Real-World Case Studies and Customer Success Stories with Onclusive

Heathrow gains a 360-degree view of sentiment across stakeholders to track performance and manage relationships using Onclusive's tools.

Onclusive's integrated PR platform helped Avanti West Coast improve their media relations. Avanti's small team needed to manage media queries and centralize assets for journalists. They used Onclusiv...e's Online Newsroom, Media Outreach Tools, Response Desk, and Media Contacts Database. As a result, Avanti placed stories on major national outlets, increased efficiency, and improved media engagement. Journalists now have 24/7 access to assets, and Avanti's brand consistency improved.
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Onclusive helped Network Rail improve its press office operations. Network Rail manages 20,000 miles of track and 20 major stations in the UK. The media team faced problems with consistency, tracking... journalist conversations, and measuring impact. Onclusive provided tools to unify press office work and improve service quality. The Head of Media at Network Rail said Onclusive is a key partner for delivering a responsive press office.
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Heathrow gains a 360-degree view of sentiment across stakeholders to track performance and manage relationships using Onclusive's tools.

Onclusive helped a major international airport improve reputation management. The airport faced challenges balancing growth, policy, and public perception among many stakeholders. Onclusive delivered... a reputation intelligence framework that unified data and tracked sentiment. The solution provided a single source of truth, evidence-based communications, and measurable results. The airport now manages stakeholder expectations better and supports community and sustainability decisions.
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Onclusive's media intelligence platform helped Airbnb and 23andMe run the Heritage Travel campaign. The challenge was to coordinate a complex cross-brand initiative and prove campaign impact. Onclusi...ve provided integrated analytics to track campaign performance, website actions, and media coverage. The campaign achieved nearly 200 media stories, over 10,000 social media engagements, 2,200+ website visits, and almost 3,000 bookings and DNA kit orders. Insights from Onclusive changed their media outreach strategy by highlighting the value of niche content sources.
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Onclusive's Power of Voice™ helped Experian, a global financial technology leader, move from volume-based to quality-focused PR measurement. The company faced challenges proving PR impact with tradit...ional metrics. Onclusive delivered a content quality framework that measured relevance, authority, social amplification, and sentiment. This approach transformed Experian's PR strategy, improved crisis management, and reduced negative coverage. Power of Voice™ became a standard reporting metric for CEOs across global regions.
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Kellogg's effectively monitored media coverage across seven European markets, ensuring timely responses and comprehensive reporting.

Kellogg's effectively monitored media coverage across seven European markets, ensuring timely responses and comprehensive reporting.

Onclusive helped Desigual unify and measure its multi-channel campaign data. Desigual wanted to see PR results alongside other marketing channels. Onclusive built a global analysis framework and an i...nteractive dashboard for campaign performance. The solution gave Desigual a single impact score and clear insights. Desigual now uses these insights to plan better campaigns and optimize media investment.
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NEO by Onclusive helps IFAW improve their PR and messaging. IFAW uses NEO to find which soundbites and themes drive donor engagement. The tool shows what messages get shared most and which topics mat...ter to people. IFAW can now align their PR with marketing and track results better. This led to more effective campaigns and helped IFAW focus on messages that boost donations and awareness.
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Onclusive’s Forward Planner helped a leading high-street bank improve its global communications. The bank faced problems with visibility, planning, and team collaboration. Onclusive provided tools li...ke Planner Plus and custom APIs to align activities and improve campaign relevance. The bank now has better visibility, time management, and data-driven insights for impactful campaigns.
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Onclusive helped a leading UK bank build a next-generation online newsroom. The bank needed better control over digital communications and media relations. Onclusive delivered a custom newsroom with ...real-time publishing, analytics, and easy content management. The solution gave the bank full control over content, improved workflow, and better tracking of media engagement. The bank now has stronger digital communications and more engagement from journalists.
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Onclusive’s Forward Planner helped a leading high street bank improve its global communications. The bank faced problems with visibility, planning, and team collaboration. Onclusive provided tools li...ke Planner Plus and custom APIs to align activities and improve campaign relevance. The bank’s Corporate Affairs & Strategic Planning team now has better visibility, time management, and data-driven insights. This led to more impactful and cohesive campaigns.
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Onclusive Planner helped Hard Numbers, a B2B tech PR agency, move from manual research to a data-driven PR strategy. The agency used the platform to streamline media opportunity tracking and improve ...campaign planning. They cut manual research time by 50% and generated over 135 media opportunities. Their pitch conversion rate rose above 50%, and they secured coverage in more than 100 media outlets. This led to better client results and stronger PR campaigns.
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AP Planner helped Hard Numbers, a B2B tech PR agency, move from manual research to a data-driven PR strategy. The team cut manual research time by 50%. They generated over 135 media opportunities and... achieved a pitch conversion rate above 50%. Hard Numbers secured coverage in more than 100 media outlets. The agency improved client reporting and campaign results using AP Planner.
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Onclusive helped Vodafone Germany manage its reputation and improve communications. Vodafone needed to track new reputation drivers and spot topics that could affect its brand. Onclusive used a mix o...f automated analytics and human insight to deliver fast, detailed analysis. The solution showed how PR efforts supported Vodafone’s reputation and marketing goals. Vodafone used these insights to launch new engagement initiatives and measure communication success. The project won an AMEC Communication Effectiveness Award.
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BT Group used Onclusive's AI-powered media analysis and expert consultants to improve its communications strategy. The challenge was to understand stakeholder sentiment and reputation in a clear, sta...ndardized way. Onclusive provided monthly reports and a tailored solution that combined AI and human insights. BT Group can now see how news impacts stakeholder sentiment, compare itself to competitors, and make better communications decisions. The solution helps BT Group track reputation trends and understand key audience opinions.
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TELUS used Onclusive’s integrated communications measurement ecosystem to improve brand management. TELUS wanted to move beyond basic metrics to better understand brand perception and connect PR with... Public Affairs. Onclusive helped TELUS build a system that links communications efforts to stakeholder feedback. The Perception Tracker gave TELUS important insights to refine their strategies. Onclusive’s tools and team helped TELUS shape messaging and business decisions.
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Onclusive helped BT Group use AI-powered media analysis and expert consultants to improve their communications strategy. BT Group wanted to better understand how different stakeholders viewed the com...pany. Onclusive created a solution that combined AI and human insights to track sentiment, benchmark against competitors, and report on reputation trends. BT Group now uses detailed monthly reports to make informed decisions and understand stakeholder sentiment. This helps them plan campaigns and manage their reputation more effectively.
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Onclusive helped TELUS build an integrated communications measurement ecosystem. TELUS wanted to move beyond basic metrics to better understand their brand reputation. The new system connects communi...cations efforts with stakeholder feedback. TELUS now uses actionable insights to improve their strategies. Onclusive’s tools and team help TELUS shape messaging and business decisions.
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Customer improved media monitoring accuracy by 35% after switching to Onclusive Pro.

Customer improved media monitoring accuracy by 35% after switching to Onclusive Pro.

Edmunds, a car review website, increased earned media value by 21% in one year by implementing a new PR strategy focused on quality over quantity.

Onclusive helped Hart Inc. use social listening tools. Hart Inc. managed PR crises with these tools. They also used social listening to inform their content. The tools helped them find key influencer...s. This improved their PR and content strategies.
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