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Compare Blueshift vs Optimove

Comparison Summary

For Blueshift vs Optimove comparison, Our AI algorithm looked at 16511 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Blueshift and Optimove to solve their respective business needs.

logo Blueshift

Focus area

  • engagement management
  • Campaign management With E mail

Blueshift is better than Optimove for

logo Optimove

Focus area

  • engagement management
  • Lifetime value management

Optimove is better than Blueshift for

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

Age

2014

Financials

Series B

Series A

Business Need

Total Processes
(we found evidences for)

59

62

Total Goals
(we found evidences for)

9

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting



workflow management


personalized marketing


customer case management


training & onboarding


helpdesk management


competitive intelligence



touchpoint management


lifetime value management


customer feedback management

measuring net promoter score


lead qualification

lead qualification: technographic

lead qualification: demographic


content management

content publishing


generation of new leads




social media management

managing social media account

social media analytics




loyalty management

identify target customers



sales document management

contract management


discount management




community building


courses & assessment

track learning progress

create learning path


social media marketing




relationship management




conversion management



rating and review management


relationship marketing


advocacy management



international marketing


contact list management



database marketing


trade show marketing



products & pricelist management


promotion management




creating knowledge base


knowledge management

creating knowledge base




sales call management


performance management







account management



category management



business development




influencer marketing


revenue cycle management



community marketing





subscription management


calendar management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Acquire customers

  • Improve brand engagement

  • Grow market share

  • Improve consistency

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • See 11 more
  • Enhance customer relationships

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Improve ROI

  • Acquire customers

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • Improve internal communications

  • Increase average basket value

  • Establish thought leadership

  • Improve digital and social presence

  • Improve consistency

  • Improve stakeholder relations

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • phone calls

  • promotions

  • website

  • offline

  • games

  • text SMS

  • mobile

  • Facebook

  • trade shows

  • video

  • user generated content

  • point of sale

  • blogs

  • chat

  • omnichannel

  • coupons

  • display advertisement

  • mass media

  • newsletter

  • mobile app

  • on premises

  • television

  • events

  • LinkedIn

  • review sites

  • Amazon

  • print media

  • magazine

  • Instagram

  • Netflix

  • Facebook page

  • radio

  • Slack

  • newspaper

  • out of home

  • billboards

  • See 35 more
  • e-mail

  • social media

  • phone calls

  • promotions

  • website

  • offline

  • games

  • text SMS

  • mobile

  • Facebook

  • trade shows

  • video

  • user generated content

  • point of sale

  • blogs

  • chat

  • omnichannel

  • coupons

  • display advertisement

  • mass media

  • newsletter

  • mobile app

  • on premises

  • television

  • events

  • LinkedIn

  • review sites

  • Amazon

  • print media

  • magazine

  • Instagram

  • Netflix

  • Facebook page

  • radio

  • Slack

  • newspaper

  • out of home

  • billboards

  • See 35 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting