Gong and Salestrail, An In-Depth Comparison 2026

Comparison Summary

Gong: Gong captures customer interactions and delivers scalable insights. Teams are empowered to make data-driven decisions.

Salestrail: Salestrail is the #1 automated call tracking software for business and sales teams. It tracks and records mobile, WhatsApp, and telephony solution calls.

This comparison report of Gong vs. Salestrail is based on a specific set of business needs and context. The comparison uses 24019 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Gong and Salestrail

Gong, Chorus by ZoomInfo, Salesken, etc., belong to a category of solutions that help Conversation Intelligence, whereas Salestrail belong to a category of solutions that help Sales Performance Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Gong covers Sales Call Management with Phone Calls, Call Coaching with Phone Calls, Deal Analytics & Insights, Sales Rep Engagement with Phone Calls, etc.

Salestrail focuses on Communication Management with Phone Calls, Workflow Management with Social Media, Generation Of New Leads with E-Mail, Sales Call Management with Phone Calls, etc.

"Every rep we deployed Gong to saw a marked increase in performance within 45 days. My reps now pitch and sell sharper. " - Marc Jacobs

"With the solution, our sales reps have the opportunity to work on mobiles, make sure all sales activities are up-to-date and now we don't miss any sales opportunities due to human mistakes. " - Nina Lallukka

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Gong and Salestrail: Best activities based on customer satisfaction


Gong in Action: Unique Activities

How does Gong address your Sales Call Management Challenges?
Gong Sales Call Management software records sales and support calls, generates accurate transcripts for review, and analyzes calls to highlight key phrases and filler words. The software also enables users to search for specific information within transcripts and categorize calls by topic. However, the audio quality can be inconsistent and the search functionality could be improved.
"...It even provides you with an in-call transcript which I find has been consistently very accurate...." Peer review by Christina G, Health Advisor
What makes Gong ideal for Call Coaching?
Gong Call Coaching capabilities facilitate call sharing, analysis, and feedback. The platform enables managers to review calls, identify themes, and provide coaching to individual sales representatives. Limitations include potential confusion with the coaching process.
"...The problem before Gong was managing our call coaching in spreadsheets and links to call recordings that were impossible to navigate...." Peer review by Brad P, Head of Sales Development, Financial Services
How can Gong enhance your Deal Analytics & Insights process?
Gong provides insights into sales calls, helping users improve their performance. The software analyzes calls and identifies key trends, allowing users to track progress and optimize their sales strategies. Gong's Deal Intelligence capabilities offer a comprehensive view of deals, enabling teams to understand sales cycles and predict deal outcomes.
"...Employee onboarding, training, professional development, competitive intel, predictive pipeline analysis are all perks to the Gong.io software!!...." Peer review by Nicole O., Corporate Account Executive, Education
What solutions does Gong provide for Sales Rep Engagement?
Gong Sales Rep Engagement capabilities help sales representatives track calls, provide detailed follow-up notes, and improve coaching effectiveness. The platform provides analytics to assess call engagement, identify key topics, and ensure follow-up tasks are completed. While Gong effectively tracks calls and facilitates follow-up, identifying specific follow-up actions requires additional effort.
"...I am a terrible note taker on calls as it detracts from my ability to be fully engaged with the dialogue...." Peer review by Jacob B., Marketing and Advertising
How can Gong optimize your Training & Onboarding Workflow?
Gong Training and Onboarding capabilities include call recording and analysis for individual and team coaching. The software facilitates learning from successful calls and helps onboard new team members by providing access to a library of calls. Gong may offer more features than are necessary for some users.
"...Gong records and transcripts what was said, and then provides value nuggets such as: - Talk ratio - Best practices - Question rate - Phrases / topics of interest I also enjoy how my Manager can listen to my calls whenever they would like to, as well as new hire AE's can also reference the recorded calls for training and continuous learning purposes...." Peer review by Lauren F, Senior Account Executive, Human Resources

Salestrail in Action: Unique Activities

What benefits does Salestrail offer for Workflow Management?
Workflow management helps streamline sales processes. Users can create custom workflows to automate data collection and track progress. This solution also allows for task creation and reminders, ensuring salespeople stay organized and focused.
"...Activity graphs Automate data entry Log calls, emails and meetings automatically to Salesforce Add notes by speech Create new Salesforce leads and contacts by scanning business cards Plan ahead Caller ID Instant access to tasks Workflow for task creation Salespeople will enjoy the benefits of a data-rich CRM without spending time on manual logging...." Peer review

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


sales call management




engagement management

engaging and following up

engaging with scheduling & cadence


training & onboarding



communication management

tracking & monitoring communications

sending & publishing communications


sales review & feedback


talk track creation


knowledge management

creating knowledge base



account management


conversion management



competitive intelligence



contact list management


workflow management


generation of new leads


lead qualification

lead qualification: technographic


courses & assessment

identify skill gaps

create learning path

track learning progress



lifetime value management



social media management

social media analytics

scheduling post to social media





renewal management


pipeline management


business development


opportunity management


sales quota management




billing and invoice management


campaign management


promotion management


discount management



performance management


advocacy management


channel management


touchpoint management


loyalty management



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve consistency

  • Improve visibility

  • Improve efficiency

  • Scale best practices

  • Shorten ramp up time

  • See 3 more
  • Increase sales & revenue

  • Improve efficiency

  • Enhance customer relationships

  • Improve visibility

  • See 1 more

Business Setting

Gong peer evidence is 77% SMB and Mid-Market. Salestrail peer evidence is 75% Enterprise.

Gong Salestrail
Peer score 4.7 4.3
Peer insights 23878 141
Top industries
Computer Software 45.0%
Internet 15.0%
Information Technology And Services 12.0%
Mechanical Or Industrial Engineering 73.0%
Media Production 20.0%
Information Technology And Services 7.0%
SMB and Mid-Market 77.0% 25.0%
Enterprise 23.0% 75.0%
Pricing Gong

News

Latest Gong news

Gong Unveils Industry-First Revenue Harness, Mission Big Dipper

Gong has launched Mission Big Dipper, an execution layer within its Revenue AI OS, designed to enhance AI agents' governance across the revenue cycle. This includes the Gong Revenue Harness and new Custom Agents for RevOps leaders. The update expands AI-powered sales enablement features, such as Gong Assistant and Gong Enable, to improve workflow automation, deal analysis, and sales coaching.

07/07/2026 - source