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Compare Blueshift vs Optimove

Comparison Summary

This comparison report of Blueshift vs. Optimove is based on a specific set of business needs and context. The comparison uses 13132 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blueshift and Optimove

Blueshift, Optimove, Optimizely Data Platform, Ascent360, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blueshift covers Engagement Management, Campaign Management with E-Mail, Advertisement with Social Media, Communication Management with E-Mail, etc.

Optimove focuses on Engagement Management, Lifetime Value Management, Loyalty Management, Relationship Marketing, etc.

"We want to treat every one of our users and customers on a one-to-one level. Blueshift is helping us enable that. AI and ML are the future of marketing automation. We looked at a ton of vendors and what they were doing in the space and believe that ...Blueshift is by far the leader. Each company is different and they were approaching it in a way that would work for our company. " - Chip Malt

"Optimove empowered us when we were at the height of disruption. We were able to be nimble and agile as customer behaviors were changing drastically. " - Elizabeth Owens

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blueshift

Focus area

Blueshift is better than Optimove for

Software Failure Risk

  • low

logo Optimove

Focus area

Optimove is better than Blueshift for

Software Failure Risk

  • low

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

Age

2014

Financials

SERIES B

SERIES A

Business Need

Total Processes
(we found evidences for)

67

112

Total Goals
(we found evidences for)

14

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting



identify target customers


workflow management


personalized marketing


training & onboarding


helpdesk management


customer feedback management

measuring net promoter score


competitive intelligence


content management

content publishing


channel management


touchpoint management


lead qualification

lead qualification: technographic


lifetime value management



generation of new leads





social media management

social media analytics

managing social media account




courses & assessment

track learning progress

create learning path


sales document management

contract management


community building


customer case management


social media marketing



discount management



relationship management





rating and review management


relationship marketing



contact list management



database marketing



products & pricelist management


trade show marketing


promotion management





knowledge management


performance management




sales call management




account management



category management




conference call management



business development




influencer marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more
  • Enhance customer relationships

  • Acquire customers

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Increase average basket value

  • Improve digital and social presence

  • Improve consistency

  • Improve stakeholder relations

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • promotions

  • phone calls

  • website

  • offline

  • games

  • mobile

  • text SMS

  • trade shows

  • user generated content

  • video

  • blogs

  • Facebook

  • point of sale

  • mobile app

  • coupons

  • omnichannel

  • chat

  • newsletter

  • on premises

  • mass media

  • events

  • display advertisement

  • LinkedIn

  • television

  • review sites

  • Amazon

  • Instagram

  • Netflix

  • print media

  • magazine

  • Facebook page

  • radio

  • Slack

  • out of home

  • billboards

  • newspaper

  • See 35 more
  • e-mail

  • social media

  • promotions

  • phone calls

  • website

  • offline

  • games

  • mobile

  • text SMS

  • trade shows

  • user generated content

  • video

  • blogs

  • Facebook

  • point of sale

  • mobile app

  • coupons

  • omnichannel

  • chat

  • newsletter

  • on premises

  • mass media

  • events

  • display advertisement

  • LinkedIn

  • television

  • review sites

  • Amazon

  • Instagram

  • Netflix

  • print media

  • magazine

  • Facebook page

  • radio

  • Slack

  • out of home

  • billboards

  • newspaper

  • See 35 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting