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Marketing and Advertising Case Studies and Customer Success Stories with Recollective

Horowitz Research - Marketing And Advertising - Medium

Recollective helped Horowitz Research support a print publisher's rebranding. The publisher needed to reach younger, digital consumers and modernize their... brand. Horowitz used Recollective's online community platform to gather ongoing feedback and run monthly activities. The insights led to a full rebrand, a new website, and new digital tools for the publisher. The solution saved time and money by centralizing research and allowed quick pivots in strategy.

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Walnut Unlimited - Marketing And Advertising - Medium

Recollective helped Walnut Unlimited move all research online during the pandemic. The agency replaced several tools with Recollective’s single platform.... This made projects easier to manage and less costly. Walnut Unlimited could now run research in many languages and markets. The team saved time and improved how they worked with clients.

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STAGE 6IX Consulting - Marketing And Advertising - Small

Recollective helped STAGE 6IX Consulting grow as Meaghan Willis launched her independent research business. She faced slow project launches and... high costs when building research sites from scratch. Recollective's online qualitative research platform made her work faster and more cost-effective. She now partners with major organizations and delivers innovative research. The platform improved her ability to connect with consumers and run studies efficiently.

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Sparkler - Marketing And Advertising

Sparkler used the Recollective platform to launch an online community during COVID-19. They wanted to understand how the pandemic changed... daily life. The platform helped Sparkler collect real-time insights about people's routines and reactions. This gave Sparkler a better view of consumer attitudes as the situation evolved. The solution supported ongoing research when traditional methods were not possible.

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Purdie Pascoe - Marketing And Advertising - Medium

Recollective helped Purdie Pascoe expand their online qualitative research for healthcare topics. The platform's privacy settings and unique task types... let participants share experiences safely. Purdie Pascoe reached people with physical or medical restrictions, including those affected by COVID-19. The agency connected with a broader audience and ensured secure, comfortable research environments. Recollective supported studies for medical device and diagnostics companies.

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Horowitz Research - Marketing And Advertising - Medium

Recollective helped Horowitz Research get real-time feedback from Millennials for a late-night TV show. The platform's interactive tools let them... collect ongoing reactions and optimize marketing, tone, and social media content. This process saved the TV network time and money. Horowitz Research used Recollective to make quick changes to the show and keep it relevant for Millennial viewers.

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Walnut Unlimited - Marketing And Advertising - Medium

Recollective helped Walnut Unlimited move all research online during the pandemic. The agency replaced multiple tools with one platform to... manage projects in 21 markets and many languages. This change made research faster and less expensive. Walnut Unlimited could now run virtual focus groups, support multilingual clients, and engage end-clients easily. The platform streamlined their tech stack and improved project delivery.

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C+R Research - Marketing And Advertising - Medium

Recollective helped C+R Research support a global food manufacturer facing pressure to innovate in the packaged goods market. The client used... Recollective's online community to connect with consumers in their kitchens, gaining real insights without travel costs. They used journals, videos, and discussions to observe product use and understand consumer needs. This led to new product ideas that fit real lifestyles. The approach enabled deeper consumer understanding and sparked innovation.

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7th Sense - Marketing And Advertising - Small

7th Sense used the Recollective platform to cut costs by 65% and speed up study launches. Their old online qualitative... tool was too limited and expensive. Recollective offered more features, better participant experience, and flexible pricing. 7th Sense expanded their research services and saved hours on setup. The platform helped them meet client needs and stay competitive in marketing research.

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Education Case Studies and Customer Success Stories with Recollective

 

Algonquin College - Education - Large

Ottawa, Canada

Recollective helped Algonquin College update its MRBI program. The college needed to teach online qualitative research, not just in-person methods.... Recollective provided a secure, innovative platform and hands-on support. Students learned to use online qualitative tools for real projects. Graduates gained skills that help them in the workforce. The partnership made the curriculum more relevant and practical.

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Western Governors University - Education - Very Large

Western Governors University used Recollective's online research platform to modernize their research methods. They moved from phone interviews to an... online tool to better fit the busy lives of students and alumni. The flexible platform helped WGU collect richer insights and improve student experience. Students and alumni could participate in studies at their own convenience. WGU serves over 129,000 students across all 50 states.

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Michigan State University - Education - Very Large

Recollective helped Michigan State University update its Master of Science in Marketing Research curriculum. The program needed to give students... hands-on experience with online qualitative research tools. By using Recollective, students learned real-world skills for market research careers. The platform made it easy to manage research projects online. Students gained a valuable skill set for future employers. The university improved its focus on practical learning with this technology.

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Cambridge University Press - Education - Very Large

Recollective helped Cambridge University Press build a 2,000-person insight community. The platform let them bring all research into one place.... They grew the community from 400 to 2,000 members. This helped them understand and meet customer needs better. The Education division used Recollective to support teachers and students worldwide. The project drove innovation and stronger consumer relationships.

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Algonquin College MRBI Program - Education - Large

Recollective helped Algonquin College MRBI Program modernize its curriculum. The program added Recollective to teach students online qualitative research. Students... gained hands-on experience with a leading Canadian research platform. Graduates left with practical skills for marketing research jobs. The solution replaced in-person methods with digital research tools.

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Michigan State University - Education - Very Large

East Lansing, USA

Michigan State University's Master of Science in Marketing Research program added Recollective to its curriculum in 2022. Students used Recollective... to run live online qualitative research projects, gaining hands-on experience with participant recruitment, project management, and data analysis. The platform was fully integrated into multiple courses, helping students develop skills valued by employers. Professors and students praised Recollective for its flexibility and comprehensive training. Graduates now have a competitive edge in the market research field.

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Western Governors University - Education

Recollective helped Western Governors University move from phone interviews to an online research platform. WGU needed a tool that fit... their flexible, online learning model and busy student schedules. The university used Recollective to collect deeper insights from students and alumni at their convenience. This new approach allowed WGU to gather richer feedback on student experiences and program offerings. The platform supported continuous, flexible research that matched WGU’s modern education environment.

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Food & Beverages Case Studies and Customer Success Stories with Recollective

 

General Mills - Food & Beverages - Very Large

Minneapolis, USA

General Mills used Recollective to study hotel guests' breakfast choices. The team wanted real-time feedback from travelers to understand their... needs and preferences. They ran a three-day online community to gather insights from different consumer groups. The project revealed key factors behind breakfast decisions and mapped out guest channels. Results helped General Mills refine strategies for hospitality growth and product development.

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A leading food manufacturer - Food & Beverages - Very Large

USA

Recollective helped a leading food manufacturer connect with consumers across the USA. The company used Recollective’s online research platform to... observe real product usage in consumer homes. They gathered insights through journals, videos, and discussions over several months. This approach led to new product ideas that matched consumer needs. The ongoing study saved costs compared to traditional research and built stronger consumer relationships.

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General Mills - Food & Beverages - Very Large

General Mills used the Recollective platform to understand hotel guests' breakfast needs in just three days. The Convenience & Foodservice... team partnered with Stage 6IX Consulting to gather real-time feedback from busy hotel guests. This approach helped General Mills map key guest channels and design profiles for different consumer groups in the hospitality sector. The project provided insights into service satisfaction drivers and meal-time preferences. Recollective enabled fast, collaborative research for foodservice innovation.

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Research Case Studies and Customer Success Stories with Recollective

 

Horowitz Research - Research - Small

Stamford, USA

Recollective helped Horowitz Research support a print publisher's rebranding. The publisher needed to reach younger, digital-first consumers. Horowitz used a... long-term online community on Recollective to gather feedback and run monthly activities. Insights from the community led to a new website, a rebrand, and new digital tools. The publisher saved time and money by managing all research in one place.

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Horowitz Research - Research - Small

Stamford, USA

Horowitz Research used Recollective to help a TV network improve a late-night show for Millennials. They gathered real-time feedback from... viewers using interactive tools and an engaging online platform. The research team tested ideas and concepts quickly, making changes to the show week by week. The project kept Millennials highly engaged, with a 70-75% activity completion rate over six months. The client saw better feedback and continues to use this approach for other shows.

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Purdie Pascoe - Research - Small

London, UK

Recollective helped Purdie Pascoe expand their online qualitative research during the COVID-19 pandemic. The platform's privacy features and unique task... types enabled secure, in-depth studies on sensitive healthcare topics. Purdie Pascoe reached participants who could not attend in-person sessions, including those with medical restrictions. The team gathered detailed insights on COVID-19 symptoms, quarantine experiences, and behavioral changes. Flexible tools allowed for iterative research and richer participant engagement.

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Retail Case Studies and Customer Success Stories with Recollective

 

Michaels - Retail - Large

Irving, USA

Michaels used Recollective to run a 3-day online research community for a new in-store prototype. The team needed fast, targeted... feedback from select customers across three stores. Recollective enabled quick screening, onboarding, and data collection within a tight 10-day window. The platform let Michaels gather high-quality insights from 45 pre-screened participants. Real-time visibility and tailored questions improved the research process and results.

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Michaels - Retail - Very Large

Recollective helped Michaels, North America's largest arts and crafts retailer, run a fast-turnaround research project in 10 days. Michaels used Recollective... to gather customer feedback on a new in-store prototype space across three stores. The platform enabled both short-term and long-term online communities for ongoing insights. Michaels continues to use Recollective to improve customer experience and inform business decisions.

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Construction Case Studies and Customer Success Stories with Recollective

 

SH Residential - Construction - Medium

USA

SH Residential used Recollective to collect real-life homeowner stories with photos and videos. The platform's AI tools helped find hidden... frustrations in daily home life. SH Residential redesigned laundry rooms and entryways based on these insights. The team made faster, more accurate design decisions. Customer satisfaction improved as a result of these changes.

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SH Residential - Construction

Recollective helped SH Residential uncover hidden homeowner frustrations using AI-driven, media-rich research. Traditional surveys missed key emotions and daily struggles.... With Recollective, SH Residential gained real-time, emotional insights that improved design decisions. The company saw faster decision-making and better collaboration. These insights led to targeted improvements and shaped future home design innovations.

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Non-Profit Organization Management Case Studies and Customer Success Stories with Recollective

Starlight Children’s Foundation - Non Profit Organization Management - Medium

Recollective helped Starlight Children’s Foundation connect with children and healthcare professionals across the UK. The online community replaced in-person and... phone feedback, making it easier to gather insights. Starlight used these insights to create new service offerings. Their goal is to improve the lives of children with serious illnesses. The platform enabled better feedback and stronger service development.

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Starlight Children's Foundation - Non Profit Organization Management - Medium

Recollective helped Starlight Children's Foundation connect with children and healthcare professionals across the UK. The online community platform replaced in-person... and phone feedback, which were not feasible during the pandemic. Starlight gained direct insights from end-users, leading to new service offerings. These changes improved the lives of children with serious illnesses. The platform enabled meaningful engagement and better service evaluation.

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Banking Case Studies and Customer Success Stories with Recollective

 

Royal Bank of Canada - Banking - Very Large

Toronto, Canada

Recollective helped Royal Bank of Canada gather feedback from clients and advisors. The platform enabled RBC to map the customer... journey and co-create solutions for a key business line. RBC reduced delivery time for a final solution by 75% and cut costs. The team met their fiscal year budget deadline and avoided long delays. Advisors and clients both valued the chance to collaborate directly.

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Royal Bank of Canada - Banking - Very Large

Recollective helped Royal Bank of Canada understand the client and advisor journey for a key business line. The platform enabled... RBC to gather feedback and co-create ideas to improve customer experience. RBC reduced delivery time for a final solution by 75% and cut costs. The team met their fiscal year budget deadline and avoided long delays in bringing the product to market. Recollective is used by multiple RBC departments for fast, cost-effective research.

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Computer Software Case Studies and Customer Success Stories with Recollective

 

Microsoft - Computer Software - Very Large

Redmond, USA

Microsoft used Recollective’s AI-powered platform to bring qualitative research in-house. The team reduced time-to-insight by 80% compared to traditional agency-led... research. They managed studies for Copilot AI users and Xbox gamers, gathering feedback from over 130 participants in days. Real-time AI tools let Microsoft analyze data quickly and adjust research on the fly. Branded experiences increased participant engagement and delivered richer insights.

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Microsoft - Computer Software - Very Large

Recollective’s AI-powered qualitative research platform helped Microsoft bring research in-house. The Microsoft Insights + Research team used the platform to... study Copilot AI users and Xbox gamers. This move led to an 80% decrease in time-to-insight. Microsoft reduced reliance on external agencies and gained faster, actionable customer insights. The platform’s speed and scalability enabled agile, independent research at scale.

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Financial Services Case Studies and Customer Success Stories with Recollective

Experian - Financial Services - Very Large

Experian used Recollective to upgrade their voicesHUB online community. They wanted to grow membership and boost engagement. Their old platform... limited research types, segmentation, and integration. After switching to Recollective, Experian doubled community membership and increased engagement. The platform's features helped Experian get better consumer insights and improve research.

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Publishing Case Studies and Customer Success Stories with Recollective

 

Cambridge University Press - Publishing - Large

Cambridge, UK

Cambridge University Press used Recollective to build a 2,000-person insight community. They wanted to centralize research and connect better with... teachers and academics. Before, their research was siloed and fragmented. With Recollective, they brought all research into one place and improved engagement. The platform helped them run surveys, workshops, and open discussions. Now, they reach more people and get better insights to improve their learning materials.

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Information Services Case Studies and Customer Success Stories with Recollective

 

Experian - Information Services - Very Large

Costa Mesa, USA

Experian migrated their voicesHUB community to Recollective in 2017. The old platform limited research types, segmentation, and integration. Recollective enabled... Experian to use more research tools and integrate outside survey platforms. They could target segments better and streamline recruitment. As a result, Experian doubled community membership and saw higher engagement.

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