Real-World Case Studies and Customer Success Stories with Nutshell CRM

Nutshell helped Wayne McFarland, an independent author, manage outreach to over 1,200 bookstores. He used Nutshell to upload contacts, tag and track calls, and send personalized emails. The CRM's fea...tures made it easy to organize and follow up with stores. Support from Nutshell was helpful when needed. As a result, Wayne saw a big increase in bookstore sales, all for just $38 over two months.
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Nutshell CRM helped McSweeney’s, a small publishing house, manage donor and subscriber relationships after shifting to nonprofit status. Before Nutshell, the team used spreadsheets and struggled to k...eep up with donor communication and subscriber renewals. With Nutshell, they organized contacts, tracked communication, and improved donor nurturing. The tool made it easy to find information and manage outreach. After implementing Nutshell, McSweeney’s saw a jump in subscribers following major awards and now relies on the CRM to support growth and donor engagement.
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Nutshell used its own CRM to improve customer retention. The team saw that over half of new customers left after 12 months. They created a new Customer Success pipeline focused on proactive onboardin...g and listening to customer needs. The new process included personalized outreach, planning, and training. This approach helped reduce churn and increased long-term customer value.
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Nutshell CRM helped Bloomerang organize its sales process and support rapid growth. Bloomerang needed a simple, intuitive CRM that worked well with Google Mail. Nutshell’s integrations and custom rep...orts made it easy for the team to manage leads and sales. Since switching to Nutshell, Bloomerang has averaged about 100% revenue growth per year. The CRM also helped Bloomerang’s customers increase donor retention rates.
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Nutshell helped Brother's Leather Supply manage rapid business growth. The company struggled with spreadsheets as online orders and wholesale inquiries increased. Nutshell's CRM made it easy for the ...team to track customer interactions and train new staff. By 2016, Brother's Leather Supply became a six-figure business with 40% month-over-month growth. They now sell in over 25 stores, online, and at their own retail location.
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Nutshell helped Superfine! Art Fair manage two sales pipelines: artists seeking booth space and ticket-buyers. The team switched from Salesforce to Nutshell for a simpler, more intuitive CRM. With Nu...tshell, they track artist communications, automate follow-ups, and analyze lead sources. Sales became more consistent, with bad weeks now matching previous good weeks at $12,000 and good weeks reaching $40,000. Superfine! expanded to three new cities and is on track to double revenue from last year.
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Nutshell CRM helped Eclectic Music, a music school in Atlanta, move from in-person to online lessons during the COVID-19 pandemic. The school used Nutshell to keep communication clear with students a...nd teachers. They sent email campaigns to explain changes and keep their community strong. With Nutshell, Eclectic Music kept 90% of their customers. Teachers also improved their teaching methods through online lessons.
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Nutshell CRM helped NEW, a nonprofit consulting firm, solve problems with their old CRM. Their previous system was hard to use and slowed down their team. With Nutshell CRM, NEW got a simple and colo...rful dashboard. Team members could track client work easily. This led to better teamwork and more useful client outreach. During the COVID-19 pandemic, Nutshell CRM helped NEW move to virtual programs and stay clear on their mission.
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Nutshell helps Taste the Local Difference, a Michigan-based food marketing agency, manage relationships with over 1,700 local food partners. The team uses Nutshell to track sales, organize partner in...formation, and build strong connections. Nutshell's CRM makes it easy for TLD to support local farms, restaurants, and grocers. TLD relies on built-in reports to monitor progress and set goals. The platform fits their workflow and helps them grow their business.
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Nutshell CRM helped MERCHtender, a small cannabis merchandise company, manage leads and track outreach. Before Nutshell, they used manual tools like cards and ceiling tiles. With Nutshell, they strea...mlined operations and improved data management. The CRM made it easy to scale and collaborate as their team grows. MERCHtender now connects better with brand partners and customers.
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Nutshell CRM helped SkySpecs organize their B2B customer data and sales process. Before Nutshell, SkySpecs struggled with scattered communications and a reactive sales approach. Nutshell let them cen...tralize customer info, set reminders, and structure their sales workflow. This improved their sales cycle efficiency and customer relationships. The CRM adapted as SkySpecs grew, supporting their needs as a startup in automated inspections.
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Nutshell CRM helped Genoskin replace Excel and Teamleader for sales tracking. The team found Nutshell easy to use and quick to adopt. The CEO and European sales team fully embraced the tool. Support ...from Nutshell was responsive and creative, helping with the transition. Genoskin's revenue roughly doubled in the last year after implementing Nutshell. The company is now expanding to new markets.
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