Real-World Case Studies and Customer Success Stories with Mural

Trello's design team needed to run effective remote workshops with global colleagues. They used Mural to hold design sprints, share... ideas, and diagram customer journeys in a virtual workspace. Mural enabled nuanced voting and collaborative exercises, helping simulate in-person interactions. The team found that digital tools supported creativity and talent retention. Remote sprints with Mural kept teams engaged and connected despite physical distance.
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IBM uses MURAL to run design thinking workshops with remote teams. The platform helps nearly 400,000 employees stay connected and... creative across the globe. MURAL enables both in-person and remote sessions, making idea sharing and voting easy. IBM facilitators use templates and time-boxed exercises to keep sessions productive. Digital tools ensure everyone can contribute, even if not present in person.
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Thoughtworks used Mural to run its annual strategic planning offsite online for the first time. The leadership team, spread across... 11 countries, needed a way to collaborate and prioritize initiatives remotely. Mural enabled real-time collaboration, breakout sessions, and anonymous voting. The team broke a three-day event into five sessions over three weeks. Over 3,500 employees now use Mural, a 16x increase since before the pandemic. Workshops became more engaging and efficient, with everyone able to contribute and synthesize ideas together.
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SAP used Mural to improve sales team alignment and speed up onboarding. Mural helped SAP cut onboarding time for new... sales hires by 50%. The platform unified account planning and made it easier to engage with C-level clients. SAP sales teams used Mural to win new customers and document playbooks. Mural also helped SAP adapt quickly to organizational changes.
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IBM used Mural to improve its sales feedback process. The team collected qualitative feedback from 26 teams and turned it... into quantitative insights using Mural and IBM Watson. Feedback input increased by over 200%. The top 12 teams giving the most feedback were also the top 12 in sales performance. Sales teams saved 1.5 days per week and cut net time by 25%. Mural helped IBM create a culture of actionable feedback and better sales results.
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GitLab used Mural to help its fully remote team of over 1,500 people work together across 65 countries. The company needed... a way for cross-functional teams to share ideas and plan new features without barriers. Mural gave everyone a shared space to brainstorm, organize ideas, and give feedback, even if they were not designers. This made meetings more productive and helped every team member feel included. GitLab’s UX department moved from just taking orders to leading creative problem-solving with Mural.
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Mural helped Accenture scale Agile training for internal teams and clients. The switch to Mural enabled a 300% increase in... Agile workshop participants without adding more coaches. Accenture saved over £600,000 in travel costs and reduced workshop prep time by 200+ hours. The platform made sessions more interactive and improved learning quality. Teams now use Mural templates to support design thinking and Agile practices.
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Accenture uses Mural to deliver Agile training to its teams and clients. The company combines Mural with LUMA System practices... for interactive learning. This approach helps make Agile education more engaging. Accenture leverages these tools to improve collaboration and training outcomes. The focus is on scaling Agile education across the organization.
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IBM used Mural to improve its sales team feedback process. The team wanted better ways to share feedback and boost... performance. Mural helped them collaborate and act on feedback faster. As a result, IBM saw improved sales team performance. The case highlights actionable feedback and collaboration as key benefits.
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SAP used Mural to improve sales efficiency. The team streamlined account planning and made onboarding faster. Mural’s visual collaboration platform... helped SAP win more customers. The platform made teamwork easier for sales teams. SAP saw better results in their sales process. The case shows how visual tools can help large tech companies sell more.
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Thoughtworks used Mural for a virtual executive offsite. The global leadership team ran strategic planning sessions online. Mural enabled collaboration... and efficient decision-making. The team worked together from different locations. They completed their planning without meeting in person. This helped them stay aligned and productive.
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GitLab uses Mural to help its global team work together from different locations. The team has over 1,500 members. Mural... lets them build products without needing to meet in person. This helps them move faster and stay connected. GitLab relies on Mural for cross-functional teamwork and product development.
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MURAL helped Jacobs create a virtual team headquarters during their Focus 2023 transformation. The company needed a way to collaborate,... align resources, and engage stakeholders while working remotely. MURAL enabled asynchronous communication, visual collaboration in meetings, and efficient use of templates. Jacobs teams now access information easily and run more engaging workshops. MURAL's support team provided expertise to drive the transformation forward.
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Mural and the LUMA System helped HPE transform its culture to be more customer-focused. HPE used Mural’s digital canvas and... LUMA’s design thinking methods to improve collaboration and innovation. The new approach saved 600 hours of post-meeting synthesis and 800 hours of meeting time per year. HPE estimates over $150,000 in annual cost savings. Teams now work faster, break down silos, and deliver better customer experiences.
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HPE uses Mural and LUMA System for cross-functional workshops. The tools help HPE boost customer centricity and break down silos.... HPE accelerates time to market with these solutions. The company builds a customer-obsessed innovation culture. Mural supports collaboration across teams. HPE improves its innovation process with these tools.
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SAP used Mural and Microsoft Teams to support design thinking in a hybrid work setting. The team focused on human-centered... design and improved collaboration. Using these tools, SAP increased overall efficiency by 10%. The case highlights the value of digital collaboration for large organizations. SAP leveraged Mural to connect teams and drive better outcomes.
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Pearson used Mural to design an education app for Syrian refugees and Jordanian children. The team worked across borders and... time zones, facing tight deadlines and limited hours. They used Mural for asynchronous digital collaboration, journey mapping, and game design. This approach let them deliver project phases in weeks instead of months. The team digitized research, created field guides, and built math puzzles for the app. Mural helped them manage a complex, multi-stakeholder project efficiently.
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Mural helped HAN University of Applied Sciences and University of Twente run remote design sessions for autistic adults. The Design Your... Life project used Mural to break down complex design stages into simple, accessible templates. This made it easier for neurodiverse participants and caregivers to follow the process. Researchers could review and refine results with all stakeholders in one place. The project improved collaboration and supported the creation of personalized solutions for daily challenges.
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California College of the Arts used Mural to move all classes online during the pandemic. Faculty and students quickly learned... to use digital whiteboards for real-time feedback and collaboration. Mural helped keep classes interactive and supported many types of creative work. The platform made remote learning feel natural and engaging. Students now use Mural for group projects and peer-to-peer learning.
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HAN University of Applied Sciences used Mural to help neurodiverse adults, caregivers, and researchers solve daily challenges. They applied design... thinking methods to create practical solutions. The project brought together different groups to share ideas and work together. Mural made it easy for everyone to join in and contribute. The case highlights how digital collaboration tools can support inclusive problem-solving in education.
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California College of the Arts used Mural to support digital collaboration for faculty and students during the pandemic. The university adopted... Mural to keep classes interactive and connected. Teachers and students worked together in real time on projects and ideas. Mural helped the college continue learning without interruption. The platform made remote teamwork easier for everyone involved.
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Pearson's design team used Mural to build an education app for Syrian refugees. The team worked across different countries and... cultures. Mural helped them share ideas and work together online. They overcame barriers to create a tool for youth in crisis. The project shows how remote teams can solve big problems with digital collaboration.
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Mural helped a global telecommunications company with over 170,000 employees work better together. The digital experience team used Mural to... run workshops and meetings without travel. This change saved 2-3 weeks on projects by removing scheduling and travel delays. Teams now make decisions faster and include more people in discussions. Mural templates let them reuse work and share progress easily.
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Mural ran a three-hour interactive workshop for a global telecommunications organization. The challenge was to help distributed teams improve design... collaboration. Mural used digital tools and design thinking methods to simulate real-world remote work scenarios. Teams practiced new ways to collaborate using Zoom and Mural. The workshop led to better engagement, more creative solutions, and improved remote design meetings.
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Mural ran a three-hour interactive workshop for a global telecommunications organization. The challenge was to improve design collaboration for teams... spread across different locations. Mural used digital tools and design thinking methods to simulate real-world remote team setups. Teams practiced new ways to work together using Zoom and Mural. The workshop helped participants find better strategies for remote design meetings and collaboration. The result was stronger engagement and more creative solutions for distributed teams.
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Mural helped a global telecommunications enterprise improve service design collaboration. Teams worked together across different locations. The company used Mural... to connect employees worldwide. This made it easier to share ideas and design services. The organization has over 170,000 employees. Mural enabled better teamwork for this Fortune 100 company.
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Jacobs used Mural to build a virtual team headquarters. The goal was to support their Focus 2023 strategic transformation. Mural... helped Jacobs create a collaboration hub for their teams. This hub improved teamwork and communication. Jacobs is a global telecommunications company with $14 billion in annual revenue.
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Capco used Mural to run global design thinking workshops for a tier 1 banking client. The team replaced in-person sessions... with digital collaboration, connecting over 40 stakeholders across multiple countries. Mural enabled real-time brainstorming, visual synthesis, and seamless project tracking. This reduced travel costs, improved stakeholder alignment, and kept projects on schedule. Capco now uses Mural as its main digital hub for distributed creative teamwork.
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Mural helped Booz Allen run a remote PI planning workshop for a major U. S. government agency. The event included...over 300 participants and 60 breakout sessions. Booz Allen used Mural to digitize the planning process in just two weeks. The workshop was more inclusive and efficient than in-person sessions. Booz Allen increased delivery by 30% and met all quarterly commitments.
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Mural helped Booz Allen run a remote PI planning workshop with a U. S. government agency. The workshop included over...100 people. Mural made it easy for teams to work together online. Booz Allen used Mural to plan and organize tasks. The remote workshop was a success for both Booz Allen and their client.
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Capco used Mural to improve customer experience. The team streamlined workflows and made collaboration easier. Project timelines became shorter. Mural's... digital workspace helped Capco work faster and better together. The case shows how digital tools can change teamwork and results.
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Mural and the LUMA System helped Autodesk move to a hybrid work model. Autodesk used LUMA System training and Mural’s... collaboration platform to support remote and hybrid teamwork. Over 5,500 Autodesk employees now use LUMA Workplace for planning and collaboration. The company saw better meeting results, more confidence in facilitators, and less time spent in video calls. Mural and LUMA System are now a core part of Autodesk’s work culture.
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Mural for Microsoft Teams helped SAP SE support hybrid work and design thinking. SAP used Mural to make meetings and... workshops more engaging for its global teams. The integration let teams collaborate in real time and reduced the need for travel. SAP expanded Mural use to over 30,000 licenses. Using Mural and Teams helped SAP cut its carbon emissions by 1.9 million kg.
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Intuit used Mural to create a service blueprint for its cross-functional team. This helped reduce support hours. The team also... improved the customer experience. Mural enabled better collaboration across departments. The blueprint made processes clearer and faster. Intuit saw measurable gains in efficiency and service quality.
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Mural helped UserTesting improve team collaboration with visual methods. The team used mini-methods for design exercises in daily and weekly... meetings. This approach made it easier for remote designers, engineers, and researchers to share feedback and solve problems together. Mural reduced the stress of long ideation sessions and encouraged creative problem solving. UserTesting built a habit of design thinking using Mural's collaborative platform.
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GitHub used Mural to run a remote design studio for a new brand launch. The team worked across locations and... time zones using Mural's Design Studio Template. In one week, they narrowed over thirty ideas to a single storyboard for their campaign video. The video won multiple awards and got over 250,000 organic views. GitHub also gained 40,000 new social media followers and 45,000 post engagements during the campaign.
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GitHub used Mural to run a remote design studio for a new brand campaign. The team worked across locations and... time zones using Mural's Design Studio Template. In one week, they narrowed over thirty ideas to a single storyboard for their brand video. The campaign video won multiple awards and reached over 250,000 organic views. GitHub also gained 40,000 new social media followers and 45,000 post engagements during the campaign.
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