SAP Emarsys Customer Engagement Overview

This is a summary of the comprehensive capabilities and benefits of SAP Emarsys Customer Engagement based on over 1540 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

SAP Emarsys Customer Engagement, Listrak, Cordial Platform, Experiture Marketing Platform, Bloomreach, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if SAP Emarsys Customer Engagement is right for your needs? Our Cuspera AI engine can evaluate how SAP Emarsys Customer Engagement fits your specific business needs, industry, and context. Get your personalized assessment report today.

SAP Emarsys Customer Engagement supports business activities such as:

  • Engagement Management
  • Loyalty Management
  • Communication Management
  • Digital Marketing
  • Campaign Management

SAP Emarsys Customer Engagement can help you with many business goals, such as Enhance Customer Relationships, Increase Sales & Revenue, Acquire Customers, Increase Customer Life Time Value, Scale Best Practices, etc. It can help manage these activities if you use Omnichannel and E-Mail for these needs. As a solution, SAP Emarsys Customer Engagement's capabilities include Personalization, Templates, Alerts: Popups & Notifications, etc.

SAP Emarsys Customer Engagement was founded in 2000. Apparel & Fashion Vertical is its biggest customer base.

Reviews

"At the end of the day, we want to personalize the whole product experience. Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently… [and] we’re working to have personalized recommen...dations at all times… [in the future, things will become] much more diverse… real-time personalization will get much more interesting for us in the future. " - Nina Pollex

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well SAP Emarsys Customer Engagement solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities peers achieved using SAP Emarsys Customer Engagement.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Build Brand Awareness
  • Grow Market Share
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Loyalty Management , Communication Management , as the business use cases that they have been most satisfied while using SAP Emarsys Customer Engagement.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with Omnichannel and E-Mail

4.85/5 ★

Read Reviews (195)

"...Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. ..." Case Study Nike
engaging and following up

4.83/5 ★

Read Reviews (112)

"...Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. ..."
Loyalty Management

4.92/5 ★

Read Reviews (35)

"...Businesses that dedicate time and resources to implement successful personalised marketing strategies will benefit from a competitive advantage in both brand loyalty and customer satisfaction. ..." Content Personalisation: All the Dos and Don ts
customise loyalty program

4.75/5 ★

Read Reviews (11)

"...How Pizza Hut Drives Customer Loyalty through Unique Data-Driven Journeys...."
identify target customers

4.43/5 ★

Read Reviews (4)

"...you learn more about your customers and implement targeted marketing initiatives...."
create engagement based loyalty

3.39/5 ★

Read Reviews (1)

"...Drive loyalty by engaging in real-time throughout the customer lifecycle...."
Communication Management with E-Mail

4.62/5 ★

Read Reviews (32)

"...As a company that helps people send email, we were interested to attend the action-packed Emarsys Revolution conference, which was held in London, last month. ..." How to improve CX with email personalization
sending & publishing communications

4.66/5 ★

Read Reviews (28)

"...So using social media posts as one of the types of content marketing in your business can help you engage with new leads and existing customers. ..."
tracking & monitoring communications

3.88/5 ★

Read Reviews (2)

"...The use of their WebExtend javascript API helps us instantly track email performance and understand KPIs like email marketing ROI and Revenue per Email...."
PEER EXPERIENCES
Engagement Management with Omnichannel and E-Mail

4.85/5 ★

Read Reviews (195)

"...Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. ..." Case Study Nike
engaging and following up

4.85/5 ★

Read Reviews (112)

Loyalty Management

4.92/5 ★

Read Reviews (35)

"...Businesses that dedicate time and resources to implement successful personalised marketing strategies will benefit from a competitive advantage in both brand loyalty and customer satisfaction. ..." Content Personalisation: All the Dos and Don ts
customise loyalty program

4.92/5 ★

Read Reviews (11)

identify target customers

4.92/5 ★

Read Reviews (4)

create engagement based loyalty

4.92/5 ★

Read Reviews (1)

Communication Management with E-Mail

4.62/5 ★

Read Reviews (32)

"...As a company that helps people send email, we were interested to attend the action-packed Emarsys Revolution conference, which was held in London, last month. ..." How to improve CX with email personalization
sending & publishing communications

4.62/5 ★

Read Reviews (28)

tracking & monitoring communications

4.62/5 ★

Read Reviews (2)

38+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1540 insights from peers and experts to help you assess how these SAP Emarsys Customer Engagement use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Nina Pollex

Director of CRM

Babbel

At the end of the day, we want to personalize the whole product experience. Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently… [and] we’re working to have personalized recommendations at all times… [in the future, things will ...become] much more diverse… real-time personalization will get much more interesting for us in the future.

Testimonial By Nina Pollex

Paige Farrow

Senior Director of Marketing

Char-Broil

We talked about Emarsys‘ willingness to help train and be there to answer questions, but it‘s also just a vibe. We wanted to make sure that we found an ESP partner that truly was supportive and looking to help us create the best email experience for our brands and consumers in a very non-salesman-l...ike way.

Testimonial By Paige Farrow

Catriona Woodward

Head of Digital Marketing

Pizza Hut

Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right message at the right time via the right channel is... paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers.

Testimonial By Catriona Woodward
CUSTOMERS TESTIMONIALS

Nina Pollex

Director of CRM

Babbel

At the end of the day, we want to personalize the whole product experience. Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently… [and] we’re working to have personalized recommendations at all times… [in the future, things will ...become] much more diverse… real-time personalization will get much more interesting for us in the future.

Testimonial By Nina Pollex

Paige Farrow

Senior Director of Marketing

Char-Broil

We talked about Emarsys‘ willingness to help train and be there to answer questions, but it‘s also just a vibe. We wanted to make sure that we found an ESP partner that truly was supportive and looking to help us create the best email experience for our brands and consumers in a very non-salesman-l...ike way.

Testimonial By Paige Farrow

Catriona Woodward

Head of Digital Marketing

Pizza Hut

Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right message at the right time via the right channel is... paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers.

Testimonial By Catriona Woodward

Case Studies

COMPANY CASE STUDIES
Case Study Contorion

How Contorion Integrating Emarsys Loyalty and Unifying Data to Increase Average Order Value

Read More
Case Study big big shop

How big big shop Increasing Active Customers Through Automation and Personalization Using Emarsys

Read More
Case Study Adidas Runtastic

How Adidas Runtastic Used Real-Time Triggers to Serve Personalized Content

Read More

Based on peer insights

Cuspera recommends SAP Emarsys Customer Engagement for

Use Cases Engagement Management , Loyalty Management , Communication Management
Medium Omnichannel, E-Mail
Features Personalization, Templates, Alerts: Popups & Notifications
Business Priorities Enhance Customer Relationships, Increase Sales & Revenue, Acquire Customers
Industries Apparel & Fashion, Restaurants, Retail

Frequently Asked Questions(FAQ)

for SAP Emarsys Customer Engagement

What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.

What is SAP Emarsys Customer Engagement used for?

SAP Emarsys Customer Engagement is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Communication Management .

What are the top features of SAP Emarsys Customer Engagement?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of SAP Emarsys Customer Engagement.

Who uses SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is used by Apparel & Fashion, Restaurants and Retail among other industries.

What are SAP Emarsys Customer Engagement alternatives?

Listrak, Cordial Platform, Experiture Marketing Platform and Bloomreach are popular alternatives for SAP Emarsys Customer Engagement.

Where is SAP Emarsys Customer Engagement located?

SAP Emarsys Customer Engagement is headquartered at 10 W Market St., Suite 1350 Indianapolis, IN 46204 United States.

Popular Business Setting

for SAP Emarsys Customer Engagement

Top Industries

  • Apparel & Fashion
  • Restaurants
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Small Business

Peers used SAP Emarsys Customer Engagement to Enhance customer relationships and Increase sales & revenue

Peer and Expert Opinion on Features

for SAP Emarsys Customer Engagement

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.63/5 ★

Read Reviews (189)
Templates

1.79/5 ★

Read Reviews (38)
Alerts: popups & Notifications

4.32/5 ★

Read Reviews (19)
Micro customer segmenting

4.65/5 ★

Read Reviews (19)
Dashboard

4.65/5 ★

Read Reviews (15)
FEATURES RATINGS AND REVIEWS
Personalization

4.63/5 ★

Read Reviews (189)
Templates

1.79/5 ★

Read Reviews (38)
Alerts: popups & Notifications

4.32/5 ★

Read Reviews (19)
Micro customer segmenting

4.65/5 ★

Read Reviews (19)
Dashboard

4.65/5 ★

Read Reviews (15)

IT and Other Capabilities

for SAP Emarsys Customer Engagement

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.63/5 ★

Read Reviews (75)
Data Export

2.96/5 ★

Read Reviews (22)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.63/5 ★

Read Reviews (75)
Data Export

2.96/5 ★

Read Reviews (22)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.59/5 ★

Read Reviews (38)
Phone Support

4.16/5 ★

Read Reviews (12)
24/7 Support

4.13/5 ★

Read Reviews (121)
Chat Support

3.90/5 ★

Read Reviews (13)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.59/5 ★

Read Reviews (38)
Phone Support

4.16/5 ★

Read Reviews (12)
24/7 Support

4.13/5 ★

Read Reviews (121)
Chat Support

3.90/5 ★

Read Reviews (13)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (55)
Analytics

4.48/5 ★

Read Reviews (96)
Custom Reports

3.51/5 ★

Read Reviews (157)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (55)
Analytics

4.48/5 ★

Read Reviews (96)
Custom Reports

3.51/5 ★

Read Reviews (157)

Software Failure Risk Guidance

?

for SAP Emarsys Customer Engagement

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Emarsys Customer Engagement

Vendor Profile Details

Company Name

SAP Emarsys Customer Engagement

Company Website

https://emarsys.com/

Year Founded

2000

HQ Location

10 W Market St., Suite 1350 Indianapolis, IN 46204 United States

Employees

501-1000

Social

Financials

SERIES B