Barn2 Plugins switched from Google Analytics 4 to Matomo for web analytics. They faced problems with unreliable and inaccurate data from GA4, making it hard to make good decisions. Matomo gave them a...ccurate, detailed data and was easy to set up. With Matomo, they used features like custom reports, Heatmaps, and A/B Testing to improve their website. Now, Barn2 Plugins can track what drives traffic and conversions, helping them make better marketing decisions and grow their business.
Matomo helped Concrete CMS find a secure and compliant web analytics solution. Concrete CMS chose Matomo for its open-source flexibility and no data limits. The team used features like Heatmaps, Funn...el Analytics, and Form Analytics to improve their website. They made changes based on data insights, leading to 3x more leads in just a few days. Matomo's easy setup and user-friendly design made the transition smooth and efficient.
Matomo helped Barn2 Plugins get accurate and reliable web analytics after problems with Google Analytics 4. The team struggled with data errors and could not trust GA4 for decisions. Matomo was easy ...to set up and gave them clear, granular data. Features like custom reports, heatmaps, and A/B testing helped them answer key questions and improve their website. Now, Barn2 Plugins tracks what works, makes better decisions, and grows their business with confidence.
Matomo helps Yorba, a Portugal-based SaaS company, grow while staying compliant with global privacy laws. Yorba needed a privacy-focused analytics tool to protect sensitive customer data and support ...international expansion. Matomo gave Yorba control over their data, making compliance easy and supporting fast startup growth. Yorba used Matomo's insights to guide product decisions and enter new markets. Matomo enabled Yorba to balance privacy with advanced analytics, driving strategic growth.
Matomo helped Concrete CMS boost lead generation by 3x. Concrete CMS needed a GDPR-compliant, secure analytics platform. Matomo offered no data limits, easy onboarding, and features like Heatmaps and... Funnel Analytics. The team used Form Analytics to fix onboarding bottlenecks, quickly increasing leads. Matomo’s user-friendly design and strong privacy controls made it the right choice for Concrete CMS.
Education Case Studies and Customer Success Stories with Matomo
Stockholm University
- Education
Matomo helped Stockholm University protect student privacy and meet GDPR rules. The university needed a flexible analytics tool for 200 users across 150 websites. Matomo's custom reports, heatmaps, a...nd session recordings gave clear insights into user behavior. The platform showed the value of new features and helped improve website design. Stockholm University now makes better decisions while keeping user data safe.
Matomo helped Mandarine Academy, a French eLearning company, get detailed insights into user experience while staying GDPR compliant. The company switched from Google Analytics and Microsoft Clarity ...due to complexity and privacy concerns. With Matomo, they gained advanced analytics like Heatmaps, user flow, and custom metrics. This allowed them to improve their website and focus on user experience. Mandarine Academy values Matomo's privacy features and easy installation.
Matomo helped MDFT Academy, an online training provider, switch from Google Analytics to a privacy-focused analytics platform. The academy needed GDPR compliance and advanced features like user flow,... ecommerce tracking, and A/B testing. Matomo’s tag manager made migration easy and seamless. The platform gave MDFT Academy real-time insights into user behavior and conversions. This allowed them to improve website navigation and increase conversion rates while ensuring data privacy.
Matomo helped CRO:NYX Digital solve problems with inaccurate data from Google Analytics. Google Analytics could not track users on the Brave browser, missing 6,837 users in one day and underreporting... paid campaign traffic by over 11,700%. Matomo uses first-party cookies, so it captured accurate data and respected user privacy. CRO:NYX Digital gained clear insights into device, location, browser, and session metrics. This allowed them to make better decisions and improve campaign results.
Matomo helped MHP/Team SI, a marketing agency, solve problems with Google Analytics. They faced issues with data sampling and privacy, especially for healthcare clients. Matomo gave them unsampled, a...ccurate data and strong privacy features. This let MHP/Team SI avoid a complex migration to GA4. Now, they provide clients with reliable analytics and better data protection.
Matomo helped CRO:NYX Digital fix data accuracy issues from Google Analytics. Google Analytics missed 6,837 users in one day of organic traffic, about 9.8% less than Matomo. In a paid campaign, Matom...o tracked nearly 71,000 visitors, while Google Analytics only saw about 600. Matomo's first-party cookies worked with privacy browsers like Brave. CRO:NYX Digital gained better insights into devices, locations, and user behavior, helping them optimize campaigns and make smarter decisions.
Matomo helped 7Assets, a fintech company, balance advanced analytics with strong privacy controls. 7Assets switched from Google Analytics and Plausible to Matomo Cloud for better data control and pri...vacy compliance. The setup was easy and allowed them to track both their website and platform. They gained full control over what data was tracked and could customize events. Matomo's advanced features gave them deeper insights into user behavior while supporting their privacy commitments.
Matomo helped 7Assets, a fintech company, balance advanced analytics with strong privacy controls. 7Assets switched from Google Analytics and Plausible to Matomo Cloud for better data control and pri...vacy compliance. The setup was quick, letting them track both their website and platform easily. They customized tracking to fit their needs and reduced legal overhead. Matomo’s features gave them deeper insights into user behavior and improved decision-making.
Matomo helped Alloy, an eCommerce company, switch from Google Analytics 4 to a simpler, more powerful analytics platform. Alloy found GA4 too complex and hard to use. With Matomo, they quickly set up... tracking and used features like Session Recordings, A/B Testing, and Heatmaps. Alloy gathered useful data faster and improved their marketing campaigns. In six months, Alloy increased their revenue by over 300% after switching to Matomo.
Matomo helped Alloy, an eCommerce company, increase revenue by 300% in six months. Alloy switched from Google Analytics 4 to Matomo for its easy setup and advanced features like Session Recordings, A.../B Testing, and Heatmaps. The simple implementation let Alloy track campaigns and access built-in reports right away. Fast, actionable insights improved their marketing and boosted performance. Alloy found Matomo's interface intuitive for both employees and executives.
Matomo helped Yorba, a Portugal-based SaaS company, grow while staying compliant with global privacy laws. Yorba needed a web analytics tool that protected sensitive customer data and supported their... privacy-first mission. Matomo provided easy setup, advanced analytics, and strong privacy features. Yorba used Matomo to guide global expansion and product decisions. With Matomo, Yorba gained insights for growth and kept customer data safe.
Matomo helped Pimcore solve privacy and GDPR concerns with analytics. Pimcore needed a tool that was open-source, customizable, and gave full data ownership. Matomo provided access to raw tracking da...ta and easy integration with Pimcore's platform. The team valued Matomo's extendibility and shared open-source values. Matomo's features like heatmaps and session recording met all of Pimcore's business needs.
Matomo helped MDFT Academy improve website performance and ensure GDPR compliance. MDFT Academy switched from Google Analytics to Matomo to address privacy concerns. The transition was easy using Mat...omo Tag Manager. With Matomo, they gained better insights into user behavior and increased conversions. Real-time goal tracking and A/B testing helped them optimize their site and make informed decisions.
Real Estate Case Studies and Customer Success Stories with Matomo
Property Investments UK
- Real Estate
Matomo helped Property Investments UK get accurate data and strong privacy protection. The company switched from Google Analytics 4 because of unreliable data and privacy concerns. With Matomo, they ...quickly found website gaps and improved the customer journey. This led to more customer inquiries and better business results. The setup was easy, and support was fast and helpful. Matomo's reports made it simple to spot and fix website issues.
Other Industry Case Studies and Success Stories with Matomo
Climeworks
- Environmental Services
Matomo helped Climeworks switch from Google Analytics to a cookieless tracking solution. Climeworks wanted to protect user privacy and comply with GDPR. With Matomo, they removed all third-party cook...ies and stopped using cookie consent banners. Website data is now anonymized and stored securely on their own servers. This change reduced their website's carbon footprint by 22% and improved user experience.
Matomo helped Climeworks remove all third-party cookies and switch to cookieless tracking. Climeworks replaced Google Analytics with Matomo to protect user privacy and comply with GDPR. They eliminat...ed tracking cookies and third-party pixels, storing all data securely and anonymously. The website no longer needs a cookie consent banner, improving user experience and data accuracy. These changes reduced the website's carbon footprint by 22%.
