GWI: Product updates, Customer stories, and Insights | 2026 Cuspera

GWI helped Barefoot Proximity, a global agency, understand the 'why' behind audience behaviors. Before GWI, they spent too much time on manual research and lacked deep insights. With GWI, they used a...udience builder and ready-made reports to speed up research and add new depth to consumer journeys. Turnaround times dropped by 35%. The agency won more business and managed more opportunities with fewer resources.
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GWI helped City Pantry lower their cost per lead by 75%. City Pantry used GWI's custom research to understand employee wellbeing and attitudes toward food at work. They created a targeted campaign us...ing these insights. The campaign reached the right businesses and improved lead quality. City Pantry repositioned their brand as a thought leader in office catering with data-driven content.
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GWI helped KIWI, a creative agency, cut project turnaround times from 5 days to just 2 days. KIWI used GWI to build detailed audience profiles for a global brand campaign. The platform gave them fast..., focused data to support creative strategy. This let the team meet briefs faster and target the right audience. KIWI now delivers research quickly and creates unique campaigns for clients.
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GWI helps Imille, an independent agency, connect creativity and strategy using deep consumer data. Imille struggled to find data that explained why audiences acted, not just what they did. With GWI, ...they gained access to attitudinal and psychographic insights. This allowed them to build better strategies and creative campaigns, especially for B2B social media and clients like a major Italian beer brand. The result is stronger business outcomes and improved collaboration between creative and strategic teams.
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GWI helped Bright/Shift, a social impact marketing agency, launch a new direct-to-consumer brand for a sustainable furniture client. Bright/Shift used GWI to gather data and insights, define the bran...d's positioning, and identify the ideal target audience. The campaign generated £41k in revenue in the first month, with a 30-second user-generated content video driving a CPC of £0.15 and a CTR of 6%. Most paid advertising revenue came from user-generated style ads based on GWI insights.
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GWI helped VERB Brands, a luxury marketing agency, gain deep insights into affluent consumers. VERB used GWI's custom research to survey over 1,000 high net worth individuals in the UK and US. The fi...ndings shaped their State of Luxe report, revealing key consumer behaviors. As a result, VERB saw a 36% increase in high quality leads, 221% growth in inbound leads year-over-year, and a 53% rise in website traffic. The agency now uses GWI's platform for ongoing client strategies.
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