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Retail Case Studies and Success Stories with Marsello
CASE STUDY The Shelter Options Shoppe
Marsello helped The Shelter Options Shoppe solve discount stacking and marketing automation issues. The shop used Marsello’s segmentation and campaign tools to create a private jewelry event. This ev...ent generated $17,000 in jewelry sales in just a few hours. The customer database grew from 8,000 to 12,000 in two years. The store achieved a 42.3% repeat purchase rate, above the industry average.
Hospitality Case Studies and Success Stories with Marsello
CASE STUDY Nodo
Marsello helped Nodo create a unified loyalty program across all sales channels. Nodo used Marsello to connect in-store and online data, run targeted marketing, and automate emails. The Sweet Circle ...loyalty program let customers earn and redeem rewards everywhere they shop. Nodo saw a 20x return on investment in loyalty and customer marketing. Automated emails triggered by customer actions had a 52%+ open rate. Marsello gave Nodo better insights into customer satisfaction and supported their growth.
Marsello helps Pinjarra Bakery boost customer loyalty and repeat business. The bakery uses Marsello’s marketing and loyalty tools to drive a 66% repeat purchase rate and a 54x average purchase freque...ncy. Automated win-back campaigns bring back lapsed customers, generating nearly $100,000 in extra revenue. The feedback tool delivers a 97% positive response rate, letting the team quickly address issues. Marsello’s seamless integration with Lightspeed makes marketing easy and effective for Pinjarra Bakery.
Marsello helped Bakers Delight New Zealand rebuild their loyalty program after acquiring the master franchise in 2022. The team used Marsello to connect in-store and online sales data, run email camp...aigns, and automate marketing. Since implementation, Bakers Delight NZ saw nearly 8x database growth and 95% of their marketing database now participate in the loyalty program. Email open rates average 56%. The loyalty program drives consistent growth and helps set measurable business goals.
Health, Wellness and Fitness Case Studies and Success Stories with Marsello
CASE STUDY Restart
Marsello helped Restart launch an omnichannel loyalty program for their CBD business. Before Marsello, Restart could only reward in-store customers, leaving online shoppers out. With Marsello, custom...ers now earn and redeem points both in-store and online. Point redemption rates jumped from under 30% to over 70%. The average time between purchases dropped by 5.6%. Customers now spend 5% more on average since switching to Marsello.
Food & Beverages Case Studies and Success Stories with Marsello
CASE STUDY Brandini Toffee
Marsello helped Brandini Toffee grow fast. They doubled revenue in 8 months after starting with Marsello. From 2019 to 2023, revenue nearly tripled. Over 51% of their online sales now come from loyal..., returning customers. Their loyalty program works in-store and online. They gained over 30,000 loyalty members and see steady growth each month.
Marsello helps TennisGear manage customer data across stores and online. TennisGear uses Lightspeed POS and Marsello to combine all sales data in one place. They can now segment in-store and online c...ustomers. Marsello's automation recovers abandoned carts and brings back lost customers. After adding POS prompts, TennisGear saw a 2.5% increase in their customer database. Their loyalty program drives repeat business and keeps customers engaged.
Marsello and Klaviyo help ALPHA60 run a simple, customer-first loyalty program. ALPHA60 wanted a consistent brand experience across online and in-store shopping. Marsello connects their sales data to... Klaviyo, letting them segment customers and send personalized emails. Their loyalty program is easy to understand: spend a thousand dollars, get a thousand points, and earn a $50 voucher. This approach drives a high repeat purchase rate of around 70%, much higher than the retail average.
Marsello helped Finnleys boost their marketing with loyalty data. Finnleys used Marsello to connect sales channels and run targeted email and SMS campaigns. The loyalty program and increased campaign... frequency led to a 27.2% rise in repeat purchase rate year-over-year. Staff use loyalty incentives and automated messages to keep customers engaged. Marsello’s segmentation tools let Finnleys target key customer groups and drive more sales.
Sports Case Studies and Success Stories with Marsello
CASE STUDY HobbyTech Toys
Marsello helped HobbyTech Toys connect all their sales data from Shopify and Lightspeed. They used Marsello to run loyalty programs and automate marketing. The data showed most marketing revenue came... from in-store sales, not online as they thought. In-store customers were 5.5 times more likely to return than online shoppers. This insight let them change their marketing and reward regular customers more effectively.
Marsello helped Blue Moon Estate Sales launch a loyalty program. The company wanted to turn one-time shoppers into repeat buyers and build a loyal community. With Marsello, they now add 500 new loyal...ty members each week. Their repeat purchase rate is 38%. Customer satisfaction is at 97%. Shoppers have earned over 50 million loyalty points. The program helps Blue Moon understand shopper behavior and win more estate sale clients.
Cosmetics & Fragrance Direct are seeing 17x ROI from using Marsello to deliver an omnichannel marketing experience to their new, loyal, and lost customers.
Marsello helped MiVape overcome strict marketing rules in the vape industry. MiVape used Marsello's loyalty program and Shopify integration to build direct customer relationships. Over 90% of custome...rs now identify at the point of sale, growing their database fast. MiVape earned a 4.8 to 5.0 Google rating with over 1,000 reviews. Their points-matching referral campaign boosted word-of-mouth and customer retention.
Cosmetics & Fragrance Direct are seeing 17x ROI from using Marsello to deliver an omnichannel marketing experience to their new, loyal, and lost customers.
Marsello helped Super Butcher connect their online and in-store sales data. The loyalty program lets customers earn and use points everywhere. Loyalty members spend 55% more than walk-in customers. T...he average return rate improved from 55 days to 38 days. Super Butcher sends half a million targeted SMS messages each month. Marsello's reporting gives insights for better promotions and customer experience.
Marsello helped Province Apothecary launch a loyalty program called Province Perks. The company wanted to reward regular customers and encourage repeat purchases. With Marsello, they integrated loyal...ty points with Shopify and Klaviyo, making it easy to track sales and run email campaigns. 35% of customers who earn points redeem a reward within 12 months. Top loyalty members shop over 50 times in 2-3 years. The program makes repeat purchases more predictable and increases customer retention.
Cosmetics & Fragrance Direct are seeing 17x ROI from using Marsello to deliver an omnichannel marketing experience to their new, loyal, and lost customers.
