Backstory and Walnut, An In-Depth Comparison 2026

Comparison Summary

Backstory: Peopleai's SalesAI is the only generative AI solution built on complete and accurate data. Every detail counts to unlock your GTM's full story.

Walnut: Walnut offers customizable product demonstrations that save time and provide valuable insights. Buyers' experiences are mastered through interactive demos made easily with Walnut.

This comparison report of Backstory vs. Walnut is based on a specific set of business needs and context. The comparison uses 548 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Backstory and Walnut

Backstory belong to a category of solutions that help Sales Enablement, whereas Walnut belong to a category of solutions that help Customer Success Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Backstory covers Contact List Management, Engagement Management, Coaching, Playbook Creation, etc.

Walnut focuses on Collaboration, Training & Onboarding, Content Management with Website, Digital Marketing with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Backstory and Walnut: Best activities based on customer satisfaction


Backstory in Action: Unique Activities

How does Backstory facilitate Contact List Management?
People.ai automates contact creation, eliminating manual data entry for sales teams. The system accurately attributes contacts to the correct Account, even with inaccurate CRM data. Additionally, People.ai analyzes customer activity and updates CRM systems dynamically, providing valuable insights for sales and marketing.
"...People.ai is able to capture and create contacts that sales reps are actively engaging in business, but who have not yet been entered into Salesforce...." Peer review by Marceline Guyette, UI/UX Lead, Hexagon PPM
How does Backstory address your Coaching Challenges?
People.ai provides comprehensive insights into sales activities, enabling managers to track rep time allocation and identify areas for improvement. The platform empowers managers to customize coaching strategies based on individual rep performance and data-driven analytics. This facilitates goal setting, performance monitoring, and targeted coaching to optimize sales outcomes.
"...You can coach and stack rank your team across endless metrics with ease...." Peer review by Benjamin S, Area Vice President, Lyft Business, Internet

Walnut in Action: Unique Activities

What solutions does Walnut provide for Collaboration?
Walnut offers a platform for collaborative demo creation and sharing. nUsers can share and collaborate on demos with internal teams and external prospects. nThis allows for streamlined communication and fine-tuning of demos for optimal engagement.
"...Collaborate with your prospects on your sales demos and fine-tune the details together. Optimize & duplicate...." Sales Demo Software
What makes Walnut ideal for Training & Onboarding?
Walnut provides training and onboarding capabilities for customers. It enables the creation of interactive walkthroughs and customized product tours. The platform facilitates data collection and insights.
"...each customer's onboarding or training - Zero code needed Work together, work faster...." Product tour software, tutorials & walkthroughs
What solutions does Walnut provide for Product Marketing?
Walnut Product Marketing capabilities empower the team to create engaging visuals and enablement content. The capabilities optimize product marketing strategies by collecting insights on visitor usage. This allows for a new approach to marketing products.
"...Collect insights and optimize your product marketing strategy accordingly. ..." Product Demo Software

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


contact list management

creating contact list

enriching contact list


engagement management

engaging and following up




communication management

tracking & monitoring communications


account management





sales document management

proposal & quote management


competitive intelligence


training & onboarding


personalized marketing



content management




Top Goals

Goals Achieved

  • Increase sales & revenue

  • Improve ROI

  • Improve efficiency

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Grow market share

  • Shorten ramp up time

  • Establish thought leadership

  • Enhance customer relationships

  • See 7 more
  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve efficiency

  • See 1 more

Business Setting

Backstory Walnut
Peer score 4.4 4.0
Peer insights 472 76
Top industries
Computer Software 68.0%
Internet 16.0%
Information Technology And Services 11.0%
SMB and Mid-Market 56.0% 0.0%
Enterprise 44.0% 0.0%
Pricing Backstory

News

Latest Backstory news

People.ai Becomes Backstory, Redefining How Revenue Teams Get Answers ...

People.ai has rebranded to Backstory, marking a strategic shift from data and analytics to providing actionable insights for revenue teams. The new name reflects the platform's ability to deliver real-time, AI-driven answers about sales deals, enhancing decision-making for sales leaders. Backstory integrates with existing AI tools and CRM systems, offering capabilities like deal intelligence and pipeline health monitoring.

20/04/2026 - source

Latest Walnut news

Walnut Ships Enterprise-Grade Agent Platform with Governance Layer in Place Ahead of Autonomy

Walnut has launched an enterprise-grade agent platform with a governance layer, featuring AI Mode for Playlists and Deal Rooms, and Walnut Xpert. These tools enhance buyer enablement by automating demo creation and personalizing buyer interactions. The platform supports bring-your-own-key (BYOK) for security and privacy, and integrates with various AI models to improve customer experience.

01/09/2026 - source