SAP Engagement Cloud Overview
SAP Emarsys addresses the challenge of personalized marketing by facilitating genuine one-to-one interactions between marketers and consumers. This omnichannel customer engagement platform empowers marketers to create tailored experiences across multiple channels, enhancing customer loyalty and lifetime value. By leveraging its award-winning technology, businesses can accelerate outcomes through personalized engagement strategies. Emarsys stands out with its ability to seamlessly integrate marketing efforts, ensuring consistent and meaningful consumer interactions.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Communication Management, as the business use cases that they have been most satisfied with while using SAP Engagement Cloud.
Business Priorities
Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using SAP Engagement Cloud.
SAP Engagement Cloud Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Engagement Cloud works with different mediums / channels such as Omnichannel. and E-Mail.
SAP Engagement Cloud's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and SAP Engagement Cloud support capabilities include Email Support, AI Powered, Phone Support, etc. also SAP Engagement Cloud analytics capabilities include Analytics, and Custom Reports.
Reviews
"In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty." - Florian Menge
Peer review evidence (same sources as the product rating summary)
"...Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. ..." Case Study Char-Broil
"...you learn more about your customers and implement targeted marketing initiatives...." Peer review from Featured Customers
"...- We can manage extensive database and segment contacts based on their behaviour and interests, which helped us to improve our open rate and interaction as we are now sending more relevant emails to our customers...." Peer review by Jad S
SAP Engagement Cloud, Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.
Popular Business Setting
for SAP Engagement Cloud
Top Industries
- Apparel & Fashion
- Restaurants
- Retail
Popular in
- Enterprise
- Mid Market
- Small Business
SAP Engagement Cloud is popular in Apparel & Fashion, Restaurants, and Retail and is widely used by Enterprise, Mid Market, and Small Business.
SAP Engagement Cloud Customer wins, Customer success stories, Case studies
What makes SAP Engagement Cloud ideal for Engagement Management?
How can SAP Engagement Cloud enhance your Loyalty Management process?
What makes SAP Engagement Cloud ideal for Communication Management?
How does SAP Engagement Cloud facilitate Digital Marketing?
How does SAP Engagement Cloud facilitate Campaign Management?
11 buyers and buying teams have used Cuspera to assess how well SAP Engagement Cloud solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty. Testimonial By Florian Menge |
|
With Shopify Plus and Emarsys, we managed to set up a completely new and automated way to engage with our customers within just two months. We had all our lifecycle campaigns automated right from the launch. In such a short time and with so little human effort, I think that’s a very impressive resu...lt. |
|
Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-s...tore… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop? |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Florian Menge Senior CRM Manager Contorion |
In the end, we compared three other vendors to Emarsys and for me, Emarsys was very personalized compared to the others, which had a much more generic approach to loyalty. Testimonial By Florian Menge |
|
Arne Lorenzen E-Commerce Manager Shape Republic |
With Shopify Plus and Emarsys, we managed to set up a completely new and automated way to engage with our customers within just two months. We had all our lifecycle campaigns automated right from the launch. In such a short time and with so little human effort, I think that’s a very impressive resu...lt. |
|
Scott Jonsmyth-Clarke Group CRM & Digital Communications Manager Sally Europe |
Friendship marketing is the concept we’ve been working on for quite a while now — it’s customer-first and having a more conversational approach with customers. The way I always think about it is like this: you can understand their transactions, web interactions, call center [touch points], and in-s...tore… but what about what the customer’s saying? How do you bring that back into your database and leverage that data to then close the loop? |
SAP Emarsys research: values driven Generation Z to prioritise ethical shopping this Black Friday - Retail Technology Innovation Hub
Gibson doubles email engagement and grows email revenue by 120 % by rocking personalisation
Gibson doubles email engagement and grows email revenue by 120% by rocking personalisation | SAP Emarsys
SAP Emarsys Customer Engagement Services
Frequently Asked Questions(FAQ)
for SAP Engagement Cloud
What is SAP Engagement Cloud?
SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.
It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.
Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.
What is SAP Engagement Cloud used for?
What are the top features of SAP Engagement Cloud?
Who uses SAP Engagement Cloud?
What are SAP Engagement Cloud alternatives?
Where is SAP Engagement Cloud located?
Peers used SAP Engagement Cloud for engagement management and loyalty management
SAP Engagement Cloud Competitors
SAP Engagement Cloud Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (55) |
| Analytics | Read Reviews (96) |
| Custom Reports | Read Reviews (157) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (55) |
| Analytics | Read Reviews (96) |
| Custom Reports | Read Reviews (157) |
SAP Engagement Cloud Integrations
SAP Engagement Cloud integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for SAP Engagement Cloud
Overall Risk Meter
Top Failure Risks for SAP Engagement Cloud
Emarsys North America, Inc. News
SAP renames SAP Emarsys solution to SAP Engagement Cloud
SAP has renamed its SAP Emarsys solution to SAP Engagement Cloud, emphasizing its strategy to integrate engagement as a core enterprise capability. The renamed solution enhances customer experience by connecting insights with operational execution in real time, incorporating AI-enabled insights for scalable personalized engagement. The enterprise edition offers advanced governance and data-control features, supporting organizations in maintaining global consistency while adapting locally.
SAP Emarsys Renamed to SAP Engagement Cloud
SAP has rebranded its omnichannel marketing platform from SAP Emarsys Customer Engagement to SAP Engagement Cloud, effective February 19, 2026. This rebranding introduces two editions: the existing Emarsys Edition and a new Enterprise Edition, which includes advanced features such as cross-cloud orchestration and real-time ERP signals. The change reflects SAP's strategic shift towards full-lifecycle customer engagement across marketing, commerce, service, and loyalty.
SAP Renames SAP Emarsys Solution to SAP Engagement Cloud
SAP SE has rebranded its SAP Emarsys solution to SAP Engagement Cloud, emphasizing its strategy to enhance enterprise engagement capabilities. The new SAP Engagement Cloud integrates AI-driven insights for personalized customer experiences and offers an enterprise edition for advanced governance and data control. Existing SAP Emarsys features remain, with new capabilities available incrementally. This rebranding aligns with SAP's focus on real-time, scalable customer engagement solutions.
SAP Renames Emarsys to SAP Engagement Cloud: A New Era of Enterprise ...
SAP has rebranded its Emarsys solution to SAP Engagement Cloud, marking a strategic shift towards integrating customer engagement into enterprise operations. This rebranding, effective February 19, 2026, aims to leverage AI-driven insights for personalized customer experiences. The new SAP Engagement Cloud, enterprise edition, offers enhanced governance and control for organizations operating across multiple regions and brands.
Emarsys North America, Inc. Profile
HQ Location
10 W Market St., Suite 1350 Indianapolis, IN 46204 United States
Employees
501-1000
Social
Financials
SERIES B
