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Bitly vs Outbrain: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Bitly vs. Outbrain is based on a specific set of business needs and context. The comparison uses 5052 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Bitly and Outbrain

Bitly, Outbrain, Rebrandly, Percolate Content Marketing, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Bitly covers Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Advertisement with Social Media, etc.

Outbrain focuses on Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Bitly

Focus area

Bitly is better than Outbrain for

Software Failure Risk

  • medium

logo Outbrain

Focus area

Software Failure Risk

  • medium

About

Bitly | URL Shortener, Custom Branded URLs, API & Link Management

The Leading Recommendation Platform for the Open Web

Age

2008

2006

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

57

69

Total Goals
(we found evidences for)

9

14

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

social media analytics

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


content publishing

searching for content



campaign management

campaign monitoring


engagement management

engaging and following up


helpdesk management



social media marketing


sales document management

proposal & quote management


workflow management


lead qualification

lead qualification: demographic


generation of new leads










customer feedback management



contact list management


competitive intelligence


training & onboarding




conversion management


lifetime value management



segmentation and targeting


account management




Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Improve internal communications

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Launch new products

  • See 6 more
  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more

Top Channels

Channels Used

  • social media

  • website

  • promotions

  • user generated content

  • blogs

  • Facebook

  • video

  • Twitter

  • LinkedIn

  • Instagram

  • display advertisement

  • offline

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • print media

  • magazine

  • newsletter

  • chat

  • Snapchat

  • mobile app

  • review sites

  • Amazon

  • causes and charity

  • movies

  • events

  • trade shows

  • coupons

  • games

  • mass media

  • television

  • mobile ads

  • Pinterest

  • on premises

  • See 32 more
  • social media

  • website

  • promotions

  • user generated content

  • blogs

  • Facebook

  • video

  • Twitter

  • LinkedIn

  • Instagram

  • display advertisement

  • offline

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • print media

  • magazine

  • newsletter

  • chat

  • Snapchat

  • mobile app

  • review sites

  • Amazon

  • causes and charity

  • movies

  • events

  • trade shows

  • coupons

  • games

  • mass media

  • television

  • mobile ads

  • Pinterest

  • on premises

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting