Viant Data Platform Overview

Discover comprehensive insights into Viant Data Platform. Learn more about product features, capabilities and expert reviews based on 11 insights and explore use-cases showcasing how Viant Data Platform enhances Advertisement and drives growth.

Here’s the scoop on Viant Data Platform! We've gathered over 11 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Do you need to check if Viant Data Platform is right for your needs? Our Cuspera AI engine can evaluate how Viant Data Platform fits your specific business needs, industry, and context. Get your personalized assessment report today.

Viant Data Platform supports business activities such as:

  • Advertisement
  • Engagement Management

Viant Data Platform can help you with many business goals, such as Improve ROI. It can help manage these activities if you use Omnichannel for these needs.

Viant Data Platform Reviews

11 buyers and buying teams have used Cuspera to assess how well Viant Data Platform solved their business needs. Cuspera uses 11 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Business Priorities

Improve ROI is the most popular business priority peers achieved using Viant Data Platform.

Other priorities:

See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engagement Management , as the business use cases that they have been most satisfied while using Viant Data Platform.

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Case Studies

COMPANY CASE STUDIES
Viant Data Platform case study

A national athletic footwear brand
CASE STUDY A national athletic footwear brand

An athletic footwear brand wanted to increase store visits and online sales. They used Viant's DSP for a campaign across CTV and OLV in the U.S. and Canada. The brand used first-party data and identity segments for targeted messaging. Viant's data lake provided audience validation and foot traffic ...analysis. The campaign achieved a $1.8 ROAS and a 98% lift in store visits.

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Viant Data Platform case study

An online sportsbook and casino brand
CASE STUDY An online sportsbook and casino brand

An online sportsbook and casino brand wanted to reduce CPA and increase sign-ups with deposits. They used Viant's Household ID technology and DSP to create lookalike audiences and target high-value consumers. The campaign included connected TV, online video, display, and audio channels. They achiev...ed a 171% and 102% lift in conversions and reduced CPA by 72%. The brand also saw a $1.2 ROAS on first-time signups with deposits.

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Viant Data Platform case study

Regional College
CASE STUDY Regional College

A regional college wanted to increase online engagement and student enrollment. They used Viant's omnichannel DSP and Conversion Lift Reporting. The campaign included CTV, OLV, digital audio, and display ads. This led to a 628% lift in online actions and a 413% lift from CTV. The eCPA for online ap...plications was $42.

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Based on peer insights

Cuspera recommends Viant Data Platform for

Use Cases Advertisement , Engagement Management
Medium Omnichannel
Business Priority Improve ROI

IT and Other Capabilities

for Viant Data Platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.61/5 ★

Read Reviews (5)
Custom Reports

3.16/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.61/5 ★

Read Reviews (5)
Custom Reports

3.16/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Viant Data Platform

Top Failure Risks for Viant Data Platform

Vendor Profile Details

Company Name

Viant Technology Inc.

Company Website

https://www.viantinc.com/

HQ Location

2722 Michelson Dr, Suite 100, Irvine, California 92612, US

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

M&A