GWI helped Match Media respond to the coronavirus crisis with fast, global consumer insights. Match Media used GWI's attitudinal and behavioral research to track changing dating trends and audience b...ehaviors. During lockdown, app downloads and daily messages surged, with a 27% increase overall and 35% for users under 20. The team used these insights to guide partners and shape data-driven advertising campaigns. Video dating and new audience habits were identified as key trends likely to last beyond the pandemic.
GWI helped BuzzFeed analyze their audience and prove their appeal goes beyond millennials. BuzzFeed used GWI's data to show brands they reach a diverse audience, not just young people. They created t...argeted newsletters with insights, focusing on overlooked groups like moms. This data helped BuzzFeed win new business, build trust with clients, and boost advertising interest in new markets. Brands responded positively, seeing BuzzFeed's true reach and value.
Entertainment Case Studies and Success Stories with GWI
CASE STUDY Sony Pictures
Sony Pictures used GWI's custom research to understand U.S. audiences for Korean TV dramas. The team needed direct insight because there was no traditional ratings data. GWI delivered tailored survey... results in 24 hours. The research showed U.S. viewers prefer original language with subtitles and value plot most. Sony used these insights to guide strategy and justify more Korean drama production.
Marketing and Advertising Case Studies and Success Stories with GWI
CASE STUDY YW Istanbul
GWI helped YW Istanbul boost social media results for their client Bizim Mutfak. The agency used GWI’s audience profile data to target the right people on Instagram and Facebook. They created five ma...in persona groups and tailored content for each. Unique Instagram profile views jumped from 955 to 19,000. Monthly post interactions soared from 324 to 25,000, a 7,616% increase. The brand’s Instagram account reached 1 million users, and followers grew to 32,172.
GWI helped Barefoot Proximity, a global agency, understand the 'why' behind audience behaviors. Before GWI, they spent too much time on manual research and lacked deep insights. With GWI, they used a...udience builder and ready-made reports to speed up research and add new depth to consumer journeys. Turnaround times dropped by 35%. The agency won more business and managed more opportunities with fewer resources.
20ten Creative used the GWI platform to find the best brand partner for an FMCG client. They needed to ensure the right fit for a major on-pack promotion with over 100 million SKUs. GWI helped them c...ompare cross-market audiences and validate their gaming partnership idea. The campaign led to an 88% increase in performance versus the previous campaign. Retailer distribution grew by over 300 stores, and the client saw their highest ever earned social media reach.
GWI helped GroupM Malaysia get better audience insights for their campaigns. The team needed more than traditional data to understand the Malaysian market. GWI gave them fast, easy access to custom d...ata, including ethnicity, which was very valuable. Over 100 people at GroupM use the platform to get up-to-date data every quarter. This helped them target audiences more specifically and improve campaign efficiency. GroupM recommends GWI for its useful and current data.
GWI helped Mediacom get deeper insights into digital audiences. Mediacom needed more detailed consumer data for better planning. GWI gave them granular audience profiles and market-specific insights.... The platform improved targeting and helped win new business. Mediacom used GWI to create better personas and adapt to changing markets. The tool is now used across their global offices for stronger audience understanding.
BCM Group used the GWI platform to help their client QUTeX design a new leadership program. They faced the challenge of targeting the right audience for a high-end course. Using GWI, BCM ran a custom... survey to segment the market and identify key professional groups. The research revealed actionable audience segments and motivations. This data-driven approach helped QUTeX create a product that matched real market needs and improved their marketing strategy.
GWI helped Fullsix create a data-driven campaign for Tequila Avión. Fullsix used GWI to build a detailed audience model and profile target segments. The campaign used one audience model across all me...dia, including TV and online. The TV buy was 30% more efficient than traditional campaigns. The campaign increased brand awareness and consideration for Tequila Avión.
Dentsu used the GWI platform to help a K-12 school in the Philippines understand its students better. The challenge was to provide data-driven insights for a traditional market new to using consumer ...data in education. Dentsu analyzed Gen Z, Gen Y, and Gen X using GWI, focusing on attitudes, motivations, and digital behaviors. The insights revealed unique patterns in Gen Z, such as a strong need for inspiration and creativity. The school found the data valuable and planned to use it to improve student engagement and faculty training.
GWI helped KIWI, a creative agency, cut project turnaround times from 5 days to just 2 days. KIWI used GWI to build detailed audience profiles for a global brand campaign. The platform gave them fast..., focused data to support creative strategy. This let the team meet briefs faster and target the right audience. KIWI now delivers research quickly and creates unique campaigns for clients.
GWI helps Bigeye, a Florida-based independent advertising agency, use unique consumer data to stand out against larger competitors. The agency needed to prove its expertise in audience insights to wi...n new business and grow its reputation. With GWI, Bigeye builds detailed audience personas and uses data-driven strategies in pitches and campaigns. This approach has helped them secure new clients, expand their insights team, and improve campaign precision. Bigeye credits GWI for boosting their confidence, presence, and reputation in the market.
GWI helped BBDO use consumer insight to shape a global campaign for a financial sector client. BBDO used GWI data to segment fans of a global sporting event and understand their behaviors and needs. ...The team identified key motivations and attitudes, building a campaign that addressed fans' fears and misconceptions about payment methods abroad. The campaign shifted audience perceptions, building trust in the client's brand. BBDO credits GWI for enabling global audience validation and ongoing data-driven strategy.
GWI helps Zenith, a global agency, find new ways to engage audiences. Zenith uses GWI data to spot trends and advise clients on digital investments. The platform gives them single-source, up-to-date ...insights across markets. With GWI, Zenith won new business, improved efficiency, and created more engagement for clients. The team values GWI for its unique, easy-to-use data and evolving research.
GWI helped First & First Consulting win a key pitch for a new personal care brand. The challenge was to identify the right target audience with limited information. Using GWI's platform, the team ana...lyzed over 40,000 data points to profile consumers. This data-driven approach led to a successful pitch and a new client. Integrating GWI replaced many primary surveys, saving costs and improving ROI for First & First Consulting.
UM Turkey used GWI to understand the gaming market in Turkey for a Fortnite toys pitch. They found local gamers saw Fortnite as a challenger brand, not a leader. GWI data helped them create three key... audience segments and uncover why gamers chose certain games. Their insights shaped a targeted media plan for the campaign. The client saw UM Turkey's deep market understanding, leading to a winning pitch and a successful campaign launch.
GWI helps Brilliant Noise, a UK-based marketing agency, improve audience profiling and media planning. The agency uses GWI to model personas and back up creative ideas with data. This lets them pitch... to clients with strong, data-driven insights. They won new business, saved time, and improved targeting using GWI. The team values GWI’s easy-to-use platform and robust data for client work.
GWI helped Bright/Shift, a social impact marketing agency, launch a new direct-to-consumer brand for a sustainable furniture client. Bright/Shift used GWI to gather data and insights, define the bran...d's positioning, and identify the ideal target audience. The campaign generated £41k in revenue in the first month, with a 30-second user-generated content video driving a CPC of £0.15 and a CTR of 6%. Most paid advertising revenue came from user-generated style ads based on GWI insights.
GWI helped VERB Brands, a luxury marketing agency, gain deep insights into affluent consumers. VERB used GWI's custom research to survey over 1,000 high net worth individuals in the UK and US. The fi...ndings shaped their State of Luxe report, revealing key consumer behaviors. As a result, VERB saw a 36% increase in high quality leads, 221% growth in inbound leads year-over-year, and a 53% rise in website traffic. The agency now uses GWI's platform for ongoing client strategies.
GWI helps Imille, an independent agency, connect creativity and strategy using deep consumer data. Imille struggled to find data that explained why audiences acted, not just what they did. With GWI, ...they gained access to attitudinal and psychographic insights. This allowed them to build better strategies and creative campaigns, especially for B2B social media and clients like a major Italian beer brand. The result is stronger business outcomes and improved collaboration between creative and strategic teams.
GWI helps TMW Unlimited, a London-based customer engagement agency, use audience profiling data to improve marketing strategies. The agency uses GWI’s platform for pitching, channel planning, and cam...paign development. GWI’s data enables TMW to recommend the best social platforms and back up insights with real data. The platform’s global coverage supports TMW’s international client work. TMW credits GWI with helping them win pitches and deliver better results for clients.
Consumer Goods Case Studies and Success Stories with GWI
CASE STUDY City Pantry
GWI helped City Pantry lower their cost per lead by 75%. City Pantry used GWI's custom research to understand employee wellbeing and attitudes toward food at work. They created a targeted campaign us...ing these insights. The campaign reached the right businesses and improved lead quality. City Pantry repositioned their brand as a thought leader in office catering with data-driven content.
GWI helped Avery Dennison’s apparel division get deep audience insights for fashion brands and retailers. The team struggled with mixed data sources and needed clear, actionable research. GWI’s platf...orm and custom research services let them compare global retail trends and run a bespoke study in five key markets. They learned how shoppers use QR and NFC tech, and what drives eco-conscious buying. The resulting white paper boosted Avery Dennison’s credibility and delivered insights their customers couldn’t get elsewhere.
Telecommunications Case Studies and Success Stories with GWI
CASE STUDY Mobily
GWI helped Mobily use deep consumer data to change their expat strategy. Mobily wanted to grow in Saudi Arabia by better serving expats. Their agency used GWI to test ideas about expat mobile use. Th...e data showed expats use smartphones and data, not just voice calls. Mobily switched from a voice-led to a data-led approach. This new strategy helped Mobily target expats more effectively.
Information Technology and Services Case Studies and Success Stories with GWI
CASE STUDY Flipboard
Flipboard uses GWI's platform to enhance audience engagement, gaining insights from over 250,000 profiling points, resulting in improved consumer research and strategy.
GWI helped Blis, a leader in location data technology, gain deeper consumer insights for new markets. Blis faced challenges understanding consumer motivations and needed reliable cross-market data. B...y using GWI, Blis combined its big data with consumer response data to enrich audience profiling. This allowed them to validate client briefs and quantify target audiences. As a result, Blis improved client relationships, unlocked new markets, and increased new business.
Internet Case Studies and Success Stories with GWI
CASE STUDY Nextdoor
Nextdoor used GWI’s consumer research platform to boost its ad sales. The challenge was to show advertisers that Nextdoor has a highly engaged audience ready to make decisions. The team created an In...sights Hub using GWI data to highlight unique audience insights and trends. This helped brands and agencies understand user behavior and plan better ads. As a result, Nextdoor saw a 197% increase in web page views year-on-year and became a finalist in the 2022 ANA Genius Awards.
GWI helped X prove the value of its gaming audience to advertisers. X used GWI's third-party data to show that over 270 million gamers engage on its platform, generating 2.1 trillion impressions and ...271 billion video views. The sales team built precise audience segments and highlighted unique behaviors of gamers on X. GWI enabled fast, reliable insights, making sales pitches stronger and attracting new advertisers. X now positions itself as a top channel for gaming advertisers with exclusive reach.
GWI helps Advanced Sponsorship Insights use data science to measure the ROI of sports partnerships. The consultancy used GWI data and their own 'Reach' model to analyze a global financial services cl...ient's sponsorship portfolio. They identified gaps in the client's audience and recommended changes to improve reach and engagement. GWI enabled fast, confident decisions and cost savings by dropping underperforming partnerships. The client can now optimize sponsorship investments and target new growth opportunities.
GWI helped City Football Group get better data across all their clubs. The team used GWI to understand fans in different markets. This helped them find the best ways to grow sponsorships. They used t...he data to tell strong stories to partners. Clubs with small research budgets got new insights. This changed how they pitch sponsorships and made their offers stronger.
GWI custom research helped Eurosport get fast, actionable consumer insights for ad sales. The research team needed data on niche audiences to support sales pitches. Using GWI, they got survey results... in as little as 24 hours. This let them deliver key insights for a major pitch quickly. The team found the platform easy to use and now plans to use it regularly for fast, high-quality data.
Other Industry Case Studies and Success Stories with GWI
CASE STUDY Fnatic
GWI helped Fnatic improve their pitching strategy with better consumer insight. Fnatic used GWI data to win a major partnership with a global CPG brand. The team over-delivered on targets by up to 18...0%. GWI's insights made Fnatic's pitches more credible and helped them expand business deals. Fnatic now feels better prepared and more confident when pitching to brands.
Eventbrite used GWI to survey Gen Z and millennials about dating habits. They wanted to understand why people are moving from online to offline dating. GWI helped Eventbrite find that many want uniqu...e, in-person events to meet others. Eventbrite shared these insights in their 'Niche to Meet You' report. The campaign led to 250+ press placements, 900M+ impressions, 40+ influencer posts, and sold-out event series. Eventbrite saw a big increase in traffic to their dating events page.
GWI helped Blizzard Entertainment's esports team get global audience insights. Before GWI, Blizzard lacked data outside the U.S. They used GWI's data to show a top snack brand that their audience had... high brand affinity. This proof helped Blizzard sign a multi-year global sponsorship for the Overwatch League. The team now uses GWI to support more global partnerships with data-driven stories.
