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Compare Funnel vs Nielsen

Comparison Summary

For Funnel vs Nielsen comparison, Our AI algorithm looked at 4606 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Funnel and Nielsen to solve their respective business needs.

Pros and cons of Funnel and Nielsen

Funnel is more suited to businesses that require Advertisement with Social Media and Competitive Intelligence with Social Media where as Nielsen is focused towards Advertisement and Engagement Management with Social Media .

Both Funnel and Nielsen are Marketing Data Intelligence software, peers recommend Funnel for competitive intelligence where as Nielsen is more known for market research and influencer marketing .

logo Funnel

Focus area

Funnel is better than Nielsen for

Software Failure Risk

  • low

logo Nielsen

Focus area

Nielsen is better than Funnel for

Software Failure Risk

  • low

About

Funnel | Automated Data Collection & Marketing Reports

Market Research on What People Watch, Listen To and Buy | Nielsen ...

Financials

SERIES C

IPO

Business Need

Total Processes
(we found evidences for)

48

103

Total Goals
(we found evidences for)

11

18

Top Processes

Evidences indicate better relative satisfaction



competitive intelligence


campaign management

campaign analytics


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account




workflow management



helpdesk management


communication management

sending & publishing communications


sales document management

proposal & quote management

contract management


rating and review management



training & onboarding



courses & assessment

create learning path


customer feedback management


engagement management

engaging and following up



content management


channel management



trade show marketing


lifetime value management



international marketing




generation of new leads



customise loyalty program


loyalty management

customise loyalty program


influencer marketing


referral management



social media marketing


promotion management


account management


lead qualification: technographic


lead qualification

lead qualification: technographic




products & pricelist management




advocacy management



personalized marketing



segmentation and targeting


category management


discount management



Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Scale best practices

  • Improve digital and social presence

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve efficiency

  • Increase customer life time value

  • See 8 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Acquire customers

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Increase customer life time value

  • Improve efficiency

  • Improve stakeholder relations

  • Manage risk

  • Scale best practices

  • Improve internal communications

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more
  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting