Google Ad Manager Overview

Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.

Use Cases

Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.

Other use cases:

  • Engagement Management
  • Content Management
  • Products & Pricelist Management
  • Digital Marketing
  • Forecasting
  • Sales Call Management
  • Social Media Analytics
See all use cases See less use cases

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Launch New Products
  • Enhance Customer Relationships
  • Grow Market Share
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Visibility
  • Improve Efficiency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data

Google Ad Manager works with different mediums / channels such as Display Advertisement. Doubleclick. Games etc.

Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc. and Google Ad Manager support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Google Ad Manager analytics capabilities include Analytics, and Custom Reports.

Reviews

"After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager." - Ronny Tangguh

Peer review evidence (same sources as the product rating summary)

"...Also, you can serve display, video, mobile, Apps ads all from the same interface and platform...." Peer review by User
"...Contextual data providers typically give information on publisher content based on a website address or app bundle ID...." Google will let websites block lucrative personalized ads - New York Post
"...It has been successful in self-management of campaigns...." Peer review by Administrator

Google Ad Manager, Broadstreet, Klaviyo, Stackadapt, Robly, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Google Ad Manager

Top Industries

  • Computer Software
  • Transportation/Trucking/Railroad
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Google Ad Manager Customer wins, Customer success stories, Case studies

How efficiently Does Google Ad Manager manage your Communication Management?

What solutions does Google Ad Manager provide for Campaign Management?

Why is Google Ad Manager the best choice for Engagement Management?

What solutions does Google Ad Manager provide for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Ronny Tangguh

Founder

Buana Joglo

After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager. Testimonial By Ronny Tangguh
Google Ad Manager testimonial

Andrew Sutherland

General Manager

Bali Hai Cruises

At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads Manager to keep up with market innovations. Testimonial By Andrew Sutherland
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International

Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
CUSTOMERS TESTIMONIALS
Google Ad Manager testimonial

Ronny Tangguh

Founder

Buana Joglo

After reaching new customers only by word-of-mouth, our small customer base started to expand rapidly six months after we started to use Google Ads Manager. Testimonial By Ronny Tangguh
Google Ad Manager testimonial

Andrew Sutherland

General Manager

Bali Hai Cruises

At this stage in our growth, we urgently needed to revisit our digital marketing and redesign our website using the latest tools from Google Ads Manager to keep up with market innovations. Testimonial By Andrew Sutherland
Google Ad Manager testimonial

Erika Anggreini

Corporate Director of Marketing

Archipelago International

Google Ad Manager has helped us to increase brand awareness and brand equity of our product. It has really helped us to advertise to an audience that's already interested in us and produces a noticeable increase in targeted leads. Testimonial By Erika Anggreini
 

PSECU - Financial Services - Medium

Pa. credit union to offer Google Gemini-based bot to members

Harrisburg, USA

PSECU, a credit union in Harrisburg, Pennsylvania, is adopting Google Gemini to enhance its digital banking services. The integration will offer members personalized financial guidance and a conversa...tional banking interface, allowing for seamless financial management. This move positions PSECU as an early adopter of AI-driven financial solutions, aiming to improve customer engagement and decision-making.

Read on →
 

Springshot - Aviation Software - Medium

Springshot says Google’s $10m Spirit deal could include its trade secrets

San Francisco, USA

Google won a $10 million bid for Spirit Airlines' data, which includes operational records potentially containing Springshot's proprietary information. Springshot objects, citing ownership of data ge...nerated by its software, and seeks a court review to exclude its intellectual property. The sale, contested by other parties, awaits court approval.

Read on →
 

Google Begins External TPU Sales, But Still Prioritizes Cutting-Edge ...

Google has started selling its TPU systems externally, delivering them to customer data centers and recognizing revenue for the first time. The company prioritizes AGI development while expanding TPU... installations at customer sites. Google's TPU strategy involves balancing internal and external sales to support AGI research and cloud services.

Read on →
 

Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs and decentralize operations. The company hosted over 50 live events in ...2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

 

Carousell - Retail - Medium

Singapore, Singapore

Carousell used Google Cloud's Gemini and Vertex AI to boost seller listings by 20%. The new AI-driven "List with AI" feature cut median listing time to under two minutes. Migrating to C3D Compute Eng...ine eliminated on-call workload for compute clusters and reduced costs by 10%. Carousell automated 90% of translation needs with Gemini API, removing subscription costs. AI-powered tools also streamlined HR queries, freeing staff for higher-value work.

 

Vidio - Entertainment - Large

Jakarta, Indonesia

Vidio uses Google Cloud to deliver a seamless OTT video experience to over 45 million users in Indonesia. The platform leverages Google Kubernetes Engine for effortless scaling during high-traffic ev...ents, handling up to 500,000 requests per second. Google Cloud's AI and ML tools enable advanced content localization, including AI-generated subtitles for regional languages, and improve fraud detection. Vidio also uses machine learning for personalized content recommendations and ad targeting, boosting engagement and operational efficiency. Automated deployments and data-driven insights help Vidio innovate and serve a linguistically diverse audience.

Reporting on Key Values

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Google Ad Manager

What is Google Ad Manager?

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.

It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.

Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.

What is Google Ad Manager used for?

Google Ad Manager is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Advertisement, Communication Management and Campaign Management .

What are the top features of Google Ad Manager?

SEM, Video hosting and Dashboard are some of the top features of Google Ad Manager.

Who uses Google Ad Manager?

Google Ad Manager is used by Computer Software, Transportation/Trucking/Railroad and Marketing And Advertising among other industries.

What are Google Ad Manager alternatives?

Broadstreet, Klaviyo, Stackadapt and Robly are popular alternatives for Google Ad Manager.

Where is Google Ad Manager located?

Google Ad Manager is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, US.
lightning

Peers used Google Ad Manager for advertisement and communication management

Google Ad Manager Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.61/5 ★

Read Reviews (13)
Analytics

4.58/5 ★

Read Reviews (115)
Custom Reports

3.96/5 ★

Read Reviews (324)

Google Ad Manager Integrations

Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Few API Integrations for Google Ad Manager

Software Failure Risk Guidance

?

for Google Ad Manager

Overall Risk Meter

Low Medium High

Top Failure Risks for Google Ad Manager

Google LLC News

Product

Google's Gemini 4 Argon is now available in the Gemini app and AI Mode in Search

Google's Gemini 4 Argon AI model is now accessible via the Gemini app and AI Mode in Search for Google AI Ultra and Pro subscribers. Initially available to Google's Fairwind Program members, it can now be accessed by developers through the Gemini API and Antigravity platform. Argon supports complex tasks in finance, software engineering, and cybersecurity, offering competitive pricing until November 30.

Product

You Can Use Gemini 4 Argon Now: Google’s New AI Is Built for Coding, Math and Robotics

Google has launched Gemini 4 Argon, an AI model designed for coding, math, and robotics. Initially limited to cybersecurity, it's now available globally for enterprises and Google AI subscribers. The model aids in software engineering, cybersecurity, and robotics research. Introductory pricing starts at $2 per million input tokens, increasing after November 30.

Product

Google will now let anyone build apps without coding

Google introduces AI-powered app creation on Google Play, allowing users to build custom Android apps without coding. This feature is part of a broader Google Play update, which includes personalized app recommendations, enhanced social gaming features, and expanded PC gaming options. The initiative aims to empower users to create niche apps, enhancing the Play Store's role beyond just app distribution.

Partnership

Google DeepMind, GovTech developing first-of-its-kind scam detection AI model for Android users

Google DeepMind and GovTech are co-developing an AI model to detect scams in real-time for Android users. The model operates on-device, ensuring privacy by analyzing messaging app conversations without sending data to external servers. This collaboration aims to protect users from scams specific to Singapore while maintaining data privacy.

Google LLC Profile

Company Name

Google LLC

Company Website

https://about.google/

HQ Location

1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Employees

10,001+

Social

Financials

SERIES A