Matomo Overview
This is a summary of the comprehensive capabilities and benefits of Matomo based on over 2314 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Matomo, Piwik PRO, TWIPLA, Clicky Web Analytics, Quantcast Measure, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Matomo is right for your needs? Our Cuspera AI engine can evaluate how Matomo fits your specific business needs, industry, and context. Get your personalized assessment report today.
Matomo supports business activities such as:
- Social Media Analytics
- Engagement Management
- Campaign Management
- Helpdesk Management
- Advertisement
Matomo can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve ROI, Increase Sales & Revenue, Improve Efficiency, etc. It can help manage these activities if you use Website for these needs. As a solution, Matomo's capabilities include Widgets, Dashboard, Personalization, etc.
Matomo Computer Software Vertical is its biggest customer base.
Reviews
"...New reports that analyze visits, action types or conversions should contain these metrics. ..." Exploring the tables that Matomo creating in MySQL database
Cuspera Reviews
16 buyers and buying teams have used Cuspera to assess how well Matomo solved their Digital Analytics needs. Cuspera uses 2314 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Matomo.
Use Cases
Peers recommend Social Media Analytics , Engagement Management , Campaign Management , as the business use cases that they have been most satisfied while using Matomo.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Analytics with Website |
4.47/5 ★ |
"...New reports that analyze visits, action types or conversions should contain these metrics. ..." Exploring the tables that Matomo creating in MySQL database |
| Engagement Management with Website |
4.93/5 ★ |
"...Get powerful insights to discover how your users engage with your video and audio content to maximise your success. ..." Matomo's Product Features |
| engaging and following up |
4.90/5 ★ |
"...You can view what visitors did before and after viewing a specific page, returning visitors, engagement, the location of the visitor, and their language. ..." Three Great Alternatives to Google Analytics |
| Campaign Management with Website |
4.88/5 ★ |
"...Here are the major features that you can expect from Matomo once you use this service: All the standard metrics you expect from a quality web analytics tool No data sampling Media analytics Conversion optimization (Using heat maps, session recordings, funnels, and more) Visitor profiles Enhanced SEO Custom reporting Campaign tracking Roll-Up reporting combine reporting from multiple websites As you can see, when it comes to the raw feature set, Google Analytics stands no chance against Matomo...." 7 Best Google Analytics Alternatives for Analysing Website Traffic |
| campaign analytics |
4.66/5 ★ |
"...Here are the major features that you can expect from Matomo once you use this service: All the standard metrics you expect from a quality web analytics tool No data sampling Media analytics Conversion optimization (Using heat maps, session recordings, funnels, and more) Visitor profiles Enhanced SEO Custom reporting Campaign tracking Roll-Up reporting combine reporting from multiple websites As you can see, when it comes to the raw feature set, Google Analytics stands no chance against Matomo...." 7 Best Google Analytics Alternatives for Analysing Website Traffic |
| campaign monitoring |
4.53/5 ★ |
"...Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals...." Peer review by Verified User, Engineer in Information Technology, Education |
| PEER EXPERIENCES | |
|---|---|
| Social Media Analytics with Website |
4.47/5 ★ |
"...New reports that analyze visits, action types or conversions should contain these metrics. ..." Exploring the tables that Matomo creating in MySQL database |
|
| Engagement Management with Website |
4.93/5 ★ |
"...Get powerful insights to discover how your users engage with your video and audio content to maximise your success. ..." Matomo's Product Features |
|
| engaging and following up |
4.93/5 ★ |
| Campaign Management with Website |
4.88/5 ★ |
"...Here are the major features that you can expect from Matomo once you use this service: All the standard metrics you expect from a quality web analytics tool No data sampling Media analytics Conversion optimization (Using heat maps, session recordings, funnels, and more) Visitor profiles Enhanced SEO Custom reporting Campaign tracking Roll-Up reporting combine reporting from multiple websites As you can see, when it comes to the raw feature set, Google Analytics stands no chance against Matomo...." 7 Best Google Analytics Alternatives for Analysing Website Traffic |
|
| campaign analytics |
4.88/5 ★ |
| campaign monitoring |
4.88/5 ★ |
28+ more Business Use Cases
Our AI advisor, Wyz, harnessed 2314 insights from peers and experts to help you assess how these Matomo use cases fit your Digital Analytics needs.
Frequently Asked Questions(FAQ)
for Matomo
What is Matomo?
What is Matomo used for?
What are the top features of Matomo?
Who uses Matomo?
What are Matomo alternatives?
Where is Matomo located?
Popular Business Setting
for Matomo
Top Industries
- Computer Software
- Marketing and Advertising
- Internet
Popular in
- Small Business
- Mid Market
- Large Enterprise
Peers used Matomo to Acquire customers and Enhance customer relationships
Matomo Alternatives
Peer and Expert Opinion on Features
for Matomo
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Widgets | Read Reviews (87) |
| Dashboard | Read Reviews (38) |
| Personalization | Read Reviews (24) |
| Recording | Read Reviews (21) |
| SEO | Read Reviews (18) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Widgets | Read Reviews (87) |
| Dashboard | Read Reviews (38) |
| Personalization | Read Reviews (24) |
| Recording | Read Reviews (21) |
| SEO | Read Reviews (18) |
IT and Other Capabilities
for Matomo
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (214) |
| Data Export | Read Reviews (108) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (214) |
| Data Export | Read Reviews (108) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (7) |
| Chat Support | Read Reviews (6) |
| 24/7 Support | Read Reviews (65) |
| Email Support | Read Reviews (5) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (7) |
| Chat Support | Read Reviews (6) |
| 24/7 Support | Read Reviews (65) |
| Email Support | Read Reviews (5) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (503) |
| Custom Reports | Read Reviews (653) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (503) |
| Custom Reports | Read Reviews (653) |
Software Failure Risk Guidance
?for Matomo
Overall Risk Meter
Top Failure Risks for Matomo
Vendor Profile Details
Company Name
Matomo
Company Website
https://matomo.org/HQ Location
Asia-Pacific (APAC), Australasia
Employees
1-10
Social
Financials
PRIVATE
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