Forsta (formerly Confirmit) and Medallia Agent Connect, An In-Depth Comparison 2026

Comparison Summary

Forsta shines in market research and is tailored for enterprises seeking advanced analytics and robust custom reporting. Medallia Agent Connect excels in feedback collection and coaching, ideal for mid-sized markets focusing on customer satisfaction and efficiency improvements. Both provide 24/7 support, yet Forsta leans towards enterprises and research-heavy sectors, while Medallia gains traction with mid-market businesses across retail and services industries.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Medallia Agent Connect: Medallia Agent Connect empowers customer service teams to stay engaged and deliver excellent experiences. Remote and in-house contact center teams benefit equally.

Top use cases: Forsta (formerly Confirmit) vs Medallia Agent Connect

Use cases tied to Forsta (formerly Confirmit) and Medallia Agent Connect from verified data sources. Click any use case for supporting evidences.

Forsta (formerly Confirmit)
Medallia Agent Connect
Shared by both · Use cases
Forsta (formerly Confirmit) Medallia Agent Connect

Top Capabilities: Forsta (formerly Confirmit) vs Medallia Agent Connect

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Forsta (formerly Confirmit)
Shared
Medallia Agent Connect
Shared by both · Topics
Forsta (formerly Confirmit) only
Medallia Agent Connect only

Deployed Industries: Forsta (formerly Confirmit) vs Medallia Agent Connect

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Forsta (formerly Confirmit)
Shared
Medallia Agent Connect
Shared by both · Industries
Forsta (formerly Confirmit) only
Medallia Agent Connect only

Deployed Market Segments: Forsta (formerly Confirmit) vs Medallia Agent Connect

Share of peer evidence by company size for Forsta (formerly Confirmit) and Medallia Agent Connect. Each product segments add up to 100%. Click any segment for supporting evidence.

Forsta (formerly Confirmit) 100%
Medallia Agent Connect 100%
Forsta (formerly Confirmit) Medallia Agent Connect
Key Capabilities Supported Forsta focuses on market research and collecting feedback, leveraging engaging conversational surveys. → Medallia Agent Connect excels in collecting feedback, engaging surveys, and coaching users. →
Business Goals Forsta aids in improving customer satisfaction and acquiring new customers, supporting market entry strategies. → Medallia Agent Connect facilitates customer satisfaction improvement and operational efficiency. →
Core Features Forsta is recognized for comprehensive analytics and customizable reports, ensuring effective data management. → Medallia Agent Connect offers strong training and onboarding features with a focus on analytics integration. →
Vendor Support Forsta provides 24/7 support primarily via phone, catering to enterprise needs. → Medallia Agent Connect also delivers 24/7 support with notable chat support accessibility. →
Segments and Industries Forsta is preferred by research, management consulting, and IT industries, focusing on large enterprises. → Medallia Agent Connect is popular in retail and consumer services, serving a diverse mid-market. →
Operational Alignment Forsta integrates well into complex enterprise workflows, offering robust functionalities across various channels. → Medallia Agent Connect aligns with mid-market operational needs, enhancing user engagement via effective feedback mechanisms. →

Forsta (formerly Confirmit) and Medallia Agent Connect: Best activities based on customer satisfaction

Forsta (formerly Confirmit) in Action: Unique Activities

Why is Forsta (formerly Confirmit) the best choice for Market Research?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...It is used to program a market research survey across the organization...." Peer review by Project Manager in Marketing
What solutions does Forsta (formerly Confirmit) provide for Campaign Management?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...Confirmit is the main tool that we use for gathering data in our company, It is used by different departments across the organization, such as Survey Programming, Quality Managers, Data Processing and Project Management...." Peer review by Hector Gutierrez, Functional Lead Programming, Puebla, WorldOne
What benefits does Forsta (formerly Confirmit) offer for Social Media Management?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...You can include a variety of functionalities to enhance response rates, including multimedia clips, numerous novel question types, and a robust range of feedback techniques created to engage your respondents and collect the insights you require...." Peer review from Featured Customers

Medallia Agent Connect in Action: Unique Activities

How efficiently Does Medallia Agent Connect manage your Collecting Feedback?
Medallia Agent Connect helps businesses gather feedback from customers after each interaction. It provides real-time data to managers, allowing them to coach agents and improve customer satisfaction. While the platform offers a variety of features, it sometimes takes up to four days for customer reviews to appear.
"...You can really feel the improvement in service delivery and it’s really exciting to see this reflected in our improved CSAT scores...." Testimonial by Colleen Ruggiero, Director of Client Support, Yext
What solutions does Medallia Agent Connect provide for Engaging Conversational Surveys?
Medallia Agent Connect Engaging Conversational Surveys provide real-time customer feedback, which helps to improve employee engagement and drive performance. The surveys use gamification to motivate employees and enable them to make every customer interaction the best possible experience. These surveys also allow for personal recognition of employees, which helps to address customer concerns and improve overall service quality.
"...Stella Connect is an amazing asset for our team and has totally changed the way we think about driving engagement across our contact center...." Testimonial by Marc Lore, CEO, Walmart.com
What benefits does Medallia Agent Connect offer for Coaching?
Medallia Agent Connect Coaching empowers managers to coach their teams by providing real-time visibility into agent performance. This tool enables managers to deliver effective 1:1 coaching based on customer feedback, identify areas needing improvement, and track progress. However, the tool's effectiveness is limited by the need for additional resources such as training and coaching materials.
"...It is so great to be able to open one tool and have CSAT, 1:1 coaching and QA available!..." Peer review by Melissa W, Operation's Specialist
How can Medallia Agent Connect optimize your Performance Management Workflow?
Medallia Agent Connect helps manage employee performance. nIt provides tools for setting performance goals, tracking progress, and providing feedback. nThis helps improve customer experience and employee engagement.
"...Categories: Employee Engagement , Employee Performance Management , Customer Experience Management...." Peer review
Why is Medallia Agent Connect the best choice for Rating And Review Management?
The system allows agents to view customer ratings and feedback, providing insights into their performance and areas for improvement. Customers can rate agents on a scale of 1 to 5 stars and provide comments. A limitation is that the system does not reveal the identity of the customer who left the rating.
"...It also allows you to see what specific ares you can improve on as well as see reviews that customers have left for you...." Peer review by Jessie B., Fit Stylist, Consumer Services

News

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source

Latest Medallia Agent Connect news

Atombit Signs Medallia Alliance to Generate Measurable Outcomes with AI ...

Medallia and Atombit have formed a strategic alliance to enhance enterprise customer and employee experiences using AI-driven intelligence. This partnership aims to convert experience data into actionable insights, leveraging Medallia's platform and Atombit's AI and consulting capabilities. Initially focusing on Italy, the alliance plans to expand across Europe and beyond.

22/07/2026 - source