Matomo Overview
Matomo offers a privacy-focused alternative to Google Analytics, ideal for teams who prioritize data accuracy without compromising user privacy. This analytics tool empowers users with full control over their data, ensuring ownership and protection against privacy breaches. Matomo is particularly suited for organizations concerned about ethical marketing and data integrity. Users can easily boost website performance by leveraging Matomo’s comprehensive analytics features while maintaining compliance with privacy standards. Its open-source nature means no data limitations and customization flexibility. A notable feature is the Google Analytics Importer, facilitating seamless transition for those migrating from Google’s platform. Matomo’s commitment to privacy and accuracy makes it a preferred choice among privacy-conscious businesses.
Use Cases
Customers recommend Social Media Analytics, Engagement Management, Campaign Management, as the business use cases that they have been most satisfied with while using Matomo.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Matomo.
Matomo Use-Cases and Business Priorities: Customer Satisfaction Data
Matomo works with different mediums / channels such as Website.
Matomo's features include Widgets, Dashboard, Personalization, etc. and Matomo support capabilities include Phone Support, Chat Support, 24/7 Support, etc. also Matomo analytics capabilities include Analytics, and Custom Reports.
Reviews
"...I am development a Marketing Campaign, and Piwik gives me all the insights I need to do it in a proper way...." Peer review by Ibán R, Digital Marketing & Growth Hacking Expert, Marketing and Advertising
Peer review evidence (same sources as the product rating summary)
"...Although I do not have a lot of free time to really dive in, learn how to customized Piwik Analytics and set up custom reports; with very little effort I was able to quickly install the program and immediately fill the gaps in our current Analytics reporting...." Peer review by Jeff Wallace, Marketing Specialist - Marketing Technologist, Critical Business Analysis, Inc
"...These solutions empower you to track progress in terms of customer interest, engagement and buyer behavior, which helps you understand the buying trends and innovate accordingly. ..." Entrepreneurship in Digital Era - Digital transformation and its impact on business strategy | iRonin.IT
"...Business owners have always wondered and hesitated to invest in marketing programs by questioning how campaigns are doing and which deserve more support and investment. ..." Analytics and Data Optimisation on Consumers
Matomo, TWIPLA, Klipfolio, Buildfire, EverPass, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Matomo offers a privacy-friendly alternative to Google Analytics. Reputations are protected without privacy sacrifices or site compromises.
Popular Business Setting
for Matomo
Top Industries
- Computer Software
- Marketing and Advertising
- Internet
Popular in
- Small Business
- Mid Market
- Large Enterprise
Matomo is popular in Computer Software, Marketing And Advertising, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.
Matomo Customer wins, Customer success stories, Case studies
What Are the key features of Matomo for Engagement Management?
How can Matomo enhance your Campaign Management process?
How does Matomo address your Helpdesk Management Challenges?
What benefits does Matomo offer for Advertisement?
16 buyers and buying teams have used Cuspera to assess how well Matomo solved their Digital Analytics needs. Cuspera uses 2314 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Frequently Asked Questions(FAQ)
for Matomo
What is Matomo?
Matomo is a premium web analytics and conversion optimization tool designed to give the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, eCommerce and funnels. It is designed to help businesses view and evaluate user activities and engagement.
Matomo provides real-time updates on the details of visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure the interaction of the user with the website; and A/B testing which helps to optimize website campaigns by experimenting and running A/B tests.
Matomo features include Open source, 100% accurate data, provide guidance, customized and extended to meet every need, actionable insights and a complete picture of customers, and track personal data under privacy laws.
What is Matomo used for?
What are the top features of Matomo?
Who uses Matomo?
What are Matomo alternatives?
Where is Matomo located?
Peers used Matomo for social media analytics and engagement management
Matomo Competitors
Matomo Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (503) |
| Custom Reports | Read Reviews (653) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (503) |
| Custom Reports | Read Reviews (653) |
Software Failure Risk Guidance
?for Matomo
Overall Risk Meter
Top Failure Risks for Matomo
InnoCraft Ltd News
CNIL compliance in Matomo is now a single click. Heres what that changes. - Analytics Platform
Matomo has introduced a 1-Click CNIL compliance feature, simplifying GDPR compliance for French audiences. This feature automates the assessment and application of CNIL-aligned settings, reducing manual configuration. It is available on Matomo Cloud and On-Premise version 5.9.0, enhancing ease of use for privacy-conscious analytics.
CNIL compliance in Matomo is now a single click. Here’s what that changes. - Analytics Platform
Matomo has introduced a 1-Click CNIL compliance feature, simplifying the process for achieving privacy compliance for French audiences. This feature automates the assessment and application of CNIL-aligned settings, reducing manual configuration and ensuring data anonymization and privacy. It is available on Matomo Cloud and On-Premise with version 5.9.0.
Matomo Introduces AI Assistants Tracking - Analytics Platform
Matomo has released version 5.8.0 of its web analytics platform, introducing AI chatbot tracking within its AI Assistants suite. This update provides enhanced insights into AI-driven web traffic, helping organizations distinguish between human and AI interactions. The privacy-first platform aims to improve decision-making by offering reliable analytics data without relying on third-party cookies.
Matomo Launches New Partner Program to Expand Global Reach of Privacy-First Analytics - EIN News
Matomo has launched a global Partner Program to expand the reach of its privacy-first analytics platform. The program connects digital agencies, developers, consultants, and integrators to deliver Matomo solutions with regional privacy expertise. This initiative targets sectors like healthcare, government, and finance, supporting organizations seeking ethical alternatives to Google Analytics.
InnoCraft Ltd Profile
Company Name
InnoCraft Ltd
Company Website
https://matomo.org/HQ Location
Asia-Pacific (APAC), Australasia
Employees
1-10
Social
Financials
PRIVATE
What solutions does Matomo provide for Social Media Analytics?