Matomo: Product updates, Customer stories, and Insights | 2026 Cuspera

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Product and Vendor News

Matomo Launches New Partner Program to Expand Global Reach of Privacy-First Analytics - EIN News 24/06/2025

Customer stories

Matomo helped Yorba, a Portugal-based SaaS company, grow while staying compliant with global privacy laws. Yorba needed a web analytics tool that protected sensitive customer data and supported their privacy-first mission. Matomo provided easy setup, advanced analytics, and strong privacy features. Yorba used Matomo to guide global expansion and product decisions. With Matomo, Yorba gained insights for growth and kept customer data safe.
Matomo helped MDFT Academy improve website performance and ensure GDPR compliance. MDFT Academy switched from Google Analytics to Matomo to address privacy concerns. The transition was easy using Matomo Tag Manager. With Matomo, they gained better insights into user behavior and increased conversions. Real-time goal tracking and A/B testing helped them optimize their site and make informed decisions.
Matomo helped Climeworks remove all third-party cookies and switch to cookieless tracking. Climeworks replaced Google Analytics with Matomo to protect user privacy and comply with GDPR. They now store all analytics data securely and anonymously on their own servers. The website no longer needs a cookie consent banner, improving user experience. These changes reduced the website's carbon footprint by 22%. Climeworks' customers and visitors responded positively to the privacy-first approach.
Matomo helped Concrete CMS boost lead generation by 3x in just days. Concrete CMS needed a GDPR-compliant, secure analytics platform. Matomo's open-source analytics, no data limits, and features like Heatmaps and A/B testing made the switch easy. The team used Form Analytics to fix onboarding bottlenecks, improving user experience and results. Matomo's intuitive interface and robust features replaced Google Analytics 4 for Concrete CMS.
Matomo helped Stockholm University protect student privacy and meet GDPR rules. The university needed a flexible analytics tool for 200 users across 150 websites. Matomo's custom reports, heatmaps, and session recordings gave clear insights into user behavior. The platform showed the value of new features and helped improve website design. Stockholm University now makes better decisions while keeping user data safe.
Matomo helped Alloy, an eCommerce company, increase revenue by 300% in six months. Alloy switched from Google Analytics 4 to Matomo for its easy setup and advanced features like Session Recordings, A/B Testing, and Heatmaps. The simple implementation let Alloy track campaigns and access built-in reports right away. Fast, actionable insights improved their marketing and boosted performance. Alloy found Matomo's interface intuitive for both employees and executives.

Product Business Settings

Matomo is popular in Computer Software, Marketing And Advertising, and Internet industries and is widely used by Small Business, Mid Market, and Large Enterprise.

Matomo Product Overview

Matomo offers a privacy-focused alternative to Google Analytics, ideal for teams who prioritize data accuracy without compromising user privacy. This analytics tool empowers users with full control over their data, ensuring ownership and protection against privacy breaches. Matomo is particularly suited for organizations concerned about ethical marketing and data integrity. Users can easily boost website performance by leveraging Matomo’s comprehensive analytics features while maintaining compliance with privacy standards. Its open-source nature means no data limitations and customization flexibility. A notable feature is the Google Analytics Importer, facilitating seamless transition for those migrating from Google’s platform. Matomo’s commitment to privacy and accuracy makes it a preferred choice among privacy-conscious businesses.

How satisfied the customers are with Matomo use-cases

Reviews

"...In particular, the nightly email reports keep the design and account staff engaged with the sites and give them a 'big picture' view...." Peer review by Erik R, Director of IT & Web Development, Marketing and Advertising

Matomo Customer Insights, Testimonials and Case Studies

How does Matomo address your Engagement Management Challenges?

What Are the key features of Matomo for Campaign Management?

What makes Matomo ideal for Helpdesk Management?

What benefits does Matomo offer for Advertisement?

What is Matomo?

Matomo is a premium web analytics and conversion optimization tool designed to give the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, eCommerce and funnels. It is designed to help businesses view and evaluate user activities and engagement.

Matomo provides real-time updates on the details of visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure the interaction of the user with the website; and A/B testing which helps to optimize website campaigns by experimenting and running A/B tests.

Matomo features include Open source, 100% accurate data, provide guidance, customized and extended to meet every need, actionable insights and a complete picture of customers, and track personal data under privacy laws.

What is Matomo used for?

Matomo is a Digital Analytics Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Social Media Analytics, Engagement Management and Campaign Management .

What are the top features of Matomo?

Widgets, Dashboard and Personalization are some of the top features of Matomo.

Who uses Matomo?

Matomo is used by Computer Software, Marketing And Advertising and Internet among other industries.

What are Matomo alternatives?

TWIPLA, Klipfolio, Buildfire and UPshow are popular alternatives for Matomo.

Where is Matomo located?

Matomo is headquartered at Asia-Pacific (APAC), Australasia.

16 buyers and buying teams have used Cuspera to assess how well Matomo solved their Digital Analytics needs. Cuspera uses 2314 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Peers used Matomo for social media analytics and engagement management

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FEATURE	RATINGS AND REVIEWS
Analytics	4.02/5 ★ Read Reviews (503)
Custom Reports	3.80/5 ★ Read Reviews (653)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	4.02/5 ★ Read Reviews (503)
Custom Reports	3.80/5 ★ Read Reviews (653)

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InnoCraft Ltd News

InnoCraft Ltd Profile

Company Name

InnoCraft Ltd

Company Website

https://matomo.org/

HQ Location

Asia-Pacific (APAC), Australasia

Employees

1-10

Social

Financials

PRIVATE