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Compare D&b Hoovers vs Cognism

Failure Risk Guidance Security Report ?

Failure Risk for D&b Hoovers medium Failure Risk for Cognism low
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Comparison Summary

For D&b Hoovers vs Cognism comparison, Our AI algorithm looked at 1904 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using D&b Hoovers and Cognism to solve their respective business needs.

Pros and cons of D&b Hoovers and Cognism

D&b Hoovers is more suited to businesses that require Generation Of New Leads and SWOT Analysis where as Cognism is focused towards Generation Of New Leads and Account Management with Offline .

Both D&b Hoovers and Cognism are Sales Intelligence software, peers recommend D&b Hoovers for SWOT Analysis where as Cognism is more known for engaging and following up and engagement management .

logo D&b Hoovers

Focus area

D&b Hoovers is better than Cognism for

Software Failure Risk

  • medium

logo Cognism

Focus area

Cognism is better than D&b Hoovers for

Software Failure Risk

  • low

About

D&B Hoovers: Sales acceleration solution that provides a faster path from prospect to profitable relationship

Cognism: Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

Financials

IPO

SERIES C

Business Need

Total Processes
(we found evidences for)

55

58

Total Goals
(we found evidences for)

9

12

Top Processes

Evidences indicate better relative satisfaction

generation of new leads

Read Reviews (39)

Read Reviews (78)

sales document management

Read Reviews (24)

Read Reviews (3)

contract management

Read Reviews (20)

Read Reviews (2)

digital signature

Read Reviews (3)

Read Reviews (1)

SWOT Analysis

Read Reviews (19)

Read Reviews (0)

contact list management

Read Reviews (17)

Read Reviews (19)

creating contact list

Read Reviews (2)

Read Reviews (0)

contacts history

Read Reviews (2)

Read Reviews (0)

business development

Read Reviews (14)

Read Reviews (32)

competitive intelligence

Read Reviews (13)

Read Reviews (2)

engagement management

Read Reviews (12)

Read Reviews (63)

engaging and following up

Read Reviews (8)

Read Reviews (48)

lead qualification

Read Reviews (9)

Read Reviews (16)

lead qualification: demographic

Read Reviews (3)

Read Reviews (2)

lead qualification: technographic

Read Reviews (2)

Read Reviews (9)

lead qualification: firmographic

Read Reviews (2)

Read Reviews (1)

helpdesk management

Read Reviews (9)

Read Reviews (3)

campaign management

Read Reviews (8)

Read Reviews (14)

loyalty management

Read Reviews (7)

Read Reviews (5)

identify target customers

Read Reviews (7)

Read Reviews (5)

account management

Read Reviews (5)

Read Reviews (70)

merger and acquisition

Read Reviews (5)

Read Reviews (0)

training & onboarding

Read Reviews (3)

Read Reviews (10)

segmentation and targeting

Read Reviews (3)

Read Reviews (1)

conversion management

Read Reviews (2)

Read Reviews (2)

outbound marketing

Read Reviews (2)

Read Reviews (13)

sales call management

Read Reviews (1)

Read Reviews (2)

workflow management

Read Reviews (1)

Read Reviews (3)

communication management

Read Reviews (0)

Read Reviews (7)

sending & publishing communications

Read Reviews (0)

Read Reviews (6)

content management

Read Reviews (0)

Read Reviews (3)

knowledge management

Read Reviews (0)

Read Reviews (7)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Manage risk

  • Improve stakeholder relations

  • Grow market share

  • Improve ROI

  • Establish thought leadership

  • Improve internal communications

  • See 6 more

  • Acquire customers

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • Enhance customer relationships

  • Improve brand engagement

  • Improve internal communications

  • Reduce bounce

  • Grow market share

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • offline

  • video

  • trade shows

  • Twitter

  • LinkedIn

  • Facebook

  • promotions

  • Instagram

  • on premises

  • text SMS

  • movies

  • mass media

  • website

  • See 15 more

  • e-mail

  • phone calls

  • social media

  • user generated content

  • blogs

  • offline

  • video

  • trade shows

  • Twitter

  • LinkedIn

  • Facebook

  • promotions

  • Instagram

  • on premises

  • text SMS

  • movies

  • mass media

  • website

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting