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Digital Analytics Software 2023: Complete Guide - Page 2

Digital operations of a company that adopt omnichannel strategy generate large volumes of data. Digital Analytics involves collection, measurement and analysis of all these digital data. Companies generate data from various sources like social media marketing, email, and marketing automation, search engine optimization, retargeting campaigns, digital advertising campaigns, and mobile apps. Companies get insight about how their customers are using their online offerings.

Learn why Digital Analytics is important for businesses and how to choose the right Digital Analytics software.

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What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Read more about how companies in different industries are using Digital Analytics software to drive results.

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Updated By Cuspera

Last updated: Aug 21, 2023

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176 Digital Analytics Software

MonsterInsights Icon

MonsterInsights

4.17
★★★★★
★★★★★

MonsterInsights - Best Google Analytics Plugin for WordPress

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MonsterInsights a digital analytics tool is a plugin that allows to easily add, customize, and manage the Google Analytics website tracking services on the WordPress site. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Social media management,Social media analytics,Communication management
Top Features : Widgets,Dashboard,SEO

Vendor: MonsterInsights, LLC

Company Size: 51-100

HQ Location: Florida, USA

Financials: PRIVATE

Glew Icon

Glew

4.32
★★★★★
★★★★★

Ecommerce Analytics Software For Online Sellers | Glew.io

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Glew is an eCommerce Analytics and Business Intelligence software

Highlights
Top Business Usecases : Advertisement,Social media analytics,Social media management
Top Features : Dashboard,Micro customer segmenting,Calculator

Vendor: Springbot, Inc.

Company Size: 11-50

HQ Location: 1230 W Morehead St, 304, Charlotte, NC 28203, US

Financials: PRIVATE

Google BigQuery Icon

Google BigQuery

4.42
★★★★★
★★★★★

BigQuery: Cloud Data Warehouse | Google Cloud

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Highlights
Top Business Usecases : Lead analytics,Advertisement,Funnel analysis
Top Features : Dashboard,Recording,Personalization

Vendor: Google LLC

Company Size: 10,001+

HQ Location: 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Financials: SERIES A

Kissmetrics Icon

Kissmetrics

3.99
★★★★★
★★★★★

Get, keep and grow with Customer Engagement ...

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Kissmetrics is an analytics and conversion platform built to optimize marketing. Kissmetrics analyzes users' interaction with a website over time. Kissmetrics is a Digital Analytics software.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Campaign management
Top Features : Dashboard,Personalization,Calculator

Vendor: Kissmetrics

Company Size: 11-50

HQ Location: 847 Sansome Street, San Francisco, CA 94111

Financials: SERIES B

Woopra Icon

Woopra

4.40
★★★★★
★★★★★

woopra.com - Customer Journey Analytics for Web, Mobile, Product and Beyond

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Woopra is a real-time customer analytics platform used by sales, service, and marketing teams. It is a solution that redefines how companies understand, analyze, engage, and retain their customers. It helps to enhance customer relationships and increase sales and revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Helpdesk management
Top Features : Personalization,Dashboard,Alerts: popups & Notifications

Vendor: Woopra, Inc.

Company Size: 11-50

HQ Location: 300 Montgomery St, Suite 208, San Francisco, CA 94104, US

Financials: PRIVATE

Matomo Icon

Matomo

4.08
★★★★★
★★★★★

#1 Secure Open Web Analytics Platform

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Matomo is a premium web analytics and conversion optimization tool designed to give the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, eCommerce and funnels. It is designed to help businesses view and evaluate user activities and engagement.

Highlights
Top Business Usecases : Social media analytics,Social media management,Engagement management
Top Features : Widgets,Dashboard,Personalization

Vendor: InnoCraft Ltd

Company Size: 1-10

HQ Location: Asia-Pacific (APAC), Australasia

Financials: PRIVATE

TWIPLA Icon

TWIPLA

4.74
★★★★★
★★★★★

The website intelligence platform

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TWIPLA (formerly Visitor Analytics) is a digital analytics platform used to get detailed statistics on visitors and watch their behavior in real-time. It helps to launch new products and acquire customers.

Highlights
Top Business Usecases : Advertisement,Engagement management,Social media management
Top Features : Recording,Dashboard,Widgets

Vendor: Techtra, Inc.

Company Size: 1-10

HQ Location: Strada Garii, Cluj-Napoca, Cluj RO

Financials: PRIVATE

Phunware Icon

Phunware

3.99
★★★★★
★★★★★

Mobile Application Development Platform | Phunware Platform

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Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Feedback surveys,Rewards,Gamification

Vendor: Phunware, Inc.

Company Size: 101-250

HQ Location: 7800 Shoal Creek Blvd., Suite 230 South, Austin, TX 78757, US

Financials: IPO

New Relic Icon

New Relic

4.55
★★★★★
★★★★★

Deliver more perfect software and optimize your entire software stack

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New Relic is a cloud-based platform that gives developers, engineers, operations, and management a clear view of what’s happening in today’s complex software environments. It helps to find and fix problems faster, build high-performing DevOps teams, and deliver delightful experiences for the customers.

Highlights
Top Business Usecases : Helpdesk management,Communication management,Collaboration
Top Features : Alerts: popups & Notifications,Dashboard,Widgets

Vendor: New Relic, Inc.

Company Size: 1001-5000

HQ Location: 188 Spear St., Suite 1000 San Francisco, CA USA 94105

Financials: SERIES C

StatCounter Icon

StatCounter

4.42
★★★★★
★★★★★

Statcounter - Web Analytics Made Easy

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StatCounter is a web analytics platform that helps to track, analyze, and understand the visitors for good decision making. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Social media management,Advertisement,Campaign management
Top Features : SEO,Dashboard,Personalization

Vendor: StatCounter

Company Size: 1-10

HQ Location: Taylor's Lane, Dublin, Dublin Dublin 8, IE

Financials: PRIVATE

Claris FileMaker Icon

Claris FileMaker

4.43
★★★★★
★★★★★

An application development platform to build apps

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Claris FileMaker is a custom app for businesses that create, share, access, and integrate custom apps for mobile, cloud, and on-premise environments. It helps to enhance customer relationships and acquire customers.

Highlights
Top Business Usecases : Workflow management,Communication management,Sending & publishing communications
Top Features : Templates,Recording,Calculator

Vendor: Claris International Inc

HQ Location: Stockley Park, Uxbridge, Middlesex UB11 1BB, US

Gosquared Icon

Gosquared

4.56
★★★★★
★★★★★

Award-winning Web Analytics and Live Chat software

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Gosquared is a digital analytics platform. It offers real-time website analytics which help to grow business. It helps to improve digital and social presence and also enhance customer relationships.

Highlights
Top Business Usecases : Engagement management,Communication management,Sending & publishing communications
Top Features : Dashboard,Personalization,Capture website

Vendor: Gosquared, Ltd

Founded: 2006

Company Size: 1-10

HQ Location: WeWork 145 City Road London United Kingdom EC1V 1AZ

Financials: PRIVATE

Chartbeat Icon

Chartbeat

3.89
★★★★★
★★★★★

Headline Testing and Content Optimization Tools | Chartbeat

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Chartbeat is a content analytics and insights for digital publishing to monitor and optimize content for long term audience loyalty. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Communication management,Engagement management,Sending & publishing communications
Top Features : Dashboard,Alerts: popups & Notifications,Calculator

Vendor: Chartbeat Inc.

Founded: 2009

Company Size: 51-100

HQ Location: 826 Broadway, Floor 6 New York, NY 10003

Financials: SERIES C

Piwik PRO Icon

Piwik PRO

4.31
★★★★★
★★★★★

Analyze the customer journey across websites and apps

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Piwik PRO is a digital analytics platform empowering organizations to analyze and streamline customer journeys. It helps to enhance customer relationships and improve internal communications.

Highlights
Top Business Usecases : Engagement management,Campaign management,Engaging and following up
Top Features : Dashboard,Personalization,Widgets

Vendor: Piwik Pro

Founded: 2013

Company Size: 101-250

HQ Location: ul. ?w. Antoniego 2/4 50-073 Wroc?aw Poland

Financials: SERIES A

Clicky Web Analytics Icon

Clicky Web Analytics

4.37
★★★★★
★★★★★

Privacy-friendly Website Analytics

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Clicky Web Analytics is a digital analytics platform which helps to monitor, analyze, and react to the web traffic in real-time. It helps to acquire customers and enhance customer relationships.

Highlights
Top Business Usecases : Social media management,Social media analytics,Engagement management
Top Features : Dashboard,SEO,Widgets

Vendor: Roxr Software Ltd.

Company Size: NA

HQ Location: San Francisco, California

Siteimprove Icon

Siteimprove

4.49
★★★★★
★★★★★

Optimize Your Website From a Single Platform. SEO, Accessibility, Analytics, GDPR, & more.

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Siteimprove is a cloud-based software designed for small as well as growing marketing teams to help execute digital marketing strategy. The tool offers a comprehensive platform to help improve digital presence.

Highlights
Top Business Usecases : Content management,Helpdesk management,Training & onboarding
Top Features : SEO,Dashboard,Widgets

Vendor: Siteimprove A/S

Founded: 2003

Company Size: 51-100

HQ Location: Sankt Annæ Plads 28, DK-1250 Copenhagen, Denmark

Financials: PRIVATE

Buildfire Icon

Buildfire

4.65
★★★★★
★★★★★

Online Mobile App Building, Maintenance, and ... - BuildFire

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Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Templates,Widgets,Alerts: popups & Notifications

Vendor: Buildfire

Company Size: 11-50

HQ Location: 750 B St, San Diego, California US

Financials: PRIVATE

GWI Icon

GWI

4.00
★★★★★
★★★★★

On‑demand consumer research to power up marketing, strategy products, pitches

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Highlights
Top Business Usecases : Social media management,Advertisement,Engagement management
Top Features : Feedback surveys,Personalization,Live streaming

Vendor: Trendstream Limited (GWI)

Company Size: 251-500

HQ Location: Floor 2 25 Farringdon Street London EC4A 4AB

Financials: SERIES B

AMZ.One Icon

AMZ.One

4.34
★★★★★
★★★★★

AMZ.One - The only tool you need to improve your Amazon

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Highlights
Top Business Usecases : Generation of new leads,Products & pricelist management
Top Features : Alerts: popups & Notifications

Vendor: AMZ.One Inc.

Company Size: NA

HQ Location: 50 Stephanie St, Toronto, Ontario M5T, CA

Financials: PRIVATE

Kickfire Icon

Kickfire

4.24
★★★★★
★★★★★

KickFire IP Address-to-Company API, Real-Time Visitor Intent

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KickFire is an ABM platform for marketing, sales teams to increase lead generation, close the deals faster and increase revenue.

Highlights
Top Business Usecases : Account management,Engagement management,Engaging and following up
Top Features : Alerts: popups & Notifications,Personalization,Landing page

Vendor: KickFire, Inc.

Founded: 1999

Company Size: 11-50

HQ Location: 2290 N 1st St, Suite 102 • San Jose, CA 95131

Financials: PRIVATE

Inspectlet Icon

Inspectlet

4.23
★★★★★
★★★★★

Inspectlet - Session Recording, Website Heatmaps, Javascript A/B ...

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Inspectlet is a session recording software that can be used for watching session recordings, running A/B experiments, creating heatmaps, and more. It can be used by businesses of all sizes from start-ups to large enterprises.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Funnel analysis
Top Features : Recording,Dashboard,Live monitoring

Vendor: Inspectlet, Inc

Company Size: 11-50

HQ Location: Santa Clara CA

Financials: PRIVATE

Crowd Connected Icon

Crowd Connected

4.17
★★★★★
★★★★★

Crowd Connected - Realtime location intelligence and insights

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Highlights
Top Business Usecases : Engagement management,Engaging and following up,Trade show marketing
Top Features : Alerts: popups & Notifications

Vendor: Crowd Connected Ltd

Company Size: 1-10

HQ Location: Surrey Technology Centre, 40 Occam Road, Guildford, Surrey GU2 7YG, GB

Financials: SEED

Monkeydata Icon

Monkeydata

4.13
★★★★★
★★★★★

Embedded Plugins and Mobile Apps for Ecommerce

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MonkeyData is an e-commerce analytics platform for online stores to grow. It helps to increase sales and revenue and enhance customer relationships.

Highlights
Top Business Usecases : White labeling,Forecasting,Revenue cycle management
Top Features : Dashboard

Vendor: Monkeydata

Company Size: 11-50

HQ Location: 111 Congress, Suite 400, Austin, Texas TX 78701, US

Financials: SEED

Acoustic Insights Icon

Acoustic Insights

3.76
★★★★★
★★★★★

Supercharge your customer analytics with AI

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Acoustic Insight is a digital marketing experience solution that utilizes smarter analytics to optimize customer experience, attract visitors, engage them, and convert them into loyal customers.

Highlights
Top Business Usecases : Engagement management,Digital marketing,Engaging and following up
Top Features : Personalization,Ticketing,Dashboard

Vendor: Acoustic.co

Company Size: 1001-5000

HQ Location: New York, NY 10016, US

Financials: PRIVATE