Vodafone Germany
- Telecommunications
- Very Large
Düsseldorf, Germany
Onclusive helped Vodafone Germany manage its reputation by adding new reputation drivers to communications insights. The solution used automated analytics... and human curation to track topics that could affect Vodafone’s reputation. Onclusive’s analysis showed how PR efforts contributed to marketing goals. The project identified new topics for engagement and improved Vodafone’s communications strategy. The work won an AMEC Communication Effectiveness Award.
Onclusive helped BT Group use AI-powered media analysis and expert consultants to understand stakeholder sentiment. BT Group wanted to see... how different audiences viewed the company and compare its reputation to competitors. Onclusive delivered monthly reports and a clear reporting template. BT Group now makes better communications decisions using up-to-date sentiment data. The company can track reputation trends and benchmark against competitors.
TELUS needed to improve how it measured brand reputation. Old tools could not connect PR and public affairs or show... real impact. TELUS worked with Onclusive to build an integrated measurement system. This new system links communications to stakeholder feedback. TELUS now uses actionable insights to guide messaging and strategy. The result is better brand reputation management and stronger brand perception.
TELUS needed to improve how it measured brand reputation. Old tools tracked sentiment but missed the real impact of communications.... TELUS worked with Onclusive to build an integrated measurement system. This new system links PR and public affairs to brand perception. TELUS now uses actionable insights to guide messaging and strategy. The result is better understanding of how communications shape reputation.
Onclusive helped BT Group use AI-powered media analysis and expert consultants to improve their communications strategy. BT Group wanted to... better understand how different stakeholders viewed the company. Onclusive created a solution that combined AI and human insights to track sentiment, benchmark against competitors, and report on reputation trends. BT Group now uses detailed monthly reports to make informed decisions and understand stakeholder sentiment. This helps them plan campaigns and manage their reputation more effectively.
Heathrow
- Transportation/Trucking/Railroad
- Very Large
Onclusive helped Heathrow gain a 360-degree view of stakeholder sentiment. Heathrow wanted to track attitudes from MPs, local communities, and... 78 million customers to inform their communications strategy. Onclusive connected data from surveys, social media, and public feedback, applying sentiment analysis. Quarterly reports now show sentiment trends and key drivers, giving Heathrow a single reputation metric. This insight lets Heathrow refine communications and make better business decisions.
Prominent International Airport
- Transportation/Trucking/Railroad
- Very Large
Onclusive helped a major international airport manage its reputation with a unified reputation intelligence framework. The airport faced conflicting stakeholder... expectations and struggled with fragmented sentiment data. Onclusive’s solution integrated media data and human analysis to track sentiment and benchmark reputation. The airport now uses a single source of truth to guide communications, support community investment, and improve sustainability messaging. Teams benefit from objective measurement and enhanced morale.
Network Rail
- Transportation/Trucking/Railroad
- Very Large
London, UK
Network Rail used Onclusive to improve its press office operations. The media team struggled with inconsistent service, poor tracking, and... no way to measure impact. Onclusive helped unify national and regional teams across eight UK locations. The solution enabled better media engagement and visibility. Network Rail now delivers consistent, responsive PR services to the British media.
Avanti West Coast
- Transportation/Trucking/Railroad
- Large
London, UK
Avanti West Coast used Onclusive’s integrated PR platform to boost media coverage. Their small team needed to manage high media... query volumes and centralize assets for journalists. Onclusive provided tools like an online newsroom, media outreach, and a response desk. Avanti secured stories on BBC Breakfast and News at 10. They improved operational efficiency and brand consistency. Journalists now access assets 24/7, increasing engagement.
Banking Case Studies and Customer Success Stories with Onclusive
A leading UK bank
- Banking
- Large
UK
Onclusive helped a leading UK bank build a next-generation online newsroom. The bank needed better control over content and easier... ways to share financial data. Onclusive delivered a platform for real-time publishing and analytics. The newsroom unified content management and improved media engagement tracking. The bank now has full control over publishing and stronger media relationships.
Onclusive’s Forward Planner helped a leading high-street bank improve its global communications. The bank faced poor visibility, inefficient planning, and... missed collaboration. Onclusive delivered tools for better visibility, team alignment, and campaign insights. The Corporate Affairs team now works with more alignment and data-driven decisions. Campaigns are more relevant and teams collaborate better.
Onclusive’s Forward Planner helped a leading high street bank improve its global communications. The bank faced problems with visibility, planning,... and team collaboration. Onclusive provided tools like Planner Plus and custom APIs to align activities and improve campaign relevance. The bank’s Corporate Affairs & Strategic Planning team now has better visibility, time management, and data-driven insights. This led to more impactful and cohesive campaigns.
Onclusive Planner helped Hard Numbers, a B2B tech PR agency, cut manual research time by 50%. The team generated over... 135 media opportunities and achieved a pitch conversion rate above 50%. They secured coverage in more than 100 media outlets, including Forbes and The Telegraph. The platform enabled better campaign timing, award tracking, and proactive client reporting. Hard Numbers now delivers faster, data-driven PR results for technology clients.
Hard Numbers, a B2B tech PR agency, used Onclusive's AP Planner to cut manual research time by 50%. The team generated... over 135 media opportunities and achieved a pitch conversion rate above 50%. They secured coverage in more than 100 media outlets, including Forbes and The Telegraph. AP Planner helped them plan pitches, manage awards, and optimize campaign timing. This led to stronger client relationships and measurable PR results.
Hart Inc. used Onclusive’s social listening platform to monitor brand reputation and consumer sentiment for its clients. The agency tracked... keywords and trends in real time to spot PR crises and misinformation early. Hart Inc. used insights from social listening to inform content, identify influencers, and adjust communication strategies. The tool helped them create targeted content and manage brand perception for clients in manufacturing, government, and healthcare.
Siemens
- Information Technology And Services
- Very Large
Siemens uses Onclusive for data-driven pitching and media relations. Siemens is a global technology company with 293,000 employees and 200... locations. The company focuses on industry, infrastructure, transport, and healthcare. Onclusive helps Siemens combine real and digital worlds to transform industries. Siemens aims to add real value for customers and improve everyday life for billions.
Extreme Networks
- Information Technology And Services
- Large
San Jose, USA
Extreme Networks used Onclusive to prove PR’s impact on business results. The communications team needed to show executives how PR... drives revenue, not just awareness. Onclusive’s measurement framework tracked PR’s influence across the customer journey. The solution connected PR activity to website traffic, lead generation, and revenue. Real-time analytics and unified dashboards helped PR earn a strategic role alongside marketing.
ConnectWise
- Information Technology And Services
- Large
Tampa, USA
ConnectWise used the Onclusive media analytics platform to track and analyze their media coverage. The communications team wanted to measure... both the volume and quality of their PR results. With Onclusive, they increased earned media coverage by 55%. Positive sentiment in coverage reached up to 52%. They maintained up to 48% share of voice for owned media. The team also grew their budget and improved collaboration across departments.
Hospitality Case Studies and Customer Success Stories with Onclusive
IHG Hotels & Resorts
- Hospitality
- Very Large
Denham, UK
Onclusive helped IHG Hotels & Resorts measure the real impact of its 'Clean Promise' PR campaign during the COVID-19 crisis. IHG used Onclusive’s... PR measurement framework to track content quality, audience engagement, sentiment, and bookings. The campaign achieved 9,980 media placements and 225,000 social media engagements. 98% of coverage was positive or neutral, and 42,900 website visits were directly linked to PR efforts. IHG proved its PR drove business recovery and rebuilt traveler confidence.
Onclusive powered the Heritage Travel campaign for Airbnb and 23andMe. The campaign used integrated analytics to measure cross-brand performance and... drive engagement. Nearly 200 media stories and over 10,000 social engagements showed strong adoption. The campaign led to 2,200+ website visits and almost 3,000 actions like bookings and DNA kit orders. Insights from Onclusive shifted future media strategies for both brands.
International Fund for Animal Welfare (IFAW)
- Non Profit Organization Management
- Large
Yarmouth Port, USA
Onclusive helped the International Fund for Animal Welfare (IFAW) use NEO to analyze and track key soundbites in media coverage. IFAW created message... categories and monitored which messages drove action and supported their goals. The team refined and optimized PR campaigns based on these insights. They amplified effective messages and adjusted those that underperformed. Over time, IFAW measured changes in message impact to improve campaign results.
International Fund for Animal Welfare (IFAW)
- Non Profit Organization Management
- Medium
Yarmouth Port, USA
Onclusive's NEO platform helped IFAW improve donor engagement by analyzing which soundbites and messages drive the most action. Before using NEO,... IFAW could not see which PR messages led to donations or web traffic. With NEO, they track media, social amplification, and conversions to refine their messaging. IFAW now aligns PR with marketing, focusing on messages that spark real results. This data-driven approach led to more effective campaigns and better support for animal welfare initiatives.
Onclusive Pro helped Equilar improve media monitoring and PR strategy. The communications team switched from Cision to Onclusive Pro for... better tracking of media mentions and more effective dashboards. Automated reports saved hours of manual work. Equilar now targets reporters more easily and broadens media coverage. The solution delivered results at a lower cost.
Experian needed to prove PR impact in a regulated industry. Onclusive delivered a content quality measurement system, shifting focus from... coverage volume to actionable insights. The new framework helped Experian identify which communications changed brand perception. This led to a quality-focused PR strategy, better crisis management, and reduced negative coverage. Monthly reporting now uses the Power of Voice metric for global leadership.
Food & Beverages Case Studies and Customer Success Stories with Onclusive
Kellogg's
- Food & Beverages
- Very Large
Onclusive's media monitoring platform helps Kellogg's track brand mentions and sentiment across seven European markets. The communications team receives daily... media alerts and uses a single dashboard to view coverage and benchmark reputation. Onclusive's Media Impact Score lets Kellogg's measure the quality of media coverage, not just volume. The platform supports fast, responsive reporting and campaign monitoring. Kellogg's can now optimize PR strategy and better understand communications impact.
Automotive Case Studies and Customer Success Stories with Onclusive
Edmunds
- Automotive
- Medium
Santa Monica, USA
Edmunds used Onclusive to measure the impact of their COVID-19 Response PR campaign. They focused on content quality, audience engagement,... and business impact during the crisis. Edmunds achieved a 57% share of voice and 59% Power of VoiceTM, leading the industry in both volume and quality. Social media amplification reached 68%, and they secured the top spot in target media placements. The campaign helped Edmunds become the first to compile car payment relief options for consumers.
Retail Case Studies and Customer Success Stories with Onclusive
OTTO
- Retail
- Very Large
Hamburg, Germany
OTTO used Onclusive to track and measure their brand messages. They wanted to prove their communication was working in a... tough market. Onclusive helped OTTO build a new media analysis system. This system tracked message reach, audience, and impact. OTTO nearly tripled innovation perception in two years. Market leadership recognition grew six times in nine months. OTTO expanded from regional to national media coverage in one year.
Livongo used Onclusive’s media intelligence platform to prepare for its IPO in a tough digital health market. With only five... months and a small team, Livongo needed to build national brand awareness and stand out. Onclusive helped Livongo track media coverage, measure website traffic, and adjust messaging in real time. The campaign led to 1,800+ media articles, a 467% increase, and 191,100+ social media engagements, up 498%. Livongo’s IPO succeeded and set a new standard for digital health.
Insurance Case Studies and Customer Success Stories with Onclusive
Aviva
- Insurance
- Very Large
London, UK
Onclusive helped Aviva track stakeholder sentiment each month. Aviva wanted to know what drives positive and negative views from the... public, customers, distributors, and journalists. Onclusive delivered monthly reports using human analysis of media coverage. These reports showed what people said about Aviva and the insurance industry. Aviva used these insights to guide senior leaders and improve brand reputation. Teams across Aviva used the findings to shape campaigns and respond to emerging topics.
Apparel & Fashion Case Studies and Customer Success Stories with Onclusive
Desigual
- Apparel & Fashion
- Large
Barcelona, Spain
Onclusive helped Desigual unify and analyze its global campaign data. Desigual needed a way to measure PR impact alongside other... marketing channels. Onclusive built an interactive dashboard and a global analysis framework. This let Desigual compare campaigns, optimize media spend, and inform strategy. The insights now guide future campaigns and support business growth. The project won an AMEC Communication Effectiveness Award.
Internet Case Studies and Customer Success Stories with Onclusive
Monster
- Internet
- Large
Weston, USA
Monster used Onclusive’s PR software to track brand and competitor mentions across all media channels. The team needed to prove... PR value and measure business impact during the pandemic. Onclusive enabled Monster to monitor Share of Voice, website traffic, and messaging inclusion. Monster saw a 6% increase in earned media share of voice and a 135,300 quarterly rise in content-driven website visitors. Consistent messaging and improved interconnectivity across teams prepared Monster for future success.
Manufacturing Case Studies and Customer Success Stories with Onclusive
Siemens
- Manufacturing
- Very Large
Munich, Germany
Siemens used Onclusive to improve their media relations and communications strategy. They needed to build relationships with technology journalists and... shift brand perception from engineering to technology. Onclusive helped Siemens target the right journalists, track pitch effectiveness, and measure engagement. Siemens used real-time data to adjust their PR campaigns and highlight their AI and IoT solutions. The platform made it easy for Siemens to manage media contacts and automate PR tasks.
