analytics capabilities include Analytics, and Custom Reports.
Reviews
"By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy." - Kelvin Saputra
Google Ad Manager, Broadstreet, Klaviyo, Stackadapt, Robly, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Google Ad Manager
Top Industries
- Computer Software
- Transportation/Trucking/Railroad
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.
Google Ad Manager Customer wins, Customer success stories, Case studies
What makes Google Ad Manager ideal for Advertisement?
What makes Google Ad Manager ideal for Communication Management?
What benefits does Google Ad Manager offer for Campaign Management?
How efficiently Does Google Ad Manager manage your Engagement Management?
How efficiently Does Google Ad Manager manage your Content Management?
11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra |
|
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S |
|
Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Kelvin Saputra Digital Marketing Manager Kredivo |
By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra |
|
Christoff S Strategic Lead symplr |
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S |
|
Erika Anggreini Corporate Director of Marketing Archipelago International |
Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini |
Millennium bcp - Financial Services
Read more →Super-Pharm - Retail
Read more →Box - Information Technology And Services
Read more →Best Buy - Retail
Read more →Adya - Information Technology And Services
Read more →Reporting on Key Values
Frequently Asked Questions(FAQ)
for Google Ad Manager
What is Google Ad Manager?
Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.
It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.
Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.
What is Google Ad Manager used for?
What are the top features of Google Ad Manager?
Who uses Google Ad Manager?
What are Google Ad Manager alternatives?
Where is Google Ad Manager located?
Peers used Google Ad Manager for advertisement and communication management
Google Ad Manager Competitors
Google Ad Manager Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (13) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (324) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (13) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (324) |
Google Ad Manager Integrations
Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Google Ad Manager
Software Failure Risk Guidance
?for Google Ad Manager
Overall Risk Meter
Top Failure Risks for Google Ad Manager
Google LLC News
Google AdSense Adds Confirmed Click Status Breakdown To Reports
Google AdSense has introduced a "Confirmed Click status breakdown" feature in its reports. This new option helps users identify unintended clicks on ads by requiring users to confirm their intent to visit an advertiser's page. The feature is available for reports from June 27, 2025, onwards.
SAP Expands Partnership with Google Cloud with Zero-Copy Data for Google BigQuery
SAP and Google Cloud are expanding their long-standing data and analytics partnership with the launch of SAP Business Data Cloud Connect for Google BigQuery. This integration simplifies access to mission-critical SAP data products from SAP Business Data Cloud through bidirectional, zero-copy sharing.
Google Ads Experiments With Settings New Customer Value
Google Ads is testing a new feature that automatically sets the New Customer Value in New Customer Acquisition campaigns. This experiment aims to help advertisers optimize for high-value customers by suggesting default values based on historical data. However, some advertisers are concerned about the lack of consent and the impact on reporting and ad performance.
Google AI Studio gets unified Playground, Maps grounding, and smarter workflow tools
Google has updated its AI Studio with a unified Playground for AI models, integrating tools like Gemini and Text-to-Speech in one workspace. The update includes Maps grounding for real-world context, a new Welcome Homepage, and enhanced API key management. These improvements aim to streamline workflows and enhance user experience.
Google LLC Profile
Company Name
Google LLC
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
