Viant Data Platform: Reviews, Testimonials and Expert Opinions

ViantAI Outcomes helped Kampgrounds of America (KOA) improve their cost per acquisition by 1.1x. KOA used ViantAI’s autonomous performance product during the busy holiday season. The AI-driven soluti...on reduced eCPA by 7.8% compared to their best manual strategy. The platform optimized bidding and inventory in real time. KOA saw measurable gains in efficiency and cost savings.
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ViantAI Outcomes helped MacKenzie-Childs, a home decor ecommerce brand, improve cost per acquisition by 2.4x. The autonomous optimization tool delivered a 60.4% incremental lift in sales. The solutio...n reduced manual work for the team. MacKenzie-Childs compared ViantAI Outcomes to traditional methods and saw stronger performance. The team could focus on strategic growth instead of manual campaign management.
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UMass Global used ViantAI to boost student leads by 1.9x. The university compared autonomous AI optimization to its best manual strategy for online video ads. ViantAI cut cost per acquisition by 48%.... The AI model outperformed years of manual campaign work. UMass Global freed up its team to focus on growth, not just tactics.
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Viant’s closed-loop measurement helped City of Hope boost healthcare provider referrals by over 10%. The hospital used Viant’s Household ID technology and IQVIA Digital data to link media exposure to... real hospital visits. This privacy-first solution identified the right patients and providers, driving more appointments. City of Hope reached 500,000 new households and saw strong results from omnichannel campaigns, including connected TV.
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Viant helped Tambourine reach over 4 million households for St. Kitts using Connected TV ads. The campaign achieved a 99% video completion rate and drove 63,863 travel conversions. Cost per household... reached was just $0.27, below industry average. Geo-targeting and live sports events boosted travel bookings. Premium CTV inventory and data-driven targeting powered strong results in travel marketing.
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Viant's Household ID Technology and AI Bid Optimizer helped a public university boost enrollment by 11% year-over-year. The campaign unified CTV, online video, and audio strategies to drive a 30% lea...d attribution to CTV and audio. The university saw a 440% increase in click-through rate and a 200% rise in DSP conversions. Multi-touch attribution and advanced reporting reduced cost per lead and validated Viant’s approach. The solution improved channel allocation and set a new best practice for education marketing.
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