Google Ad Manager Overview

Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.

Use Cases

Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.

Other use cases:

  • Engagement Management
  • Content Management
  • Products & Pricelist Management
  • Digital Marketing
  • Forecasting
  • Sales Call Management
  • Social Media Analytics
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Enhance Customer Relationships
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data

Google Ad Manager works with different mediums / channels such as Display Advertisement. Doubleclick. Games etc.

Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc. and Google Ad Manager support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Google Ad Manager analytics capabilities include Analytics, and Custom Reports.

Reviews

"Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads." - Erika Anggreini

Google Ad Manager, Broadstreet, Klaviyo, Stackadapt, Robly, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Ad Manager

Top Industries

  • Computer Software
  • Transportation/Trucking/Railroad
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Google Ad Manager Customer wins, Customer success stories, Case studies

How does Google Ad Manager address your Communication Management Challenges?

What benefits does Google Ad Manager offer for Campaign Management?

How does Google Ad Manager address your Engagement Management Challenges?

What solutions does Google Ad Manager provide for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International

Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
Google Ad Manager testimonial

Ronny Tangguh

Founder

Buana Joglo

After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager. Testimonial By Ronny Tangguh
Google Ad Manager testimonial

Kelvin Saputra

Digital Marketing Manager

Kredivo

By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra
CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International

Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
Google Ad Manager testimonial

Ronny Tangguh

Founder

Buana Joglo

After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager. Testimonial By Ronny Tangguh
Google Ad Manager testimonial

Kelvin Saputra

Digital Marketing Manager

Kredivo

By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra
 

Philips drops Google TV for Titan OS on all 2026 models

Philips is replacing Google TV with Titan OS across its 2026 TV lineup, impacting Google's connected TV advertising ecosystem. This shift, driven by lower hardware requirements and better ad revenue ...terms, excludes Google Cast support but retains AirPlay. Titan OS, a web-app-based system, enhances Philips' control over OS features and revenue. The change affects Philips TVs in the UK and Europe.

 

Pentagon turns to Google Gemini AI assistants after Anthropic dispute

The Pentagon has chosen Google Gemini AI assistants following a disagreement with Anthropic. This decision highlights Google's role in providing advanced AI solutions to government entities.

 

After Anthropic Dispute, Pentagon To Use Google Gemini AI Agents For Top Secret Work

The Pentagon is expanding its partnership with Google to use Google Gemini AI agents for administrative tasks. These AI tools, initially deployed on unclassified networks, will eventually support cla...ssified work. Google's Agent Designer allows Pentagon staff to create AI assistants using natural language, enhancing productivity without coding skills. This initiative will impact around three million personnel.

Millennium bcp - Financial Services

Google Cloud helped Millennium bcp transform its digital banking and personal loan strategy. The bank used BigQuery, Google Analytics 4, and Firebase to analyze customer data and create predictive mo...dels. This led to highly targeted, personalized campaigns. BigQuery-powered audiences achieved a 2.6x higher conversion rate and 2.4x more conversions in owned media. Paid media conversion volume doubled, conversion rates were 1.9x higher, and cost per acquisition dropped by 36%. Millennium bcp now delivers more efficient, data-driven customer experiences.

Super-Pharm - Retail

Google Cloud Vertex AI helped Super-Pharm improve demand forecasting for its ecommerce site. The company increased inventory accuracy from 50% to 90%. Demand forecasting became 10 times more efficien...t. Super-Pharm optimized its on-site customer journey and modernized IT infrastructure. The solution reduced manual work and improved customer satisfaction.

Cronos Labs - Information Technology And Services

Cronos Labs used Google Cloud to improve its blockchain platform. The migration cut cloud instance creation time from eight hours to two. Cronos Labs lowered computing costs with Compute Engine's fle...xible virtual machines. Developers now have a better experience with a unified cloud tech stack. Using BigQuery, Cronos Labs combines off-chain and on-chain data for better analytics. The platform is now more scalable, secure, and cost-efficient.

Reporting on Key Values

Video Thumbnail

Frequently Asked Questions(FAQ)

for Google Ad Manager

What is Google Ad Manager?

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.

It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.

Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.

What is Google Ad Manager used for?

Google Ad Manager is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Communication Management and Campaign Management .

What are the top features of Google Ad Manager?

SEM, Video hosting and Dashboard are some of the top features of Google Ad Manager.

Who uses Google Ad Manager?

Google Ad Manager is used by Computer Software, Transportation/Trucking/Railroad and Marketing And Advertising among other industries.

What are Google Ad Manager alternatives?

Broadstreet, Klaviyo, Stackadapt and Robly are popular alternatives for Google Ad Manager.

Where is Google Ad Manager located?

Google Ad Manager is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Ad Manager for advertisement and communication management

Google Ad Manager Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)

Google Ad Manager Integrations

Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.96/5 ★

Read Reviews (73)
Data Import

3.74/5 ★

Read Reviews (290)

Few API Integrations for Google Ad Manager

Software Failure Risk Guidance

?

for Google Ad Manager

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ad Manager

Google LLC News

Product

Google users dreams come true with long-awaited Gmail update: Couldnt be happier

Google has released a long-awaited update to Gmail, enhancing user experience and satisfaction.

Product

Google now lets you change Gmail ID without losing mails, details here

Google introduces a feature allowing users to change their Gmail ID without losing emails. This update enhances user flexibility and account management.

Product

Beyond the Dashboard: Meet Google's New Play for Your Car

Google is transforming Android Automotive OS into a core platform for Software-Defined Vehicles (AAOS SDV), aiming to reduce software fragmentation and enhance over-the-air updates. By open-sourcing this platform, Google seeks to become a primary software provider for automakers like Renault, offering a unified system that improves digital experiences and vehicle functionality.

Product

Gemini for Google TV rolling out more prominent tab, richer visual ...

Google is enhancing its Gemini for Google TV with visual updates, including a more prominent tab and richer visual responses. These updates were initially announced at CES in January.

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A