Real-World Case Studies and Customer Success Stories with Mapp Digital UK Ltd

neckermann. at used Mapp and trbo to personalize its newsletters. The company replaced static product blocks with real-time, personalized recommendations....This led to a 19% increase in newsletter click rate and a 25% rise in orders. Average order value grew by 23%. The new approach boosted buyer activity and long-term revenue.
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EMP used Mapp Intelligence to boost online store performance. From May–July 2025, EMP saw a 5.4% increase in traffic and... a 17.9% rise in product page views compared to the same period in 2024. The exit rate at login dropped by 3.1%. EMP teams used shared dashboards and live reports for fast campaign adjustments. Data-driven decisions led to better customer journeys and more targeted product entries.
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Mapp Fashion helped Seasalt Cornwall boost revenue per visitor by 1. 5%. The retailer wanted to match its in-store personalized...service online. Generic personalization tools failed to deliver. Mapp Fashion's AI-driven recommendations showed each visitor unique outfits and styling ideas. This approach inspired customers and improved profit margins.
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Prénatal used Mapp Marketing Cloud to improve their customer experience. Marco Massara, omnichannel director, shared how the Mommy Program campaign... became one of their most successful. The solution helped unify customer data and automate marketing journeys. Prénatal chose Mapp for its insight-led approach. The collaboration led to better campaign results and stronger customer engagement.
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Mapp Fashion helped John Lewis boost revenue per email sent with personalized outfit recommendations. The solution delivered tailored experiences across... womenswear, menswear, and kidswear. John Lewis used Mapp Fashion’s attribute tagging to show multiple outfits per garment and by occasion. The platform created up to 100 million outfits per night for customers. John Lewis also enabled customer profiles for richer personalization. The result was a significant increase in revenue and improved customer engagement.
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Mapp Fashion helped The House of Bruar fix Google Merchant Center quality issues. They enriched product types with clearer, shopper-friendly... terms. This led to a 38.1% increase in ROAS and a 51.1% boost in revenue. Click-through rate rose by 9.43%. The changes brought more relevant traffic and fewer wasted impressions. The House of Bruar now uses always-on rules for top-performing product types.
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Conbipel used Mapp to unify marketing data and gain a full view of digital users. Before Mapp, fragmented data and... channels made targeted campaigns hard. Mapp helped Conbipel combine website and in-store data for each customer. This let them create specific segments and send personalized messages. The goal is to boost customer engagement and loyalty with better digital marketing.
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Mapp Fashion's AI helped House of Bruar boost revenue per visitor by 5%. The solution also cut return rates by... 2%. House of Bruar used AI-powered personalization to show better products to each shopper. The team tested fashion-specific prediction models against generic algorithms and manual curation. The new approach required no extra manual work and gave access to a return dashboard for quick wins.
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Bondara used a cross-channel marketing strategy for Valentine’s Day. They ran social media giveaways and competitions to engage users. Bondara... partnered with influencer Scotty Unfamous to reach new audiences. They sent targeted email campaigns to drive last-minute purchases and loyalty. Website promotions and personalized offers boosted conversions and excitement.
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Bottega Verde used Mapp Marketing Cloud to unify data from many sources. The goal was to improve customer relationships with... personalized communications. Mapp's platform gave their marketing team one tool for automation, analytics, and AI. This helped Bottega Verde deliver tailored services and boost customer loyalty. The company wanted to better understand each client and increase satisfaction.
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Ditano used Mapp Marketing Cloud to improve digital customer engagement. They wanted a more personalized experience for their beauty and... personal care e-commerce customers. Mapp's platform helped Ditano integrate advanced personalization and AI-driven product recommendations. The new solution made the user interface easier and improved technology integration. Ditano expects to strengthen its market position and deliver better customer experiences.
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Mapp Marketing Cloud helped Acuitis connect online and in-store data for a seamless customer experience. Acuitis used the platform to... run personalized, cross-channel marketing campaigns. They saw a 99% boost in email deliverability rate. Bounce rates dropped by 80%. Click-through rates increased by 40%. Mapp supported Acuitis with automation, segmentation, and ongoing marketing actions.
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Mapp Marketing Cloud helps Design Toscano improve personalization and customer experience. Design Toscano needed to collect data from many sources... for a better view of their customers. They chose Mapp to replace Bronto after reviewing top customer data platforms. Mapp lets them use real-time browsing data for advanced segmentation and dynamic product recommendations. The support from Mapp’s team was a key reason for their choice. Design Toscano expects better engagement, more revenue, and a stronger online strategy.
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Mapp Data Streams helped flaconi switch to real-time marketing. flaconi needed to analyze raw data faster to give users a... more personalized website experience. With Mapp, flaconi used real-time data streams to process every user interaction instantly. This let them react quickly to user actions and improve customer satisfaction. The solution gave flaconi high-quality real-time data, flexible exports, and better strategic alerts.
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Mapp Marketing Cloud helped JYSK unify its marketing database across 52 countries. JYSK needed a single source of truth and... easy-to-use email templates for daily campaigns. Mapp Engage enabled unlimited logins, regional analytics, and GDPR-compliant consent management. Since 2014, JYSK saw a 10% increase in email open rates. The platform supports data-driven marketing with key KPIs like open rate and click-through rate.
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Mapp Marketing Cloud helped PMT – Play Music Today unify their online and offline customer data. PMT wanted to create... a single customer profile to better target campaigns and predict customer behavior. Mapp enabled PMT to consolidate their marketing technologies and gain valuable insights from all channels. The eCommerce team can now deliver relevant, personalized communications to each customer. This helps PMT support musicians at every level and improve the customer experience across their stores and website.
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Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped... from 50% to 9%. Mapp cleaned legacy data, added real-time email verification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.
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Mapp Fashion helped LOFT, a women's lifestyle brand, improve product detail page recommendations and product discovery. LOFT used Mapp Fashion’s... apparel-specific models to address size fragmentation and customer preferences. In head-to-head tests, Mapp Fashion outperformed Salesforce Einstein and another vendor on key metrics like revenue per visitor and average order value. The solution used discovery-weighted recommendations and respected inventory and promo constraints. LOFT plans to expand use to homepage, cart cross-sell, and themed emails.
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Mapp Fashion helped Ann Taylor improve product discovery on their site. Ann Taylor wanted more than generic personalization and needed... recommendations based on features like fabric, fit, and occasion. Mapp Fashion's solution used real-time data and detailed product attributes to match customer intent. In tests, Mapp Fashion outperformed Salesforce Einstein and another vendor. Gains were strongest for high intent sessions focused on suiting and workwear.
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Mapp helped Peacocks, a UK fashion retailer, fix a major email deliverability problem. Microsoft open rates had dropped from 50%... to 9%. Mapp cleaned legacy data, added real-time email verification, and improved list hygiene. Open rates rose to 60-70%, a 51-61% increase. Revenue per 1000 sendouts grew by 54%. Attributed revenue increased by 2%.
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Mapp Fashion helped House of Bruar, a Scottish country fashion retailer, fix product feed issues in Google Merchant Center. The solution enriched... product types with customer-friendly language and seasonal context. This led to a 38% improvement in ROAS, a 51% increase in revenue, and a 9% lift in CTR. The brand saw better ad performance and higher-quality traffic. Mapp Fashion's feed optimization drove measurable results for retail marketing.
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Mapp Fashion helped River Island boost revenue by 6% in 12 months. The retailer switched from generic personalization vendors to... Mapp Fashion’s apparel-specific solution. They started with womenswear product listing page personalization, seeing a 3% revenue per visitor lift. Expanding to menswear and kidswear, they achieved a 6% revenue increase, 5% higher average order value, and 3% more conversions. Integrating Mapp Fashion into emails raised click-through rates by 34% and revenue per email by 99%.
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Mapp Fashion helped Country Road Group boost revenue per visitor by 4%. The company used AI-driven product tagging and personalized... outfit recommendations on its Witchery brand. Product tags increased from 7 to 50 attributes per garment. Personalized emails led to an 11% increase in revenue per email. Country Road Group is expanding these personalization features to all its brands.
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Mapp Fashion helped LK Bennett boost revenue by 20% with real-time personalized merchandising. LK Bennett replaced their old tool to... save time and resources. The new solution blended automation and control, letting merchandisers curate key categories while automating others. Customers saw the best products for them, which reduced return rates. LK Bennett’s team found the tool easier to use and met their goal of combining personalization with brand control.
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GLD Group used Mapp Marketing Cloud to unify and analyze customer data. Their small marketing team wanted to improve personalization... and boost sales across multiple brands. They needed a platform to share content and insights easily. Mapp helped them deploy dynamic content and advanced product recommendations. The team now uses real-time insights to run smarter marketing campaigns.
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Belstaff used Mapp Fashion to add personalized product and outfit recommendations to their emails. They tested these personalized emails with... half their customers. The emails with recommendations increased revenue by 69%. Click-to-open rates rose by 14%. Conversions were 32% higher. The solution fit Belstaff’s luxury brand and improved customer engagement.
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Turnbull & Asser chose Mapp Marketing Cloud to connect online and offline data. They want to improve customer experience and... automate multi-channel engagement. Mapp’s web analytics will help them enhance their eCommerce journey. The goal is to use data-driven insights for better customer engagement and retention. Turnbull & Asser praised Mapp’s platform and support team.
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Mapp Marketing Cloud helps Superga create better customer experiences. Superga chose Mapp for its personalized approach and strong customer data... platform. The goal is to deliver better content and connect efforts across the GLD GROUP brands. Superga wants to use Mapp to improve how they share information and engage customers. This partnership aims to combine Superga’s customer knowledge with Mapp’s technology for growth.
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Mapp Cloud helped Witt-Gruppe automate their email marketing. Before, the team did many tasks by hand and lost time. With... Mapp, they used dynamic size filters and automation. Click rates went up by 13%. Conversion rates rose by 36%. Sales from email grew by 69%. The team now works faster and reaches customers in a more personal way.
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Admiral Money chose Mapp Marketing Cloud to automate its cross-channel marketing campaigns. The company wanted to improve customer engagement and... streamline campaign management. After a detailed RFP process, Admiral Money selected Mapp for its strong support and platform capabilities. The team is excited to use automated campaigns to drive business growth and enhance customer experience.
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Mavriq used Mapp Marketing Cloud to improve customer engagement and lifetime value. The company wanted to deliver more personalized and... scalable communications. Mapp's unified platform helped Mavriq create specialized competence centers across its brands. This allowed them to develop innovative customer experiences and strengthen digital relationships. Mavriq chose Mapp for its adaptability and tailored support.
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Everyday Loans needed to quickly launch digital marketing and improve customer engagement. They chose Mapp Engage for its strong onboarding... and ongoing support. Everyday Loans uses Mapp to connect with customers through digital channels. As they grow, they plan to add more ways to reach customers. Mapp’s scalable tools help Everyday Loans adapt and expand their digital presence.
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Mapp Data Streams helped Lowell Group bring together data from nine domains. This made it easier for teams to access... and use data. The company could process data almost in real time. This improved decision-making and made operations more efficient. Mapp supported Lowell with expert help during setup and design.
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Mapp Marketing Cloud helped Quint, a fintech business, drive long-term business growth. Quint chose Mapp after a competitive review of... major marketing cloud vendors. Mapp provided strong support, easy-to-implement features, and better value. Quint uses Mapp for cross-channel marketing, real-time personalized messaging, and improved customer insights. Mapp's services started in the UK and expanded to other regions.
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Parmalat chose Mapp Marketing Cloud to improve its marketing. The company wanted to build stronger relationships with online customers. Mapp's... engagement and customer analytics features help Parmalat personalize campaigns. This approach aims to boost campaign performance and deepen customer connections. Parmalat serves 20 million families in Italy and over 200 million consumers worldwide.
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Mapp Marketing Cloud helped DIAGEO centralize first-party customer data for global campaigns. DIAGEO needed data consistency across brands and regions.... The solution unified customer data and enabled automated, personalized campaigns at scale. DIAGEO outperformed industry benchmarks on engagement rates. The company saw growth in first-party opt-ins and improved click-to-open rates. Mapp's platform supported email and SMS marketing, empowering brand managers with flexible content management.
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Mapp Marketing Cloud helps Ella's Kitchen deliver more personalized content to customers. The company wanted to improve its eCRM strategy... and customer engagement. Mapp's platform supports the Friends programme with personalized emails, tips, recipes, and coupons. Ella's Kitchen uses Mapp's automation and behavioral data tools to create dynamic, tailored customer journeys. The team plans to boost campaign efficiency and relevancy with Mapp's support and account management.
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Mapp Marketing Cloud helped PepsiCo use 1st-party data to boost social media engagement for the Quaker Oats brand in the Netherlands. PepsiCo used Mapp... to collect over 400,000 new contacts and run targeted, personalized campaigns. The campaign for Quaker Oats Cruesli captured 50,000 new contacts in phase 1. PepsiCo reduced cost-per-acquisition by 50% for votes from first-party contacts compared to broad market votes. Mapp enabled PepsiCo to unify customer data, automate marketing, and drive strong results with GDPR-compliant data.
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Pan Macmillan used Mapp Marketing Cloud to gain deeper insights into reader behavior. They wanted to understand customer journeys, even... when purchases happened on third-party sites. Mapp helped them unify engagement data and personalize book recommendations. Real-time analytics enabled Pan Macmillan to tailor marketing messages and improve engagement. The onboarding process was smooth, and the team quickly started using new insights to shape product launches.
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Class Editori used Mapp's AI-powered platform to analyze audience behavior and preferences. The goal was to connect with users at... every stage of the customer journey. Mapp enabled real-time insights, tracking subscriptions, conversions, and content engagement. Class Editori personalized content and improved editorial processes. The partnership helped increase subscriptions and supported ongoing growth.
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Mapp Intelligence helped The Digital Public Library improve user experiences for 5. 5 million users. They integrated user data from...many sources and made sure everything followed GDPR rules. This let them deliver better content and personalize user interactions. The library used real-time analytics to guide their digital strategy and focus on what users needed most. They now have full visibility into user behavior and can monitor many metrics for their content.
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