Rain the Growth Agency
- Marketing And Advertising
- Medium
Portland, USA
Rain the Growth Agency used Magnite ClearLine to buy premium CTV, OTT, and OLV inventory. They wanted to reach audiences... more efficiently and improve campaign performance. By using ClearLine, they cut costs by 30%. The agency also unlocked scalable performance for their ecommerce SaaS client. This helped them drive better results in video advertising.
Adasta Media used Magnite’s Demand Manager to automate A/B testing for Prebid wrapper optimization. Manual testing was complex and hard... to measure. With Magnite’s tool, Adasta Media could easily test multiple configurations without changing page code. This led to increased revenue for the company. The solution simplified their workflow and improved results for publishers in Italy.
Marshall Advertising
- Marketing And Advertising
- Small
Tampa, USA
Marshall Advertising used Magnite ClearLine to improve their Connected TV campaigns. They achieved 10% savings on CPM and delivered 11%... more impressions. The solution helped them reach audiences more precisely and scale their impact. Campaign execution became simpler and more efficient. These results were for a local brand using programmatic video.
Cross Screen Media
- Marketing And Advertising
- Small
Washington, USA
Cross Screen Media used Magnite’s ClearLine to lower tech fees and reach more persuadable voters on connected TV. The company faced... high costs and fragmented supply chains in political advertising. ClearLine helped them streamline their supply path and improve targeting. They achieved a high on-target rate and expanded voter reach in key battleground states. The solution delivered measurable cost savings and greater transparency.
Magnite helped Havas Media run a campaign for their "Meaningful Marketplace" strategy. The goal was to boost TV product sales... and promote a nature documentary series. Havas Media used Magnite’s Direct Connect marketplace to compare results with their existing deals. The campaign beat the main cost per sale KPI by over 50%. This shows strong results for ethical media buying and CTV advertising.
OMD UK used Magnite's CTV supply to run a campaign for a global fast-food brand. The goal was to reach... the target audience with premium TV ads and use programmatic buying for flexibility and control. Magnite was chosen as one of eight CTV suppliers for the test. OMD UK bid most on Magnite and served the most impressions through them. Magnite delivered a CPM rate 46% lower than competitors.
AdGood used Magnite’s streamr. ai to help nonprofits run ads on streaming TV. They made creative ads fast with AI....They launched a campaign for The Dickinson Music Enrichment Center. The campaign reached local viewers and used programmatic targeting. AdGood did this with limited resources and got strong results.
Magnite powers dentsu UK's Total TV, a private CTV marketplace. Dentsu UK uses this solution to plan, buy, and measure... connected TV campaigns at scale. The unified, data-driven approach helps an alcohol brand achieve better impact and uplift. The platform addresses fragmentation and boosts efficiency for CTV advertising.
Magnite helped D2 Media activate premium CTV campaigns for a national auto dealership network. D2 Media used Magnite’s platform to... move from traditional TV to streaming. The campaign achieved a 99% video completion rate and strong engagement from local audiences. D2 Media saw a year-over-year sales lift with targeted, programmatic CTV activation. This case highlights measurable results in CTV advertising for agencies.
Magnite ClearLine helped Allied Services Group cut CTV ad costs by 29% during the 2024 election. Allied used direct access... to premium connected TV inventory, removing intermediaries. Savings peaked at 46% on a major streaming platform. This let Allied's clients reach more voters in key battleground states. Allied also gained transparency and content-level reporting across 90+ million CTV households.
Magnite powers dentsu UK's Total TV, a private CTV marketplace. Dentsu UK used this solution to help an alcohol brand... reach more viewers with connected TV ads. The unified, data-driven approach improved efficiency and transparency in CTV buying. This led to meaningful impact and uplift for the alcohol brand. The case highlights programmatic advertising and CTV measurement at scale.
Magnite helped D2 Media move brands from traditional TV to streaming. D2 Media used Magnite to launch a CTV campaign... for a national auto dealership network. The campaign achieved a 99% video completion rate and strong engagement from local audiences. D2 Media saw a year-over-year sales lift with targeted, programmatic CTV activation. The solution enabled measurable business outcomes for local advertisers.
Magnite's Estimated Market Rate (EMR) helped dentsu save 19. 3% on eCPM compared to first price. The tool delivered AU...$137,431 in cost savings for campaigns in Australia. dentsu used these savings to boost working media. The bid shading algorithm improved their bid strategy and campaign efficiency. This case shows how EMR drives real cost savings for large marketing agencies.
Magnite's SSP and SpringServe ad serving technology helped Samsung Ads and GroupM streamline programmatic media buying. The GroupM Premium Marketplace... improved transparency and efficiency for Samsung premium inventory. Buyers gained end-to-end control and better campaign performance. The solution made it easier to scale campaigns and increase win rates. Media buying became more efficient and transparent.
Magnite helped IMGE use a single exchange strategy for CTV buying. IMGE compared this to using multiple exchanges. The single... exchange approach lowered CPMs and reduced costs per household reached. IMGE saw stronger message frequency and better transparency. This strategy kept campaign scale and impact while cutting inefficiencies.
Magnite helped Dentsu improve cost transparency in digital advertising. Dentsu used Magnite's in-depth reporting to see how much ad spend... reached publishers. This helped Dentsu make better supply path optimization decisions. The insights showed Dentsu the most direct and cost-effective route to supply. Marketers can use these tools to boost efficiency and transparency.
Magnite ClearLine helped Cake. Shop, an independent media consultancy, make video buying easier. They used ClearLine to connect directly to...premium video supply and cut out extra steps. With real-time analytics and log-level data, Cake.Shop improved campaign performance and reduced tech fees by 25%. Now, ClearLine is key to their video strategy, helping them run campaigns and onboard new clients efficiently.
Vendor Marketplace by Magnite helped BigAds grow revenue by 161% in 2021. BigAds opened its creative services marketplace to 183... advertisers. The platform brought more efficiency to their business. BigAds expanded publisher relationships and increased demand for rich media advertising. Vendor Marketplace created a valuable new revenue stream for BigAds.
Magnite ClearLine helped Allied Services Group lower costs for connected TV ads during the 2024 election. Allied used ClearLine to... buy premium CTV inventory directly, cutting out middlemen. This led to an average 29% drop in CPMs, with savings reaching 46% on one major streaming platform. Allied's clients could reach more voters in key states and stretch their budgets further. The solution also gave access to 90+ million CTV households and detailed content reporting.
Magnite helped the7stars use connected TV (CTV) for Capital One. The7stars wanted to reach homes that regular TV could not... reach. They used CTV to grow brand awareness for Capital One. Magnite gave them detailed reports and insights. This helped the7stars make better choices and improve their campaigns.
Media Production Case Studies and Customer Success Stories with Magnite For Sellers
SHE Media
- Media Production
- Medium
New York, USA
SHE Media wanted to stand out in a crowded programmatic ad market. They needed custom solutions to improve bid performance... and CPM efficiency for their sales team. SHE Media used Magnite’s Preferred Price Reduction technology to create tailored programs for buyers. This helped them address specific campaign KPIs like viewability. The solution strengthened relationships with key advertising partners.
Magnite helped Seven West Media monetize a surge in digital streaming during the Olympics. The audience was three times larger... than expected due to COVID-19 lockdowns. Magnite enabled programmatic buying across 40+ digital channels. Over 2,500 programmatic advertisers participated. Seven achieved higher average CPMs than direct-sold campaigns.
Magnite helped TVNZ move 70% of its advertising revenue to programmatic. TVNZ used Magnite as its exclusive SSP for all... programmatic video deals. The platform unified business intelligence insights and scaled both domestic and international demand. TVNZ improved user experience and grew its live content revenue stream. The company became a programmatic-first publisher with Magnite's CTV platform.
Magnite and Google worked with Kicker to improve supply path optimization. They used Open Bidding Direct Pay to create a... more direct commercial relationship. This approach met IAB sellers.json requirements. Kicker saw a 270%+ revenue uplift. The solution reduced perceived intermediaries for buyers. The case highlights the impact of direct supply paths in programmatic advertising.
Magnite’s header bidding solution helped LADbible Group scale their revenue. LADbible wanted accurate reporting and the freedom to use their... preferred SSPs. They chose Magnite’s Demand Manager to optimize their ad stack and adapt quickly. Magnite delivered 20% higher revenue than the next best wrapper provider. LADbible also gained better analytical insights for their programmatic strategy.
Granite Media used the Magnite platform for programmatic video advertising. The company wanted to grow its revenue and improve content... monetization. Magnite provided hands-on support and expert service. Granite Media sourced more demand and increased its overall yield. With Magnite, Granite Media saw a 156% increase in programmatic revenue.
Magnite’s ClearLine helped DIRECTV Advertising enable Camelot to use content object signals for better campaign targeting. Camelot accessed DIRECTV’s premium... CTV inventory with more transparency. The solution allowed targeting by network, show, genre, or rating in both live and VOD inventory. This improved campaign optimization and increased client spend. Magnite’s ClearLine made CTV programmatic buying more scalable and efficient for Camelot.
Business Insider used Magnite’s prebid multi-format capabilities to boost ad revenue. They made display ad units available to outstream video... demand. This led to a 50%+ increase in bid request CPMs. The process also made it easier to onboard supply for multiple ad formats. The solution helped Business Insider streamline their ad operations.
Magnite Demand Manager helped HK01, a leading Hong Kong digital news source, boost revenue by 68%. HK01 wanted to diversify... monetization with open-source header bidding. The solution increased paid impressions by 82%. Demand Manager delivered more scale, transparency, and bidder connections. HK01 outperformed their previous unified auction solution.
Food & Beverages Case Studies and Customer Success Stories with Magnite For Sellers
NESCAFÉ Philippines
- Food & Beverages
- Very Large
Philippines
NESCAFÉ Philippines used Magnite to launch NESCAFÉ Sugar Free and reach health-conscious consumers. The campaign ran during the festive season... and used omnichannel digital ads to target people cutting back on sugar. Magnite enabled precise audience targeting with programmatic ads on WeTV, curated streaming audiences with Lotame, and playlist amplification on Spotify. The campaign exceeded goals for awareness, engagement, and conversion among Filipino consumers. NESCAFÉ credits Magnite for helping them connect with their audience at the right moments.
Magnite’s Audience Management Engine helped a top food brand target unique audience segments through connected TV. The campaign used first-... and third-party data integrations, including Tru Optik, to reach viewers at scale. Magnite enabled centralized access to premium OTT inventory, reaching over 80 million US households. The campaign delivered the full budget and exceeded in-demo reach goals. This shows the power of advanced data targeting for food and beverage advertisers.
Nestlé LACTOGROW Indonesia
- Food & Beverages
- Very Large
Magnite helped Nestlé LACTOGROW Indonesia reach mothers aged 25 to 35 online using programmatic OTT video streaming. The campaign used... interactive ads and curated inventory to target the right audience. Magnite exceeded all campaign goals across the marketing funnel. The campaign achieved a 91% increase in purchase behaviour.
Magnite helped HEINEKEN UK run a two-month campaign for their new sustainable cider, Inch’s. HEINEKEN UK wanted to measure incremental... reach and brand awareness from digital and CTV ads. Magnite’s platform increased brand awareness by 55%. The campaign also drove incremental reach through connected TV. This case highlights digital advertising, CTV, and video streaming for beverage brands.
Magnite Studio helped Burger King Singapore boost awareness for the Rendang Burger. The campaign used Branded Border End Card on... premium OTT and news sites. Magnite and Havas Media worked together to increase engagement. The result was a CTR 4.7 times higher than the industry average. This shows the power of interactive ad formats in food and beverage marketing.
Magnite helped Heineken reach more young viewers on connected TV (CTV) in the UK. Heineken used Magnite to access premium... CTV inventory. This approach targeted people aged 18 to 34. The campaign improved audience engagement and helped Heineken make smarter ad investments. The case highlights the value of CTV for brands seeking younger audiences.
Magnite helped McCain and its agency Havas Germany use CTV supply with ACR data. The goal was to reach new... audiences not found on linear TV. This approach increased incremental reach for McCain. The campaign used streaming and CTV channels to find more customers. The case shows how brands can use Magnite to improve campaign performance by targeting unique viewers.
Magnite helped Nestlé Dentsu Indonesia run programmatic roadblock campaigns for Milo and Nescafe on top streaming platforms like Viu, Vidio, and WeTV. Milo Indonesia wanted... to celebrate its 50th anniversary and boost brand awareness. Nescafe Indonesia aimed to promote a new limited edition product and reach more people. The campaigns gave both brands 100% share of voice during prime times, leading to maximum exposure. The result was a strong increase in brand awareness, recall, and usage for both brands.
Entertainment Case Studies and Customer Success Stories with Magnite For Sellers
Video game developer
- Entertainment
Magnite helped a video game developer launch a new game with a data-driven campaign. The campaign targeted avid gamers and... e-sports fans using premium publisher access and layered data segments. Magnite delivered 16 million impressions in one month. The solution enabled massive reach for the game launch. The campaign focused on programmatic advertising and audience targeting.
Springserve’s Mediation Technology helped Vidio fix revenue loss from VAST 303 errors and high latency. Vidio unified programmatic and direct-sold... ad demand for the first time. The platform reduced deal optimization time by nearly half. Vidio improved ad operations and maximized revenue. The solution helped Vidio keep its lead in Indonesia’s OTT market and expand regionally.
Magnite Streaming helped RCTI+ automate and expand advertising for live sports in Indonesia. RCTI+ used Magnite to deliver programmatic ads... during major tournaments like the AFC U23 Asian Cup and Euro 2024. The platform enabled real-time reporting and seamless campaign delivery. RCTI+ unlocked new advertiser demand and increased ad revenue. This was the first programmatic monetization for live sports on RCTI+.
Consumer Services Case Studies and Customer Success Stories with Magnite For Sellers
Wolt
- Consumer Services
Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect... with audiences. They used CTV to match ads with audience actions. This helped Wolt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.
Magnite and Adform helped Wolt use CTV inventory to reach more people. Wolt wanted to grow brand awareness and connect... with audiences. They used CTV to match ads with audience actions. This helped Wolt prove their ads worked and improve their campaigns. The case study shows how CTV can help brands reach their goals.
Consumer Goods Case Studies and Customer Success Stories with Magnite For Sellers
L’Oreal Singapore
- Consumer Goods
- Very Large
Singapore, Singapore
Magnite helped L’Oreal Singapore run an OTT campaign to boost brand awareness for their Extraordinary Oil Hair products. L’Oreal wanted to... reach more people than social and UGC platforms could. The campaign targeted women ages 25 to 40 interested in beauty and hair care. Magnite delivered a 92.7% completion rate, beating results from social and UGC channels. This campaign helped L’Oreal reach more of their target audience.
Magnite helped a global snow sports brand reach winter sports fans in Japan. The brand used Magnite’s DV+ platform and... Geniee to run a programmatic DOOH campaign in busy locations like Shibuya and Dotonbori. The goal was to increase visits to both online and physical stores. The campaign gave the brand flexible control and measurable results on premium screens. This approach boosted brand awareness and store traffic during peak season.
Sports Case Studies and Customer Success Stories with Magnite For Sellers
Tennis Australia
- Sports
Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed a... partner with strong technical skills and operational support. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia also found new global demand during the Australian Open.
Magnite helped Tennis Australia move beyond traditional sponsorships by enabling programmatic ad buying across digital assets. Tennis Australia needed a... partner with strong technical and operational skills. Magnite provided DV+ SSP and header bidding management with Demand Manager. This solution created a new revenue stream and improved operational efficiency. Tennis Australia is now ready to grow digital revenue and future-proof its business.
Hospitality Case Studies and Customer Success Stories with Magnite For Sellers
Greater Miami Convention and Visitors Bureau (GMCVB)
- Hospitality
Magnite worked with the Greater Miami Convention and Visitors Bureau on the 'Miami Shines' tourism recovery campaign. The goal was... to support Miami hotels and businesses during pandemic closures and encourage future travel. Magnite helped drive awareness among travelers. The campaign surpassed performance goals and led to a significant increase in future bookings. This case highlights the impact of programmatic video advertising for tourism recovery.
Telecommunications Case Studies and Customer Success Stories with Magnite For Sellers
XL Axiata
- Telecommunications
- Large
Magnite helped XL Axiata run programmatic OTT ads during Ramadan. The campaign aimed to boost awareness of XL Axiata's Internet... Packages. Magnite launched ads across premium OTT sites with interactive features. This led to an increase in purchase consideration and awareness for XL Axiata. The campaign targeted Indonesian consumers during a key season. Results showed a clear uplift in purchase intent.
Human Resources Case Studies and Customer Success Stories with Magnite For Sellers
a leading HR software provider
- Human Resources
- Medium
Magnite and StackAdapt worked with a leading HR software provider to boost brand awareness. The campaign used CTV to reach... B2B decision-makers in 20 European markets. Data-driven targeting and premium inventory helped engage the right audience. The effort showed CTV is a strong channel for B2B brand building. Results included measurable brand outcomes for the HR software provider.
Restaurants Case Studies and Customer Success Stories with Magnite For Sellers
national quick-service restaurant chain
- Restaurants
Magnite helped a national quick-service restaurant chain use premium connected TV and live sports inventory. The campaign targeted high-intent audiences... with precision. Measurement partners Innovid and Attain tracked results. The restaurant chain saw a 27% lift in sales from new customers. Smart CTV investments drove real business growth.
Education Case Studies and Customer Success Stories with Magnite For Sellers
Gear Up NC (University of North Carolina System) and VisionPointMarketing
- Education
Magnite helped Gear Up NC and VisionPointMarketing run the "Affordable for All" campaign. The goal was to reach first-generation students... and their families in North Carolina. The campaign used OTT and OLV advertising to raise awareness about college affordability. Thousands of potential students learned about affordable college options. This case highlights targeted programmatic advertising in the education sector.
Washington State
- Government Administration
- Very Large
Magnite helped Washington State run a video ad campaign for COVID-19 awareness. The campaign aimed to inform people about the... "Stay at Home, Stay Healthy" order and share safety tips. Magnite used performance and awareness strategies to boost video completion rates and click-through rates. The campaign beat industry benchmarks. The ads reached vulnerable groups in many languages.
Internet Case Studies and Customer Success Stories with Magnite For Sellers
KLY
- Internet
Magnite Demand Manager helped KLY improve header bidding on Bola. net. KLY saw an 8% increase in eCPM in just...6 weeks. Bidder’s gross spend grew 4 times after using Demand Manager. Operational efficiency improved by 60%. Magnite provided seamless integration, better data reporting, and more monetization options.
Magnite helped McCain and its agency Havas Germany use CTV supply and ACR data to reach new audiences. The goal was... to find viewers not watching traditional TV. This approach increased incremental reach for McCain. The campaign used programmatic advertising on connected TV. The case highlights how brands can optimize campaign performance by targeting unique streaming audiences.
Magnite helped Heineken reach more young viewers on connected TV in the UK. Heineken used Magnite to access premium CTV... inventory. This approach targeted 18- to 34-year-olds who are hard to reach with traditional TV. The campaign led to better audience engagement and smarter spending decisions. The case highlights the value of data-driven advertising for brands seeking younger audiences.
Magnite helped Capital One and their agency the7stars use connected TV (CTV) to reach new households. They targeted viewers not... accessible through linear TV. The campaign aimed to boost brand awareness. Detailed reporting and insights helped optimize the campaign. The case highlights the value of CTV for financial services advertisers.
Magnite Audiences helped a leading global automotive brand improve cost per acquisition (CPA) for a new product launch. The brand used... cross-publisher audiences based on first-party data. This allowed them to run campaigns across display and online video. The solution supported scalable, cookieless targeting. The case highlights the value of standardized audience segments for campaign success.
Magnite Launches First Agentic Campaign in EMEA With Amnet France
Paris, France
Magnite launched its first agentic campaign in EMEA with Amnet France, using AI to streamline premium CTV campaign execution. Amnet leveraged Magnite's... buyer agent to enhance campaign setup efficiency by 70% and achieve a 95% video view-through rate. This collaboration highlights the potential of AI in optimizing advertising workflows and improving campaign outcomes.
Business Insider Launches Standalone FAST Channel, Partners with Magnite’s SpringServe for Next Phase of Streaming Growth
New York, USA
Business Insider has selected Magnite's SpringServe platform to power ad serving and programmatic monetization for its new standalone CTV channel. This move allows... Business Insider to enhance its content distribution and monetization strategy while leveraging Magnite's infrastructure to connect with advertisers and unlock new revenue opportunities.
Magnite, Inc.: Business Insider Launches Standalone FAST Channel ...
New York, USA
Business Insider has chosen Magnite's SpringServe platform to enhance ad serving and programmatic monetization for its new standalone CTV channel. This move marks... Business Insider's expansion beyond YouTube, aiming to scale CTV monetization and strengthen advertiser partnerships.
Magnite (MGNI) Deepens CTV Ties With AI Orchestration Launch But What ...
India
Magnite launched Magnite Orchestration, an AI-enabled coordination layer, with partners like dentsu and DIRECTV Advertising testing it. JioHotstar expanded its... use of Magnite’s SpringServe for advanced ad mediation across live sports and entertainment content. This highlights Magnite's push to embed its technology in global premium video and connected TV supply.
JioHotstar Deepens Partnership with Magnite to Advance Programmatic ...
Mumbai, India
JioHotstar has expanded its partnership with Magnite to enhance programmatic monetization and mediation across its live sports and entertainment portfolio. JioHotstar is leveraging... Magnite’s SpringServe technology to improve ad quality and transparency, particularly during major events like the ICC Men’s T20 World Cup. This collaboration aims to maximize inventory value and maintain high-quality ad experiences.
JioHotstar Deepens Partnership with Magnite to Advance Programmatic Monetisation and Mediation Across Live Sports and Entertainment Portfolio
Mumbai, India
JioHotstar has expanded its partnership with Magnite, leveraging Magnite's SpringServe to enhance programmatic monetisation and mediation across its live sports and entertainment portfolio. This collaboration aims... to maximize inventory value and maintain ad quality, supporting JioHotstar's operations during major events like the ICC Men's T20 World Cup.
Dentsu Deepens Magnite Tie-Up to Boost Swedish CTV Market
Tokyo, Japan
Magnite extends its partnership with dentsu to enhance CTV activation in Sweden. Dentsu leverages Magnite's programmatic infrastructure to boost its... AMX Premium Video solution. This collaboration aims to improve data-driven, scalable activation across premium CTV inventory, offering dentsu greater visibility and control over media buys.
Digest: Walmart Names Yahoo & Magnite as Ad tech Partners; Meta ...
Bentonville, USA
Walmart has partnered with Magnite as a supply-side partner to enhance its retail media and connected TV advertising ecosystem. Magnite will support... Vizio inventory, improving audience targeting and reducing data signal loss for advertisers using Walmart's shopping data. This collaboration aims to expand advertisers' access to Walmart's connected TV audiences.
How BUNTIN and CFP Board are Elevating Financial Messaging With High-Impact Formats from Magnite
Washington D.C., USA
CFP Board, a nonprofit in financial services, adopted Magnite's high-impact ad formats to enhance financial messaging during tax season. This initiative aimed... to build trust and awareness by leveraging tiles and pause ads across premium publishers, ensuring the message reached consumers in trusted environments. The campaign emphasized innovation and strategic partnerships to capture consumer attention effectively.
D2 Media Drives Sales Lift with Magnites Streamlined CTV Activation
D2 Media partnered with Magnite to activate premium CTV at scale, aiding a national auto dealership network in launching its first CTV campaign. This collaboration resulted... in a year-over-year sales lift, a 99% video completion rate, and strong engagement from high-intent local audiences.
