Real-World Case Studies and Customer Success Stories with SAP Emarsys Customer Engagement

PneuStore used SAP Engagement Cloud and Sinch to improve customer engagement. They unified customer data and launched AI-driven omnichannel campaigns.... The solution enabled real-time, personalized communication across SMS, WhatsApp, email, and push notifications. PneuStore saw a 10% increase in repeat purchases and a 92% growth in their customer base. CRM now drives 12% of their total revenue.
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SAP Engagement Cloud helped Pour Moi, a UK lingerie retailer, grow their active customer database by 16% in the first month. The platform enabled... a 78% increase in email campaign performance in just one week. Pour Moi used advanced CRM and personalization tools to re-engage customers and boost email opt-ins by 23%. The solution provided a 360-degree customer view, supporting targeted marketing and improved retention. Pour Moi also achieved a 39% winback rate and a 270% increase in leads converting to first-time buyers.
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SAP Engagement Cloud helped Blue Star Group unify customer data across Latin America. The company launched an omnichannel loyalty program,... connecting online and in-store experiences. Automated campaigns and personalized communications increased engagement. In six months, 554,120 members joined the loyalty program. Marketing messages reached 99.6% of their audience. Blue Star Group now delivers consistent, data-driven customer experiences across all channels.
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Nike Hong Kong used SAP Engagement Cloud to improve customer engagement and drive revenue. They moved from generic emails to... targeted, personalized campaigns using AI and segmentation. This led to a 110% increase in automation revenue and a 32.5% rise in website visits in the first year. Nike HK launched 10 lifecycle campaigns, boosting purchase rates by 8% and average order value by 28%. The partnership helped Nike HK achieve record results during key campaigns like Double 11.
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SAP Emarsys helped BSTN boost customer loyalty using WhatsApp. BSTN faced high customer churn and needed better engagement. They used... SAP Emarsys with Sinch for conversational messaging and Mention Me for referral marketing. BSTN sent 172,000 personalized WhatsApp messages in 90 days. This increased customer engagement and improved campaign results. The solution also helped reduce paid ad costs by focusing on high-performing channels.
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ALDO Group used SAP Engagement Cloud to unify e-commerce, in-store, and digital data. They integrated customer behavior and preferences for... a complete view. AI-driven insights improved product recommendations and customer experience. The solution enabled real-time inventory visibility and omnichannel engagement. ALDO increased customer loyalty and streamlined marketing actions. The company also advanced its net zero emissions goal with digital tools.
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SAP Engagement Cloud helped Home Depot Mexico boost customer engagement by 8x with personalized marketing during peak sales seasons. The company used... automated email flows and tailored content to educate and inspire new buyers. Home Depot saw a 5% increase in conversion rates and double-digit sales growth during Hot Sale. Their omnichannel strategy unified the shopping experience and built long-term loyalty. These efforts made Home Depot a top six retailer in online searches during high-demand periods.
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ALDO Group used SAP Engagement Cloud to unify its e-commerce and in-store data. The company integrated customer behavior and preferences... to get a full view of each shopper. This let them use AI to improve product recommendations and personalize marketing. ALDO now connects inventory, sales, and customer data for better service and loyalty. The solution supports omnichannel marketing and helps ALDO work toward net zero emissions.
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PatPat used SAP Engagement Cloud to connect customer data and automate omnichannel marketing. They improved email deliverability from 60% to... over 99%. Revenue doubled after implementing automated campaigns and targeted segmentation. Campaign automation drove 42.5% of revenue and average order value rose by 33%. Monthly opt-ins increased by 20%. PatPat now reaches customers across email, SMS, web push, and app push channels.
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Now Optics used SAP Engagement Cloud to automate and personalize patient engagement. They integrated appointment and prescription data to launch... targeted campaigns. A no-show reactivation journey increased win-back rates by 65% year-over-year. Prescription reminders generated 7.6 million engagements in 2024. Their multichannel back-to-school campaign drove 5.8 million total engagements. Now Optics improved retention, appointment volume, and marketing efficiency with unified, data-driven outreach.
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SAP Engagement Cloud helped Fressnapf | Maxi Zoo automate and personalize customer communication. The company unified data from online and... offline channels to better understand customers and their pets. Automated campaigns now drive over 15% of e-commerce revenue in Europe. Click rates for automated journeys are more than double those of manual campaigns. Personalized, data-driven automation increased customer loyalty and engagement.
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SAP Engagement Cloud helped CHRIST, a leading German jeweler, boost CRM revenue by 30-40%. CHRIST unified sales, behavioral, and historical... data into one platform, improving customer insights and campaign personalization. The company launched Mobile Wallet in just two weeks, connecting in-store and online loyalty programs. Holiday campaigns saw a 150% increase in commerce traffic and 99.9% site uptime. Automated, targeted marketing drove higher open rates and repeat purchases.
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SAP Engagement Cloud helped ALDO Group connect customer data from stores and online. The company unified e-commerce, point of sale,... and order systems. This gave ALDO a full view of customer behavior and preferences. AI now powers product recommendations and improves stock management. ALDO can personalize marketing and boost customer loyalty. The solution supports ALDO’s growth and sustainability goals.
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Grupo Axo used SAP Engagement Cloud to unify customer data from 834 stores, 39 online shops, and 7 apps. They connected in-store... and online data, enabling real-time customer insights and omnichannel personalization. The solution powered marketing automation, personalized campaigns, and AI-driven recommendations. Grupo Axo saw a 64% higher email conversion rate and a 23% increase for abandoned cart emails. Implementation for 21 brands took just three months.
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Wella Company uses SAP Engagement Cloud and SAP Commerce Cloud to connect with salons, freelance stylists, and direct consumers. They segment audiences... and launch targeted, data-driven campaigns for new product launches. Automated workflows help deliver personalized offers and loyalty programs to each customer type. AI-powered recommendations and omnichannel marketing drive engagement and repeat purchases. Wella Company builds loyalty and increases sales by tailoring every interaction.
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Ferrara used SAP Engagement Cloud and SAP Customer Data Platform to improve customer engagement. The company unified data from its... top brands and enabled hyperpersonalized marketing. Email campaign open rates rose to 20–30%, 10–20% above industry average. Ferrara saw a 59% increase in contactable customers. The solution helped Ferrara comply with privacy laws and build stronger relationships with candy fans.
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Ferrara used SAP Engagement Cloud and SAP Customer Data Platform to improve email marketing. They unified customer data across 10... brands and built direct relationships with fans. Ferrara achieved email open rates 10–20% above industry average, reaching 20–30%. The company increased accessible customers by 59%. SAP solutions helped Ferrara personalize campaigns and respect privacy laws.
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Ferrara used SAP Engagement Cloud and SAP Customer Data Platform to improve customer engagement. They unified customer data across 10... brands and created personalized marketing campaigns. Email open rates increased to 20–30%, which is 10–20% above the industry average. Ferrara now segments audiences more precisely and tests personalized content. The company respects privacy laws while building stronger relationships with candy fans.
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John Frieda used SAP Engagement Cloud to launch its ULTRAfiller+ haircare line. The brand worked with Blue Wheel to create... a lifecycle marketing strategy, using automated emails and targeted segmentation. This approach increased conversion rates by 4.2 times and click rates by 1.6 times. The campaign reached four times more contacts each month. 88% of buyers purchased at least two products from the new line.
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John Frieda used SAP Engagement Cloud to launch its ULTRAfiller+ hair thickening system. The team built a lifecycle marketing strategy... with automated emails and targeted ads. They improved segmentation to reach loyal customers and drive repeat purchases. The campaign led to a 4.2x higher conversion rate and 1.6x higher click rate than average. John Frieda reached four times more contacts and 88% of buyers purchased two or more products.
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John Frieda used SAP Engagement Cloud and Blue Wheel to launch its ULTRAfiller+ haircare line. The team built a multichannel... campaign with automated emails and targeted social ads. They achieved a 4.2x higher conversion rate and reached four times more contacts than average. Over 88% of buyers purchased two or more products from the new line. The campaign also doubled the click-to-open rate compared to previous launches.
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John Frieda used SAP Engagement Cloud to launch its ULTRAfiller+ hair care line. The team ran a multi-country campaign with... automated emails and targeted social ads. They achieved a 4.2x higher conversion rate and reached 4 times more contacts than usual. Over 88% of buyers purchased two or more products from the new line. The campaign also doubled the click-through rate compared to previous launches.
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John Frieda used SAP Engagement Cloud to launch their ULTRAfiller+ thickening system. They built a lifecycle marketing strategy with Blue... Wheel, using automated emails and audience segmentation. This approach drove a 4.2x higher conversion rate and reached 4x more contacts than average. Over 88% of buyers purchased two or more products during the campaign. The strategy also doubled the click-to-open rate compared to previous launches.
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Ferrara used SAP Engagement Cloud and SAP Customer Data Platform to improve customer engagement. They wanted to build closer relationships... with fans of their candy brands. The company replaced old technology to enable better omnichannel marketing and data-driven personalization. After implementation, Ferrara saw email open rates 10–20% above industry average and a 59% increase in contactable customers. SAP solutions helped Ferrara respect data privacy while boosting loyalty and campaign performance.
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Gibson Brands uses SAP Engagement Cloud to personalize customer journeys across direct-to-consumer and retail channels. The platform helps Gibson identify... and engage buyers like Sadie through email, mobile app, and WhatsApp, offering tailored recommendations and event invitations. Marketers leverage audience reporting and automation to segment customers and trigger omnichannel campaigns. Integration of sales and marketing ensures channel partners receive personalized support for product launches. Real-time data and AI-driven insights enable Gibson to connect online and offline touchpoints, driving loyalty and higher customer lifetime value.
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SAP Engagement Cloud helped Gibson Brands boost email revenue by 50% in one year. Gibson used the platform to connect... all engagement channels and personalize content for each customer. Automation drove 10% of revenue in 2022 and doubled email engagement. The solution enabled Gibson to convert single-channel buyers into loyal, multi-channel customers. Gibson now delivers targeted content and recommendations across email, app, and in-store experiences.
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Versuni used SAP Engagement Cloud to create a self-service ordering portal for its B2B customers. The company replaced manual ordering... with digital workflows, making it easier for retail partners to place and track orders. SAP solutions helped Versuni unify customer data, deliver personalized experiences, and gain a 360-degree view of each customer. The new portal reduced reliance on sales teams and improved customer satisfaction. Versuni now uses analytics and AI to refine strategies and build loyalty.
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Versuni used SAP Engagement Cloud to improve its B2B customer order experience. The company built a self-service portal for retailers,... making order management easier and more digital. SAP solutions helped Versuni connect customer data, personalize experiences, and launch a direct-to-consumer store. The new system lets customers track orders, manage workflows, and get personalized content. Versuni now uses analytics and AI to better understand customer needs and boost loyalty.
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SAP Engagement Cloud helped PUMA grow email revenue by 5x in just 6 months. The brand used marketing automation and... omnichannel personalization to target high-value segments. PUMA increased its CRM database by 50% and boosted open rates by 25%. The team scaled campaigns across multiple countries and languages with a small team. Smart Insights analytics improved customer targeting and engagement.
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SAP Engagement Cloud helped ALDO Group connect customer data from stores and online. The company used AI to improve product... recommendations and personalize marketing. ALDO integrated e-commerce, POS, and inventory systems for a seamless shopping experience. The solution enabled real-time inventory visibility and better demand forecasting. ALDO also advanced its sustainability goals, reducing emissions by over 70%. The unified system increased customer loyalty and improved business outcomes.
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San Jose Sharks used SAP Engagement Cloud to centralize fan data and improve ticket renewal. They integrated SAP BTP, Datasphere,... and Customer Data Platform for a 360-degree view of fans. This enabled personalized campaigns and real-time insights. In 2024, their season ticket renewal rate jumped from 71% to 87%. Email open rates reached 75% and click rates hit 28%. The team now makes faster, data-driven decisions and delivers better fan experiences.
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San Jose Sharks used SAP Engagement Cloud to centralize fan data and improve ticket renewal rates. They integrated SAP Business... Technology Platform and SAP Customer Data Platform for a 360-degree view of fans. With personalized campaigns, they achieved a 75% email open rate and a 28% click rate. Their season ticket renewal rate jumped from 71% to 87%, beating industry standards. Real-time analytics also helped optimize staffing and event operations.
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SAP Engagement Cloud helped Village Roadshow Theme Parks boost guest loyalty and conversions. They integrated real-time data from ticket sales,... bookings, and social media. The team used automation to send personalized SMS and email offers. Nearly 100 automations now run, up from just 1 or 2. A 20% renewal rate was achieved for membership emails. Their omnichannel strategy improved guest experience and brand consistency.
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Krispy Kreme wanted to improve its digital presence and unify its customer experience across in-store and online channels. The company faced... challenges with siloed customer data, limited resources, and a lack of an omnichannel view. Krispy Kreme used SAP Emarsys to centralize customer data and automate marketing programs. This helped them create a seamless experience for customers. As a result, they saw a 53% increase in leads, 70% year-over-year growth in website clicks, and a 19% increase in revenue from digital efforts.
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SAP Emarsys helped Pizza Hut improve customer loyalty with data-driven, personalized marketing. Pizza Hut used SAP Emarsys to connect data... from web, app, and sales for better insights. They created targeted campaigns like abandoned cart reminders and loyalty offers. Results included a 3X conversion increase from real-time behavioral reminders, a 195% rise in loyalty program signups from one A/B test, 34% more engagement from post-purchase campaigns, and 15% SMS conversion through omnichannel onboarding.
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Online Metals used SAP Engagement Cloud and SAP Commerce Cloud to transform its B2B e-commerce. The company wanted to offer... a consumer-grade buying experience for custom metals and plastics. Legacy systems could not handle the demand for customization. With SAP solutions, Online Metals launched a marketplace, onboarded over 50 sellers, and enabled real-time, personalized marketing. Revenue doubled and profits tripled after implementation. Employees can now assist customers directly at checkout and generate quotes online.
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San Jose Sharks used SAP Engagement Cloud to centralize fan data and improve engagement. They integrated ticketing, retail, and event... data for a single customer view. With SAP CX, they launched a personalized renewal campaign. The campaign achieved a 75% open rate and 28% click rate. Season ticket renewal rates jumped from 71% to 87%, beating industry standards. Real-time insights also helped optimize staffing and operations at SAP Center.
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