Real-World Case Studies and Customer Success Stories with GWI

First & First Consulting used GWI to help agency partners win a pitch for a new personal care brand. They identified and... profiled the target audience using GWI's global consumer data. The consultancy ran over 4,000 analyses and used more than 25 research tools. This approach led to 200% year-over-year growth for First & First. Integrating GWI replaced many primary surveys and delivered significant cost savings.
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Bright/Shift used GWI to launch a new direct-to-consumer brand for a sustainable furniture client. They faced challenges with brand positioning... and lacked audience insights. GWI provided data to define the target audience and shape campaign messaging. The campaign generated £41k in revenue in the first month. User-generated content ads drove 60-70% of paid advertising revenue. GWI insights helped Bright/Shift deliver strong results quickly.
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Serviceplan Group used GWI’s human-verified data to power its AI agents. By integrating GWI through a simple API, they grounded... their AI marketplace, Sōkosumi, in real audience insights. This let strategists and creatives turn data into client-ready stories in minutes, not hours. The result: insight and deck creation is now up to 10 times faster, with improved accuracy and visual quality. GWI’s data helps Serviceplan deliver credible, story-ready insights for hundreds of companies across Europe.
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YW Istanbul used GWI data to grow their media department. They identified new client opportunities and improved audience targeting. In... one year, they doubled department revenue and headcount. Their team reached 6 million people with 300,000 Turkish lira, compared to 5 million with one million lira before. GWI helped them win clients from larger agencies and deliver cost-efficient results.
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Performics used GWI data to help Axis Bank find new digital platforms for audience engagement. They built a custom dashboard... to reveal that 59% of Axis Bank's audience are music lovers and 65% use Spotify. Performics launched a Spotify campaign with sponsored sessions and display ads, aligning with Axis Bank’s brand. The campaign achieved a 2.35% click-through rate on video ads, well above industry benchmarks. Users spent an average of 2 minutes engaging with the content, driving high-quality traffic to Axis Bank’s website.
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YW Istanbul used GWI’s data to help Bizim Mutfak grow its Instagram followers and engagement. The agency faced falling follower... numbers and low interaction. Using GWI, they built five audience personas and tailored content for each group. This led to a 7,616% increase in monthly post interactions, from 324 to 25,000. Unique Instagram profile views jumped from 955 to 19,000, and total followers reached 32,172.
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Zenith used GWI to access reliable, single-source data on digital behaviors across 95 markets. Before GWI, they struggled to find... consistent, up-to-date insights for media planning. With GWI, Zenith could advise clients on new platforms and optimize campaigns. The agency won new business, including a major public transport operator, by using GWI insights. Zenith improved efficiency and created more opportunities for client engagement.
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TMW Unlimited used GWI to improve audience profiling for their marketing campaigns. The agency needed deep consumer data to guide... strategy and win pitches for global brands. GWI provided quarterly reports and platform access, helping TMW recommend the right social channels and back up insights with real data. The platform enabled TMW to win more pitches and deliver better campaign planning for clients. Consistent, global data coverage was key for their international work.
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Dentsu used GWI to help a K-12 school in the Philippines understand its students better. The agency analyzed Gen Z,... Gen Y, and Gen X using consumer data to uncover insights about student attitudes, motivations, and digital behaviors. The findings helped the school improve student engagement and inspired new teaching approaches. Dentsu proved the value of consumer data in education and won new business from non-traditional clients.
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Bigeye, a Florida-based independent advertising agency, used GWI to improve audience profiling and pitch strategies. Facing competition from larger agencies,... Bigeye needed to prove its expertise in consumer data to win new business. By leveraging GWI's granular audience insights, the agency built detailed personas and tailored media plans. This data-driven approach helped Bigeye grow its reputation, expand its insights team, and optimize campaigns with greater precision. The agency now stands out for its consumer-centric research and faster, more confident client responses.
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GWI helped Barefoot Proximity cut turnaround times by 35%. The agency used GWI to combine data sources and understand the... why behind consumer behavior. This let them reduce the number of people and time needed for research. Teams could quickly build audience profiles and access local market insights. As a result, Barefoot Proximity won more business and expanded GWI use globally.
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MediaCom used the GWI platform to get deeper insights into digital audiences. Their old tools could not provide enough detail... for audience planning. With GWI, MediaCom gathered granular data and improved their understanding of consumer behavior in key markets like South Africa. The platform helped them win new business, improve targeting, and create opportunities in new markets. MediaCom now uses GWI to build more accurate personas and stay ahead in digital marketing.
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Brilliant Noise uses GWI to improve media planning with deep audience profiling. The agency struggled to get granular consumer insights... using multiple tools. GWI provided attitudinal and behavioral data, helping them model personas and validate strategies. This data-driven approach helped them win new business, save time, and improve targeting for clients. They value GWI for its ease of use and ability to enhance client pitches with robust research.
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GroupM Malaysia used GWI to gain deeper insights into their unique audience. The team needed more than traditional marketing data... to understand the Malaysian market. GWI provided fast, user-friendly access to custom data, including ethnicity insights. Over 100 people at GroupM accessed the platform for up-to-date, quarterly data. This helped them target audiences more specifically and improve campaign efficiency.
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VERB Brands used GWI to run a custom research study on affluent consumers in the UK and US. They found that... 51% of affluent consumers do not follow luxury brands on social media. This insight helped them create the State of Luxe report, which segmented luxury consumers into three groups. Publishing the report led to a 36% boost in inbound leads, 221% year-over-year lead growth, and a 53% increase in website traffic. VERB Brands now uses GWI for ongoing audience insights to support client strategies.
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20ten Creative used GWI to find the best brand partner for a major FMCG client. They compared cross-market audiences using... GWI's insights and social listening tools. Their research showed gaming was the top fit, leading to a partnership with global gaming brands. The campaign drove an 88% increase in performance and expanded retailer distribution by over 300 stores. 20ten now relies on GWI for campaign planning and audience research.
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UM Turkey used GWI to understand the gaming market in Turkey. They needed to raise Fortnite's profile and increase awareness... of new toys. GWI data helped them identify key gamer segments and local preferences. This insight shaped a winning pitch for the Fortnite toys campaign. The client saw UM Turkey's deep market understanding and chose their strategy.
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BBDO used GWI to shape a global campaign for a financial sector client targeting fans of a major sporting event. The agency leveraged... GWI's consumer insight data to segment audiences in key markets and understand their behaviors and motivations. This approach helped BBDO challenge traditional perceptions about payment methods abroad and build trust in their client's brand. GWI enabled BBDO to validate audiences globally and confidently develop data-driven strategies for campaign success.
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BCM Group used GWI to help Queensland University of Technology (QUT) design a new executive leadership program. They ran a... custom survey to identify target audience segments and understand their motivations. The research revealed three main professional groups and helped QUT focus on the right personas. Insights from GWI shaped the course content, delivery, and marketing strategy. The data-driven approach led to a well-positioned product and ongoing value for QUT.
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KIWI, an Italian digital creative agency, used GWI to speed up project delivery. Before GWI, their data turnaround took 4-5... days. With GWI, they cut this to just 2 days. The team built detailed consumer profiles for a global brand campaign. This helped them meet briefs faster and target the right audience. GWI changed how KIWI approaches strategy and audience insights.
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Imille used GWI to connect creativity and strategy with unique consumer data. The agency struggled to find data that explained... why audiences acted, not just what they did. GWI provided attitudinal and psychographic insights, helping Imille profile audiences for digital and social media projects. This allowed them to pitch ideas with stronger evidence and reduce risk for clients. As a result, Imille saw better alignment between creative and strategic teams, leading to improved business outcomes.
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GWI helped First & First Consulting win a key pitch for a new personal care brand. The challenge was to... identify the right target audience with limited information. Using GWI's platform, the team analyzed over 40,000 data points to profile consumers. This data-driven approach led to a successful pitch and a new client. Integrating GWI replaced many primary surveys, saving costs and improving ROI for First & First Consulting.
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GWI helped Bright/Shift, a social impact marketing agency, launch a new direct-to-consumer brand for a sustainable furniture client. Bright/Shift used GWI... to gather data and insights, define the brand's positioning, and identify the ideal target audience. The campaign generated £41k in revenue in the first month, with a 30-second user-generated content video driving a CPC of £0.15 and a CTR of 6%. Most paid advertising revenue came from user-generated style ads based on GWI insights.
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Nextdoor used GWI’s consumer research to boost its ad sales. The team needed to show advertisers that Nextdoor’s audience is... highly engaged and ready to make decisions. They built an Insights Hub using GWI data to highlight unique audience behaviors and trends. This helped brands and agencies understand the value of advertising on Nextdoor. As a result, web page views increased by 197% year-on-year and the initiative was nominated for a marketing analytics award.
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GWI helped X prove the value of its gaming audience to advertisers. X used GWI's third-party data to show that... over 270 million gamers engage on its platform, generating 2.1 trillion impressions and 271 billion video views. The sales team built targeted audience segments and highlighted unique behaviors of gamers on X. Advertisers gained confidence from these insights, leading to stronger sales conversations and growing interest. Early results show new advertisers exploring X for gaming campaigns.
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Eventbrite used GWI to study Gen Z and millennial dating habits. They wanted to understand why young people prefer in-person... events over online dating. GWI helped Eventbrite run a detailed survey and create the “Niche to Meet You” report. The campaign led to 250+ press placements and 900M+ impressions. Eventbrite’s dating events sold out, and traffic to their dating category page increased.
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Nextdoor used GWI’s consumer research platform to boost its ad sales. The challenge was to show advertisers that Nextdoor has... a highly engaged audience ready to make decisions. The team created an Insights Hub using GWI data to highlight unique audience insights and trends. This helped brands and agencies understand user behavior and plan better ads. As a result, Nextdoor saw a 197% increase in web page views year-on-year and became a finalist in the 2022 ANA Genius Awards.
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GWI helped City Football Group get better data across all their clubs. The team used GWI to understand fans and... markets for each club. This made it easier to find and grow sponsorships, especially for Manchester City. GWI's insights let them tell stronger stories to partners. Clubs with smaller budgets could now access deep market data. This changed how they pitch and win new deals.
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Eurosport needed fast, detailed consumer insights to support its ad sales team. The research team used GWI's custom survey solution... to quickly gather data on niche audiences. This helped them prepare targeted sales materials for a major pitch in the online food delivery sector. The team received actionable results in less than 24 hours. They delivered insights to the sales team faster than ever before. Eurosport now plans to use this solution regularly for future campaigns.
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Advanced Sponsorship Insights used GWI data to help a global financial client measure the ROI of sports sponsorships. They applied a... custom 'Reach' model with GWI's data to analyze 22 partnerships, identifying gaps and new growth opportunities. The consultancy delivered fast, data-driven recommendations on which sponsorships to keep or drop. Their approach enabled the client to optimize investments and target new audiences. GWI made it possible to answer complex questions quickly and improve budget decisions.
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GWI helped City Football Group get better data across all their clubs. The team used GWI to understand fans in... different markets. This helped them find the best ways to grow sponsorships. They used the data to tell strong stories to partners. Clubs with small research budgets got new insights. This changed how they pitch sponsorships and made their offers stronger.
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Flipboard used GWI to better understand its global audience. The team needed to shape a unique brand message and identify... new audience segments. GWI provided deep psychographic insights, helping Flipboard profile users beyond basic demographics. This data enabled Flipboard to expand partnerships, secure new business, and drive revenue growth. The platform also helped align internal teams with a shared view of their target audience.
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BuzzFeed used GWI's consumer data platform to analyze their audience and prove their reach extends beyond millennials. They focused on... international markets, using local insights to challenge misconceptions and show their appeal to diverse demographics. BuzzFeed created targeted newsletters, highlighting their expertise and mass appeal to brands. This approach helped them earn client trust, drive new business, and boost advertising interest in emerging markets. The data-driven strategy positioned BuzzFeed as experts on their audience, building stronger client relationships.
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Match Media used GWI's research to track fast-changing trends during the coronavirus pandemic. They saw a 27% increase in daily... messages and a spike in app downloads when lockdowns began. GWI's data helped them identify new advertising opportunities, like video dating and home fitness, and understand Gen Z's preferences. With these insights, Match Media guided partners to create more relevant campaigns and connect brands with singles adapting to new behaviors.
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