GWI: Use-Cases, Insights and Reviews | 2026 Cuspera

Nextdoor used GWI’s consumer research to boost its ad sales. The team needed to show advertisers that Nextdoor’s audience is highly engaged and ready to make decisions. They built an Insights Hub usi...ng GWI data to highlight unique audience behaviors and trends. This helped brands and agencies understand the value of advertising on Nextdoor. As a result, web page views increased by 197% year-on-year and the initiative was nominated for a marketing analytics award.
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First & First Consulting used GWI to help agency partners win a pitch for a new personal care brand. They identified and profiled the target audience using GWI's global consumer data. The consultancy... ran over 4,000 analyses and used more than 25 research tools. This approach led to 200% year-over-year growth for First & First. Integrating GWI replaced many primary surveys and delivered significant cost savings.
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GWI helped City Football Group get better data across all their clubs. The team used GWI to understand fans and markets for each club. This made it easier to find and grow sponsorships, especially fo...r Manchester City. GWI's insights let them tell stronger stories to partners. Clubs with smaller budgets could now access deep market data. This changed how they pitch and win new deals.
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Bright/Shift used GWI to launch a new direct-to-consumer brand for a sustainable furniture client. They faced challenges with brand positioning and lacked audience insights. GWI provided data to defi...ne the target audience and shape campaign messaging. The campaign generated £41k in revenue in the first month. User-generated content ads drove 60-70% of paid advertising revenue. GWI insights helped Bright/Shift deliver strong results quickly.
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Serviceplan Group used GWI’s human-verified data to power its AI agents. By integrating GWI through a simple API, they grounded their AI marketplace, Sōkosumi, in real audience insights. This let st...rategists and creatives turn data into client-ready stories in minutes, not hours. The result: insight and deck creation is now up to 10 times faster, with improved accuracy and visual quality. GWI’s data helps Serviceplan deliver credible, story-ready insights for hundreds of companies across Europe.
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Flipboard used GWI to better understand its global audience. The team needed to shape a unique brand message and identify new audience segments. GWI provided deep psychographic insights, helping Flip...board profile users beyond basic demographics. This data enabled Flipboard to expand partnerships, secure new business, and drive revenue growth. The platform also helped align internal teams with a shared view of their target audience.
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