Real-World Case Studies and Customer Success Stories with Viant Data Platform

Viant's Connected TV (CTV) advertising helped a leading retailer move from linear TV to CTV. The retailer used advanced CTV targeting and conversion lift reporting. They saw a 202% lift in conversion...s and a 98% increase in incremental website visits. The campaign also cut cost per landing page view by 32%. The retailer gained new insights into their audience for future campaigns.
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Viant’s machine-learning predictive segments helped a national furniture retailer boost site visits and online purchases. The retailer used Viant’s Data Platform and Household ID technology to build ...custom ML segments from first-party pixel data. These segments were activated across connected TV inventory. The campaign achieved three times more conversions, a 490% lift in actions, and a 98% video completion rate.
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Viant DSP helped a regional appliance store measure the impact of digital ads on offline sales. The store used Viant's offline conversion attribution, identity graph, and multi-touch attribution tool...s. They ran a 45-day campaign targeting behavioral and contextual audiences across banners, video, and CTV. Viant matched offline sales data to ad impressions, attributing over 5,700 offline conversions. The store saw a 9% increase in conversions, 8% better eCPA efficiency, and a $10 return on ad spend.
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Viant Household ID solution helped Havas Media Network run a cookieless digital advertising test for a major pharma advertiser. The goal was to reach target audiences at scale without third-party coo...kies and match performance to cookie-based campaigns. Viant activated custom audiences using Havas Media’s Converged platform and partners like PurpleLab. The cookieless campaign achieved 100% target audience reach and 93% unique reach. DoubleVerify viewability reached 70%. The test proved scalable identity resolution without cookies.
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Viant helped Tambourine use connected TV ads to reach travel audiences for St. Kitts. The campaign targeted high-value travelers during live sports events like the Olympics and NFL games. Viant's pla...tform kept costs low, reaching over 4 million households at $0.27 per household. The campaign achieved a 99% video completion rate. It drove 63,863 online conversions, including hotel leads and booking visits.
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Dunn&Co used the Viant DSP to help a regional restaurant chain boost sales. They set up geo-fenced, multi-channel campaigns with display, video, and CTV ads featuring QR codes for online orders. The ...campaign led to a 144% sales lift and $23 million in incremental revenue. Online purchases increased by 80%. Brand awareness rose by 33.8%. The campaign achieved a $17 iROAS.
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Viant DSP and Household ID technology helped Harrah’s Cherokee Casino Resort boost room bookings and visitor engagement. 62Above used Viant’s platform for a multi-channel campaign with display ads an...d CTV spots. The campaign drove a 109% year-over-year increase in room booking conversions. Foot traffic rose by 143%. Cost-per-room booking conversion dropped by 87%. CTV exposure led to a 313% lift in foot traffic. Harrah’s Cherokee expanded their KPIs to include conversion lift and real-world foot traffic.
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Viant's omnichannel DSP helped a hotel company lower their cost per acquisition. The company wanted to drive brand awareness, increase bookings, and reduce CPA. They used Viant's advanced reporting, ...first-party data onboarding, and partnerships with third-party data providers. The campaign led to a 92% lift in walk-in stays and a 71% lift in advance bookings. The hotel company also saw a 57% reduction in CPA and achieved a $1.61 return on ad spend.
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Viant helped one of the largest U.S. public research universities increase conversions using connected TV and digital audio. The university used Viant's people-based technology to target lookalike au...diences, in-market students, and contextual segments. They activated these segments across CTV, audio, and podcasts with geo-focused PMPs. Viant's conversions reporting tracked results and guided optimization. The campaign achieved a 220% overall incremental lift, 189% lift from CTV, and 283% lift from audio and podcasts.
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Viant DSP helped a regional college boost online engagement. The college used Viant Household ID, third-party data partners, and omnichannel DSP. Conversion Lift Reporting showed a 628% lift in onlin...e actions and a 413% lift from connected TV. The campaign achieved a $42 eCPA from online applications. Cross-channel attribution revealed 40% of applicants used a different device than their first ad exposure.
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Viant’s people-based advertising technology helped a U.S. automotive OEM, through Concentrix, boost local dealership service revenue. The campaign used Viant’s Household ID for accurate cross-device ...targeting and CRM segment matching. The solution reached 2,300 individuals per segment across 1,200 markets. Results included a 4.2% incremental lift, 3,855 incremental repair orders, $1.9 million in incremental revenue, and an $18 ROI.
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Viant Household ID and S&P Global Mobility’s Polk Signals data helped a top U.S. auto manufacturer measure the impact of their service and after sales campaigns. The company wanted to understand how ...dedicated automotive maintenance care affected results. Viant’s vehicle service report matched Polk Signals data to Viant Household ID. The campaign led to a 35% overall lift in conversions and a 3% increase in buy rate for those exposed to the CTV-focused, omnichannel service campaign.
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Viant’s DSP helped a national sugar substitute brand boost site actions by 186%. The brand wanted more site visits, better sales, and to test cookieless measurement on CTV. They used Viant Household ...ID, direct IRI integration, and advanced reporting. Matterkind, their activation partner, enabled incremental conversions from CTV ads. The campaign delivered a $1.45 return on ad spend, surpassing expectations.
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Viant’s people-based technology helped a global diabetes care brand boost brand awareness. Dentsu used Viant’s Household ID and Upwave Brand Lift Study for campaign planning and measurement. The camp...aign focused on connected TV and matched M1 segments to Viant’s Household ID. The team saw a 5% lift in product awareness and a 4% lift in product consideration. These results were measured at a .95 confidence level.
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Viant Data Platform helped National Insurance Company use first-party data for better measurement. The company wanted to prove first-party data gives higher quality results. They used secure data tra...nsfer with Tealium and conversion lift reporting. The campaign led to over 1.5 times more attributed conversions. Total purchases and quotes started doubled. This showed first-party data drives better campaign performance.
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Viant's omnichannel DSP helped a national athletic footwear brand run a cookieless campaign. The brand used first-party data and people-based identity segments for targeted ads. They ran ads across c...onnected TV and online video in the U.S. and Canada. The campaign drove a 98% average lift in store visits and achieved a $1.8 return on ad spend. Location data and Viant’s identity graph enabled accurate measurement of offline actions.
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Viant's closed-loop measurement helped City of Hope boost healthcare provider referrals by over 10%. The hospital used Viant's Household ID technology and IQVIA Digital data to link media exposure to... real patient appointments. The campaign reached 500,000 incremental households. City of Hope saw strong results from omnichannel marketing, including connected TV and streaming audio. The solution set a new benchmark for healthcare marketing measurement.
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Adstra used Viant’s Demand Side Platform and Household ID technology to target caregivers in healthcare marketing. They activated specialized caregiver audiences built from de-identified claims and s...urvey data. This helped advertisers reach key decision-makers in health and wellness. The campaign delivered 69% lower CTV CPM and 100% more CTV impressions compared to other data providers. Adstra’s partnership with Viant improved targeting accuracy and audience engagement.
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Viant’s Household ID solution and Circana integration helped a national restaurant and CPG brand boost sales. The brand wanted to increase household penetration and purchase frequency. They used Vian...t’s DSP, CTV, and advanced reporting to target high-value audiences. CTV outperformed display and video, leading to a shift in budget. ROAS doubled from $5.89 to $10.44 after adding CTV to the media mix.
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Viant DSP helped a global pharmaceutical company run a CTV-only campaign. The goal was to increase web traffic for a chronic immune disease drug. The company used Viant Household ID and Conversion Li...ft Reporting to measure results. They saw a 104% lift in site visits and a 97% view-through rate after the campaign.
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Viant DSP helped a leading iGaming brand use AI Bid Optimizer to improve ad performance. The brand wanted to reach more customers and lower costs for first-time deposits. Viant's AI tools and advance...d reporting cut CPMs by 36%. The campaign delivered 161 million more impressions and a 43% lift in total impressions. Over 7,000 extra conversions were achieved using data onboarding, lookalike audiences, and retargeting.
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Viant’s AI Bid Optimizer helped a casino & online gambling brand save money on media costs. The brand used Viant’s AI Bid Optimizer, advanced reporting, and data platform. They wanted to drive more d...eposits and reach more people without spending more. The campaign led to a 21% increase in incremental impressions and a 16% lower CPM. The brand kept their CPA goals while growing their campaign reach.
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Viant DSP and Advanced Reporting helped a national delivery app run an omnichannel campaign. The app wanted more installs, in-app sales, and better brand awareness. Viant used Household ID and a cust...om attribution workflow to link CTV ads to mobile app actions. The campaign drove 787,000 app installs and 83,000 in-app events. Brand awareness went up by 12.3%. The cost per acquisition was $1.93, and the campaign brought in $2 million in revenue.
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Viant's household technology helped an online sportsbook and casino brand go cookieless for their latest campaign. The brand used Viant Household ID and Viant DSP to target lookalike audiences and op...timize reach. They saw a 137% lift in conversions and a 72% reduction in CPA. The campaign delivered a $1.2 ROAS on first-time signups with deposits. The brand used advanced reporting to measure incremental conversions and improve results.
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