Product Business Settings

SAP Emarsys Customer Engagement is popular in Apparel & Fashion, Restaurants, and Retail industries and is widely used by Enterprise, Mid Market, and Small Business.

Integrations

Website Builder
Team Collaboration

SAP Emarsys Customer Engagement Product Overview

SAP Emarsys addresses the challenge of personalized marketing by facilitating genuine one-to-one interactions between marketers and consumers. This omnichannel customer engagement platform empowers marketers to create tailored experiences across multiple channels, enhancing customer loyalty and lifetime value. By leveraging its award-winning technology, businesses can accelerate outcomes through personalized engagement strategies. Emarsys stands out with its ability to seamlessly integrate marketing efforts, ensuring consistent and meaningful consumer interactions.

How satisfied the customers are with SAP Emarsys Customer Engagement use-cases

Reviews

"Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right ...message at the right time via the right channel is paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers." - Catriona Woodward
"Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys. Beyond that, the pr...oduct recommendation capability from Emarsys is very robust in generating personalized recommendations for our online visitors, resulting in a 3x higher conversion rate from Emarsys-powered recommendations." - Isabelle Zhou

SAP Emarsys Customer Engagement Customer Insights, Testimonials and Case Studies

How efficiently Does SAP Emarsys Customer Engagement manage your Engagement Management?

How does SAP Emarsys Customer Engagement address your Loyalty Management Challenges?

How can SAP Emarsys Customer Engagement enhance your Communication Management process?

What Are the key features of SAP Emarsys Customer Engagement for Digital Marketing?

How does SAP Emarsys Customer Engagement facilitate Campaign Management?

What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.

It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.

Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.

What is SAP Emarsys Customer Engagement used for?

SAP Emarsys Customer Engagement is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Communication Management .

What are the top features of SAP Emarsys Customer Engagement?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of SAP Emarsys Customer Engagement.

Who uses SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is used by Apparel & Fashion, Restaurants and Retail among other industries.

What are SAP Emarsys Customer Engagement alternatives?

Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform and Omnisend are popular alternatives for SAP Emarsys Customer Engagement.

Where is SAP Emarsys Customer Engagement located?

SAP Emarsys Customer Engagement is headquartered at 10 W Market St., Suite 1350 Indianapolis, IN 46204 United States.

11 buyers and buying teams have used Cuspera to assess how well SAP Emarsys Customer Engagement solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Catriona Woodward

Head of Digital Marketing

Pizza Hut
Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right message at the right time via the right channel is... paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers.

Testimonial By Catriona Woodward
SAP Emarsys Customer Engagement testimonial

Isabelle Zhou

Head of Growth

Love, Bonito
Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys. Beyond that, the product recommendation capability from Emarsys is ve...ry robust in generating personalized recommendations for our online visitors, resulting in a 3x higher conversion rate from Emarsys-powered recommendations.

Testimonial By Isabelle Zhou
SAP Emarsys Customer Engagement testimonial

Arne Lorenzen

E-Commerce Manager

Shape Republic
With Shopify Plus and Emarsys, we managed to set up a completely new and automated way to engage with our customers within just two months. We had all our lifecycle campaigns automated right from the launch. In such a short time and with so little human effort, I think that’s a very impressive resu...lt.

Testimonial By Arne Lorenzen
CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Catriona Woodward

Head of Digital Marketing

Pizza Hut
Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right message at the right time via the right channel is... paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers.

Testimonial By Catriona Woodward
SAP Emarsys Customer Engagement testimonial

Isabelle Zhou

Head of Growth

Love, Bonito
Emarsys has enabled us to create automated personalized customer journeys across email, on-site, and paid channels. Their automation capability has powered our rigorous A/B testing, achieving 15% revenue uplift on these journeys. Beyond that, the product recommendation capability from Emarsys is ve...ry robust in generating personalized recommendations for our online visitors, resulting in a 3x higher conversion rate from Emarsys-powered recommendations.

Testimonial By Isabelle Zhou
SAP Emarsys Customer Engagement testimonial

Arne Lorenzen

E-Commerce Manager

Shape Republic
With Shopify Plus and Emarsys, we managed to set up a completely new and automated way to engage with our customers within just two months. We had all our lifecycle campaigns automated right from the launch. In such a short time and with so little human effort, I think that’s a very impressive resu...lt.

Testimonial By Arne Lorenzen
 

SAP Emarsys research: values driven Generation Z to prioritise ethical shopping this Black Friday - Retail Technology Innovation Hub

SAP Emarsys research indicates that 51% of UK Gen Z shoppers will prioritize brands reflecting their values this Black Friday, with 19% willing to pay more for ethical alignment. The study highlights... the importance of AI in creating personalized customer experiences. Mizuno, a sports brand, partnered with SAP Emarsys to enhance customer engagement, resulting in significant increases in active customers and revenue.

Read on →
 

Gibson doubles email engagement and grows email revenue by 120 % by rocking personalisation

Gibson achieved a 120% increase in email revenue and doubled email engagement by utilizing the SAP Emarsys Customer Engagement platform for enhanced personalization. This shift supports Gibson's dire...ct-to-consumer strategy, integrating email, mobile, and app channels to create personalized customer interactions. The brand's focus on digital engagement, including experiential retail sites and a new loyalty program, underscores its commitment to nurturing customer relationships.

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Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation | SAP Emarsys

Gibson achieved a 120% increase in email revenue and doubled email engagement by adopting the SAP Emarsys Customer Engagement platform. This shift towards personalized customer experiences has signif...icantly boosted Gibson's direct-to-consumer retail efforts. The integration of email, mobile, apps, and in-store channels has enhanced customer interactions, contributing to Gibson's success in building lasting customer loyalty.

Read on →

Krispy Kreme - Food & Beverages

Krispy Kreme wanted to improve its digital presence and unify its customer experience across in-store and online channels. The company faced challenges with siloed customer data, limited resources, a...nd a lack of an omnichannel view. Krispy Kreme used SAP Emarsys to centralize customer data and automate marketing programs. This helped them create a seamless experience for customers. As a result, they saw a 53% increase in leads, 70% year-over-year growth in website clicks, and a 19% increase in revenue from digital efforts.

Read on →

John Frieda - Consumer Goods

SAP Emarsys helped John Frieda launch the ULTRAfiller+ hair thickening system. John Frieda wanted to increase orders and improve conversion rates with personalized messages. They used SAP Emarsys for... omnichannel marketing and automation. The campaign reached four times more contacts and doubled the click-to-open rate. 88% of buyers purchased two or more products during the launch.

Read on →

John Frieda - Consumer Products

John Frieda wanted to increase orders and improve conversion rates for a new product line. They worked with SAP Emarsys and Blue Wheel to launch the ULTRAfiller+ thickening system. They used paid soc...ial and automated emails to reach more customers. Their campaign reached four times more contacts. 88% of customers bought two or more products during the campaign. The click to open rate doubled.

Read on →

SAP Emarsys Customer Engagement Services

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Peers used SAP Emarsys Customer Engagement for engagement management and loyalty management

SAP Emarsys Customer Engagement Competitors

SAP Emarsys Customer Engagement Features

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FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (55)
Analytics

4.48/5 ★

Read Reviews (96)
Custom Reports

3.51/5 ★

Read Reviews (157)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (55)
Analytics

4.48/5 ★

Read Reviews (96)
Custom Reports

3.51/5 ★

Read Reviews (157)

SAP Emarsys Customer Engagement Integrations

SAP Emarsys Customer Engagement integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.63/5 ★

Read Reviews (75)
Data Export

2.96/5 ★

Read Reviews (22)

MongoDB

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for SAP Emarsys Customer Engagement

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Emarsys Customer Engagement

Emarsys North America, Inc. News

Product
 

SAP Renames Emarsys to SAP Engagement Cloud: A New Era of Enterprise ...

SAP has rebranded its Emarsys solution to SAP Engagement Cloud, marking a strategic shift towards integrating customer engagement into enterprise operations. This rebranding, effective February 19, 2026, aims to leverage AI-driven insights for personalized customer experiences. The new SAP Engagement Cloud, enterprise edition, offers enhanced governance and control for organizations operating across multiple regions and brands.

Read more →
Company
 

SAP Renames Emarsys as Engagement Cloud * Science and Technology Times

SAP has rebranded its Emarsys platform as SAP Engagement Cloud, reflecting a strategic shift to integrate customer engagement across enterprise systems. The platform retains its marketing automation features but now emphasizes cross-departmental collaboration and AI-driven personalization. A new enterprise edition targets large organizations, offering enhanced governance and control features. The enterprise edition will be available starting February 19, 2026.

Read more →
Product
 

SAP benennt Emarsys-Lsung in SAP Engagement Cloud um

SAP has rebranded its Emarsys solution as SAP Engagement Cloud to enhance integration within its portfolio, aligning with its strategy to position customer engagement as a core function. The rebranding, effective from February 19, 2026, retains existing features and introduces an Enterprise Edition aimed at organizations managing multiple brands or regions, offering advanced management and data control capabilities.

Read more →
Company
 

SAP renames Emarsys SAP Engagement Cloud

SAP has rebranded its Emarsys tool as SAP Engagement Cloud, introducing an "enterprise edition" with enhanced admin and governance features. This move aligns Emarsys with SAP's other customer experience applications, integrating it more deeply into SAP's cloud platform. The rebranding supports SAP's strategy to modernize its engagement tools, enhancing AI governance and enabling seamless integration of supply chain data into customer interactions.

Read more →

Emarsys North America, Inc. Profile

Company Name

Emarsys North America, Inc.

Company Website

https://emarsys.com/

Year Founded

2000

HQ Location

10 W Market St., Suite 1350 Indianapolis, IN 46204 United States

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES B