Blackbaud CRM: Blackbaud CRM offers advanced fundraising and CRM software for organizations. Productive relationships are built using industry-leading tools.
ActiveCampaign: ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.
This comparison report of Blackbaud CRM vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 18086 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Blackbaud CRM and ActiveCampaign
Blackbaud CRM, Giveffect, Blackbaud eTapestry, etc., belong to a category of solutions that help CRM, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Blackbaud CRM covers Direct Marketing with Website, Contact List Management, Communication Management with E-Mail, Relationship Management with Offline, etc.
ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Blackbaud CRM and ActiveCampaign: Best activities based on customer satisfaction
Blackbaud CRM in Action: Unique Activities
What benefits does Blackbaud CRM offer for Contact List Management?
"...It is used to track donor contact reports and giving information and a broad spectrum of alumni and donor information...." Peer review by Verified User, Executive in Marketing, Non-Profit Organization Management
How can Blackbaud CRM optimize your Relationship Management Workflow?
"...Blackbaud CRM is a cloud fundraising and relationship management solution built on Microsoft Azure specifically for enterprise-level fundraising and marketing needs...." Peer review from Blackbaud
ActiveCampaign in Action: Unique Activities
What benefits does ActiveCampaign offer for Engagement Management?
"...We do a lot of webinars, so I like to be able to create onboarding campaigns and followup emails series...." Peer review by User
How does ActiveCampaign address your Communication Management Challenges?
"...Active Campaign helps me manage all the contacts from the website, newsletter, marketing campaigns and to send automatic emails to them...." Peer review by Caterina V, Co-founder & Web Intelligence Specialist, Information Technology and Services
What makes ActiveCampaign ideal for Campaign Management?
"...I really like how flexible Active Campaign is, allowing me to create email marketing campaigns that are very tailored to my needs. ...." Peer review by Robin W., Photographer
How can ActiveCampaign optimize your Training & Onboarding Workflow?
"...The speed you can set it up, online training that is available and support offered. ...." Peer review by Richard M., Director, Human Resources
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Improve digital and social presence
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Increase sales & revenue
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Improve ROI
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Increase customer life time value
- See 2 more
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Blackbaud CRM | ActiveCampaign | |
|---|---|---|
| Peer score | 3.6 | 4.5 |
| Peer insights | 672 | 17414 |
| Top industries |
Non Profit Organization Management 62.0%
Education 15.0%
Hospital & Health Care 6.0%
|
Marketing And Advertising 25.0%
Consumer Services 9.0%
Information Technology And Services 6.0%
|
| SMB and Mid-Market | 87.0% | 96.0% |
| Enterprise | 13.0% | 4.0% |
| Pricing | Blackbaud CRM | ActiveCampaign |
Integrations
Ecosystem partners each product commonly connects with.
Blackbaud CRM
News
Latest Blackbaud CRM news
Blackbaud Reinforces Its Responsible AI Approach With Independent Certifications
Blackbaud has achieved two RAISE Pathway certifications from the Responsible AI Institute, validating its responsible AI governance practices. The Generative AI Foundation Badge and the Responsible AI Foundation Badge confirm Blackbaud's adherence to global standards, including NIST and ISO/IEC, ensuring trust in its AI-powered solutions for social impact organizations.
Latest ActiveCampaign news
ActiveCampaign Launches Google Ads Connector for Active Intelligence ...
ActiveCampaign has launched a Google Ads connector for its AI engine, Active Intelligence. This integration allows users to manage Google Ads campaigns directly within ActiveCampaign, enhancing campaign creation and reporting. The connector supports AI-guided campaign execution, enabling marketers to focus on strategy while AI handles execution. The connector is available to ActiveCampaign customers on Plus plans and above.