Comparison Summary
This comparison report of ActiveCampaign vs. ActiveTrail is based on a specific set of business needs and context. The comparison uses 18046 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ActiveCampaign and ActiveTrail
ActiveCampaign, ActiveTrail, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ActiveCampaign covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
ActiveTrail focuses on Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
CXA Platform to engage with their customers
ActiveTrail: Marketing Automation | Email Marketing Platform
Age
2003
Financials
SERIES C
PRIVATE
Business Need
Total Processes
(we found evidences for)
133
37
Total Goals
(we found evidences for)
18
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Increase customer life time value
-
Scale best practices
-
Grow market share
-
Improve digital and social presence
-
Improve brand engagement
- See 6 more
Top Channels
Channels Used
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e-mail
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website
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newsletter
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text SMS
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social media
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mobile
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Facebook
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promotions
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user generated content
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blogs
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mobile app
- See 8 more
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e-mail
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website
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newsletter
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text SMS
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social media
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mobile
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Facebook
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promotions
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user generated content
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blogs
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mobile app
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
