SAP Emarsys Customer Engagement Overview

SAP Emarsys addresses the challenge of personalized marketing by facilitating genuine one-to-one interactions between marketers and consumers. This omnichannel customer engagement platform empowers marketers to create tailored experiences across multiple channels, enhancing customer loyalty and lifetime value. By leveraging its award-winning technology, businesses can accelerate outcomes through personalized engagement strategies. Emarsys stands out with its ability to seamlessly integrate marketing efforts, ensuring consistent and meaningful consumer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Communication Management, as the business use cases that they have been most satisfied with while using SAP Emarsys Customer Engagement.

Other use cases:

  • Digital Marketing
  • Campaign Management
  • Social Media Management
  • Segmentation And Targeting
  • Personalized Marketing
  • Helpdesk Management
  • Lifetime Value Management
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Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using SAP Emarsys Customer Engagement.

Other priorities:

  • Acquire Customers
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Improve Consistency
  • Build Brand Awareness
  • Grow Market Share
  • Improve Internal Communications
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SAP Emarsys Customer Engagement Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Emarsys Customer Engagement works with different mediums / channels such as Omnichannel. and E-Mail.

SAP Emarsys Customer Engagement's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and SAP Emarsys Customer Engagement support capabilities include Email Support, AI Powered, Phone Support, etc. also SAP Emarsys Customer Engagement analytics capabilities include Analytics, and Custom Reports.

Reviews

"We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our... communication going out by bringing in data." - Markus Hatzelmann

SAP Emarsys Customer Engagement, Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.

Popular Business Setting

for SAP Emarsys Customer Engagement

Top Industries

  • Apparel & Fashion
  • Restaurants
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Small Business

SAP Emarsys Customer Engagement is popular in Apparel & Fashion, Restaurants, and Retail and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on SAP Emarsys Customer Engagement Use Cases

What makes SAP Emarsys Customer Engagement ideal for Engagement Management?

What benefits does SAP Emarsys Customer Engagement offer for Loyalty Management?

How efficiently Does SAP Emarsys Customer Engagement manage your Communication Management?

How can SAP Emarsys Customer Engagement optimize your Digital Marketing Workflow?

How efficiently Does SAP Emarsys Customer Engagement manage your Campaign Management?

38+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well SAP Emarsys Customer Engagement solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Markus Hatzelmann

Former Head of Customer Web

Sky
We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our communication going out by bringing in data. Testimonial By Markus Hatzelmann
SAP Emarsys Customer Engagement testimonial

Catriona Woodward

Head of Digital Marketing

Pizza Hut
Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right message at the right time via the right channel is... paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers.

Testimonial By Catriona Woodward
SAP Emarsys Customer Engagement testimonial

Arne Lorenzen

E-Commerce Manager

Shape Republic
With Shopify Plus and Emarsys, we managed to set up a completely new and automated way to engage with our customers within just two months. We had all our lifecycle campaigns automated right from the launch. In such a short time and with so little human effort, I think that’s a very impressive resu...lt.

Testimonial By Arne Lorenzen
CUSTOMERS TESTIMONIALS
SAP Emarsys Customer Engagement testimonial

Markus Hatzelmann

Former Head of Customer Web

Sky
We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our communication going out by bringing in data. Testimonial By Markus Hatzelmann
SAP Emarsys Customer Engagement testimonial

Catriona Woodward

Head of Digital Marketing

Pizza Hut
Our strategy at Pizza Hut is all about being relevant, easy and distinctive. We’re driven not only by delivering a functionally frictionless experience but also by building meaningful relationships with our customers. Delivering customers the right message at the right time via the right channel is... paramount to that goal. Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy. We look forward to continuing to scale these programs through the Emarsys platform to deliver better experiences to our customers.

Testimonial By Catriona Woodward
SAP Emarsys Customer Engagement testimonial

Arne Lorenzen

E-Commerce Manager

Shape Republic
With Shopify Plus and Emarsys, we managed to set up a completely new and automated way to engage with our customers within just two months. We had all our lifecycle campaigns automated right from the launch. In such a short time and with so little human effort, I think that’s a very impressive resu...lt.

Testimonial By Arne Lorenzen

Case Studies

Food & Beverages

CASE STUDY Krispy Kreme

Krispy Kreme wanted to improve its digital presence and unify its customer experience across in-store and online channels. The company faced challenges with siloed customer data, limited resources, a...nd a lack of an omnichannel view. Krispy Kreme used SAP Emarsys to centralize customer data and automate marketing programs. This helped them create a seamless experience for customers. As a result, they saw a 53% increase in leads, 70% year-over-year growth in website clicks, and a 19% increase in revenue from digital efforts.

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Consumer Goods

CASE STUDY Gibson Brands

Gibson Brands wanted to increase engagement and build stronger customer relationships. They needed to move from relying on partner sellers to expanding their direct-to-consumer channels. They used SA...P Emarsys to connect with customers across many channels and personalize their messages. Gibson saw a 50% growth in email revenue in the first year. Email engagement doubled, and automation drove 10% of total revenue. They also launched the Gibson App, which became the top guitar learning app.

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Sports

CASE STUDY Sharks Sports & Entertainment (San Jose Sharks)

Sharks Sports & Entertainment wanted to improve fan engagement and increase season ticket renewals. Their data was spread across many systems, making it hard to see the full picture and make good dec...isions. They used SAP Business Technology Platform, SAP Datasphere, SAP Customer Data Platform, and SAP Emarsys to bring all their data together and personalize fan experiences. This helped them connect better with fans and manage events more efficiently. As a result, they achieved an 87% season ticket renewal rate, a 75% open rate on renewal emails, and a 28% click rate, surpassing industry standards.

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Entertainment

CASE STUDY Village Roadshow Theme Parks

Village Roadshow Theme Parks wanted to improve customer loyalty and increase repeat visits. They faced problems with siloed data and needed better ways to personalize marketing. They used SAP Emarsys... to bring all their data together and automate their marketing. This helped them send targeted messages and offers to guests. They set up about 100 automations and shared over 30 first-party data audiences to Meta. Their renewal rate for membership expiring emails grew by 20%.

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Apparel & Fashion

CASE STUDY ALDO Group Inc.

ALDO Group wanted to improve customer loyalty and the shopping experience. They needed to connect data from in-store and online sales and understand customer insights. ALDO used SAP Commerce Cloud, S...AP Customer Activity Repository, and SAP Emarsys to build a unified e-commerce system. This helped them see customer behavior and preferences in one place. The new system improved product recommendations, inventory management, and personalized marketing. ALDO is now better able to meet customer needs and support their growth goals.

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Retail

CASE STUDY Home Depot Mexico

Home Depot Mexico wanted to improve customer loyalty and increase sales during the Hot Sale event. They faced challenges like a fragmented market, low e-commerce adoption, and limited personalization.... With SAP Emarsys, they unified customer data and used personalized marketing to engage shoppers. They saw an 8x conversion during the Hot Sale promotion and a 5% increase in conversion rate. Home Depot became one of the top 6 retailers in searches during the peak season.

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SAP Emarsys Customer Engagement Services

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Frequently Asked Questions(FAQ)

for SAP Emarsys Customer Engagement

What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.

It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.

Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.

What is SAP Emarsys Customer Engagement used for?

SAP Emarsys Customer Engagement is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Communication Management .

What are the top features of SAP Emarsys Customer Engagement?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of SAP Emarsys Customer Engagement.

Who uses SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is used by Apparel & Fashion, Restaurants and Retail among other industries.

What are SAP Emarsys Customer Engagement alternatives?

Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform and Omnisend are popular alternatives for SAP Emarsys Customer Engagement.

Where is SAP Emarsys Customer Engagement located?

SAP Emarsys Customer Engagement is headquartered at 10 W Market St., Suite 1350 Indianapolis, IN 46204 United States.
lightning

Peers used SAP Emarsys Customer Engagement for engagement management and loyalty management

SAP Emarsys Customer Engagement Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (55)
Analytics

4.48/5 ★

Read Reviews (96)
Custom Reports

3.51/5 ★

Read Reviews (157)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.53/5 ★

Read Reviews (55)
Analytics

4.48/5 ★

Read Reviews (96)
Custom Reports

3.51/5 ★

Read Reviews (157)

SAP Emarsys Customer Engagement Integrations

SAP Emarsys Customer Engagement integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.63/5 ★

Read Reviews (75)
Data Export

2.96/5 ★

Read Reviews (22)

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MongoDB

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for SAP Emarsys Customer Engagement

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Emarsys Customer Engagement

Emarsys North America, Inc. News

Product

SAP Emarsys Q2 2025 Product Release

SAP Emarsys has launched new AI-driven tools as part of its latest platform update. These enhancements include advanced personalization, predictive analytics, and automation features designed to improve omnichannel customer engagement. The update aims to help brands deliver targeted marketing campaigns, increase customer retention, and drive revenue growth in competitive digital commerce environments.

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Customer

SAP Emarsys Powers Engagement For Customer Experience At Sapphire 2025

SAP Emarsys Powers Engagement For Customer Experience At Sapphire 2025

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Awards

SAP Recognized as a Leader in IDC MarketScape for Omni ...

SAP Emarsys is recognized as a leader in omni-channel marketing for B2C enterprises, offering AI-powered personalized engagement across various channels and industries.

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Product

SAP Emarsys Unveils Innovative New Features and Enhancements ...

SAP Emarsys introduced new features and enhancements in its July 2023 release, focusing on AI-powered personalized omnichannel engagement for marketers across various industries.

Read more →

Emarsys North America, Inc. Profile

Company Name

Emarsys North America, Inc.

Company Website

https://emarsys.com/

Year Founded

2000

HQ Location

10 W Market St., Suite 1350 Indianapolis, IN 46204 United States

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES B