Google Ad Manager Overview
Google Ad Manager helps grow revenue with an integrated ad management platform. Insights are surfaced for smarter business decisions.
Use Cases
Customers recommend Advertisement, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Google Ad Manager.
Business Priorities
Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Google Ad Manager.
Google Ad Manager Use-Cases and Business Priorities: Customer Satisfaction Data
Google Ad Manager works with different mediums / channels such as Display Advertisement. Doubleclick. Games etc.
Google Ad Manager's features include SEM, Video Hosting, Dashboard, etc. and Google Ad Manager support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Google Ad Manager analytics capabilities include Analytics, and Custom Reports.
Reviews
"By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy." - Kelvin Saputra
Peer review evidence (same sources as the product rating summary)
"...Google Ad manager allows us to post ads for customers on our newspaper sites...." Peer review by Prudence P, Staff Accountant
"...DoubleClick for Publishers and DoubleClick Ad Exchange are integrated into a new unified platform called Google Ad Manager...." Google Ads, Google Marketing Platform, and Google Ad Manager
"...I like the ability to manage different campaign types as HTML5, images and the like...." Peer review by Fabiana D, Director, Marketing and Advertising
Google Ad Manager, Broadstreet, Klaviyo, Stackadapt, Robly, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Google Ad Manager
Top Industries
- Computer Software
- Transportation/Trucking/Railroad
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Google Ad Manager is popular in Computer Software, Transportation/Trucking/Railroad, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.
Google Ad Manager Customer wins, Customer success stories, Case studies
What benefits does Google Ad Manager offer for Advertisement?
How efficiently Does Google Ad Manager manage your Communication Management?
How does Google Ad Manager facilitate Campaign Management?
What solutions does Google Ad Manager provide for Engagement Management?
What makes Google Ad Manager ideal for Content Management?
11 buyers and buying teams have used Cuspera to assess how well Google Ad Manager solved their Publisher Ad Management needs. Cuspera uses 2602 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra |
|
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S |
|
|
As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Kelvin Saputra Digital Marketing Manager Kredivo |
By working closely with Google’s account management team, UAC showed strong performance and put those concerns to rest. We now plan to replicate this on iOS, as UAC has become a huge part of our app acquisition strategy. Testimonial By Kelvin Saputra |
|
Christoff S Strategic Lead symplr |
We were surprised how easy and uncomplicated the settings could be made in the Google Ad Manager UI. In this way, we were able to achieve an enormous overall revenue uplift for our customers with little time expenditure. Testimonial By Christoff S |
|
Javier M Programmatic Sales Manager Alayans Media |
As a Programmatic Sales Manager, understanding and going deeper in the technical part of Google Ad Manager allows us to make the sales process more agile due to solving technical questions when they arise. Learning concepts as ad units, key-values and interpreting troubleshooting information positi...vely impacts service quality, the buyers' trust and inventory monetization opportunities. Knowing Google Ad Manager in such depth and in such a short time could not be possible without Incubeta's experienced and knowledgeable team. Thank you Google and Incubeta for such a great initiative. |
Reporting on Key Values
Frequently Asked Questions (FAQ)
What buyers ask before choosing Google Ad Manager
What is Google Ad Manager?
Google Ad Manager is an ad management platform for large publishers who have significant direct sales. It helps publishers streamline operations and capture the most value for every impression. It helps to increase sales and revenue and enhance customer relationships.
It provides granular controls and supports multiple ad networks, including AdSense, Ad Exchange, and third-party networks. It’s a complete platform to grow ad revenue and protect brand wherever people are watching, playing, or engaging.
Some of the features of Google Ad manager include deliver immersive ad experiences across any device or platform, monetize video wherever people are watching, manage all ad sources in one place and grow business with programmatic and data-driven decision-making, turn data into insights to make smarter decisions and many more.
What is Google Ad Manager used for?
What are the top features of Google Ad Manager?
Who uses Google Ad Manager?
What are Google Ad Manager alternatives?
Where is Google Ad Manager located?
Peers used Google Ad Manager for advertisement and communication management
Google Ad Manager Competitors
Google Ad Manager Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (13) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (324) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (13) |
| Analytics | Read Reviews (115) |
| Custom Reports | Read Reviews (324) |
Google Ad Manager Integrations
Google Ad Manager integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Google Ad Manager
Software Failure Risk Guidance
?for Google Ad Manager
Overall Risk Meter
Top Failure Risks for Google Ad Manager
Google LLC News
Google expands Gemini Enterprise AI platform for law firms, lawyers
Google has expanded its Gemini Enterprise AI platform with new tools tailored for law firms, enabling integration with legal software and data platforms. This enhancement aims to automate legal and administrative tasks, allowing lawyers to focus on higher-value services. The platform supports secure connections with other legal technology platforms, including those from Thomson Reuters and Legora.
Google Now Allows You To Add Your Favorite New Sources To Search
Google introduces a "Preferred Sources" button for webmasters to enhance visibility in Google Search, allowing users to add favorite publications. Additionally, Google updates its Discover feed with Gemini chatbot integration for personalized content curation and enhances audio briefings in its News app for better user customization.
Google Pixel 11 series gets seven years of spare part support alongside software updates
Google has extended its support for the Pixel 11 series by offering seven years of spare part availability, aligning with its seven-year software update commitment. This policy, applicable across all markets where the Pixel 11 is sold, ensures essential components like batteries and screens remain available, enhancing the phone's longevity and appeal to users who prefer long-term device use.
9to5Google - Everything announced at Made by Google 2026 ...
Google announced new products at its Made by Google 2026 event, including the Pixel 11 smartphone, Pixel Watch 5, and Pixel Tag. These releases highlight Google's continued focus on consumer electronics and wearable technology.
Google LLC Profile
Company Name
Company Website
https://about.google/HQ Location
1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Employees
10,001+
Social
Financials
SERIES A
