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Apparel & Fashion Case Studies and Customer Success Stories with Marsello
Our Bralette Club
- Apparel & Fashion
- Small
Singapore, Singapore
Marsello helped Our Bralette Club run automated win-back email campaigns. In just four months, these campaigns brought in over $4,000... in revenue. The emails used fun graphics and GIFs that matched the brand’s style. Customers opened the emails at high rates. Marsello’s integration let the team target both in-store and online shoppers. The store also earned $7,200 from all automated emails.
Marsello's one-off email campaigns help bCODE, a fashion retailer, earn an average of $2,084. 88 USD per month. Their campaigns...deliver a 33.9x ROI and have zero unsubscribers. A summer sale email to loyal customers achieved a 13.79% conversion rate. Open rates reach as high as 29.41% for these targeted campaigns. bCODE uses Marsello to create engaging, branded emails that drive repeat purchases.
Marsello helped Yangoods boost their repeat purchase rate to 54% with a strong loyalty program. The Yangoods Insider Club runs... across both their physical store and eCommerce site. Customers have redeemed over 4,400 rewards, with a 90% redemption rate. The average customer lifetime value is 420 USD, and the repeat purchase cycle is 59 days. Yangoods saw 44 successful referrals and over half a million loyalty points earned.
Marsello helped T. C. Elli's, a Texas-based fashion retailer, achieve a 51x ROI with omnichannel marketing. The store used email...and SMS campaigns to reach customers in-store, online, and on mobile. Email campaigns delivered a 57% revenue return, with one campaign reaching a 14.45% open rate. Targeted SMS promotions rewarded loyal customers and drove immediate sales. Integrations with Lightspeed and BigCommerce ensured seamless data sync across all channels.
Marsello helped Parker Panache boost sales with SMS campaigns. In just two months, they generated $23,705 USD. Their SMS marketing... drove a 240x return on investment. The Black Friday campaign saw a 66% click-to-conversion rate and a 90% delivery rate. SMS now accounts for 45.5% of their total marketing revenue. Parker Panache uses Marsello to connect with both in-store and online customers.
Marsello helped Our Bralette Club grow loyalty revenue by 278%. The Peach Party loyalty program lets customers earn points for... discounts or free gifts. In 2020, members spent an average of 1484 points per month. The program achieved a 71% reward redemption rate and 100% engagement. This creative approach keeps customers coming back and boosts sales.
OSMOSE used Marsello to run a Chinese New Year email campaign. The campaign led to an 85% revenue boost in... January. OSMOSE achieved a 45% increase in revenue compared to the previous month. The campaign delivered a 90x ROI. Their top email had an 18% click rate and a 22% conversion rate. OSMOSE did not use discounts, but promoted new arrivals and a social media contest.
Marsello helped OnceWas automate email marketing. The brand used triggered email flows to recover abandoned carts and re-engage shoppers. In... less than a year, these automations generated over $18,000 in revenue. The abandoned cart flow alone brought in $14,000 with a 10% conversion rate. OnceWas achieved a 78x ROI and saved time by reducing manual work.
Marsello helped Merrell NZ achieve a 969x ROI in just 15 months by powering their email marketing and loyalty programs. The brand switched... from MailChimp to Marsello for advanced automations, segmentation, and SMS capabilities. Merrell NZ launched a loyalty program, growing their VIP list to 123 members and achieving a 15% repeat purchase rate. Their email campaigns saw a 28% open rate and a 7.4% click-to-conversion rate. Automated abandoned cart flows converted at 17%, and monthly open rates reached 62%. Marsello's integration with Shopify and Cin7 unified Merrell NZ's omnichannel marketing.
My Sister's Closet Boutique
- Apparel & Fashion
- Small
USA
Marsello helped My Sister's Closet Boutique achieve a 190x ROI with multi-channel marketing. The boutique used email, SMS, and loyalty... programs to engage customers online and in-store. Email campaigns led to a 347% boost in monthly revenue and a 339.2% increase in orders. SMS marketing drove a 421% rise in monthly orders in four months. Their loyalty program rewarded shoppers and increased engagement.
Marsello helped Katie Waltman boost email open rates by 17%. The jewelry and clothing brand used Marsello for omnichannel marketing... across online and in-store channels. Their email campaign achieved a 33% open rate and 17% conversion rate. Katie Waltman saw a 47x ROI and a 97% customer satisfaction rating. Their loyalty program reached 100% engagement and a 75% reward redemption rate.
Marsello helped JMLEGAZEL boost monthly orders by 956% with a new loyalty program. The company used Marsello’s integration with Shopify... to launch a rewards system. Customers earned points for referrals and reviews, increasing purchase frequency by 35%. JMLEGAZEL saw a 96% rise in loyal customers. The loyalty program was available in French and English for their international audience.
Marsello helped Federation, a New Zealand streetwear brand, achieve a 107x ROI on their marketing campaigns. Federation used SMS and... automated email marketing to boost customer engagement. A holiday SMS campaign drove a 28% revenue increase in December, with an 11% conversion rate. Their automated welcome email saw a 19% conversion rate and contributed nearly half of automated campaign revenue. Federation’s loyalty program led to an 88% reward redemption rate and a 10% revenue boost from loyalty marketing.
Marsello helped Carolina Lifestyle launch a loyalty program that drove 131x ROI. Members earned 13.1 million points and redeemed rewards... at a 93% rate. The program generated over $1.6 million AUD in revenue. Customers get points for joining, spending, and referrals. About a third of customers return within two months, and average customer lifetime value is $716.94.
Marsello helped Bulo Shoes achieve a 44. 35x ROI by integrating a loyalty program with email marketing. The retailer used...Marsello to connect online and in-store customer data for targeted retention campaigns. Their loyalty program saw a 45% engagement rate and a 13% repeat purchase rate. Automated email campaigns generated over $30,960 in 10 months, with one-off campaigns averaging $3,500 each. Bulo Shoes credits Marsello for keeping customers engaged and driving omnichannel growth.
Marsello helped búl, an Australian fashion retailer, double their campaign revenue during COVID-19. Using one-off email campaigns, búl achieved a... 25x ROI and industry-leading open and click rates. Their warehouse sale email generated twice the average campaign revenue, with a 31.16% open rate and 43.21% click rate. The campaign featured GIFs, a 70% discount, and drove average purchases over $230 AUD. Marsello's platform enabled búl to engage customers and boost online sales despite the pandemic.
Marsello helped bCODE boost campaign revenue by 428%. bCODE used Marsello's loyalty and email marketing tools to launch a double... points promotion. The campaign achieved a 20% open rate and a 94% increase in loyalty points spent. bCODE also saw a 340% increase in revenue from loyalty customers. Their integrated marketing included email, Instagram, Twitter, and Facebook.
Marsello helped Au Revoir Les Filles boost their repeat purchase rate to 17% with a loyalty program. The jewelry brand... uses Marsello’s automated emails and customer surveys to save time and gather feedback. Their loyalty program includes VIP tiers, encouraging more purchases and higher basket sizes. Marsello’s features work in the background, generating revenue and letting the team focus on other tasks. The modern interface fits seamlessly with their website.
Marsello and Klaviyo help ALPHA60 run a simple, customer-first loyalty program. ALPHA60 wanted a consistent brand experience across online and... in-store shopping. Marsello connects their sales data to Klaviyo, letting them segment customers and send personalized emails. Their loyalty program is easy to understand: spend a thousand dollars, get a thousand points, and earn a $50 voucher. This approach drives a high repeat purchase rate of around 70%, much higher than the retail average.
Marsello helped Finnleys boost their repeat purchase rate by 27. 2% year-over-year. The loyalty program connects in-store and online sales...data, making it easy to target customers. Finnleys uses segmented email campaigns and Meta audience sync to reach specific groups. Automated loyalty messages keep the brand top-of-mind. Frequent, targeted campaigns increased website traffic and sales.
Marsello helps TennisGear manage customer data across stores and online. TennisGear uses Lightspeed POS and Marsello to combine all sales... data in one place. They can now segment in-store and online customers. Marsello's automation recovers abandoned carts and brings back lost customers. After adding POS prompts, TennisGear saw a 2.5% increase in their customer database. Their loyalty program drives repeat business and keeps customers engaged.
Retail Case Studies and Customer Success Stories with Marsello
TennisGear
- Retail
- Small
Brisbane, Australia
Marsello helped TennisGear grow their customer database by 2. 5% after adding POS reminders for staff. TennisGear unified sales and...customer data from their retail stores, coaching business, and online shops using Marsello and Lightspeed. This allowed them to segment customers by location and run targeted loyalty campaigns. Marsello's automation tools helped recover abandoned carts and re-engage lost customers. TennisGear now delivers a seamless customer experience across all channels.
Marsello helped Smack Bang launch a loyalty program with a 100% engagement rate. The program generated over $8,200 and a... 38% reward redemption rate. Smack Bang used Marsello’s integration with Shopify and Lightspeed to run an omnichannel loyalty system. Customers earn points for purchases, referrals, and social engagement. The loyalty widget matches Smack Bang’s brand and works both online and in-store.
Marsello helped Scotty's Makeup & Beauty double their sales in two years. They used Marsello's marketing and loyalty tools to... boost customer engagement and increase online orders. Email campaigns now drive 63% of all marketing-attributed revenue. Automated emails, like a welcome offer, bring in 16% of marketing revenue. The loyalty program expanded their customer base beyond the beauty industry. Tracking both in-store and online campaigns improved their marketing impact.
Marsello helped Ozzie Collectables boost revenue by 517% with automated email campaigns. The retailer used targeted automations for first-time shoppers,... inactive customers, and cart abandoners. Their abandoned cart campaign achieved a 28% conversion rate and drove 31% of automated campaign sales. Automated flows now generate 38% of total revenue. Ozzie Collectables saw a 214x ROI from Marsello's marketing automation tools.
Marsello helped LEGO® Certified Stores achieve a 740x ROI with their loyalty and email marketing campaigns. The company saw a... 1950% increase in revenue over two years using Marsello. Their email campaigns reached a 13.95% click-through rate, far above industry averages. Marsello’s integration with Shopify and Lightspeed enabled seamless rewards across in-store and online channels. LEGO® Certified Stores grew their business even during the pandemic by investing in omnichannel marketing.
Home Goods Hardware used Marsello to automate welcome emails for new customers. Their custom email campaign achieved an 18x ROI... and an 80% increase in attributable revenue in 8 months. The welcome email saw a 50% open rate, a 41% click-to-open rate, and a 4.9% conversion rate. The automation targeted window shoppers and new sign-ups, encouraging purchases with a 15% discount. This approach helped Home Goods Hardware engage customers who had not yet made a purchase.
Marsello helped Evermore Toys achieve a 156x ROI with a simple loyalty program. Customers earn points for every dollar spent,... redeemable for discounts both online and in-store. The loyalty program led to a 738.87% increase in revenue and a 95% rise in monthly points earned. Email campaigns kept customers engaged during a brand transition, with a 45% open rate. Integration with Shopify and Cin7 ensured a seamless experience across channels.
Marsello helped Cosmetics & Fragrance Direct achieve a 17x ROI with omnichannel marketing. The retailer used automated emails and a... loyalty program to boost customer retention. Their 'Exclusive Shopper' program doubled average spend and drove an 11% repeat purchase rate. Automated campaigns generated $8K in revenue and one-off emails averaged $600 each. Customer satisfaction reached 94%, showing strong engagement and loyalty.
Marsello helped HobbyTech Toys see that in-store customers are 5. 5 times more likely to return than online shoppers. The...owner, Jordan Hepburn, used Marsello’s data to discover most marketing revenue comes from in-store sales, not online. Integrating Shopify, Lightspeed, and Klaviyo, he unified sales data and improved marketing attribution. The business shifted strategy to reward frequent shoppers and target local audiences. This data-driven approach led to smarter marketing and better customer loyalty.
Marsello helped Blue Moon Estate Sales grow their loyalty program, adding 500 new members each week. The company wanted to... boost repeat visits and build a community of loyal shoppers. With Marsello, they achieved a 38% repeat purchase rate and 97% customer satisfaction. Over 50 million loyalty points were earned, showing strong engagement. Blue Moon now uses loyalty data to win new clients and improve estate sale outcomes.
Marsello helped MiVape overcome strict vaping industry regulations by enabling a direct customer loyalty program. MiVape achieved over 90% customer... attachment at point of sale, growing their customer database fast. Marsello’s Shopify integration made switching from LoyaltyLion easy. MiVape used a points-matching referral campaign to drive new customer acquisition. Despite losing SMS marketing due to new rules, MiVape stayed with Marsello for its adaptability and support.
Marsello helped The Shelter Options Shoppe solve discount stacking and marketing automation issues. The shop used Marsello’s segmentation and campaign... tools to create a private jewelry event. This event generated $17,000 in jewelry sales in just a few hours. The customer database grew from 8,000 to 12,000 in two years. The store achieved a 42.3% repeat purchase rate, above the industry average.
Hospitality Case Studies and Customer Success Stories with Marsello
Pinjarra Bakery
- Hospitality
- Small
Pinjarra, Australia
Marsello helped Pinjarra Bakery achieve a 66% repeat purchase rate and 54x average purchase frequency. The bakery used Marsello’s loyalty... and marketing tools to build a customer database and drive targeted campaigns. Automated win-back offers generated nearly $100,000 in extra revenue. Two SMS campaigns brought in 15% of revenue over three months. Email campaigns now account for 58% of all marketing-attributed revenue.
Marsello helped Bakers Delight New Zealand rebuild their loyalty program after acquiring the master franchise in 2022. The brand saw... 8x database growth and 95% of their marketing database now participate in the loyalty program. Marsello integrates with Shopify, Lightspeed, and Bopple, giving Bakers Delight a unified view of in-store and online sales. The team uses loyalty data to run targeted campaigns, boost customer visits, and set measurable business goals. Email open rates average 56%, showing strong customer engagement.
Marsello helped Nodo unify their loyalty and customer marketing across Shopify, Lightspeed, and Bopple. Nodo saw a 20x return on... investment after launching the Sweet Circle loyalty program. Marsello enabled Nodo to connect in-store and online sales data, run targeted email campaigns, and gather real-time customer feedback. Automated emails achieved a 52%+ open rate. Nodo uses loyalty data to improve marketing and customer experience.
Food & Beverages Case Studies and Customer Success Stories with Marsello
Brandini Toffee
- Food & Beverages
- Small
Palm Springs, USA
Marsello helped Brandini Toffee achieve a 114x ROI with omnichannel marketing. The company integrated loyalty and email marketing across four... stores and online. Their loyalty program saw a 90% reward redemption rate and 18% repeat purchase rate in 8 months. Email campaigns drove a 120% revenue increase from December to March and a 10.3% conversion rate. Automated emails led to a 583% rise in attributable sales, with abandoned cart reminders generating 95% of automated orders.
Marsello helped Brandini Toffee nearly triple its revenue in three years. The company doubled its customer database in just eight... months. Over half of its ecommerce revenue now comes from returning customers in the loyalty program. Brandini Toffee uses Marsello to run integrated loyalty and marketing across stores and online. The loyalty program added over 30,000 members and drove strong growth during the COVID-19 pandemic.
Consumer Goods Case Studies and Customer Success Stories with Marsello
Sigi Skin
- Consumer Goods
- Small
Singapore, Singapore
Sigi Skin used Marsello to run targeted email campaigns. In 2020, they saw a 1158% increase in average revenue per... campaign. Their Mother’s Day campaign had a 37% open rate and a 19% conversion rate. The campaign boosted daily sales by 48% in the first week. Sigi Skin added value with a free gift instead of discounts, driving strong results.
Marsello powers Province Apothecary’s loyalty program, Province Perks. The program lets customers earn points for purchases, referrals, and engagement. 35%... of members who earn points redeem a reward within 12 months. Top loyalty members shop over 50 times in 2-3 years. Marsello integrates with Shopify and Klaviyo, syncing sales and email data for targeted campaigns. The simple rewards system drives repeat purchases and builds customer loyalty.
Marsello helped Restart launch a loyalty program that works in-store and online. Customers now earn and redeem points across all... channels. The point redemption rate jumped from under 30% to over 70%. The average time between purchases dropped by 5.6%. Customers spend 5% more on average since using Marsello. Restart uses loyalty data to run targeted campaigns despite strict CBD advertising rules.
Marsello helps Zyber unify retail data for brands. Zyber uses Marsello to connect POS and eCommerce systems. This lets brands... build loyalty programs that work in-store and online. Brands can now segment customers and track real purchase behavior. Marsello enables seamless customer experiences and measurable ROI. Zyber values Marsello for its true omnichannel integration.
Other Industry Case Studies and Success Stories with Marsello
Super Butcher
- Grocery
Marsello helped Super Butcher connect their online and in-store sales data. The loyalty program lets customers earn and use points... everywhere. Loyalty members spend 55% more than walk-in customers. The average return rate improved from 55 days to 38 days. Super Butcher sends half a million targeted SMS messages each month. Marsello's reporting gives insights for better promotions and customer experience.
