Matomo Overview

Matomo offers a privacy-focused alternative to Google Analytics, ideal for teams who prioritize data accuracy without compromising user privacy. This analytics tool empowers users with full control over their data, ensuring ownership and protection against privacy breaches. Matomo is particularly suited for organizations concerned about ethical marketing and data integrity. Users can easily boost website performance by leveraging Matomo’s comprehensive analytics features while maintaining compliance with privacy standards. Its open-source nature means no data limitations and customization flexibility. A notable feature is the Google Analytics Importer, facilitating seamless transition for those migrating from Google’s platform. Matomo’s commitment to privacy and accuracy makes it a preferred choice among privacy-conscious businesses.

Use Cases

Customers recommend Social Media Analytics, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Matomo.

Other use cases:

  • Helpdesk Management
  • Advertisement
  • Content Management
  • Rating And Review Management
  • Sending & Publishing Communications
  • Create Engagement Based Loyalty
  • Call Analytics
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Matomo.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Internal Communications
See all business priorities See less business priorities

Matomo Use-Cases and Business Priorities: Customer Satisfaction Data

Matomo works with different mediums / channels such as Website.

Matomo's features include Widgets, Dashboard, Personalization, etc. and Matomo support capabilities include Phone Support, Chat Support, 24/7 Support, etc. also Matomo analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It's a nice visualization of how users interact with my pages...." Peer review by Anna F, Freelance Writer

Matomo, TWIPLA, Klipfolio, Buildfire, UPshow, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Matomo offers a privacy-friendly alternative to Google Analytics. Reputations are protected without privacy sacrifices or site compromises.

Popular Business Setting

for Matomo

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Matomo is popular in Computer Software, Marketing And Advertising, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Matomo Customer wins, Customer success stories, Case studies

Why is Matomo the best choice for Social Media Analytics?

How efficiently Does Matomo manage your Engagement Management?

How does Matomo address your Campaign Management Challenges?

What Are the key features of Matomo for Helpdesk Management?

16 buyers and buying teams have used Cuspera to assess how well Matomo solved their Digital Analytics needs. Cuspera uses 2314 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Yorba - Information Technology And Services

Matomo helped Yorba, a Portugal-based SaaS company, grow while staying compliant with global privacy laws. Yorba needed a web analytics tool that protected sensitive customer data and supported their... privacy-first mission. Matomo provided easy setup, advanced analytics, and strong privacy features. Yorba used Matomo to guide global expansion and product decisions. With Matomo, Yorba gained insights for growth and kept customer data safe.

Read more →

Stockholm University - Education

Matomo helped Stockholm University protect student privacy and meet GDPR rules. The university needed a flexible analytics tool for 200 users across 150 websites. Matomo's custom reports, heatmaps, a...nd session recordings gave clear insights into user behavior. The platform showed the value of new features and helped improve website design. Stockholm University now makes better decisions while keeping user data safe.

Read more →

MDFT Academy - Professional Training & Coaching

Matomo helped MDFT Academy improve website performance and ensure GDPR compliance. MDFT Academy switched from Google Analytics to Matomo to address privacy concerns. The transition was easy using Mat...omo Tag Manager. With Matomo, they gained better insights into user behavior and increased conversions. Real-time goal tracking and A/B testing helped them optimize their site and make informed decisions.

Read more →

7Assets - Financial Services

Matomo helped 7Assets, a fintech company, balance advanced analytics with strong privacy controls. 7Assets switched from Google Analytics and Plausible to Matomo Cloud for better data control and pri...vacy compliance. The setup was easy and allowed them to track both their website and platform. They gained full control over what data was tracked and could customize events. Matomo's advanced features gave them deeper insights into user behavior while supporting their privacy commitments.

Read more →

Mandarine Academy - Education

Matomo helped Mandarine Academy, a French eLearning company, get detailed insights into user experience while staying GDPR compliant. The company switched from Google Analytics and Microsoft Clarity ...due to complexity and privacy concerns. With Matomo, they gained advanced analytics like Heatmaps, user flow, and custom metrics. This allowed them to improve their website and focus on user experience. Mandarine Academy values Matomo's privacy features and easy installation.

Read more →

Property Investments UK - Real Estate

Matomo helped Property Investments UK get accurate data and strong privacy protection. The company switched from Google Analytics 4 because of unreliable data and privacy concerns. With Matomo, they ...quickly found website gaps and improved the customer journey. This led to more customer inquiries and better business results. The setup was easy, and support was fast and helpful. Matomo's reports made it simple to spot and fix website issues.

Read more →

Frequently Asked Questions(FAQ)

for Matomo

What is Matomo?

Matomo is a premium web analytics and conversion optimization tool designed to give the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, eCommerce and funnels. It is designed to help businesses view and evaluate user activities and engagement.

Matomo provides real-time updates on the details of visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure the interaction of the user with the website; and A/B testing which helps to optimize website campaigns by experimenting and running A/B tests.

Matomo features include Open source, 100% accurate data, provide guidance, customized and extended to meet every need, actionable insights and a complete picture of customers, and track personal data under privacy laws.

What is Matomo used for?

Matomo is a Digital Analytics Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Analytics, Engagement Management and Campaign Management .

What are the top features of Matomo?

Widgets, Dashboard and Personalization are some of the top features of Matomo.

Who uses Matomo?

Matomo is used by Computer Software, Marketing And Advertising and Internet among other industries.

What are Matomo alternatives?

TWIPLA, Klipfolio, Buildfire and UPshow are popular alternatives for Matomo.

Where is Matomo located?

Matomo is headquartered at Asia-Pacific (APAC), Australasia.
lightning

Peers used Matomo for social media analytics and engagement management

Matomo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.02/5 ★

Read Reviews (503)
Custom Reports

3.80/5 ★

Read Reviews (653)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.02/5 ★

Read Reviews (503)
Custom Reports

3.80/5 ★

Read Reviews (653)

Software Failure Risk Guidance

?

for Matomo

Overall Risk Meter

Low Medium High

Top Failure Risks for Matomo

InnoCraft Ltd News

Product

Matomo Launches New Partner Program to Expand Global Reach of Privacy-First Analytics - EIN News

Matomo has launched a global Partner Program to expand the reach of its privacy-first analytics platform. The program connects digital agencies, developers, consultants, and integrators to deliver Matomo solutions with regional privacy expertise. This initiative targets sectors like healthcare, government, and finance, supporting organizations seeking ethical alternatives to Google Analytics.

Read more →

InnoCraft Ltd Profile

Company Name

InnoCraft Ltd

Company Website

https://matomo.org/

HQ Location

Asia-Pacific (APAC), Australasia

Employees

1-10

Social

Facebook Linkedin Twitter

Financials

PRIVATE