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SAP Emarsys Customer Engagement: Use-Cases, Insights and Reviews | 2025 Cuspera

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(1540)

Personalized omnichannel experiences that the customers deserve

AI Powered

SAP Emarsys Customer Engagement Overview

SAP Emarsys addresses the challenge of personalized marketing by facilitating genuine one-to-one interactions between marketers and consumers. This omnichannel customer engagement platform empowers marketers to create tailored experiences across multiple channels, enhancing customer loyalty and lifetime value. By leveraging its award-winning technology, businesses can accelerate outcomes through personalized engagement strategies. Emarsys stands out with its ability to seamlessly integrate marketing efforts, ensuring consistent and meaningful consumer interactions.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Communication Management, as the business use cases that they have been most satisfied with while using SAP Emarsys Customer Engagement.

Other use cases:

Digital Marketing
Campaign Management
Social Media Management
Segmentation And Targeting
Personalized Marketing
Helpdesk Management
Lifetime Value Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using SAP Emarsys Customer Engagement.

Other priorities:

Acquire Customers
Increase Customer Life Time Value
Scale Best Practices
Improve ROI
Increase Average Basket Value
Improve Digital And Social Presence
Improve Brand Engagement
Enter New Markets Internationally Or Locally
Improve Consistency
Build Brand Awareness
Grow Market Share
Improve Internal Communications

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SAP Emarsys Customer Engagement Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Emarsys Customer Engagement works with different mediums / channels such as Omnichannel. and E-Mail.

SAP Emarsys Customer Engagement's features include Personalization, Templates, Alerts: Popups & Notifications, etc. and SAP Emarsys Customer Engagement support capabilities include Email Support, AI Powered, Phone Support, etc. also SAP Emarsys Customer Engagement analytics capabilities include Analytics, and Custom Reports.

Reviews

"Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and eas...ily. It was facilitated by the user- friendly approach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into." - Jean-Baptiste Chapelleaubos

SAP Emarsys Customer Engagement, Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.

Popular Business Setting

for SAP Emarsys Customer Engagement

Top Industries

Apparel & Fashion
Restaurants
Retail

Popular in

Enterprise
Mid Market
Small Business

SAP Emarsys Customer Engagement is popular in Apparel & Fashion, Restaurants, and Retail and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on SAP Emarsys Customer Engagement Use Cases

What Are the key features of SAP Emarsys Customer Engagement for Engagement Management?

The platform enables businesses to automate personalized customer engagement across channels based on individual behavior, improving engagement and repeat business. This automation includes personalized campaigns across channels like email, SMS, and social media, as well as follow-up emails for non-responders. A limitation is that the mobile offering needs further development.

"...That includes using AI to offer lead and buyer predictions, improve email engagement, and drive mobile/in-store engagement. ..." Scale 1-to-1 Customer Interactions With This AI Tool

How efficiently Does SAP Emarsys Customer Engagement manage your Loyalty Management?

What makes SAP Emarsys Customer Engagement ideal for Communication Management?

What benefits does SAP Emarsys Customer Engagement offer for Digital Marketing?

Why is SAP Emarsys Customer Engagement the best choice for Campaign Management?

38+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well SAP Emarsys Customer Engagement solved their Marketing Automation needs. Cuspera uses 1540 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Jean-Baptiste Chapelleaubos Customer Engagement Solutions Manager Betclic	Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and easily. It was facilitated by the user- friendly appr...oach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into. Testimonial By Jean-Baptiste Chapelleaubos
Markus Hatzelmann Former Head of Customer Web Sky	We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our communication going out by bringing in data. Testimonial By Markus Hatzelmann
STUDIOS MERCURYA co-founder Lancaster Paris	LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes hand in hand with the prestige of the brand. Testimonial By STUDIOS MERCURYA

CUSTOMERS	TESTIMONIALS
Jean-Baptiste Chapelleaubos Customer Engagement Solutions Manager Betclic	Emarsys differentiated itself because it was one tool that did everything: the truly integrated omnichannel aspect, the marketing automation, and its advanced capabilities in terms of reporting. Email, SMS, Push… everything communicates well and easily. It was facilitated by the user- friendly appr...oach of the solution. Additionally, we needed an open and scalable solution that could partner with our internal ecosystem, which the platform could easily integrate into. Testimonial By Jean-Baptiste Chapelleaubos
Markus Hatzelmann Former Head of Customer Web Sky	We started doing multi-variable testing and heavily dug into personalization and it was all possible using Emarsys. Through our partnership with Emarsys, we reached a solid increase in our revenues and dramatically increased the relevancy of all our communication going out by bringing in data. Testimonial By Markus Hatzelmann
STUDIOS MERCURYA co-founder Lancaster Paris	LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes hand in hand with the prestige of the brand. Testimonial By STUDIOS MERCURYA

Case Studies

CASE STUDY Sharks Sports & Entertainment (SSE)

SAP Business Technology Platform and SAP Datasphere helped Sharks Sports & Entertainment connect data from ticketing, parking, food, retail, and staffing. SSE wanted to improve fan engagement, retent...ion, and loyalty. They needed a single source of truth for all fan and business data. With SAP, they reached an 87% season ticket renewal rate, beating the industry standard. Campaigns saw a 75% open rate and a 28% click rate, showing strong fan interaction.

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Retail

CASE STUDY Nike Hong Kong

SAP Emarsys helped Nike Hong Kong deliver personalized 1:1 customer engagement. Nike HK used AI-powered segmentation and automation to target customers by lifecycle stage. They launched over 10 lifec...ycle campaigns in the first year. Website visits increased by 33%. Revenue from automation grew by 110%. Average order value rose by 28% in 90 days. Nike HK improved purchase rates by 8% with better targeting.

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Consumer Goods

CASE STUDY Ferrara

SAP Emarsys helped Ferrara improve customer engagement with a modern omnichannel strategy. Ferrara used SAP Customer Identity Access Management, SAP Customer Data Platform, and SAP Emarsys to build u...nified customer profiles and enable personalized marketing. The company saw a 59% increase in contactable customers. Email campaign open rates were 10-20% above the industry average. Ferrara now delivers better digital experiences and builds stronger relationships with fans of its brands.

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Consumer Electronics

CASE STUDY Versuni Netherlands B.V.

SAP Emarsys helped Versuni Netherlands B.V. improve the B2B order experience. Versuni wanted to boost customer loyalty and make ordering easier for retail partners. They used SAP Commerce Cloud to bu...ild a self-service portal and SAP Customer Identity and Access Management for B2B to manage consent and profiles. SAP Emarsys Customer Engagement let Versuni personalize the app experience and connect data across channels. Now, Versuni offers a better, more digital experience for its B2B and consumer customers.

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Retail

CASE STUDY ALDO Group Inc.

SAP Emarsys, SAP Commerce Cloud, and SAP Customer Activity Repository helped ALDO Group Inc. unify their e-commerce and in-store systems. ALDO wanted to better retain customers, improve shopping expe...riences, and connect data from stores and online. The company integrated customer behavior and preference data into one system. This allowed for better product recommendations and improved stock management. ALDO now delivers more personalized experiences and maximizes customer loyalty.

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CASE STUDY Sharks Sports & Entertainment (San Jose Sharks)

SAP Emarsys helped Sharks Sports & Entertainment boost fan engagement and loyalty. The company faced challenges with data silos and needed a single source of truth. They used SAP Business Technology ...Platform and SAP Datasphere to unify data across ticketing, parking, food, retail, and staff management. SAP Customer Data Platform and SAP Emarsys enabled personalized campaigns. Results included an 87% season ticket renewal rate, a 75% email open rate, and a 28% click-through rate, all above industry standards.

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SAP Emarsys Customer Engagement Services

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Frequently Asked Questions(FAQ)

for SAP Emarsys Customer Engagement

What is SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is an omnichannel customer engagement platform that accelerated business outcomes through industry-specific analytics and use cases built into the platform. It helps to increase sales and revenue and increase customer lifetime value.

It delivers the predictable, profitable outcomes that any business demands and the highly personalized omnichannel experiences that the customers deserve.

Emarsys capabilities are powered by an Integrated customer data platform that eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. It delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. It enables fully personalized communication with customers across all channels, with optimized content for email, social, mobile, web, and direct mail. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results.

What is SAP Emarsys Customer Engagement used for?

SAP Emarsys Customer Engagement is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Increase Sales & Revenue by Engagement Management, Loyalty Management and Communication Management .

What are the top features of SAP Emarsys Customer Engagement?

Personalization, Templates and Alerts: popups & Notifications are some of the top features of SAP Emarsys Customer Engagement.

Who uses SAP Emarsys Customer Engagement?

SAP Emarsys Customer Engagement is used by Apparel & Fashion, Restaurants and Retail among other industries.

What are SAP Emarsys Customer Engagement alternatives?

Yespo Оmnichannel CDP, ExpertSender, Experiture Marketing Platform and Omnisend are popular alternatives for SAP Emarsys Customer Engagement.

Where is SAP Emarsys Customer Engagement located?

SAP Emarsys Customer Engagement is headquartered at 10 W Market St., Suite 1350 Indianapolis, IN 46204 United States.

lightning

Peers used SAP Emarsys Customer Engagement for engagement management and loyalty management

SAP Emarsys Customer Engagement Competitors

More SAP Emarsys Customer Engagement Alternatives...

SAP Emarsys Customer Engagement Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.53/5 ★ Read Reviews (55)
Analytics	4.48/5 ★ Read Reviews (96)
Custom Reports	3.51/5 ★ Read Reviews (157)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.53/5 ★ Read Reviews (55)
Analytics	4.48/5 ★ Read Reviews (96)
Custom Reports	3.51/5 ★ Read Reviews (157)

SAP Emarsys Customer Engagement Integrations

SAP Emarsys Customer Engagement integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.63/5 ★

Read Reviews (75)

Data Export

2.96/5 ★

Read Reviews (22)

MongoDB

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for SAP Emarsys Customer Engagement

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Emarsys Customer Engagement

Emarsys North America, Inc. News

Customer 05/08/2025

Gibson doubles email engagement and grows email revenue by 120 % by rocking personalisation

Gibson achieved a 120% increase in email revenue and doubled email engagement by utilizing the SAP Emarsys Customer Engagement platform for enhanced personalization. This shift supports Gibson's direct-to-consumer strategy, integrating email, mobile, and app channels to create personalized customer interactions. The brand's focus on digital engagement, including experiential retail sites and a new loyalty program, underscores its commitment to nurturing customer relationships.

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Product 20/05/2025

SAP Emarsys Q2 2025 Product Release

SAP Emarsys has launched new AI-driven tools as part of its latest platform update. These enhancements include advanced personalization, predictive analytics, and automation features designed to improve omnichannel customer engagement. The update aims to help brands deliver targeted marketing campaigns, increase customer retention, and drive revenue growth in competitive digital commerce environments.

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Customer 12/05/2025

SAP Emarsys Powers Engagement For Customer Experience At Sapphire 2025

SAP Emarsys Powers Engagement For Customer Experience At Sapphire 2025

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Awards 11/01/2025

SAP Recognized as a Leader in IDC MarketScape for Omni ...

SAP Emarsys is recognized as a leader in omni-channel marketing for B2C enterprises, offering AI-powered personalized engagement across various channels and industries.

Read more →

Emarsys North America, Inc. Profile

Company Name

Emarsys North America, Inc.

Company Website

https://emarsys.com/

Year Founded

2000

HQ Location

10 W Market St., Suite 1350 Indianapolis, IN 46204 United States

Employees

501-1000

Social

Financials

SERIES B