About Matomo

Matomo is a premium web analytics and conversion optimization tool designed to give the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, eCommerce and funnels. It is designed to help businesses view and evaluate user activities and engagement.

Matomo provides real-time updates on the details of visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure the interaction of the user with the website; and A/B testing which helps to optimize website campaigns by experimenting and running A/B tests.

Matomo features include Open source, 100% accurate data, provide guidance, customized and extended to meet every need, actionable insights and a complete picture of customers, and track personal data under privacy laws.

Cuspera Reviews

Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Matomo solves your Digital Analytics needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Matomo.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Improve Efficiency
  • Launch New Products
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Engagement Management , Campaign Management , as the business use cases that they have been most satisfied while using Matomo.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Website

4.47/5

Read Reviews (36)

"...It's a good tool for tracking visitor actions on your site, with some particular strengths in helping users analyze social and other interactions...." Peer review by Sharon Hurley Hall, Professional blogger, writer, journalist, Sharon Hurley Hall, Writer
social media analytics

4.47/5

Read Reviews (36)

Engagement Management with Website

4.93/5

Read Reviews (31)

"...Dashboard and Overview reporting provides quick snapshot of site performance in terms of traffic, engagement, loyalty and pathing...." Peer review by User
engaging and following up

4.93/5

Read Reviews (21)

Campaign Management with Website

4.88/5

Read Reviews (31)

"...Easy to track daily trafficEasy to monitor visitor trafficCan set up website goals and tie them to marketing campaigns..." Peer review by Verified User, Professional in Marketing, Computer & Network Security
campaign analytics

4.88/5

Read Reviews (10)

campaign monitoring

4.88/5

Read Reviews (6)

PEER EXPERIENCES
Social Media Management with Website

4.47/5

Read Reviews (36)

"...It's a good tool for tracking visitor actions on your site, with some particular strengths in helping users analyze social and other interactions...." Peer review by Sharon Hurley Hall, Professional blogger, writer, journalist, Sharon Hurley Hall, Writer
social media analytics

4.47/5

Read Reviews (36)

Engagement Management with Website

4.93/5

Read Reviews (31)

"...Dashboard and Overview reporting provides quick snapshot of site performance in terms of traffic, engagement, loyalty and pathing...." Peer review by User
engaging and following up

4.93/5

Read Reviews (21)

Campaign Management with Website

4.88/5

Read Reviews (31)

"...Easy to track daily trafficEasy to monitor visitor trafficCan set up website goals and tie them to marketing campaigns..." Peer review by Verified User, Professional in Marketing, Computer & Network Security
campaign analytics

4.88/5

Read Reviews (10)

campaign monitoring

4.88/5

Read Reviews (6)

31+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2314 insights from peers and experts to help you assess how these Matomo use cases fit your Digital Analytics needs.

Popular Business Setting

for Matomo

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Peers used Matomo to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Matomo

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Widgets

2.51/5

Read Reviews (87)
Dashboard

3.35/5

Read Reviews (38)
Personalization

3.96/5

Read Reviews (24)
Recording

3.32/5

Read Reviews (21)
SEO

4.06/5

Read Reviews (18)
FEATURES RATINGS AND REVIEWS
Widgets

2.51/5

Read Reviews (87)
Dashboard

3.35/5

Read Reviews (38)
Personalization

3.96/5

Read Reviews (24)
Recording

3.32/5

Read Reviews (21)
SEO

4.06/5

Read Reviews (18)

IT and Other Capabilities

for Matomo

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.60/5

Read Reviews (214)
Data Export

3.34/5

Read Reviews (108)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.60/5

Read Reviews (214)
Data Export

3.34/5

Read Reviews (108)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.35/5

Read Reviews (7)
Chat Support

4.23/5

Read Reviews (6)
24/7 Support

4.10/5

Read Reviews (65)
Email Support

3.98/5

Read Reviews (5)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.35/5

Read Reviews (7)
Chat Support

4.23/5

Read Reviews (6)
24/7 Support

4.10/5

Read Reviews (65)
Email Support

3.98/5

Read Reviews (5)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.02/5

Read Reviews (503)
Custom Reports

3.80/5

Read Reviews (653)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

4.02/5

Read Reviews (503)
Custom Reports

3.80/5

Read Reviews (653)

Failure Risk Guidance Security Report

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for Matomo

Overall Risk Meter

Low Medium High

Top Failure Risks for Matomo

Vendor Profile Details

Company Name

Matomo

Company Website

https://matomo.org/

HQ Location

Asia-Pacific (APAC), Australasia

Employees

1-10

Social

Financials

Private