Overview: D&b Hoovers and Cognism as Sales Intelligence Category solutions.

D&b Hoovers and Cognism are both strong players in the Sales Intelligence category, offering unique capabilities and features for diverse business needs. D&b Hoovers shines in its analytics and comprehensive data handling, catering well to a broad range of company sizes and industries, with extensive vendor support being a highlight. On the other hand, Cognism excels in lead generation and account management, appealing predominantly to large enterprises and emphasizing compliance and AI-powered features for modern business strategies.

D&b Hoovers: D&B Hoovers is a sales acceleration solution leveraging a commercial database of 120 million business records and analytics to provide sales intelligence. It enhances strategic lead targeting, sales prospecting, productivity, and offers MAP & CRM integrations.

Cognism: Cognism is a leader in premium sales intelligence, trusted by over 1800 customers worldwide. High data quality and compliance standards are set by Cognism.

D&b Hoovers and Cognism: Best activities based on customer satisfaction

Activities: D&b Hoovers vs Cognism

Discover and compare top business activities, Q&A, and peer reviews for D&b Hoovers vs Cognism to help find the right fit for your needs.

D&b Hoovers Cognism

generation of new leads
SWOT Analysis
contact list management
sales document management
business development
account management
engagement management
engaging and following up

Key Capabilities Supported

D&b Hoovers supports key activities like generating new leads, managing sales documents, and executing SWOT analyses, aiding users in targeting and developing business strategies. read more →

Cognism focuses on lead generation and account management, supporting businesses in following up with prospects and managing engagement, which is crucial for building and maintaining client relationships. read more →

Business Goals

D&b Hoovers helps in acquiring customers, increasing revenue, and supporting market expansion tasks, aligning with strategic objectives for growth. read more →

Cognism facilitates goals of customer acquisition and sales growth, alongside enhancing brand awareness, serving businesses aiming to expand their market presence. read more →

Core Features

D&b Hoovers includes standout features like advanced analytics, data import/export capabilities, and custom reporting, making it suitable for detailed market analysis needs. read more →

Cognism offers AI-powered analytics and compliance features, along with custom reporting, meeting expectations for those needing smart data insights and adherence to regulations. read more →

Vendor Support

D&b Hoovers offers extensive 24/7 support, including email and phone options, reflecting its commitment to comprehensive user assistance. read more →

Cognism provides around-the-clock phone and email support, highlighting its focus on being readily accessible to address user inquiries. read more →

Segments and Industries

D&b Hoovers is used across small to large enterprises, notably within software, IT, and finance sectors, indicating wide applicability and versatility. read more →

Cognism predominantly serves large enterprises in marketing, advertising, and technology sectors, suggesting a strong focus on large-scale operations. read more →

Operational Alignment

D&b Hoovers integrates into diverse operational workflows, supporting various scales from small to large businesses with its broad functionalities. read more →

Cognism fits into operations centered around enterprise-level engagement and customer management, catering to sophisticated user environments. read more →

Applying your context and needs changes the comparison

Business Setting

Popular in Industry

Computer Software (23.0%)
Information Technology And Services (13.0%)
Financial Services (12.0%)

Marketing And Advertising (27.0%)
Computer Software (22.0%)
Information Technology And Services (16.0%)

Popular in Segments

SMB and MidMarket (38.0%)
Enterprise (62.0%)

SMB and MidMarket (99.0%)
Enterprise (1.0%)

Most deployed common Use Cases for D&b Hoovers and Cognism

What makes D&b Hoovers and Cognism ideal for Generation Of New Leads?

Db Hoovers and Cognism both assist in generating new leads for businesses. Db Hoovers helps businesses identify potential customers, while Cognism focuses on creating lists of ideal customers using various filters. Db Hoovers users have noted concerns about data accuracy and the cost of subscriptions. Cognism users have expressed occasional issues with inaccurate contact information.

"...I can drill down and pull lists of prospective strategic buyers for industry specific sell side engagements...." Peer review by Mike M.

"...Spending hardly any time with lead generation...." Peer review by Alice J

What makes D&b Hoovers and Cognism ideal for Business Development?

Db Hoovers and Cognism both assist in business development. Db Hoovers helps identify potential clients and gather information about them, while Cognism focuses on streamlining outbound communication and lead generation. Db Hoovers helps develop a business development strategy while Cognism helps with executing that strategy. Both tools aim to improve business development efficiency, but they approach the task from different angles.

"...Gather customer intelligence that would help with sales strategy and business development activities...." Peer review by User

"...With Cognism, I can bi-pass the most expensive elements of the business development process which is identifying the decision maker and getting them to agree to a conversation - effectively we have replaced a telesales team with their solution and are delivering higher levels of appointments every week...." Peer review by Tim P

D&b Hoovers in Action: Unique Use Cases

How does D&b Hoovers facilitate SWOT Analysis?

How can D&b Hoovers enhance your Contact List Management process?

Cognism in Action: Unique Use Cases

How does Cognism facilitate Account Management?

How can Cognism optimize your Engagement Management Workflow?

How does Cognism facilitate Telemarketing?

Integrations

Ecosystem partners each product commonly connects with.

D&b Hoovers

Vidyard Video Platform

News

Latest D&b Hoovers news

Dun & Bradstreet enhances D&B Hoovers with AI-powered sales functionalities - Prothom Alo English

Dun & Bradstreet has enhanced its D&B Hoovers platform with AI-driven features to improve sales and lead generation. The updates include AI tools like Smart Search AI and CRM integrations with HubSpot, Salesforce, and Microsoft Dynamics. The platform now supports bulk uploads for up to 1 million companies and offers a Chrome extension for mobile sales insights, aiming to boost revenue growth and customer engagement.

04/10/2025 - source