Overview: Amplitude and FullStory as Conversion Rate Optimization Category solutions.

When it comes to Conversion Rate Optimization, Amplitude Analytics and FullStory take distinct yet overlapping paths. Amplitude Analytics excels in data analytics and custom reporting, appealing to a tech-savvy clientele in industries like software and education. FullStory focuses on enhancing digital presence and revenue, which suits retail and hospitality sectors. For vendor support, Amplitude offers a variety of options, while FullStory is more accessible with its extensive 24/7 support. Both cater well to mid-market and enterprise users, aligning with their operational workflows through tailored features.

Amplitude: Amplitude-analytics offers Intelligent Customer & Product Targeting through its Behavioral Graph. It is the most advanced database for digital behavior, optimized for complex behavioral queries.

FullStory: Fullstory surfaces user sentiment through behavioral data, helping create better products. Loyal customers are won by uncovering insights hidden between clicks.

Amplitude and FullStory: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Amplitude Analytics helps with engagement management, funnel analysis, and collaboration. It addresses operational needs like effective workflow management in tech-driven areas. read more →

FullStory provides engagement and customer feedback management, plus lead analytics. It aligns with operational needs such as helpdesk and support service improvement. read more →

Business Goals

Amplitude Analytics focuses on enhancing customer relationships and increasing customer lifetime value. It helps users scale best practices and improve ROI. read more →

FullStory aims to enhance customer relationships and boost sales and revenue. It is crafted for businesses wanting to establish or improve digital and social presence. read more →

Core Features

Amplitude Analytics boasts custom reports, analytics, and data import features. It supports users needing complex data analytics and integration solutions. read more →

FullStory highlights its custom reports and security features. It meets user needs for compliance and real-time analytics, especially in dynamic environments. read more →

Vendor Support

Amplitude Analytics offers training & onboarding and 24/7 support. It accommodates users preferring diverse support structures for complex data solutions. read more →

FullStory provides extensive 24/7 support and chat support. It suits users requiring immediate assistance and comprehensive support services. read more →

Segments and Industries

Amplitude Analytics serves mid-market to large enterprises in software and education. It fits well with data-driven sectors requiring substantial analytics capabilities. read more →

FullStory is used by enterprises in retail and hospitality. It is well-suited for industries where customer interaction and experience are priorities. read more →

Operational Alignment

Amplitude Analytics integrates seamlessly into workflows needing data insights and collaboration. It's designed for tech-heavy operational environments. read more →

FullStory integrates into customer-centric workflows, enhancing digital interfaces. It is tailored for retail and hospitality environments with a focus on customer feedback. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Phone Support

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Chat Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Amplitude and FullStory

Why is Amplitude and FullStory the best choice for Engagement Management?

Amplitude Analytics and Fullstory both help businesses understand user engagement. Amplitude Analytics uses behavioral reports to analyze user interactions with products and provide insights in real-time. Fullstory enables businesses to watch recordings of user interactions on their websites and see how users navigate pages, fill out forms, and interact with specific features. Amplitude Analytics offers customized behavioral cohorts for tracking conversions, retention, and engagement. Fullstory is primarily used by analytics teams, but product managers and designers also rely on it. Both tools have limitations, for example, Amplitude Analytics can be confusing to customize, while Fullstory may make some users uncomfortable knowing they are being monitored.

"...User retention can also be measured, plus stickiness graphs reveal how often users engage with the app...." Peer review

"...We use Fullstory to see how users are interacting with new marketing content (such as blog, case studies etc) and to test the UI of our website...." Peer review by Mallory R, Field Marketer, Computer Software

What benefits does Amplitude and FullStory offer for Products & Pricelist Management?

Amplitude Analytics and FullStory are both used by product managers to understand user behavior. Amplitude Analytics focuses on data analysis and empowers product managers to make informed decisions. FullStory, on the other hand, emphasizes user interaction replays and provides a visual understanding of how users navigate a product. While both tools offer insights for product management, their focus and functionality differ. Amplitude Analytics is primarily a data-driven tool, whereas FullStory focuses on user experience. A limitation of these tools is the potential for data overload.

"...As a product manager, using data to make decisions is increasingly important and often times, learning this new skill can be intimidating...." Peer review by Amber A, Product Manager

"...The best insight a Product Manager can get is by replaying exactly what their users do when they use your product and FullStory allows me to do just that...." Peer review by Mike S, Senior Product Manager, Computer Software

How does Amplitude and FullStory facilitate Training & Onboarding?

Amplitude Analytics focuses on training users to understand industry-standard metrics and provides tools for teaching best practices in event tracking. Amplitude Analytics offers onboarding focused on subscribing to the tool, while Fullstory focuses on integrating code. Fullstory is designed to help development and design teams identify and address user issues, but it requires technical skills to install and use. The limitations of both tools are not explicitly discussed.