AskNicely and SmartSurvey, An In-Depth Comparison 2026

Comparison Summary

AskNicely is a robust tool designed for large enterprises focusing on customer feedback management with strong capabilities in collecting feedback, measuring NPS, and engaging users through conversational surveys. It excels in customer satisfaction improvement and has comprehensive support features like 24/7 availability. On the other hand, SmartSurvey targets mid-market users, emphasizing feedback collection and social media management, playing an essential role in brand awareness and efficiency improvement. It provides solid analytics and compliance features but with more traditional support methods.

AskNicely: AskNicely helps service businesses measure customer experience and motivate frontline teams. The impact on the bottom line can be easily seen.

SmartSurvey: SmartSurvey offers an advanced, user-friendly online survey tool for creating and distributing surveys. Results can be analyzed graphically by a UK-based team.

Top use cases: AskNicely vs SmartSurvey

Use cases tied to AskNicely and SmartSurvey from verified data sources. Click any use case for supporting evidences.

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Top Capabilities: AskNicely vs SmartSurvey

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Industries: AskNicely vs SmartSurvey

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: AskNicely vs SmartSurvey

Share of peer evidence by company size for AskNicely and SmartSurvey. Each product segments add up to 100%. Click any segment for supporting evidence.

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Key Capabilities Supported AskNicely emphasizes collecting feedback and measuring net promoter score to strengthen customer connections through various channels. → SmartSurvey focuses on feedback collection and engaging with clients using conversational surveys to foster communication. →
Business Goals AskNicely primarily aids in improving customer satisfaction and acquiring customers through effective feedback management. → SmartSurvey helps in building brand awareness and improving operational efficiency, aligning with strategic goals of diverse industries. →
Core Features AskNicely stands out with its integration capabilities and custom reporting features, catering well to enterprises needing seamless data operations. → SmartSurvey offers strong analytics and compliance features, suiting organizations with a focus on data integrity and security. →
Vendor Support AskNicely provides extensive 24/7 support options including phone and email, reflecting its readiness for large-scale deployments. → SmartSurvey delivers support mainly through email and chat, with a reliable 24/7 support mechanism, suitable for flexible operational needs. →
Segments and Industries AskNicely finds its major clientele in large enterprises and computer software sectors, indicating its compatibility with complex business environments. → SmartSurvey serves mid-market to large enterprises across government and education industries, highlighting its adaptability to specialized sectors. →
Operational Alignment AskNicely integrates smoothly into the operational workflows of big firms, focusing on scalable and comprehensive feedback systems. → SmartSurvey aligns with various operational scales, emphasizing ease of use and efficient communication management for diverse environments. →

AskNicely and SmartSurvey: Best activities based on customer satisfaction

Most deployed common Activities for AskNicely and SmartSurvey

How can AskNicely and SmartSurvey optimize your Collecting Feedback Workflow?
Asknicely and Smartsurvey both allow users to collect customer feedback using surveys. Asknicely focuses on the Net Promoter Score (NPS) framework, providing users with tools to analyze customer sentiment and improve customer experience. Smartsurvey offers a wider range of question types, enabling users to collect more detailed feedback on services and products.
"...It is a non-intrusive way to have our customers provide feedback with no pressure...." Peer review by Don Reynolds, Director, Headset
"...We are an HCI buisness so need a solid to to manage surveys Easy to use...." Peer review by Peter C., Marketing and Advertising
How can AskNicely and SmartSurvey optimize your Engaging Conversational Surveys Workflow?
Asknicely focuses on providing automated follow-up questions based on survey responses, while Smartsurvey emphasizes a wide range of distribution methods and customized follow-up emails based on survey responses. Asknicely offers integrations with tools like Intercom and HubSpot, while Smartsurvey can integrate with CRM systems. However, both have limitations, as Asknicely may only send surveys to highly engaged users and Smartsurvey lacks automated cadence settings for data extraction.
"...If you're just going to compile a report on your nps score but not take any follow-up action, why would you bother spending the money on this service?..." Peer review by Diana Zabalovici, Marketing Programs Intern, ClearCare
"...Increased number of responses which has helped increase employee engagement...." Peer review by Paula Lye, Health, Wellness and Fitness

AskNicely in Action: Unique Activities

What benefits does AskNicely offer for Rating And Review Management?
The platform provides a comprehensive rating and review management solution enabling the collection of detailed customer feedback, facilitating the generation of online reviews, and empowering businesses to proactively address customer issues. The platform seamlessly integrates with various CRM platforms and offers features such as dashboards, leaderboards, text analytics, and reporting capabilities. The platform's limitations include a lack of customization options for controlling the display of customer comments.
"...Love how after collating feedback, we can easily set it in such a way that it helps to generate reviews online to give the company more awareness as a whole...." Peer review by Executive in Customer Service
What makes AskNicely ideal for Automated Workflows?
AskNicely Automated Workflows enable organizations to automatically respond to customer feedback, manage feedback interactions, and create custom workflows tailored to specific needs. These workflows allow organizations to integrate data from popular tools and channels, boosting Google ratings and winning new business. AskNicely Automated Workflows are not available on lower tiers.
"...AskNicely was incredibly easy to implement and integrate into our current workflow...." Peer review by Thomas H, Chief Executive Officer, Computer Software
What benefits does AskNicely offer for Helpdesk Management?
Asknicely facilitates customer satisfaction measurement. The software enables real-time tracking and response to feedback. Integration with various platforms, including Salesforce and Intercom, enhances its functionality.
"...The product is simple to use and easy for customers to provide quick feedback which helps us in support but a benefit to the sales team as well...." Peer review by Bill G., Sports

SmartSurvey in Action: Unique Activities

Why is SmartSurvey the best choice for Social Media Management?
SmartSurvey allows users to share surveys on social media platforms. Users can also embed surveys on web pages and track survey links through social media. The platform facilitates analysis and reporting of survey responses, including text analysis and data export, enabling users to leverage social media for effective research and insights.
"...See why people use SmartSurvey to better engage respondents and reveal actionable insights. ..." 6 Steps To Conducting An Online Survey
Why is SmartSurvey the best choice for Communication Management?
Smartsurvey offers various communication channels for distributing surveys, including email, SMS, and social media. The platform allows for tracking survey responses and sending email alerts upon completion. Additionally, Smartsurvey enables scheduling automated email distribution of exported data.
"...There is also support for publishing links to the survey via social media such as Twitter or Facebook...." Peer review by Charles Sharp, Non-Profit Organization Management
How does SmartSurvey address your Market Research Challenges?
SmartSurvey offers robust survey tools for collecting data. The platform supports various market research methods, including surveys, interviews, and focus groups. SmartSurvey facilitates analyzing data for vital insights.
"...From event feedback to sophisticated market research, SmartSurvey is your best choice...." Case Study Home Office

News

Latest AskNicely news

AskNicely Launches AI Agent That Routes Reviews to Where Buyers Are Looking

AskNicely has launched the Review Routing Agent, an AI tool that automates customer review requests and directs them to platforms like Google, Yelp, and Facebook. This enhances visibility in AI searches and boosts reputation management for multi-location service businesses. The tool integrates into AskNicely's existing survey flow, increasing review conversion rates without additional manual effort.

13/07/2026 - source

Latest SmartSurvey news

New CSAT/eSAT Calculation Now Available - Product Update - SmartSurvey

SmartSurvey has launched a new CSAT/eSAT calculation feature for Enterprise Plus users, allowing them to measure satisfaction based on the percentage of satisfied responses rather than averages. This update provides a clearer view of customer or employee sentiment and simplifies reporting. The feature is available now and can be accessed when adding or editing satisfaction questions in surveys.

27/10/2025 - source