GWI: Use-Cases, Insights and Reviews | 2025 Cuspera

GWI helped Bright/Shift, a social impact marketing agency, launch a new direct-to-consumer brand for a sustainable furniture client. Bright/Shift used GWI to gather data and insights, define the bran...d's positioning, and identify the ideal target audience. The campaign generated £41k in revenue in the first month, with a 30-second user-generated content video driving a CPC of £0.15 and a CTR of 6%. Most paid advertising revenue came from user-generated style ads based on GWI insights.
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GWI helped City Football Group get better data across all their clubs. The team used GWI to understand fans in different markets. This helped them find the best ways to grow sponsorships. They used t...he data to tell strong stories to partners. Clubs with small research budgets got new insights. This changed how they pitch sponsorships and made their offers stronger.
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GWI helped First & First Consulting win a key pitch for a new personal care brand. The challenge was to identify the right target audience with limited information. Using GWI's platform, the team ana...lyzed over 40,000 data points to profile consumers. This data-driven approach led to a successful pitch and a new client. Integrating GWI replaced many primary surveys, saving costs and improving ROI for First & First Consulting.
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Nextdoor used GWI’s consumer research platform to boost its ad sales. The challenge was to show advertisers that Nextdoor has a highly engaged audience ready to make decisions. The team created an In...sights Hub using GWI data to highlight unique audience insights and trends. This helped brands and agencies understand user behavior and plan better ads. As a result, Nextdoor saw a 197% increase in web page views year-on-year and became a finalist in the 2022 ANA Genius Awards.
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20ten Creative used the GWI platform to find the best brand partner for an FMCG client. They needed to ensure the right fit for a major on-pack promotion with over 100 million SKUs. GWI helped them c...ompare cross-market audiences and validate their gaming partnership idea. The campaign led to an 88% increase in performance versus the previous campaign. Retailer distribution grew by over 300 stores, and the client saw their highest ever earned social media reach.
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GWI helps Advanced Sponsorship Insights use data science to measure the ROI of sports partnerships. The consultancy used GWI data and their own 'Reach' model to analyze a global financial services cl...ient's sponsorship portfolio. They identified gaps in the client's audience and recommended changes to improve reach and engagement. GWI enabled fast, confident decisions and cost savings by dropping underperforming partnerships. The client can now optimize sponsorship investments and target new growth opportunities.
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