Matomo Overview

Matomo offers a privacy-focused alternative to Google Analytics, ideal for teams who prioritize data accuracy without compromising user privacy. This analytics tool empowers users with full control over their data, ensuring ownership and protection against privacy breaches. Matomo is particularly suited for organizations concerned about ethical marketing and data integrity. Users can easily boost website performance by leveraging Matomo’s comprehensive analytics features while maintaining compliance with privacy standards. Its open-source nature means no data limitations and customization flexibility. A notable feature is the Google Analytics Importer, facilitating seamless transition for those migrating from Google’s platform. Matomo’s commitment to privacy and accuracy makes it a preferred choice among privacy-conscious businesses.

Use Cases

Customers recommend Social Media Analytics, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Matomo.

Other use cases:

  • Helpdesk Management
  • Advertisement
  • Content Management
  • Rating And Review Management
  • Sending & Publishing Communications
  • Create Engagement Based Loyalty
  • Call Analytics
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Matomo.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Internal Communications
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Matomo Use-Cases and Business Priorities: Customer Satisfaction Data

Matomo works with different mediums / channels such as Website.

Matomo's features include Widgets, Dashboard, Personalization, etc. and Matomo support capabilities include Phone Support, Chat Support, 24/7 Support, etc. also Matomo analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I m in lower level advertising for the company right now so just ease of access and expanding my reach right now...." Peer review by User

Matomo, TWIPLA, Klipfolio, Buildfire, UPshow, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Matomo offers a privacy-friendly alternative to Google Analytics. Reputations are protected without privacy sacrifices or site compromises.

Popular Business Setting

for Matomo

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Matomo is popular in Computer Software, Marketing And Advertising, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Matomo Use Cases

How can Matomo enhance your Social Media Analytics process?

What solutions does Matomo provide for Engagement Management?

What makes Matomo ideal for Campaign Management?

How efficiently Does Matomo manage your Helpdesk Management?

28+ more Business Use Cases

16 buyers and buying teams have used Cuspera to assess how well Matomo solved their Digital Analytics needs. Cuspera uses 2314 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Case Studies

Marketing and Advertising

CASE STUDY MHP/Team SI

Matomo helped MHP/Team SI, a marketing agency, solve problems with Google Analytics. They faced issues with data sampling and privacy, especially for healthcare clients. Matomo gave them unsampled, a...ccurate data and strong privacy features. This let MHP/Team SI avoid a complex migration to GA4. Now, they provide clients with reliable analytics and better data protection.

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CASE STUDY Climeworks

Matomo helped Climeworks switch from Google Analytics to a cookieless tracking solution. Climeworks wanted to protect user privacy and comply with GDPR. With Matomo, they removed all third-party cook...ies and stopped using cookie consent banners. Website data is now anonymized and stored securely on their own servers. This change reduced their website's carbon footprint by 22% and improved user experience.

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Computer Software

CASE STUDY Barn2 Plugins

Barn2 Plugins switched from Google Analytics 4 to Matomo for web analytics. They faced problems with unreliable and inaccurate data from GA4, making it hard to make good decisions. Matomo gave them a...ccurate, detailed data and was easy to set up. With Matomo, they used features like custom reports, Heatmaps, and A/B Testing to improve their website. Now, Barn2 Plugins can track what drives traffic and conversions, helping them make better marketing decisions and grow their business.

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Marketing and Advertising

CASE STUDY CRO:NYX Digital

Matomo helped CRO:NYX Digital solve problems with inaccurate data from Google Analytics. Google Analytics could not track users on the Brave browser, missing 6,837 users in one day and underreporting... paid campaign traffic by over 11,700%. Matomo uses first-party cookies, so it captured accurate data and respected user privacy. CRO:NYX Digital gained clear insights into device, location, browser, and session metrics. This allowed them to make better decisions and improve campaign results.

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Computer Software

CASE STUDY Concrete CMS

Matomo helped Concrete CMS find a secure and compliant web analytics solution. Concrete CMS chose Matomo for its open-source flexibility and no data limits. The team used features like Heatmaps, Funn...el Analytics, and Form Analytics to improve their website. They made changes based on data insights, leading to 3x more leads in just a few days. Matomo's easy setup and user-friendly design made the transition smooth and efficient.

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Consumer Services

CASE STUDY Alloy

Matomo helped Alloy, an eCommerce company, switch from Google Analytics 4 to a simpler, more powerful analytics platform. Alloy found GA4 too complex and hard to use. With Matomo, they quickly set up... tracking and used features like Session Recordings, A/B Testing, and Heatmaps. Alloy gathered useful data faster and improved their marketing campaigns. In six months, Alloy increased their revenue by over 300% after switching to Matomo.

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Frequently Asked Questions(FAQ)

for Matomo

What is Matomo?

Matomo is a premium web analytics and conversion optimization tool designed to give the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, eCommerce and funnels. It is designed to help businesses view and evaluate user activities and engagement.

Matomo provides real-time updates on the details of visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure the interaction of the user with the website; and A/B testing which helps to optimize website campaigns by experimenting and running A/B tests.

Matomo features include Open source, 100% accurate data, provide guidance, customized and extended to meet every need, actionable insights and a complete picture of customers, and track personal data under privacy laws.

What is Matomo used for?

Matomo is a Digital Analytics Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Analytics, Engagement Management and Campaign Management .

What are the top features of Matomo?

Widgets, Dashboard and Personalization are some of the top features of Matomo.

Who uses Matomo?

Matomo is used by Computer Software, Marketing And Advertising and Internet among other industries.

What are Matomo alternatives?

TWIPLA, Klipfolio, Buildfire and UPshow are popular alternatives for Matomo.

Where is Matomo located?

Matomo is headquartered at Asia-Pacific (APAC), Australasia.
lightning

Peers used Matomo for social media analytics and engagement management

Matomo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.02/5 ★

Read Reviews (503)
Custom Reports

3.80/5 ★

Read Reviews (653)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.02/5 ★

Read Reviews (503)
Custom Reports

3.80/5 ★

Read Reviews (653)

Software Failure Risk Guidance

?

for Matomo

Overall Risk Meter

Low Medium High

Top Failure Risks for Matomo

InnoCraft Ltd Profile

Company Name

InnoCraft Ltd

Company Website

https://matomo.org/

HQ Location

Asia-Pacific (APAC), Australasia

Employees

1-10

Social

Facebook Linkedin Twitter

Financials

PRIVATE