Matomo Overview

Matomo offers a privacy-focused alternative to Google Analytics, ideal for teams who prioritize data accuracy without compromising user privacy. This analytics tool empowers users with full control over their data, ensuring ownership and protection against privacy breaches. Matomo is particularly suited for organizations concerned about ethical marketing and data integrity. Users can easily boost website performance by leveraging Matomo’s comprehensive analytics features while maintaining compliance with privacy standards. Its open-source nature means no data limitations and customization flexibility. A notable feature is the Google Analytics Importer, facilitating seamless transition for those migrating from Google’s platform. Matomo’s commitment to privacy and accuracy makes it a preferred choice among privacy-conscious businesses.

Use Cases

Customers recommend Social Media Analytics, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Matomo.

Other use cases:

  • Helpdesk Management
  • Advertisement
  • Content Management
  • Rating And Review Management
  • Sending & Publishing Communications
  • Create Engagement Based Loyalty
  • Call Analytics
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Matomo.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Internal Communications
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Matomo Use-Cases and Business Priorities: Customer Satisfaction Data

Matomo works with different mediums / channels such as Website.

Matomo's features include Widgets, Dashboard, Personalization, etc. and Matomo support capabilities include Phone Support, Chat Support, 24/7 Support, etc. also Matomo analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests...." Peer review

Matomo, TWIPLA, Klipfolio, Buildfire, UPshow, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Matomo offers a privacy-friendly alternative to Google Analytics. Reputations are protected without privacy sacrifices or site compromises.

Popular Business Setting

for Matomo

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Matomo is popular in Computer Software, Marketing And Advertising, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Matomo Customer wins, Customer success stories, Case studies

What solutions does Matomo provide for Social Media Analytics?

How can Matomo optimize your Engagement Management Workflow?

What solutions does Matomo provide for Campaign Management?

What makes Matomo ideal for Helpdesk Management?

16 buyers and buying teams have used Cuspera to assess how well Matomo solved their Digital Analytics needs. Cuspera uses 2314 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

CRO:NYX Digital - Marketing And Advertising

Matomo helped CRO:NYX Digital fix data accuracy issues from Google Analytics. Google Analytics missed 6,837 users in one day of organic traffic, about 9.8% less than Matomo. In a paid campaign, Matom...o tracked nearly 71,000 visitors, while Google Analytics only saw about 600. Matomo's first-party cookies worked with privacy browsers like Brave. CRO:NYX Digital gained better insights into devices, locations, and user behavior, helping them optimize campaigns and make smarter decisions.

Read on →

Yorba - Information Technology And Services

Matomo helped Yorba, a Portugal-based SaaS company, grow while staying compliant with global privacy laws. Yorba needed a web analytics tool that protected sensitive customer data and supported their... privacy-first mission. Matomo provided easy setup, advanced analytics, and strong privacy features. Yorba used Matomo to guide global expansion and product decisions. With Matomo, Yorba gained insights for growth and kept customer data safe.

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Barn2 Plugins - Computer Software

Barn2 Plugins switched from Google Analytics 4 to Matomo for web analytics. They faced problems with unreliable and inaccurate data from GA4, making it hard to make good decisions. Matomo gave them a...ccurate, detailed data and was easy to set up. With Matomo, they used features like custom reports, Heatmaps, and A/B Testing to improve their website. Now, Barn2 Plugins can track what drives traffic and conversions, helping them make better marketing decisions and grow their business.

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Property Investments UK - Real Estate

Matomo helped Property Investments UK get accurate data and strong privacy protection. The company switched from Google Analytics 4 because of unreliable data and privacy concerns. With Matomo, they ...quickly found website gaps and improved the customer journey. This led to more customer inquiries and better business results. The setup was easy, and support was fast and helpful. Matomo's reports made it simple to spot and fix website issues.

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7Assets - Financial Services

Matomo helped 7Assets, a fintech company, balance advanced analytics with strong privacy controls. 7Assets switched from Google Analytics and Plausible to Matomo Cloud for better data control and pri...vacy compliance. The setup was quick, letting them track both their website and platform easily. They customized tracking to fit their needs and reduced legal overhead. Matomo’s features gave them deeper insights into user behavior and improved decision-making.

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Barn2 Plugins - Computer Software

Matomo helped Barn2 Plugins get accurate and reliable web analytics after problems with Google Analytics 4. The team struggled with data errors and could not trust GA4 for decisions. Matomo was easy ...to set up and gave them clear, granular data. Features like custom reports, heatmaps, and A/B testing helped them answer key questions and improve their website. Now, Barn2 Plugins tracks what works, makes better decisions, and grows their business with confidence.

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Frequently Asked Questions(FAQ)

for Matomo

What is Matomo?

Matomo is a premium web analytics and conversion optimization tool designed to give the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, eCommerce and funnels. It is designed to help businesses view and evaluate user activities and engagement.

Matomo provides real-time updates on the details of visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure the interaction of the user with the website; and A/B testing which helps to optimize website campaigns by experimenting and running A/B tests.

Matomo features include Open source, 100% accurate data, provide guidance, customized and extended to meet every need, actionable insights and a complete picture of customers, and track personal data under privacy laws.

What is Matomo used for?

Matomo is a Digital Analytics Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Analytics, Engagement Management and Campaign Management .

What are the top features of Matomo?

Widgets, Dashboard and Personalization are some of the top features of Matomo.

Who uses Matomo?

Matomo is used by Computer Software, Marketing And Advertising and Internet among other industries.

What are Matomo alternatives?

TWIPLA, Klipfolio, Buildfire and UPshow are popular alternatives for Matomo.

Where is Matomo located?

Matomo is headquartered at Asia-Pacific (APAC), Australasia.
lightning

Peers used Matomo for social media analytics and engagement management

Matomo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.02/5 ★

Read Reviews (503)
Custom Reports

3.80/5 ★

Read Reviews (653)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.02/5 ★

Read Reviews (503)
Custom Reports

3.80/5 ★

Read Reviews (653)

Software Failure Risk Guidance

?

for Matomo

Overall Risk Meter

Low Medium High

Top Failure Risks for Matomo

InnoCraft Ltd News

Product

Matomo Launches New Partner Program to Expand Global Reach of Privacy-First Analytics - EIN News

Matomo has launched a global Partner Program to expand the reach of its privacy-first analytics platform. The program connects digital agencies, developers, consultants, and integrators to deliver Matomo solutions with regional privacy expertise. This initiative targets sectors like healthcare, government, and finance, supporting organizations seeking ethical alternatives to Google Analytics.

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InnoCraft Ltd Profile

Company Name

InnoCraft Ltd

Company Website

https://matomo.org/

HQ Location

Asia-Pacific (APAC), Australasia

Employees

1-10

Social

Facebook Linkedin Twitter

Financials

PRIVATE