Real-World Case Studies and Customer Success Stories with Sendoso

Sendoso helps BetterCloud automate and scale their direct mail and gifting campaigns. BetterCloud uses Sendoso to send swag, eGifts, and... personalized gifts to prospects and customers. This strategy increased direct mail influenced pipeline by 92%. Closed-won influence from direct mail grew by 529%. Teams across marketing, sales, and customer success use Sendoso to boost engagement, retention, and community building.
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Sendoso helped Magaya automate and improve their client gifting strategy. Magaya wanted to boost employee efficiency and client loyalty for... over 2,300 global clients. Before Sendoso, they managed four vendors and did manual work, which was slow and hard to track. With Sendoso, Magaya increased gifting email open rates from 30% to 95%. They also raised client retention by 5%. The platform made workflows faster and gave clear metrics on engagement and ROI.
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Sendoso helped a large B2B data streaming company boost virtual event registration and engagement. The company used Sendoso to automate... and scale swag kit delivery for a six-week digital field marketing event. This led to a 70% increase in event registrations compared to the previous year. The team saved time by automating swag fulfillment and tracking. The campaign generated record pipeline and exceeded expectations within just three weeks.
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Sendoso helped InterVision stand out in sales and marketing. InterVision used Sendoso for prospecting, webinars, and relationship building. The team... sent personalized gifts and eGifts to engage prospects and clients. This approach led to $377 in closed-won revenue for every $1 spent. During COVID-19, a special campaign generated $169 per $1 spent. Sendoso made it easy for InterVision to connect and drive revenue.
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LiveRamp wanted to stand out in the crowded B2B marketing space. They used Sendoso to integrate direct mail into their... sales and marketing workflows. This helped them engage decision-makers creatively. As a result, LiveRamp increased meetings set by 33% and achieved an 8-12% response rate from direct mail sends. Sendoso's platform allowed them to automate the process and create impactful swag bombs, warming up cold calls and driving pipeline growth.
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Electric needed to engage clients and generate pipeline. They used Sendoso to automate their direct mail marketing. This helped them... send gifts like eGift cards and branded swag. Electric doubled new revenue year-over-year. In Q1 2021, 45% of revenue was influenced by Sendoso. The platform improved efficiency and collaboration between sales and marketing.
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Ontra needed to improve engagement with legal teams and prospects globally. They partnered with Sendoso to use creative gifts to... incentivize meetings. This led to increased prospect engagement and sales opportunities. Ontra launched direct mail campaigns, including sending branded umbrellas in the UK. These efforts influenced 59 opportunities and won a Sendie Award. The use of Sendoso became a key part of Ontra's marketing strategy, with increased usage across the organization.
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Tealium wanted to improve direct mail adoption across its sales team. They used Sendoso to swap eGifts for high-end physical... gifts. This change aimed to capture and retain prospects' attention. The new strategy led to a 38% increase in year-over-year pipeline influenced by Sendoso programs. It also resulted in a 24% boost in meetings set beyond the 2022 goal. The success led to Tealium's overseas divisions adopting Sendoso for direct mail automation.
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Electric needed a way to influence prospects and establish a corporate gifting program. They used Sendoso to create touchpoints in... the buyer journey and automate their efforts. This led to 45% of revenue and 28% of pipeline being influenced by Sendoso in Q1 2021. The gifting strategy improved efficiency and collaboration between sales and marketing teams.
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Automox faced a challenge with IT operations customers overwhelmed by competitor messaging. They needed to book demos to showcase their... automated solutions. Automox created a Star Wars Day campaign to connect with tech-based teams. On the first day, they booked ten demos and generated $500K in pipeline over two weeks. The campaign achieved a 2X ROI within six months, with $2 in closed-won deals for every $1 spent.
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Sendoso helped Zuora boost sales engagement with a direct mail gifting campaign. Zuora used Sendoso to send champagne gifts to... decision-makers at target accounts. The campaign targeted companies celebrating key milestones. Sendoso's platform automated the process and tracked results. Zuora saw a 75% email open rate, 40% email response rate, and 18% meeting rate. The team saved time and focused more on strategy instead of manual work.
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Sendoso helped Gainsight build scalable B2B direct mail campaigns. Gainsight wanted to boost opportunity production and meet pipeline targets. The... field marketing team used Sendoso for cold outreach and deal acceleration. They sent over 500 corporate gifts, influencing $5.5M in outbound-sourced pipeline. The program achieved a 31% closed-won conversion rate. Gainsight won the 2022 Sendie Best in Show award for these results.
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Sendoso helped ForgeRock scale field marketing and personalize direct mail. ForgeRock used Sendoso to run unique campaigns for C-level prospects... at large companies. The wine tasting campaign had a 98% virtual event attendance rate. The Holiday Treat campaign led to a 65% meetings-set rate. ForgeRock saw a 20% increase in influenced pipeline using Sendoso.
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Sendoso helped Cornerstone OnDemand improve sales campaigns with corporate gifting. Cornerstone used Sendoso to automate and personalize direct mail, integrating... with Salesforce and Outreach. The campaign achieved a 30% lead-to-opportunity conversion rate. For every $1 spent, Cornerstone influenced $4,000 in pipeline. The total influenced pipeline reached $7 million.
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Sendoso helped Talkdesk save about 12 hours per week by automating direct mail campaigns. The marketing team used Sendoso with... Salesforce to send 297 packages and coordinate follow-ups. This unified approach built over $2.3M in sales pipeline. The platform made campaign tracking easier and improved teamwork between marketing and sales. Talkdesk leaders said the time saved was incredible.
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Sendoso helped Tipalti automate and personalize their account-based marketing outreach. Tipalti used Sendoso with 6sense to target high-intent prospects and... send personalized gifts. Sales reps could send items directly, making outreach more personal. The team used features like Amazon integration and address confirmation. This strategy influenced nearly $3 million in closed-won revenue for Tipalti.
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Boulevard used Sendoso to send personalized gifts and direct mail to salon and spa prospects. The team wanted to build... personal connections and reach B2B clients at every sales stage. Sendoso helped automate gifting, saving time and staying on budget. Boulevard saw a 9X increase in pipeline opportunities and a 4X return on investment. Sales reps closed more deals and improved engagement with high-value prospects using Sendoso's platform.
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Sendoso helped Rapid7 shift from physical direct mail to eGifts during the COVID-19 pandemic. Rapid7 used Sendoso’s automation and Salesforce... integration to send Uber Eats and Visa eGift cards to prospects and customers. This approach supported remote work outreach and helped keep sales opportunities active. The campaign drove upsells and expanded gifting automation to more teams. Rapid7’s sales team and leadership gave positive feedback on Sendoso’s impact.
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Sendoso helped Lacework cut manual work in direct mail campaigns by 80%. Lacework used Sendoso to automate sending eGift cards,... champagne bottles, and headphones for ABM and sales campaigns. The platform enabled a 4X increase in campaign scale. Lacework also improved event registration rates and streamlined bulk fulfillment for virtual events. The team saw faster, more efficient follow-up with prospects and less manual effort for marketing and sales.
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Sendoso helped Arctic Wolf boost partner engagement and drive sales pipeline. Arctic Wolf used Sendoso to automate gifting, streamline partner... rewards, and integrate with Salesforce and Marketo. The team achieved a 72% webinar attendance rate, influenced 41 opportunities, and secured 27 upsells, making up over 20% of quarterly revenue in six weeks. Sendoso also simplified event fulfillment and channel promotions, helping Arctic Wolf connect with clients and partners in a virtual world.
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ExtraHop faced challenges managing direct mail efforts manually, losing important pipeline influence data. They partnered with Sendoso to automate and... personalize their campaigns. This integration allowed them to track direct mail efforts and boost account engagement. As a result, ExtraHop achieved a 57X return on pipeline and increased meetings and account engagement. The use of creative gifts like Nespresso machines and night-vision goggles helped them connect with key decision-makers.
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Sendoso helped MX scale direct mail and gifting programs. Before Sendoso, MX managed these tasks manually, which slowed pipeline growth... and raised costs. With Sendoso, MX quickly launched automated sending, even as COVID-19 disrupted in-person events. MX used Sendoso Choice to engage buyers, achieving an 80% open rate with deal champions. The platform accelerated $1.2M in opportunities and revived $4M in stagnant deals. MX spent $2,000 on a campaign that drove real results and improved sales engagement.
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Snapdocs, a financial technology company, used Sendoso's platform to maintain personalized touchpoints during the pandemic. They integrated Sendoso with Salesforce... and Marketo for account-based marketing. The campaign achieved an 84% response rate using Sendoso's Address Confirmation feature. Snapdocs saw a 4X ROI and influenced $5.5M in pipeline revenue. The strategy helped Snapdocs engage prospects and customers effectively in a virtual world.
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HighRadius faced challenges in engaging Global 2000 companies due to long sales cycles. They used Sendoso Choice to incentivize meetings... with eGifts, which helped them stand out and build connections. This strategy led to a 366% increase in conference meeting bookings and a 100% adoption rate by the SDR team. The marketing team also cut workloads in half by using direct mail, resulting in over 50 new meetings in the first year.
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Samsara wanted to stand out and revive dormant accounts. They used Sendoso for a unique gifting campaign called "Let's Meat."... The campaign included beef jerky in branded packaging and a handwritten note. This approach helped Samsara increase their pipeline by over 250% and improve direct mail efficiency. The campaign was Samsara's most successful, influencing multiple closed-won deals.
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Sendoso helped Procore run 12 direct mail campaigns in six months. Procore used Sendoso’s gifting platform to target construction and... project managers. The team sent footballs, paper shredders, branded beanies, hockey pucks, and eGift cards. Procore saw a $2 million increase in sales pipeline, a 20% rise in closed deals, and a 16% boost in demo show rates. Sendoso’s Salesforce integration and automation saved time and improved campaign results.
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Sendoso helped Teachers Pay Teachers boost edtech renewals by 10%. The company used Sendoso with Zapier, Calendly, Outreach, and Salesforce... to automate corporate gifting. When prospects booked meetings, they received gifts like cookies. This strategy led to a $1.1 million increase in closed-won volume. Meeting attendance rose by 15%. The direct mail campaign delivered the best revenue quarter of the year.
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Sendoso helped Lively boost sales pipeline with creative gifting campaigns. Lively used Sendoso to send branded gifts to brokers and... prospects. One campaign drove 35% of the quarterly pipeline and influenced 40 opportunities. Lively received 60 thank you notes from 460 gifts sent. During COVID-19, Lively used Sendoso for eGift cards and created 32 new opportunities. Sendoso tools streamlined campaign management and saved time for the sales team.
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Sendoso helped LexisNexis run a creative direct mail campaign for law firms. The marketing team used Sendoso to send curated... cocktail kits as part of an account-based marketing strategy. The campaign included personalized gifts and targeted messaging. LexisNexis achieved an 1100% ROI from this campaign. The success led them to expand the strategy nationwide.
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Sendoso helped Uberflip improve their customer onboarding process. Uberflip used Sendoso to send onboarding kits as part of their program.... As a result, 80% of their customers now complete onboarding activities. This shows that Sendoso can boost customer engagement and retention. The platform supports personalized gifting and seamless integrations for better customer experience.
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Cradlepoint needed a gifting strategy to reach private companies and public agencies. They used Sendoso to integrate a tailored approach... to tiered gifting. This helped them build contacts and scale their direct mail campaigns. As a result, they opened $2.36M in opportunities and booked 50 meetings. They achieved an 89% interaction rate and influenced $530K in pipeline in one campaign.
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ringDNA needed a solution to support a sales team that had tripled in size with new revenue goals. They used Sendoso... to create personalized touchpoints and automate direct mail. This helped them incentivize discovery calls and accelerate their sales pipeline. Sendoso's platform allowed ringDNA to adjust campaign strategies and influence sales opportunities. The use of personalized gifts, like mugs with favorite sports teams, helped engage decision-makers and secure meetings. Sendoso became the top influencer for ringDNA's sales-generated pipeline.
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Verkada needed a scalable direct mail solution as their international success grew. They partnered with Sendoso to automate and scale... their direct mail campaigns. This partnership helped them triple their international response rates and achieve a 4:1 ROI within a year. Verkada used Sendoso's platform to send personalized gifts, boosting webinar attendance and customer engagement.
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PerformLine wanted to engage prospects and create demand without new content during slow summer months. They used Sendoso to launch... the Summer Reading Program, offering eGift cards to incentivize engagement. This program turned slow months into the best-performing campaign in company history. It resulted in a 100% increase in demo requests, 87x ROI in opportunity value, and a 33% conversion rate from demos to opportunities.
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RollWorks needed a way to stand out in their digital strategy. Katie Dunn, the demand generation manager, wanted to send... personalized items to target accounts but couldn't manage the volume. She used Sendoso for ABM campaigns, sending food and drink kits and $25 DoorDash eGift cards. This approach led to a 22% increase in net new opportunities and a 55% increase in response rates. The sales team saw 95% adoption of Sendoso, helping secure 9 new opportunities worth over $500,000.
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Outreach used Sendoso's corporate gifting to enhance their B2B marketing. They needed a way to execute campaigns across multiple teams... and include various touchpoints. By using Sendoso, they booked meetings and generated a top-tier pipeline. This resulted in $8M influenced pipeline and $1M influenced ARR, achieving a 2X ROI on marketing investment. The strategy involved creative sends and aligning marketing with sales playbooks.
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Anaplan used Sendoso for a holiday campaign to engage prospects and accelerate revenue. They created 350 bundles with holiday cards,... treats, and content, and sent them to target accounts. The campaign influenced $65M in pipeline and recognized $30M in revenue. 35% of executives opted in, making it their best-performing marketing campaign of the year.
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PatientPop faced poor results with their direct mail program and considered ending it. They switched to Sendoso, redesigned their approach,... and saw significant improvements. Within months, they set records for pipeline and booked demos. They achieved a 292% ROI and consistently generated a seven-figure pipeline each month. The new strategy included sending cookies to doctors, which increased engagement and motivation among sales reps.
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Anaplan's marketing team needed to increase deal acceleration and engagement with top executives. They used Sendoso to enhance their direct... mail strategy by sending personalized corporate gifts to C-suite executives. This approach led to surpassing registration and attendance goals at Anaplan Live! They achieved a 42% touch rate on opportunities and an 18% VIP event registration rate. The campaign involved sending custom coins and personalized figurines to invitees, resulting in a 150% increase in registrations.
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Gong used Sendoso to capture the attention of key decision-makers at top accounts. They sent unique gifts like piñatas to... create memorable experiences. This approach helped them generate over 400 new opportunities and influence tens of millions in pipeline. The campaign was so successful that it was repeated with different themes, leading to a 14% conversion rate in enterprise segments. Overall, the campaign sourced $5.5M in pipeline and influenced nearly $33M, earning Gong a Sendie Award.
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Gong used Sendoso to capture the attention of key decision-makers at top accounts. They sent unique gifts like piñatas to... create memorable experiences. This approach helped them generate over 400 new opportunities and influence tens of millions in pipeline. The campaign was so successful that it was repeated with different themes, leading to a 14% conversion rate in enterprise segments. Overall, the campaign sourced $5.5M in pipeline and influenced nearly $33M, earning Gong a Sendie Award.
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