Viant Data Platform: Reviews, Testimonials and Expert Opinions

Viant’s omnichannel DSP helped a leading video game developer boost awareness for a top-selling game launch. The campaign used digital out-of-home (DOOH) billboards in busy locations and cross-device... retargeting. Viant’s identity resolution and device graph increased reach by 15X for users exposed to DOOH ads. The retargeting campaign achieved a 72% viewability rate. The approach maximized multi-screen engagement and brand visibility.
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Viant’s cross-screen technology helped a top-five global car brand connect linear TV with digital audiences. The brand needed to reach car buyers aged 25-54 across all major U.S. markets during a tim...e of high TV ad demand. Using Viant’s TV extension solution, they managed cross-device reach and frequency, hitting target rating point goals. The campaign achieved up to 3x better cost-per-point efficiency than spot TV. Over 60% of households were reached on at least one mobile device, and the campaign outperformed industry benchmarks for reaching adults 25-54.
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Viant's DSP helped a leading streaming provider boost viewer engagement. The provider targeted lapsed viewers with people-based ads using first-party data and Viant’s identity graph. This approach ac...hieved an 18% tune-in rate, 18 times higher than a probabilistic campaign. The campaign drove 31,472 unique TV users and increased average watch time to 25 minutes per tune-in. The people-based strategy accounted for 17% of total time watched during the campaign.
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Viant’s omnichannel DSP helped a U.S. state tourism board boost out-of-state visits. The board ran ads across programmatic linear TV, connected TV, online video, and display. They used identity resol...ution and Arrivalist data to measure campaign impact. The campaign delivered a 1.5% lift in visits in five months, and a 3.5% lift over eight months. Nearly half of ad-exposed visitors arrived within 60 days.
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Viant's demand-side platform helped a national pizza chain boost online orders during the COVID-19 lockdown. The chain used targeted connected TV ads, reaching CRM audiences on smart TVs. Viant's cus...tom conversion analysis matched ad exposures to online purchases. The campaign led to a 152% month-over-month increase in conversion rate and a 67% quarter-over-quarter growth. The pizza chain gained clear insight into CTV ad effectiveness and cross-device conversions.
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