Real-World Case Studies and Customer Success Stories with Marigold

Hot Topic used Marigold Liveclicker to boost email engagement by 7%. The team wanted to deliver multiple time-sensitive offers in... a single day without sending extra emails. They used open-time personalization to show different deals based on when customers opened their emails. LiveFeed let them update products in real time, even during Black Friday. The campaign trained customers to open emails quickly and gave the team more flexibility. Hot Topic now plans to expand real-time updates to loyalty status.
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Selligent by Marigold helped Praxis, a leading Dutch home improvement retailer, move from generic campaigns to personalized customer journeys. Praxis used customer... data and website behavior to segment audiences and send tailored DIY project inspiration. Automated emails featured personalized product recommendations based on quiz results or browsing habits. This approach led to a 108% open rate and a 1,544% click rate. Praxis saw much higher customer engagement and loyalty.
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Selligent by Marigold helped iBOOD automate daily deal email campaigns. iBOOD connected inventory and customer data to personalize offers for... a diverse European audience. The team replaced manual restock alerts with automated, data-driven journeys. This led to a 46.14% email open rate and 84,518 personalized emails sent in weeks. Automation improved campaign speed and relevance without extra workload.
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Selligent by Marigold helped Pimkie automate local event campaigns across its stores. The solution unified marketing, CRM, and store teams,... saving 90 days of manual work. Pimkie reached 100,000 customers and saw a 10% increase in email open rates. Automation enabled personalized, cross-channel journeys for each store event. The process improved efficiency and kept a strong local brand presence.
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Moonpig used Liveclicker by Marigold to boost email engagement. They added scratch-off offers and open-time personalization to their campaigns. This... helped Moonpig stand out in crowded inboxes and keep customers interested. The new approach increased email click-through rates by 150%. Moonpig also used video previews and countdown timers to make emails more interactive. The platform made it easy to test and launch new ideas quickly.
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Vitacost used Selligent by Marigold to improve its email marketing. The team launched a kinetic "Mystery Sale" campaign with interactive,... personalized emails. Customers could reveal discount codes directly in the email, removing extra steps. The campaign led to a 31% increase in revenue per email and a 53% rise in click-to-open rates. Unsubscribe rates dropped by 33%. This approach boosted customer engagement and loyalty.
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Selligent by Marigold helped Emesa boost its VIP customer base by 10% in four months. Emesa used data-driven campaigns to... target and retain its most valuable customers. The CRM team segmented users and launched loyalty programs with gamified rewards. This approach led to a 250% increase in margins for loyalty prize promotions. Emesa now tracks customer value KPIs and shares results across departments.
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Selligent by Marigold helped JBC, a leading Belgian fashion retailer, use AI to personalize marketing. JBC used three years of... data to segment customers and predict their next purchase. The team launched automated email campaigns with AI-powered product recommendations. JBC saw a 38% increase in email open rates and a 65% uplift in conversion rates. The marketing team now works faster and more independently, driving measurable growth.
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Selligent by Marigold helped Botanic send over 60,000 personalized post-purchase emails. Botanic used customer purchase data to trigger relevant, educational... content. The emails focused on sustainability and gardening advice. Botanic achieved a 37% open rate and 99% deliverability. The campaign strengthened customer engagement and improved communication performance.
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Selligent by Marigold helped Botanic boost email engagement with personalized post-purchase journeys. Botanic sent over 60,000 targeted emails, reaching a... 37% open rate and 99% deliverability. The solution used customer data to trigger relevant, educational content after each purchase. This approach increased customer loyalty and reflected Botanic's commitment to sustainability. Only 0.18% of recipients unsubscribed, showing strong satisfaction with the email marketing strategy.
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Liveclicker helped Hot Topic boost email click engagement by 7%. Hot Topic used LiveFeed to show real-time product info in... emails, keeping offers fresh and stock accurate. The "Buy First, Save More" campaign gave early openers better deals, driving urgency. Liveclicker let Hot Topic update email content after sending, reducing stress during Black Friday. The team could test multiple offers daily with low risk. Customers learned to open emails right away for the best deals.
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Marigold Liveclicker helped Moonpig boost email click rates by 150%. Moonpig used gamified, interactive email campaigns like "tap-to-reveal" to engage... customers. The new approach replaced static offers with real-time personalization and surprise elements. This led to higher order volumes and a 50% lift in another campaign. Liveclicker made it easy for Moonpig to test and launch interactive content across global markets.
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Selligent by Marigold helped Praxis boost email open rates to 108% and click rates to 1,544%. Praxis wanted to move... beyond generic promotions and send personalized messages. They used Selligent to segment customers and automate journeys based on interests and site behavior. Interactive quizzes and browsing data powered targeted product recommendations. Praxis saw much higher engagement and stronger customer loyalty.
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Selligent by Marigold helped iBood automate personalized email campaigns. iBood replaced manual processes with data-driven automation, linking inventory and customer... behavior. This led to a 46.14% email open rate and a 6.6% click-to-open rate. Over 84,000 personalized emails were sent in the first weeks. The marketing team gained more autonomy and flexibility with campaign management.
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Selligent by Marigold helped JBC, a leading Belgian fashion retailer, use AI-powered personalization for email marketing. JBC faced the challenge... of turning large amounts of customer data into action. With Selligent and Dignify, they used segmentation, predictive recommendations, and automation. JBC saw a 119% increase in total clicks, a 65% rise in conversion rates, and a 38% boost in email open rates. The marketing team now works faster and more independently.
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Selligent by Marigold helped Vitacost boost email revenue by 31%. Vitacost used dynamic, personalized kinetic email campaigns to engage customers.... The campaign let shoppers reveal discount codes directly in the email, removing extra steps. Click-to-open rates rose by 53%, and unsubscribe rates dropped by 33%. The solution increased customer engagement and loyalty with real-time data and interactive content.
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Selligent by Marigold helped Pimkie automate local event campaigns across its retail network. The solution reached over 100,000 customers and... increased email open rates by 10%. Pimkie saved about 90 days of manual work each year. The platform unified marketing, CRM, and store teams for seamless campaign execution. Automation enabled personalized, localized communications without extra workload for store staff.
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Selligent by Marigold helped Vertbaudet boost repeat purchases with a cross-channel welcome campaign. The retailer used email and SMS to... engage new customers in the first three months after their first purchase. Personalized coupons and dynamic content drove a 42% average conversion rate, with 49% in-store and 38% online. The marketing team managed campaigns independently using self-service templates and automated coupon codes. Vertbaudet improved customer loyalty and saw strong results across digital and physical channels.
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Brico used the Marigold Selligent platform to automate a sustainability campaign. The campaign achieved a 73% email open rate, 50%... conversion, and 75% customer recommendation. Brico connected its website, partner audit system, and in-store POS in real time using Selligent APIs. The solution delivered a seamless, personalized customer journey and improved satisfaction. Brico positioned itself as a leader in sustainable retail with measurable results.
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Great Clips used Marigold Grow and Cheetah Digital to boost customer engagement during spring sports events. The campaign brought in... over 150,000 new email opt-ins and 114,000 re-opt-ins. Fans claimed $10 coupons through a branded microsite, and mobile-optimized email journeys increased coupon use. Great Clips saw year-over-year customer growth and more app installs. Real-time data and creative partnerships helped drive these results.
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Selligent helped HEMA reactivate 24% of its customers with creative, data-driven marketing campaigns. HEMA launched 19 personalized campaigns across the... customer journey, boosting engagement and loyalty. The company saw a 17% increase in online revenue and a 22% rise in website sessions. Click rates grew by 7% and unsubscribe rates dropped by 19%. HEMA used Selligent features like Journey Builder and real-time data integration for targeted, effective communications.
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Cheetah Digital by Marigold and Marigold Grow helped Smartbox Group boost business volume by 28% during a slow season. Smartbox used interactive... experiences, games, and email promotions to keep customers engaged outside peak gifting periods. The campaign increased average order value by 58% and achieved a 2.6% conversion rate on interactive experiences. Smartbox also grew its email subscriber base and collected valuable customer data for future marketing. These efforts strengthened brand loyalty and engagement beyond traditional sales cycles.
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Selligent by Marigold helped Tape à l’Œil cut email volume by 30%. TAO focused on real engagement signals, not unreliable... open rates. The team used cross-channel data and A/B testing to target active users. This led to 5x more clicks and 3x more direct conversions. TAO improved marketing performance with fewer emails.
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Great Clips used Marigold's platform to boost salon visits and grow their email list. They launched a microsite for fans... to claim $10 coupons during spring sports events. The campaign brought in over 150,000 new email opt-ins and 114,000 re-opt-ins from churned customers. Customer counts grew year-over-year, even with holiday challenges. The team also saw more mobile app installs linked to the coupon journey. Zero-party data from the campaign now powers personalized haircut journeys for new and returning customers.
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Marigold helped Vertbaudet launch a cross-channel welcome campaign for new customers. The solution used email and SMS to send personalized... coupons, driving second purchases. Vertbaudet integrated Selligent by Marigold with their ERP to automate unique voucher codes. The marketing team managed templates without technical help. The campaign achieved a 42% conversion rate overall, with 49% online and 38% in-store.
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Marigold helped Smartbox Group boost engagement during slow sales months. Smartbox used interactive contests, games, and promotional emails to keep... customers interested. They offered incentives for newsletter sign-ups and collected data to improve future campaigns. The campaign led to a 28% increase in business volume and a 58% rise in average order value. Smartbox also saw a 2.6% conversion rate on interactive experiences.
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HEMA used Selligent by Marigold to boost customer engagement across online and in-store journeys. They launched 19 data-driven campaigns, including... playful reactivation and loyalty touchpoints. HEMA achieved a 24% customer reactivation rate and a 17% increase in online revenue. Click-through rates rose by 7%, and unsubscribe rates dropped by 19%. The campaigns delivered measurable impact and supported long-term loyalty.
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Brico used Selligent by Marigold to launch a sustainability campaign, energie. brico.be. The campaign automated customer journeys, integrating website, partner...audit systems, and in-store POS. Brico achieved a 73% email open rate and 50% conversion to purchased EPC certificates. 75% of participants said they would recommend the campaign. The initiative positioned Brico as a leader in sustainable home improvements.
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Marigold Engage helped Vitacost boost customer engagement with a personalized kinetic email campaign. Vitacost used dynamic email content to reveal... discount codes directly in the inbox, removing extra steps for customers. The campaign used smart segmentation to target loyalty levels and personalized offers. As a result, Vitacost saw a 53% increase in click-to-open rates, a 33% drop in unsubscribe rates, and a 31% rise in revenue per email. The solution improved customer retention and made email marketing more effective.
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Marigold Engage helped Pimkie automate local event marketing. The solution combined SMS and email to reach 100,000 customers. Pimkie saved... 90 days of manual work with automation. The team used templated personalization and data integration. Multi channel journeys improved campaign efficiency. Email open rates increased by 10%.
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Marigold Engage helped Palm Beach Tan improve customer journeys and data segmentation. The company saw an 80% drop in unsubscribe... rates after using better data modeling. They also achieved a 65% increase in average spend among engaged users. Palm Beach Tan used Marigold Engage to automate over 50 email journeys and integrate real-time messaging. The platform made it easy to set up journeys and templates, saving time for the team.
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Marigold Engage helped Vertbaudet boost loyalty with a cross-channel welcome campaign. The retailer used automated email and SMS journeys to... target new customers. Unique coupon codes were generated and delivered through integrated messaging. The campaign achieved a 42% average conversion rate, with 49% online and 38% in-store. The marketing team could update content easily without technical help.
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Selligent by Marigold helped SBS Belgium revamp its De Mol voting platform. The new system managed up to 20,500 votes... per episode and 2,000 data calls per minute. SBS delivered over 206,000 personalized emails with a 53% click-to-open rate. Viewers enjoyed seamless registration and real-time voting results. The platform integrated with existing tech and improved viewer engagement.
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Sailthru by Marigold helped 6AM City scale its city-specific newsletters across 30+ markets. The platform enabled fast launches, smart onboarding,... and low-cost subscriber acquisition. 6AM City achieved up to 48% open rates in mature markets and kept cost per lead at $1 or less. Custom integrations and data-driven content decisions improved engagement and list health. The team used Sailthru’s tools to maintain a reader-first approach while expanding quickly.
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Sailthru by Marigold helped 6AM City boost email open rates to 48% in mature markets. 6AM City used Audience Builder... and Lifecycle Optimizer to track engagement and create real-time subscriber cohorts. They kept cost per lead at $1 or less with targeted Facebook campaigns. The team launched city-specific newsletters and used CMS and API integrations for custom content. 6AM City scaled quickly while keeping subscribers engaged and loyal.
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Selligent by Marigold helped SBS boost viewer engagement for De Mol, a top Belgian reality show. SBS wanted a more... interactive and personalized voting experience. They used Selligent to create dynamic pages, automated emails, and a real-time results dashboard. Over 206,000 emails were sent with a 53% click-to-open rate. The new system made voting smooth and turned viewers into superfans.
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Selligent by Marigold helped Mittelbayerische Zeitung cut customer churn and boost reader satisfaction. The publisher used automated email alerts to... inform subscribers of delivery issues and offered free digital access. This led to a 48% open rate on customer service emails and 20,000 emails sent monthly. The solution also enabled collection of first-party data for more targeted offers. Integration with SAP allowed real-time, omnichannel communication and improved customer engagement.
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Sailthru by Marigold helped Metro UK boost reader engagement with personalized, automated newsletters. Facing declining social and search traffic, Metro... UK used Sailthru's lifecycle optimizer and personalization engine to deliver tailored content based on reader behavior. The solution achieved a 45% open rate, 25% click rate, and 28% of readers subscribed to additional newsletters. Automated journeys and zero-party data collection drove direct relationships and repeat visits. Metro UK saw strong results with minimal editorial effort.
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Marigold Grow helped BBC Studios boost global fan engagement. Manual tools made it hard to collect data and personalize content.... With Grow, BBC Studios launched interactive quizzes and games for brands like Doctor Who and Bluey. The Doctor Who Quiz got over 84,000 email views and 61,000 quiz entries in one campaign. These campaigns increased email engagement and helped personalize future content. BBC Studios now runs more campaigns, collects more data, and makes smarter content decisions.
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Sailthru by Marigold helped Daily Maverick turn free content into new revenue streams. The team migrated to Sailthru in just... one month. They used interest-based targeting, dynamic CTAs, and automated payment alerts. This reduced churn and increased Insider conversions. Email stayed the top channel for reader donations. Daily Maverick now uses smarter list management and personalized journeys to support quality journalism.
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Sailthru by Marigold and Marigold Liveclicker helped Hearst UK boost email conversion rates by 75–100%. Email open rates rose 10%... year over year. The marketing team saved over 50 hours each month on email creation. Hearst UK used dynamic content, real-time personalization, and automated workflows. These changes let them launch new verticals and increase revenue.
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Sailthru by Marigold helped Daily Maverick migrate in just one month. The team used data-driven personalization to target loyal readers... and boost Insider conversions. Automated churn-reduction flows cut credit card expirations. Smarter list management improved targeting and reduced costs. Email became their top channel for donations, expanding revenue without a paywall.
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Marigold Grow helped BBC Studios boost fan engagement and collect valuable audience data. BBC Studios used interactive quizzes and games,... like the Doctor Who Quiz, to drive over 84,000 views and 61,000 entries. These campaigns increased email open and click rates and re-engaged lapsed subscribers. BBC Studios now uses data from these experiences to personalize future content and improve CRM strategy. The platform made campaign creation faster and more intuitive for the team.
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BBC Studios used Marigold Grow to create interactive quizzes and games for fans. The Doctor Who quiz got over 84,000... views and 61,000 entries. These campaigns helped re-engage lapsed subscribers and increased email engagement. BBC Studios now collects more audience data and personalizes content based on quiz results. The team finds Marigold Grow easy to use and faster than their old tools.
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Marigold Loyalty helped Bloomin' Brands boost customer visit frequency and drive $2. 9M in attributed revenue. The company used targeted...punch card campaigns at Carrabba's Italian Grill and Outback Steakhouse. These campaigns increased average order value by 29.4% and moved guests from 1–2 visits to 3–4 per year. 75% of Carrabba’s members and 46% of Outback members increased their visit frequency. The finance team supported the program due to its clear ROI and long-term value.
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Marigold Loyalty helped Chicken Salad Chick grow its loyalty program to over 600,000 active members in six months. The new platform... increased active members by 5x compared to the previous year. Chicken Salad Chick used personalized menu rewards, real-time reporting, and staff training at 300 locations. Franchise teams now see local customer behavior. Members who use menu rewards visit more often and spend more, driving measurable ROI.
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Marigold Loyalty helped Donatos Pizza redesign its loyalty program. Donatos used Marigold Grow to collect zero-party data and personalize offers.... The new program drove a 23% increase in program penetration and 31.5% of net sales from rewards members. Donatos added 135,000 new members in one year and generated over 98,000 on-demand reward transactions. The solution enabled fast campaign launches and deeper customer relationships.
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Marigold Loyalty helped White Castle boost loyalty transactions in 70% of locations. The restaurant chain launched a gamified loyalty program... called Craver Nation. The program used levels, quests, and real-time data to drive customer engagement. Over 300 sites unified their loyalty experience. Customers visited more often and spent more. White Castle saw measurable growth and stronger team adoption.
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Marigold helped Chicken Salad Chick launch a new loyalty program in October 2024. In six months, active loyalty members grew... to over 600,000, five times more than the previous year. The new platform made it easy for a small team to manage rewards, track guest behavior, and optimize campaigns. Restaurant staff at 300 locations were trained to support the program. The result was higher guest visits, increased spending, and smarter promotions.
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Marigold helped White Castle launch a gamified loyalty program called theCrave Continuum. The program used tiers and quests to reward... guest behaviors and boost engagement. Within months, 70% of participating locations saw more loyalty transactions. Quest-based promotions led to more frequent visits and higher average check sizes. Real-time insights let White Castle quickly refine their strategy. The new loyalty experience increased spending and visits, proving playful rewards drive long-term value.
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Donatos Pizza used Marigold to redesign its loyalty program. The new program increased the percentage of members earning and using... rewards from 8% to 19%. Program penetration reached over 53%. Donatos reduced its reliance on discounts and built a scalable model for ongoing testing. The team used zero-party data and machine learning for better personalization. This led to stronger customer relationships and more actionable data.
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Quick used Selligent by Marigold to boost loyalty among myQuick app users. Many users made only one purchase, so Quick... targeted them with personalized offers via email and push notifications. The campaign used daily data to send the best coupons and re-engage customers. This approach led to a big increase in repeat purchases. The results were much better than previous loyalty campaigns.
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Marigold helped Donatos Pizza redesign its loyalty program to boost customer engagement. Within a year, Donatos saw a 23% increase... in program penetration and added 135,000 new members. Over 31% of net sales came from 76,000 rewards members. The new program uses zero-party data to personalize offers and drive repeat visits. Donatos now delivers targeted rewards and collects valuable customer insights, leading to higher retention and sales.
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Selligent Marketing Cloud helped HotelSpecials keep travelers engaged during the COVID-19 lockdown. The team shifted from promotional to informational emails,... using voucher balances and personalized updates. Open rates stayed strong, dropping only 0.3% during hard lockdown. Voucher balance emails reached an 88% open rate. COVID-19 news emails drove a 9.3% increase in new leads when borders reopened.
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Marigold Loyalty helped Bloomin' Brands, Inc. boost revenue by $2.9 million with targeted punch card campaigns. The company wanted to... increase visit frequency at Outback Steakhouse and Carrabba's Italian Grill. Marigold Loyalty set up a data-driven loyalty program with segmented offers and technical support. Outback Steakhouse saw a 29.4% rise in average order value, and Carrabba's Italian Grill had a 67% increase in annual visits.
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Selligent Marketing Cloud helped HotelSpecials reach an 88% email open rate during the pandemic lockdown. The company switched from promotional... to informational emails, sharing voucher balances, travel ideas, and COVID-19 updates. This approach kept customers engaged and built trust. HotelSpecials saw only a 0.3% drop in open rates and a 9.3% increase in new leads when borders reopened. Personalized email marketing made HotelSpecials a trusted travel partner.
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Marigold Loyalty helped Great Wolf Resorts launch the Voyagers Club, a simple loyalty program. In 12 months, 1.7 million members... joined. The program drove over 10% growth in repeat visits and 40% of all bookings came from members. Guests earn 1 point for every $10 spent across the resort. The program is easy to use and rewards families for coming back.
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Selligent by Marigold helped Sunweb boost accommodation booking conversions by 200%. Sunweb automated its email campaigns, moving away from manual,... labor-intensive processes. The new system delivered personalized recommendations using dynamic content. Email views doubled, clicks increased tenfold, and conversions rose twenty times. Sunweb's marketing team now focuses on optimizing future campaigns with rich customer profiles and data-driven targeting.
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Selligent by Marigold helped Sunweb automate their holiday campaign emails. Sunweb used to build each campaign manually, which took a... lot of time and money. With Marigold and DHVVP, they created personalized recommendations for each customer. This new system used data from emails and the website to make better suggestions. Sunweb saw a 2000% increase in accommodation booking conversions from their emails.
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Marigold Loyalty helped Great Wolf Resorts launch the Voyagers Club, a new loyalty program. The program lets guests earn 1... point for every $10 spent across all resort purchases. In the first year, 1.7 million members joined. 40% of all bookings came from Voyagers Club members. The program drove double-digit growth in repeat visits. Great Wolf Resorts saw strong guest engagement and seamless adoption.
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Selligent by Marigold helped Alliant Credit Union digitize its onboarding. The old process used slow mail, causing delays and friction.... The new automated email campaign drove 52% of new members to download the mobile app, 5% to make a mobile deposit, and 2% to open a credit account. This improved digital adoption, customer satisfaction, and revenue. Alliant's marketing team gained a full customer view and increased engagement with personalized messaging.
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AXA Direct Assurance used Marigold's marketing platform to send weather-triggered emails and SMS to clients. The campaign targeted floods, hail,... storms, and snow, offering safety tips and claims guidance. The program reached 250,000 contacts and achieved a 31% open rate with only 0.03% opt-out. Customers praised the helpful, timely communication, boosting brand trust and loyalty. Marigold's solution helped AXA Direct Assurance strengthen customer relationships and increase engagement.
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Marigold helped Direct Assurance launch automated campaigns for weather disasters. Customers received targeted emails and SMS alerts before and after... events like floods and hail. The messages gave safety tips and clear claim filing instructions. The campaign led to a 31% increase in open rates and a very low opt-out rate of 0.03%. Customers found the content helpful and were more likely to recommend Direct Assurance.
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Selligent by Marigold helped Alliant Credit Union digitize its onboarding process. The old direct mail system caused delays and a... poor customer experience. The new automated email campaign improved onboarding speed and educated members about digital banking. Within days, 52% of new members downloaded the mobile app, 5% made a mobile deposit, and 2% opened a credit account. The campaign increased digital adoption and generated more revenue.
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Marigold Engage helped Alliant Credit Union digitize its onboarding process. The old system used slow direct mail, causing delays and... frustration. The new automated email campaign made onboarding faster and more personal. 52% of new members downloaded the mobile app. 5% made a mobile deposit. 2% opened a credit account. 3% opened a checking account. This digital approach drove revenue and improved customer engagement.
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L’Etudiant used Selligent by Marigold to personalize student journeys on its website. The team launched pop-up banners to collect student... interests and contact details. This data powered targeted email newsletters with dynamic content. In three months, the banners drove 130,000 sessions and 110,000 virtual fair visits. Personalized newsletters doubled open rates and achieved 10x higher click-throughs. Engagement and conversions rose quickly after launch.
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Sailthru by Marigold helped Metro UK personalize its newsletters using zero- and first-party data. Metro UK used automated onboarding and... content tailored to user interests to boost engagement. The daily horoscope newsletter achieved a 45% open rate and 25% click-through rate. 28% of readers signed up for more newsletters. Football and TV newsletters saw open rates up to 59%. Automated flows and personalization drove repeat visits and list growth.
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Selligent by Marigold helped Mittelbayerische Zeitung reduce customer churn by sending real-time delivery alerts and follow-up offers. The publisher used... email and postal letters to notify subscribers of service interruptions and offer free digital access. This approach increased customer satisfaction and encouraged readers to opt in for marketing. MBZ captured more first-party data and promoted upsell offers for combined print and digital subscriptions. The integration with SAP enabled automated, personalized communication.
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Hearst UK used Sailthru by Marigold and Marigold Liveclicker to improve email marketing. They saw a 75-100% increase in email... conversion rates. Open rates for newsletters grew by 10% year-over-year. The marketing team saved over 50 hours each month on email builds. Real-time personalization and advanced segmentation helped boost engagement and revenue. Integrations with Facebook and Google AdWords increased sign-ups for key brands.
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Corwin used Marigold Engage to improve its marketing automation. The company wanted to deliver more personalized messages and nurture leads... better. With Marigold Engage, Corwin saw a 30% increase in closed sales value and a 15% rise in opportunity-to-sale conversion. Email open rates went up by 50%. The team deployed email campaigns 94% faster and increased web traffic to product pages by 32%. Corwin now uses data to create better customer journeys and drive higher-quality leads.
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Cineplex used Selligent by Marigold to keep customers engaged during the COVID-19 lockdown. They launched "Cineplex Home" for at-home streaming... and promoted it with email and social media. Special online events and snack delivery kept fans excited. Regular email newsletters and gamified campaigns drove a 35% open rate and 14% clickthrough rate. Cineplex stayed top-of-mind and generated new income while theaters were closed.
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Selligent by Marigold helped Cineplex keep customers engaged during COVID-19 cinema closures. Cineplex used email campaigns, newsletters, and gamification to... connect with movie fans at home. The company achieved a 35% email open rate and a 14% click rate. Cineplex also launched streaming, special events, and snack delivery to boost loyalty. These actions kept Cineplex top of mind until cinemas reopened.
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Marigold Loyalty helped Virginia Lottery launch a new rewards program. The challenge was to keep and grow market share as... competition increased. Virginia Lottery used Marigold to create a tiered loyalty program with gamification and targeted offers. In six months, membership grew to 530,000 with a 72% active participation rate. The program cut spending decline for members to 3% versus 15% for non-members and drove over 1 million prize entries.
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Marigold Liveclicker helped Halfords boost bookings by 57% in underused garages. The CRM team used localized, personalized email content to... drive customers to local centers. Click-through rates rose by 50%, and email session conversion hit 23%. The campaign used Cheetah Digital and Liveclicker for dynamic, location-based offers. Halfords saw strong gains across all key metrics with this targeted email marketing approach.
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Marigold Liveclicker helped Halfords boost bookings by 57% using localized email personalization. The CRM team used Cheetah Digital and Liveclicker... to send emails with local offers and garage details. This approach increased click-through rates by 50% and email session conversions by 23%. Customers saw more relevant offers and faster appointment access. Halfords filled underutilized garages and improved campaign performance.
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Halfords used Marigold Engage+ and LiveContent to boost bookings at underutilised garages. The CRM team created personalised, location-based emails with... dynamic offers. This approach increased click-through rates by 50%. Incremental bookings rose by 57%. Email session conversion improved by 23%. Localised content helped connect customers with nearby garages and drove more business.
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