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Customer.io vs Mautic: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Customer.io vs. Mautic is based on a specific set of business needs and context. The comparison uses 2423 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and Mautic

Customer.io, Mautic, Upland adestra, Marigold Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

Mautic focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, Contact List Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than Mautic for

Software Failure Risk

  • low

logo Mautic

Focus area

Mautic is better than Customer.io for

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Mautic: Open Source Marketing Automation

Age

2012

Financials

SERIES A

M&A

Business Need

Total Processes
(we found evidences for)

65

64

Total Goals
(we found evidences for)

12

9

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


training & onboarding




campaign management

campaign analytics


segmentation and targeting


social media management

social media analytics

engaging on social media

scheduling post to social media


customer feedback management

measuring customer satisfaction


contact list management



rating and review management



helpdesk management



lifetime value management



loyalty management

identify target customers



content management


social media marketing


lead qualification

lead qualification: technographic

lead qualification: behavioural


generation of new leads


sales document management

proposal & quote management


knowledge management


account management




community building





Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve internal communications

  • Improve efficiency

  • Improve visibility

  • Improve consistency

  • Scale best practices

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • text SMS

  • newsletter

  • offline

  • point of sale

  • mobile

  • user generated content

  • blogs

  • Facebook

  • review sites

  • Amazon

  • phone calls

  • chat

  • Slack

  • promotions

  • omnichannel

  • See 15 more
  • e-mail

  • website

  • social media

  • text SMS

  • newsletter

  • offline

  • point of sale

  • mobile

  • user generated content

  • blogs

  • Facebook

  • review sites

  • Amazon

  • phone calls

  • chat

  • Slack

  • promotions

  • omnichannel

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting