Google Ad Manager Overview

Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.

Use Cases

Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.

Other use cases:

  • Engagement Management
  • Content Management
  • Products & Pricelist Management
  • Digital Marketing
  • Forecasting
  • Sales Call Management
  • Social Media Analytics
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Enhance Customer Relationships
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data

Google Ad Manager works with different mediums / channels such as Display Advertisement. Doubleclick. Games etc.

Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc. and Google Ad Manager support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Google Ad Manager analytics capabilities include Analytics, and Custom Reports.

Reviews

"We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure." - Christoff S

Google Ad Manager, Broadstreet, Klaviyo, Stackadapt, Robly, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Ad Manager

Top Industries

  • Computer Software
  • Transportation/Trucking/Railroad
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Google Ad Manager Customer wins, Customer success stories, Case studies

What benefits does Google Ad Manager offer for Communication Management?

What makes Google Ad Manager ideal for Campaign Management?

How can Google Ad Manager enhance your Engagement Management process?

What solutions does Google Ad Manager provide for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Christoff S

Strategic Lead

symplr
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International
Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
Google Ad Manager testimonial

Javier M

Programmatic Sales Manager

Alayans Media
As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative.

Testimonial By Javier M
CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Christoff S

Strategic Lead

symplr
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International
Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
Google Ad Manager testimonial

Javier M

Programmatic Sales Manager

Alayans Media
As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative.

Testimonial By Javier M
 

NightCafe Studio Leverages Google Cloud to Power AI Art Creation for 25 Million Users with a Four - Person Team

NightCafe Studio uses Google Cloud's managed services like Firebase, Cloud Run, and Vertex AI to support its AI art platform for 25 million users. This case study highlights how NightCafe, with a tea...m of four, efficiently manages vast data and processes, focusing on innovation rather than infrastructure. Google Cloud's infrastructure underpins NightCafe's scalable and reliable service.

Read more →
 

Transportation awards Google major contract after OneGov deal

The Department of Transportation awarded Google a five-year contract worth up to $89 million for its Workspace software suite. This deal, facilitated by Google's OneGov agreement with the General Ser...vices Administration, offers significant discounts and includes cloud-native apps and AI tools. The contract marks a significant win for Google in the government sector, traditionally dominated by Microsoft's 365 suite.

Read more →
 

Google to provide Gemini AI tools to US govt

Google will provide its Gemini AI tools to US federal agencies nearly free of charge. The "Gemini for Government" suite aims to accelerate AI adoption across the US government, offering services like... video and image generation, and digital agents. This initiative builds on a previous agreement for Google Workspace, enhancing operational transformation for federal agencies.

Read more →

Vidio - Entertainment

Vidio uses Google Cloud to deliver a seamless OTT experience for over 45 million users in Indonesia. The platform leverages Google Kubernetes Engine, Pub/Sub, and Dataflow for effortless scaling duri...ng high-traffic events. Google Cloud's AI and machine learning improve content localization, enabling AI-generated subtitles for regional languages. Automated deployments boost developer productivity, while advanced fraud detection protects users. Vidio's data-driven approach enhances ad effectiveness and operational efficiency.

Read more →

SOMIN - Information Technology And Services

SOMIN uses Gemini 2.5 Pro on Google Cloud to speed up marketing analysis and idea generation. The platform cuts campaign planning and creative analysis time from days to just 13 minutes. SOMIN now me...ets strict SLAs, delivering client analysis within 24 hours. Their AI delivers 3x more accurate clickthrough rate predictions. Time spent on campaign planning, pitching, and creative analysis is reduced by up to 12 times.

Read more →

Shieldbase AI - Information Technology And Services

Shieldbase AI uses Vertex AI and Model Garden on Vertex AI from Google Cloud to deploy and fine-tune AI models in minutes. The platform helps customers connect data sources and use AI for reporting, ...search, and workflow automation. Google Cloud reduces model deployment and fine-tuning from days or weeks to minutes, and AI inferences run in seconds. Internal search and report generation now take milliseconds, boosting business speed and performance. Shieldbase AI empowers a lean team to deliver customer AI projects quickly while controlling costs.

Read more →

Reporting on Key Values

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Ad Manager

What is Google Ad Manager?

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.

It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.

Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.

What is Google Ad Manager used for?

Google Ad Manager is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Communication Management and Campaign Management .

What are the top features of Google Ad Manager?

SEM, Video hosting and Dashboard are some of the top features of Google Ad Manager.

Who uses Google Ad Manager?

Google Ad Manager is used by Computer Software, Transportation/Trucking/Railroad and Marketing And Advertising among other industries.

What are Google Ad Manager alternatives?

Broadstreet, Klaviyo, Stackadapt and Robly are popular alternatives for Google Ad Manager.

Where is Google Ad Manager located?

Google Ad Manager is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Ad Manager for advertisement and communication management

Google Ad Manager Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)

Google Ad Manager Integrations

Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (73)
Data Import

3.74/5 ★

Read Reviews (290)

Few API Integrations for Google Ad Manager

Viber

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic Knowledge

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

KONNEKTIVE CRM

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Google Ad Manager

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ad Manager

Google LLC News

Partnership

Discovery launches Vitality AI in collaboration with Google

Discovery and Google have launched Vitality AI, integrating Google Cloud's AI and data analytics with Discovery's health datasets. This platform aims to enhance personalized, preventative healthcare globally, building on Discovery Health's existing Personal Health Pathways. The collaboration promises to improve health outcomes and extend life expectancy, marking a significant advancement in health tech.

Read more →
Executive

Aditya Swamy named Managing Director, Google Play

Aditya Swamy has been promoted to Managing Director of Google Play. Previously, he was the Regional Director for Google Play in India, Southeast Asia, Australia, and New Zealand. Swamy will focus on working with developers, startups, and investors to boost the app economy and enhance the digital ecosystem in the region.

Read more →
Financial

Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage

Google's Q3 report highlights the impact of AI Mode and AI Overviews on search usage, with significant growth in queries and revenue. CEO Sundar Pichai noted AI-driven expansion, with AI Mode reaching 75 million daily users and driving query growth. Alphabet's revenue hit $102.3 billion, with "Google Search & other" contributing $56.6 billion. Google plans further AI integration, including the upcoming release of Gemini 3 and increased capex for AI infrastructure.

Read more →
Product

Google AdSense Adds Confirmed Click Status Breakdown To Reports

Google AdSense has introduced a "Confirmed Click status breakdown" feature in its reports. This new option helps users identify unintended clicks on ads by requiring users to confirm their intent to visit an advertiser's page. The feature is available for reports from June 27, 2025, onwards.

Read more →

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Facebook Linkedin Twitter

Financials

SERIES A