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Apparel & Fashion Case Studies and Customer Success Stories with Marsello
Finnleys
- Apparel & Fashion
Marsello helped Finnleys boost their marketing with loyalty data. Finnleys used Marsello to connect sales channels and run targeted email and SMS campaigns. The loyalty program and increased campaign... frequency led to a 27.2% rise in repeat purchase rate year-over-year. Staff use loyalty incentives and automated messages to keep customers engaged. Marsello’s segmentation tools let Finnleys target key customer groups and drive more sales.
Marsello helps TennisGear manage customer data across stores and online. TennisGear uses Lightspeed POS and Marsello to combine all sales data in one place. They can now segment in-store and online c...ustomers. Marsello's automation recovers abandoned carts and brings back lost customers. After adding POS prompts, TennisGear saw a 2.5% increase in their customer database. Their loyalty program drives repeat business and keeps customers engaged.
Marsello and Klaviyo help ALPHA60 run a simple, customer-first loyalty program. ALPHA60 wanted a consistent brand experience across online and in-store shopping. Marsello connects their sales data to... Klaviyo, letting them segment customers and send personalized emails. Their loyalty program is easy to understand: spend a thousand dollars, get a thousand points, and earn a $50 voucher. This approach drives a high repeat purchase rate of around 70%, much higher than the retail average.
Marsello helps Au Revoir Les Filles run an omnichannel loyalty program. The brand uses Marsello to reward shoppers and automate marketing. Their loyalty program has two tiers and drives a 17% repeat ...purchase rate. Marsello's automation saves time and generates revenue in the background. Customer surveys and automated emails give the team more insight and efficiency.
Marsello helped bCODE boost campaign revenue by 428%. bCODE used Marsello's loyalty and email marketing tools to launch a double points promotion. The campaign achieved a 20% open rate and a 94% incr...ease in loyalty points spent. bCODE also saw a 340% increase in revenue from loyalty customers. Their integrated marketing included email, Instagram, Twitter, and Facebook.
Marsello helped búl, an Australian fashion retailer, double their campaign revenue during COVID-19. Using one-off email campaigns, búl achieved a 25x ROI and an open rate of 31.16%. Their warehouse s...ale email generated twice the average campaign revenue and a 43.21% click rate. The campaign featured a 70% off discount and engaging GIFs to boost sales. The average purchase total reached over $230 AUD.
Marsello helped Bulo Shoes achieve a 44.35x ROI by combining a loyalty program with email marketing. The omnichannel solution works in-store and online, tracking customer behavior and sending targete...d messages. Bulo Shoes saw a 45% engagement rate in their loyalty program and a 13% repeat purchase rate. Automated email campaigns generated over $30,960 in 10 months, with one-off campaigns averaging $3,500 each. The program drove $7,800 in reward redemptions and 499 new orders from 36 campaigns.
Marsello helped Carolina Lifestyle launch a loyalty program that drove a 131x ROI. The program generated over $1.6 million AUD and achieved a 100% engagement rate among members. Customers earned 13.1... million loyalty points and redeemed rewards at a 93% rate. The average customer lifetime value reached $716.94, with one-third of customers returning within two months. Carolina Lifestyle used Marsello's omnichannel retention marketing and email campaigns to boost loyalty and repeat sales.
Marsello helped Federation + boost their marketing with SMS, email, and loyalty programs. Their Boxing Day SMS campaign drove a 28% revenue increase and achieved an 11% conversion rate. Automated wel...come emails saw a 19% conversion rate and generated almost 50% of automated campaign revenue. Federation + earned a 107x ROI and a 10% revenue lift from loyalty marketing. The loyalty program reached an 88% reward redemption rate and 20% repeat purchase rate.
Marsello helped JMLEGAZEL boost monthly orders by 956%. The company used Marsello's loyalty marketing platform to launch a rewards program and email campaigns. JMLEGAZEL saw a 35% increase in purchas...e frequency and a 96.15% rise in loyal customers. The solution integrated with Shopify and supported both French and English. JMLEGAZEL praised Marsello for its seamless integration and campaign management.
Marsello helped Katie Waltman boost email open rates by 17%. The brand saw a 47x ROI and a 97% customer satisfaction rating. One-off email campaigns drove 90% of their attributable revenue, with a si...ngle campaign achieving a 33% open rate and 17% conversion rate. Their omnichannel loyalty program reached 100% engagement and a 75% reward redemption rate. Marsello's integration with Shopify supported both online and in-store marketing.
Marsello helped Merrell NZ boost their omnichannel marketing. They switched from MailChimp to Marsello for email, automation, loyalty, and SMS. In 15 months, Merrell NZ saw a 969x return on investmen...t. Their loyalty program grew a VIP list to 123 members in one month. Email campaigns had a 7.4% click-to-conversion rate and 28% open rate. Pop-up forms on their site reached a 25% sign-up rate.
Marsello helped My Sister's Closet Boutique achieve a 190x ROI with multi-channel marketing. The boutique used email automations, SMS campaigns, and a loyalty program to boost engagement. Email campa...igns led to a 339.2% increase in orders and a 347% rise in monthly revenue. SMS marketing drove a 421% increase in monthly orders. The Pink Club loyalty program rewards customers for shopping and referrals, increasing retention.
Marsello's email automation helped OnceWas recover over $18,000 in less than a year. The fashion brand used automated email flows to engage first-time shoppers and win back lapsed customers. Their ab...andoned cart sequence alone generated $14,000 with a 10% conversion rate. Marsello's solution removed manual work and delivered a 78x ROI. OnceWas uses Shopify and Lightspeed integrations for seamless marketing automation.
Marsello helped OSMOSE, a Singapore fashion retailer, boost revenue by 85% with a Chinese New Year email campaign. The campaign delivered a 90x ROI and a 45% revenue increase over the previous month.... OSMOSE's top email had an 18% click rate, 22% conversion rate, and $100 per order. The brand used creative social media incentives and showcased new arrivals without discounts. Marsello's email marketing tools drove strong results for OSMOSE.
Marsello helped Our Bralette Club boost revenue by 278% with a creative loyalty program. The Peach Party program lets customers earn points for discounts or free gifts. Members spent an average of 14...84 points per month in 2020. The program achieved a 71% reward redemption rate and 100% engagement. This loyalty marketing strategy keeps customers coming back.
Marsello's SMS campaigns helped Parker Panache, a fashion retailer, achieve a 240x ROI in just two months. The brand saw 45.5% of its marketing revenue come from SMS marketing. Their Black Friday SMS... campaign delivered a 66% click-to-conversion rate and a 90% delivery rate. Each campaign generated at least 11 new orders within two days. Marsello's integration with Shopify enabled seamless omnichannel marketing.
Marsello helped T.C. Elli's, a Texas-based fashion retailer, achieve a 51x ROI with omnichannel marketing. The store used email and SMS campaigns to reach customers in-store, online, and on mobile. E...mail campaigns delivered a 57% revenue return, with one campaign reaching a 14.45% open rate. Targeted SMS promotions rewarded loyal customers and drove immediate sales. Integrations with Lightspeed and BigCommerce ensured seamless data sync across all channels.
Marsello helped Yangoods boost their repeat purchase rate to 54% with a strong loyalty program. The Yangoods Insider Club runs across both their physical store and eCommerce site. Customers have rede...emed over 4,400 rewards, with a 90% redemption rate. The average customer lifetime value is 420 USD, and the repeat purchase cycle is 59 days. Yangoods saw 44 successful referrals and over half a million loyalty points earned.
Retail Case Studies and Customer Success Stories with Marsello
The Shelter Options Shoppe
- Retail
Marsello helped The Shelter Options Shoppe solve discount stacking and marketing automation issues. The shop used Marsello’s segmentation and campaign tools to create a private jewelry event. This ev...ent generated $17,000 in jewelry sales in just a few hours. The customer database grew from 8,000 to 12,000 in two years. The store achieved a 42.3% repeat purchase rate, above the industry average.
Marsello helped LEGO® Certified Stores boost revenue by 1950% in two years. Their email marketing campaigns achieved a 13.95% click-through rate, far above the industry average. Marsello's integratio...n with Shopify and Lightspeed enabled seamless omnichannel loyalty programs. LEGO® Certified Stores saw a 740x ROI and over 1000% revenue growth, even during the pandemic. Customers earn rewards both in-store and online, driving strong engagement.
Marsello's automated email campaigns helped Ozzie Collectables boost revenue by 517%. The pop culture retailer used targeted automation for first-time shoppers, inactive customers, and abandoned cart...s. Their abandoned cart campaign achieved a 28% conversion rate and now drives 31% of all automated email sales. Ozzie Collectables saw a 214x ROI from these marketing automation tools. The team credits Marsello for customer segmentation and strong support.
Marsello helped Smack Bang launch a loyalty program with a 100% engagement rate. The program generated over $8,200 and a 38% reward redemption rate. Smack Bang used Marsello's Shopify and Lightspeed ...integrations for seamless omnichannel rewards. Members earn points for purchases, referrals, and reviews. The loyalty widget matches Smack Bang's brand and works online and in-store.
Hospitality Case Studies and Customer Success Stories with Marsello
Bakers Delight
- Hospitality
Marsello helped Bakers Delight New Zealand rebuild their loyalty program after acquiring the master franchise in 2022. The team used Marsello to connect in-store and online sales data, run email camp...aigns, and automate marketing. Since implementation, Bakers Delight NZ saw nearly 8x database growth and 95% of their marketing database now participate in the loyalty program. Email open rates average 56%. The loyalty program drives consistent growth and helps set measurable business goals.
Marsello helped Nodo create a unified loyalty program across all sales channels. Nodo used Marsello to connect in-store and online data, run targeted marketing, and automate emails. The Sweet Circle ...loyalty program let customers earn and redeem rewards everywhere they shop. Nodo saw a 20x return on investment in loyalty and customer marketing. Automated emails triggered by customer actions had a 52%+ open rate. Marsello gave Nodo better insights into customer satisfaction and supported their growth.
Marsello helps Pinjarra Bakery boost customer loyalty and repeat business. The bakery uses Marsello’s marketing and loyalty tools to drive a 66% repeat purchase rate and a 54x average purchase freque...ncy. Automated win-back campaigns bring back lapsed customers, generating nearly $100,000 in extra revenue. The feedback tool delivers a 97% positive response rate, letting the team quickly address issues. Marsello’s seamless integration with Lightspeed makes marketing easy and effective for Pinjarra Bakery.
Consumer Goods Case Studies and Customer Success Stories with Marsello
Cosmetics & Fragrance Direct
- Consumer Goods
Marsello helped Cosmetics & Fragrance Direct boost customer loyalty and sales. They used automated emails and a simple loyalty program across five stores and online. Their 'Exclusive Shopper' program... doubled average spend and achieved an 11% repeat purchase rate. Automated campaigns drove $8K in revenue and a 17x ROI. Each one-off email campaign brings in about $600.
Marsello helped Evermore Toys achieve a 156x ROI and a 738.87% revenue increase with a simple loyalty program. Customers earn points for every dollar spent and redeem them for discounts, making the p...rogram easy to use. Evermore Toys saw a 95% increase in loyalty points earned per month. Email campaigns drove a 45% open rate and 4.5% click-to-conversion rate. Integrations with Shopify and Cin7 connect online and in-store rewards for a seamless experience.
Marsello helps Home Goods Hardware automate welcome emails for new customers. Their automated welcome email gets a 50% open rate. The brand saw an 80% increase in attributable revenue in 8 months. Th...e campaign also achieved a 41% click-to-open rate and a 4.9% conversion rate. Home Goods Hardware uses Marsello to target window shoppers and boost engagement.
Food & Beverages Case Studies and Customer Success Stories with Marsello
Brandini Toffee
- Food & Beverages
Marsello helped Brandini Toffee grow fast. They doubled revenue in 8 months after starting with Marsello. From 2019 to 2023, revenue nearly tripled. Over 51% of their online sales now come from loyal..., returning customers. Their loyalty program works in-store and online. They gained over 30,000 loyalty members and see steady growth each month.
Marsello helped Brandini Toffee create an omnichannel loyalty and marketing program. The company integrated in-store and online rewards, making it easy for customers to earn and redeem points. Brandi...ni Toffee achieved a 114x ROI, a 90% reward redemption rate, and an 18% repeat purchase rate in 8 months. Their customer satisfaction rating reached 96%. Marsello's ease of use and integration with Shopify and Lightspeed supported their growth.
Marsello helped Restart launch an omnichannel loyalty program for their CBD business. Before Marsello, Restart could only reward in-store customers, leaving online shoppers out. With Marsello, custom...ers now earn and redeem points both in-store and online. Point redemption rates jumped from under 30% to over 70%. The average time between purchases dropped by 5.6%. Customers now spend 5% more on average since switching to Marsello.
Marsello email campaigns helped Sigi Skin achieve a 129x ROI. The skincare retailer used targeted email marketing to boost engagement and sales. In 2020, Sigi Skin saw an 1158% increase in average re...venue per campaign. Their Mother’s Day campaign had a 37% open rate, 19% conversion rate, and a 48% revenue increase in 7 days. Sigi Skin added value with a free gift instead of discounts, driving strong results.
Consumer Services Case Studies and Customer Success Stories with Marsello
Scotty’s Makeup & Beauty
- Consumer Services
Marsello helped Scotty’s Makeup & Beauty double their sales in two years. The business used Marsello’s marketing automation and loyalty tools to recover abandoned carts and drive repeat purchases. Em...ail campaigns generated 63% of all marketing-attributed revenue, and a welcome email brought in 16% of marketing revenue. The loyalty program expanded their customer base and increased engagement both online and in-store. Scotty’s Makeup & Beauty tracked campaign impact across eCommerce and physical locations.
Marsello helps Zyber unify retail data for brands. Zyber uses Marsello to bridge POS and eCommerce, creating loyalty programs that drive ROI. The integration with Shopify Plus, Lightspeed, and Klaviy...o lets Zyber offer seamless customer experiences. Brands like Good George Brewing benefit from unified customer views and targeted loyalty campaigns. Marsello's omnichannel features help Zyber deliver measurable results for their clients.
Sports Case Studies and Customer Success Stories with Marsello
HobbyTech Toys
- Sports & Hobbies
Marsello helped HobbyTech Toys connect all their sales data from Shopify and Lightspeed. They used Marsello to run loyalty programs and automate marketing. The data showed most marketing revenue came... from in-store sales, not online as they thought. In-store customers were 5.5 times more likely to return than online shoppers. This insight let them change their marketing and reward regular customers more effectively.
Other Industry Case Studies and Success Stories with Marsello
Blue Moon Estate Sales
- Antiques & Collectibles
Marsello helped Blue Moon Estate Sales launch a loyalty program. The company wanted to turn one-time shoppers into repeat buyers and build a loyal community. With Marsello, they now add 500 new loyal...ty members each week. Their repeat purchase rate is 38%. Customer satisfaction is at 97%. Shoppers have earned over 50 million loyalty points. The program helps Blue Moon understand shopper behavior and win more estate sale clients.
Marsello helped MiVape overcome strict marketing rules in the vape industry. MiVape used Marsello's loyalty program and Shopify integration to build direct customer relationships. Over 90% of custome...rs now identify at the point of sale, growing their database fast. MiVape earned a 4.8 to 5.0 Google rating with over 1,000 reviews. Their points-matching referral campaign boosted word-of-mouth and customer retention.
Marsello helped Province Apothecary launch a loyalty program called Province Perks. The company wanted to reward regular customers and encourage repeat purchases. With Marsello, they integrated loyal...ty points with Shopify and Klaviyo, making it easy to track sales and run email campaigns. 35% of customers who earn points redeem a reward within 12 months. Top loyalty members shop over 50 times in 2-3 years. The program makes repeat purchases more predictable and increases customer retention.
Marsello helped Super Butcher connect their online and in-store sales data. The loyalty program lets customers earn and use points everywhere. Loyalty members spend 55% more than walk-in customers. T...he average return rate improved from 55 days to 38 days. Super Butcher sends half a million targeted SMS messages each month. Marsello's reporting gives insights for better promotions and customer experience.
