Village Roadshow Theme Parks wanted to improve customer loyalty and increase repeat visits. They faced problems with siloed data and needed better ways to personalize marketing. They used SAP Emarsys... to bring all their data together and automate their marketing. This helped them send targeted messages and offers to guests. They set up about 100 automations and shared over 30 first-party data audiences to Meta. Their renewal rate for membership expiring emails grew by 20%.
Krispy Kreme wanted to improve its digital presence and unify its customer experience across in-store and online channels. The company faced challenges with siloed customer data, limited resources, a...nd a lack of an omnichannel view. Krispy Kreme used SAP Emarsys to centralize customer data and automate marketing programs. This helped them create a seamless experience for customers. As a result, they saw a 53% increase in leads, 70% year-over-year growth in website clicks, and a 19% increase in revenue from digital efforts.
SAP Emarsys helped Pizza Hut improve customer loyalty with data-driven, personalized marketing. Pizza Hut used SAP Emarsys to connect data from web, app, and sales for better insights. They created t...argeted campaigns like abandoned cart reminders and loyalty offers. Results included a 3X conversion increase from real-time behavioral reminders, a 195% rise in loyalty program signups from one A/B test, 34% more engagement from post-purchase campaigns, and 15% SMS conversion through omnichannel onboarding.
SAP Emarsys helped Versuni Netherlands B.V. improve the B2B order experience. Versuni wanted to boost customer loyalty and make ordering easier for retail partners. They used SAP Commerce Cloud to bu...ild a self-service portal and SAP Customer Identity and Access Management for B2B to manage consent and profiles. SAP Emarsys Customer Engagement let Versuni personalize the app experience and connect data across channels. Now, Versuni offers a better, more digital experience for its B2B and consumer customers.
SAP Emarsys helped PneuStore use AI-driven marketing automation to boost customer engagement. PneuStore faced rising competition and wanted to improve customer retention and real-time engagement. Wit...h SAP Emarsys and Sinch, they launched personalized omnichannel campaigns using SMS, WhatsApp, and email. PneuStore saw a 92% growth in customer base, 30% lower acquisition costs, and 10% more repeat purchases. CRM now drives 12% of their total revenue.
SAP Emarsys helped Now Optics automate and personalize patient engagement across email, SMS, web, and digital ads. The company needed to reduce churn, drive in-store appointments, and unify fragmente...d data. Using SAP Emarsys, Now Optics launched automated journeys for no-shows and prescription reminders, achieving a 65% year-over-year increase in win-back rate and a 3% purchase rate from reactivation campaigns. Their back-to-school campaign drove 5.8 million multichannel engagements. SAP Emarsys enabled Now Optics to deliver targeted, data-driven communications and boost customer loyalty.
SAP Emarsys helped Fressnapf automate and personalize customer experiences. Fressnapf unified customer data from online and offline channels. The company used marketing automation and segmentation to... deliver relevant content. Automated journeys doubled click rates compared to manual campaigns. Communication-driven e-commerce sales increased by 15%. Fressnapf improved customer loyalty and engagement with these solutions.
SAP Emarsys, SAP Commerce Cloud, and SAP Customer Activity Repository helped ALDO Group Inc. unify their e-commerce and in-store systems. ALDO wanted to better retain customers, improve shopping expe...riences, and connect data from stores and online. The company integrated customer behavior and preference data into one system. This allowed for better product recommendations and improved stock management. ALDO now delivers more personalized experiences and maximizes customer loyalty.
SAP Emarsys helped CHRIST, a leading German jeweler, boost CRM revenue by 40%. CHRIST used SAP Emarsys to connect customer data and automate personalized marketing. They saw a 150% increase in commer...ce traffic during the holiday season. The platform let them launch new campaigns in under an hour and add Mobile Wallet in just two weeks. CHRIST improved customer loyalty and drove more repeat purchases with better data and omnichannel engagement.
SAP Emarsys helped Pour Moi grow their active customer database by 16% in the first month. The company saw a 39% winback rate and a 23% increase in email opt-ins. Email performance improved by 78% in... the first week. Pour Moi used SAP Emarsys to automate campaigns and personalize customer engagement. The onboarding process took only three months and was seamless for the team.
Home Depot Mexico wanted to improve customer loyalty and increase sales during the Hot Sale event. They faced challenges like a fragmented market, low e-commerce adoption, and limited personalization.... With SAP Emarsys, they unified customer data and used personalized marketing to engage shoppers. They saw an 8x conversion during the Hot Sale promotion and a 5% increase in conversion rate. Home Depot became one of the top 6 retailers in searches during the peak season.
SAP Emarsys helped BSTN boost customer loyalty using WhatsApp. BSTN faced high customer churn and needed better engagement. They used SAP Emarsys with Sinch for conversational messaging and Mention M...e for referral marketing. BSTN sent 172,000 personalized WhatsApp messages in 90 days. This increased customer engagement and improved campaign results. The solution also helped reduce paid ad costs by focusing on high-performing channels.
SAP Emarsys helped Nike Hong Kong deliver personalized 1:1 customer engagement. Nike HK used AI-powered segmentation and automation to target customers by lifecycle stage. They launched over 10 lifec...ycle campaigns in the first year. Website visits increased by 33%. Revenue from automation grew by 110%. Average order value rose by 28% in 90 days. Nike HK improved purchase rates by 8% with better targeting.
SAP Emarsys helped PatPat double its revenue with omnichannel automation and personalization. PatPat faced challenges with email deliverability, fragmented customer data, and manual marketing workflo...ws. Using SAP Emarsys, PatPat unified its data and automated campaigns across email, SMS, web push, and mobile app. Email deliverability rose to over 99%. PatPat saw a 2X increase in email-attributed revenue, 42.5% of revenue from campaign automation, a 33% increase in average order value, and a 20% increase in monthly opt-ins.
SAP Emarsys helped Grupo Axo connect customer data from 834 stores, 39 online shops, and 7 apps. Grupo Axo used SAP Customer Experience solutions to centralize data and improve omnichannel marketing.... They saw a 64% higher conversion rate with personalized recommendations. Send time optimized abandoned cart emails increased conversion rates by 23%. The implementation took just 3 months.
SAP Emarsys helped Blue Star Group create an omnichannel loyalty strategy across Latin America. Blue Star Group struggled with fragmented customer data, no loyalty program, and limited personalized c...ommunication. SAP Emarsys unified customer profiles, integrated data from online and physical stores, and enabled real-time, personalized engagement. The solution delivered a 99.6% campaign delivery success rate, increased revenue from welcome campaigns, more transactions in 2024, and added 554,120 global contacts to the loyalty program in six months.
ALDO Group wanted to improve customer loyalty and the shopping experience. They needed to connect data from in-store and online sales and understand customer insights. ALDO used SAP Commerce Cloud, S...AP Customer Activity Repository, and SAP Emarsys to build a unified e-commerce system. This helped them see customer behavior and preferences in one place. The new system improved product recommendations, inventory management, and personalized marketing. ALDO is now better able to meet customer needs and support their growth goals.
SAP Emarsys helped PUMA grow revenue 5X from email in 6 months. The brand saw a 50% increase in its customer database and a 25% rise in open rates. PUMA used AI-powered marketing automation and perso...nalization to target high-value segments. The solution enabled cross-channel campaigns and improved customer engagement. PUMA's marketing team now spends more time on creative engagement, driving better results.
SAP Emarsys helps Gibson create personalized customer journeys. After a first purchase, Gibson uses predictive intelligence and automation to tailor experiences for each customer. The platform lets G...ibson connect with retail partners like Guitar Center and Sam Ash using pre-built tactics. Unified customer profiles help Gibson bridge online and in-store experiences. This approach builds loyalty and drives engagement across channels.
Gibson Brands wanted to increase engagement and build stronger customer relationships. They needed to move from relying on partner sellers to expanding their direct-to-consumer channels. They used SA...P Emarsys to connect with customers across many channels and personalize their messages. Gibson saw a 50% growth in email revenue in the first year. Email engagement doubled, and automation drove 10% of total revenue. They also launched the Gibson App, which became the top guitar learning app.
Ferrara wanted to build stronger relationships with its customers. Legacy technology made it hard to engage and personalize experiences. Ferrara chose SAP Emarsys, SAP CIAM for B2C, and SAP Customer ...Data Platform to fix this. These tools helped Ferrara create a unified customer profile and use real-time data. As a result, Ferrara saw a 59% increase in contactable customers and email open rates 10-20% above the industry average.
Versuni wanted to improve the ordering experience for its retail customers. Their old process was manual and not easy to use. Versuni used SAP Customer Experience solutions to create a self-service o...rdering portal. They also used SAP tools to manage customer data and personalize experiences. This helped Versuni streamline order management and better understand customer needs.
SAP Emarsys helped John Frieda launch the ULTRAfiller+ hair thickening system. John Frieda wanted to increase orders and improve conversion rates with personalized messages. They used SAP Emarsys for... omnichannel marketing and automation. The campaign reached four times more contacts and doubled the click-to-open rate. 88% of buyers purchased two or more products during the launch.
SAP Emarsys helped Ferrara improve customer engagement with a modern omnichannel strategy. Ferrara used SAP Customer Identity Access Management, SAP Customer Data Platform, and SAP Emarsys to build u...nified customer profiles and enable personalized marketing. The company saw a 59% increase in contactable customers. Email campaign open rates were 10-20% above the industry average. Ferrara now delivers better digital experiences and builds stronger relationships with fans of its brands.
John Frieda wanted to increase orders and improve conversion rates for a new product line. They worked with SAP Emarsys and Blue Wheel to launch the ULTRAfiller+ thickening system. They used paid soc...ial and automated emails to reach more customers. Their campaign reached four times more contacts. 88% of customers bought two or more products during the campaign. The click to open rate doubled.
Wella Company wanted to engage different audiences like salons, stylists, and direct consumers. They used SAP Emarsys and SAP Commerce Cloud to send personalized messages and launch new products. The... company used data insights to find similar buying patterns and ran automated campaigns. They also used loyalty programs and account-specific promotions to keep customers engaged. This helped Wella Company build stronger connections and long-term loyalty with their customers.
SAP Emarsys helped Online Metals build a modern B2B e-commerce platform for metals and plastics. The company faced challenges with scalability, siloed data, and customer engagement. SAP Commerce Clou...d and SAP Emarsys enabled Online Metals to offer custom, on-demand orders and personalized marketing. Online Metals saw a 3x increase in profit and 2x revenue growth over three years. The solution improved customer experience and sales conversions.
CASE STUDY Sharks Sports & Entertainment (San Jose Sharks)
Sharks Sports & Entertainment wanted to improve fan engagement and increase season ticket renewals. Their data was spread across many systems, making it hard to see the full picture and make good dec...isions. They used SAP Business Technology Platform, SAP Datasphere, SAP Customer Data Platform, and SAP Emarsys to bring all their data together and personalize fan experiences. This helped them connect better with fans and manage events more efficiently. As a result, they achieved an 87% season ticket renewal rate, a 75% open rate on renewal emails, and a 28% click rate, surpassing industry standards.
SAP Business Technology Platform and SAP Datasphere helped Sharks Sports & Entertainment connect data from ticketing, parking, food, retail, and staffing. SSE wanted to improve fan engagement, retent...ion, and loyalty. They needed a single source of truth for all fan and business data. With SAP, they reached an 87% season ticket renewal rate, beating the industry standard. Campaigns saw a 75% open rate and a 28% click rate, showing strong fan interaction.
CASE STUDY Sharks Sports & Entertainment (San Jose Sharks)
SAP Emarsys helped Sharks Sports & Entertainment boost fan engagement and loyalty. The company faced challenges with data silos and needed a single source of truth. They used SAP Business Technology ...Platform and SAP Datasphere to unify data across ticketing, parking, food, retail, and staff management. SAP Customer Data Platform and SAP Emarsys enabled personalized campaigns. Results included an 87% season ticket renewal rate, a 75% email open rate, and a 28% click-through rate, all above industry standards.
Gibson doubles email engagement and grows email revenue by 120 % by rocking personalisation
Gibson achieved a 120% increase in email revenue and doubled email engagement by utilizing the SAP Emarsys Customer Engagement platform for enhanced personalization. This shift supports Gibson's dire...ct-to-consumer strategy, integrating email, mobile, and app channels to create personalized customer interactions. The brand's focus on digital engagement, including experiential retail sites and a new loyalty program, underscores its commitment to nurturing customer relationships.
Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation | SAP Emarsys
Gibson achieved a 120% increase in email revenue and doubled email engagement by adopting the SAP Emarsys Customer Engagement platform. This shift towards personalized customer experiences has signif...icantly boosted Gibson's direct-to-consumer retail efforts. The integration of email, mobile, apps, and in-store channels has enhanced customer interactions, contributing to Gibson's success in building lasting customer loyalty.
DISSH deploys SAP Emarsys to support their Global Expansion ...
Explorance appoints Shawn Overcast as General Manager of Enterprise Solutions & Thought Leadership, focusing on growth and employee engagement strategies.
