Google Ad Manager Overview
This is a summary of the comprehensive capabilities and benefits of Google Ad Manager based on over 2602 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Google Ad Manager, Pubmatic Cloud, Media.net, OpenX, Google Admob, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Google Ad Manager is right for your needs? Our Cuspera AI engine can evaluate how Google Ad Manager fits your specific business needs, industry, and context. Get your personalized assessment report today.
Google Ad Manager supports business activities such as:
- Advertisement
- Communication Management
- Campaign Management
- Engagement Management
- Content Management
Google Ad Manager can help you with many business goals, such as Increase Sales & Revenue, Improve ROI, Enter New Markets Internationally Or Locally, Acquire Customers, Launch New Products, etc. It can help manage these activities if you use Display Advertisement Doubleclick Games etc. for these needs. As a solution, Google Ad Manager's capabilities include SEM, Video Hosting, Dashboard, etc.
Google Ad Manager Computer Software Vertical is its biggest customer base.
Reviews
"Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. " - Erika Anggreini
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.
Business Priorities
Increase Sales & Revenue and Improve ROI are the most popular business priorities peers achieved using Google Ad Manager.
Use Cases
Peers recommend Advertisement , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Google Ad Manager.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Display Advertisement |
4.46/5 ★ |
"...We run a bulk of our ads through there and carefully watch our ROI on all our buys...." Peer review by Brian Nizinsky, Digital Marketing Manager, Paychex |
| Communication Management with Display Advertisement and Doubleclick |
4.44/5 ★ |
"...The easy to see reporting metrics and exporting tags to various publishers...." Peer review by Agency |
| sending & publishing communications |
4.43/5 ★ |
"...Most advertiser use DFA for ad serving and we want to use DFP to serve this ad on small publishers site...." Peer review by Samsudin K, Ad Platform Product Management, Consumer Electronics |
| Campaign Management with Display Advertisement and Doubleclick |
4.73/5 ★ |
"...Our teams may also be able to help you highlight your inventory in the Display and Video 360 Marketplace program or by incorporating your brand in other marketing programs throughout the year. ..." 7 ways to grow programmatic video revenue with Google Ad Manager |
| campaign analytics |
4.78/5 ★ |
"...My team executes and reports on all campaigns...." Peer review by Avery Falkenstein, Campaign Specialist, Devada |
| campaign monitoring |
4.42/5 ★ |
"...We have been able to successfully publish and run ad campaigns, and track the traffic...." Peer review by Erinn H, Site Director, Publishing |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Display Advertisement |
4.46/5 ★ |
"...We run a bulk of our ads through there and carefully watch our ROI on all our buys...." Peer review by Brian Nizinsky, Digital Marketing Manager, Paychex |
|
| Communication Management with Display Advertisement and Doubleclick |
4.44/5 ★ |
"...The easy to see reporting metrics and exporting tags to various publishers...." Peer review by Agency |
|
| sending & publishing communications |
4.44/5 ★ |
| Campaign Management with Display Advertisement and Doubleclick |
4.73/5 ★ |
"...Our teams may also be able to help you highlight your inventory in the Display and Video 360 Marketplace program or by incorporating your brand in other marketing programs throughout the year. ..." 7 ways to grow programmatic video revenue with Google Ad Manager |
|
| campaign analytics |
4.73/5 ★ |
| campaign monitoring |
4.73/5 ★ |
47+ more Business Use Cases
Our AI advisor, Wyz, harnessed 2602 insights from peers and experts to help you assess how these Google Ad Manager use cases fit your Publisher Ad Management needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini |
|
Our goal is to create the optimal mix between programmatic and direct sales, while allowing buyers from across the spectrum to access each impression. Testimonial By Srikanth S |
|
|
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Erika Anggreini Corporate Director of Marketing Archipelago International |
Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini |
|
Srikanth S Vice President and General Manager 1Weather |
Our goal is to create the optimal mix between programmatic and direct sales, while allowing buyers from across the spectrum to access each impression. Testimonial By Srikanth S |
|
Christoff S Strategic Lead symplr |
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study Buana JogloRead More |
|
Case Study Bali Hai CruisesRead More |
|
Case Study KredivoRead More |
Frequently Asked Questions(FAQ)
for Google Ad Manager
What is Google Ad Manager?
What is Google Ad Manager used for?
What are the top features of Google Ad Manager?
Who uses Google Ad Manager?
What are Google Ad Manager alternatives?
Where is Google Ad Manager located?
Popular Business Setting
for Google Ad Manager
Top Industries
- Computer Software
- Transportation/Trucking/Railroad
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Google Ad Manager to Increase sales & revenue and Improve ROI
Google Ad Manager Alternatives
Peer and Expert Opinion on Features
for Google Ad Manager
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (62) |
| Video hosting | Read Reviews (18) |
| Dashboard | Read Reviews (17) |
| Personalization | Read Reviews (13) |
| Live streaming | Read Reviews (7) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (62) |
| Video hosting | Read Reviews (18) |
| Dashboard | Read Reviews (17) |
| Personalization | Read Reviews (13) |
| Live streaming | Read Reviews (7) |
IT and Other Capabilities
for Google Ad Manager
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (73) |
| Data Import | Read Reviews (290) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (73) |
| Data Import | Read Reviews (290) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (5) |
| 24/7 Support | Read Reviews (136) |
| Chat Support | Read Reviews (6) |
| Phone Support | Read Reviews (5) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (5) |
| 24/7 Support | Read Reviews (136) |
| Chat Support | Read Reviews (6) |
| Phone Support | Read Reviews (5) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (13) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (324) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (13) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (324) |
Software Failure Risk Guidance
?for Google Ad Manager
Overall Risk Meter
Top Failure Risks for Google Ad Manager
Vendor Profile Details
Company Name
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
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