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Consumer Goods Case Studies and Customer Success Stories with inPowered

A leading CPG cleaning brand - Consumer Goods - Large

inPowered AI helped a leading CPG cleaning brand grow its targeted reach by 44%. The brand needed to scale campaigns... for moms across video and display, but static audience lists limited efficiency. inPowered AI trained a custom model using past campaign data and real-time signals. The AI model enabled smarter targeting and dynamic budget allocation. The result was a 44% increase in targeted reach and lower CPMs for video and display ads.

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A major CPG condiment brand - Consumer Goods - Large

inPowered AI used a custom AI model to help a major CPG condiment brand cut CPMs by up to 69%. The brand wanted... to reach more consumers for less money across video and display ads. inPowered AI trained its model on past campaign data and used real-time signals to pick the best ad impressions. The solution ran in Index Exchange and kept campaigns privacy-compliant. The brand saw big cost savings and better reach with sell-side AI decisioning.

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A leading outdoor cooking and grilling brand - Consumer Goods

inPowered AI used a custom AI model to help a leading outdoor cooking and grilling brand cut CPMs by up to 69%. The brand wanted... to reach more consumers in video and display ads while keeping costs low. The AI model analyzed campaign data and used real-time signals to find the best ad placements. This solution let the brand spend less and reach more people efficiently. The campaign showed strong results in programmatic advertising and privacy compliance.

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A leading outdoor cooking and grilling brand - Consumer Goods - Large

inPowered AI used custom AI models to help a leading outdoor cooking and grilling brand cut CPMs by up to 69%. The brand wanted... to reach more relevant consumers in video and display ads while keeping costs low. inPowered AI trained a model on past campaign data and used real-time signals to target the best ad placements. The solution optimized spend at the impression level and increased reach efficiency. The brand achieved major cost savings and better ad performance.

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A leading CPG cleaning brand - Consumer Goods - Large

inPowered AI used custom AI models to help a leading CPG cleaning brand grow its targeted reach by 44%. The brand needed... to scale campaigns for moms across video and display, but static audience lists limited precision and efficiency. inPowered AI trained a model on past campaign data and deployed it in Index Exchange, using real-time, impression-level decisioning. The result was smarter targeting, dynamic budget allocation, and seamless activation across formats. The campaign proved that sell-side AI can drive incremental reach and lower CPMs in programmatic advertising.

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A major CPG condiment brand - Consumer Goods - Large

inPowered AI used a custom AI model to help a major CPG condiment brand cut CPMs by up to 69%. The brand wanted... to reach more relevant consumers and lower costs across video and display ads. inPowered AI trained the model on past campaign data and hosted it in Index Exchange. The AI picked the best impressions in real time, sending budget to those most likely to perform. The brand saw big CPM reductions and better reach while staying privacy-compliant.

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Leading CPG Brand - Consumer Goods

inPowered AI helped a leading CPG brand use Sell-Side AI to improve their video campaign. The brand wanted to reach... more people without high costs. inPowered AI built a custom model using Index Exchange data to target the right audience. The campaign saw a 37% decrease in CPM. Media efficiency increased by 59%.

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Consumer Electronics Case Studies and Customer Success Stories with inPowered

Leading consumer tech brand - Consumer Electronics - Very Large

inPowered AI helped a leading consumer tech brand boost click-through rate by 77%. The brand faced low CTR despite strong... creative and suspected media efficiency issues. inPowered AI used a custom AI model with log-level DSP data for precise audience targeting. The solution ran in Index Exchange and evaluated every impression in real time. CTR increased from 0.35% to 0.62%, showing strong results for programmatic buying optimization.

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A leading consumer tech brand - Consumer Electronics - Very Large

inPowered AI helped a leading consumer tech brand increase click-through rate by 77%. The brand faced low CTR despite strong... creative and market dominance. inPowered AI used a custom AI model for impression-level optimization in programmatic buying. The model identified high-value audiences using real-time DSP data. CTR improved from 0.35% to 0.62% after deploying the solution.

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Leading consumer tech brand - Consumer Electronics

inPowered AI helped a leading consumer tech brand improve their click-through rate. The brand faced low CTR despite strong creative.... They used inPowered AI's sell-side AI to optimize programmatic buying. The AI model used real-time data to target high-value audiences. CTR increased by 77%, rising from 0.35% to 0.62%.

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Apparel & Fashion Case Studies and Customer Success Stories with inPowered

Leading athletic footwear brand - Apparel & Fashion - Large

inPowered AI helped a leading athletic footwear brand cut cost per site visit by 75%. The brand faced high digital... traffic costs, 40% above their target. They used inPowered AI's custom model, trained on DSP data and hosted in Index Exchange, to target high-quality impressions. The AI model predicted the best traffic in real time. This approach slashed acquisition costs and improved programmatic efficiency.

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Leading athletic footwear brand - Apparel & Fashion - Large

inPowered AI helped a leading athletic footwear brand cut its cost per site visit by 75%. The brand faced traffic... costs 40% above target and needed to drive efficient, high-quality website visits. inPowered AI used a custom AI model, trained on DSP data and hosted in Index Exchange, to optimize impression-level buying. The solution identified high-potential impressions in real time, improving programmatic efficiency. The result was a dramatic reduction in acquisition costs for the brand.

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New Balance - Apparel & Fashion

inPowered AI helped New Balance cut cost per site visit by 75%. New Balance faced high digital traffic costs, 40%... above their target. They used inPowered AI's custom model, which analyzed many signals to find the best ad impressions. The AI model worked in real time and improved programmatic efficiency. As a result, New Balance saw a 32% boost in performance and much lower costs.

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Food & Beverages Case Studies and Customer Success Stories with inPowered

A globally loved soft drink brand - Food & Beverages - Very Large

inPowered AI used its sell-side AI decisioning for a major soft drink brand. The brand wanted to reach adventure-seeking consumers... with more precision and lower costs. inPowered AI's model worked inside Index Exchange, tagging high-value impressions for targeted programmatic advertising. The campaign increased targeted reach by 53% and cut CPMs in half. The solution delivered real-time, impression-level targeting and improved ROI.

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A globally loved soft drink brand - Food & Beverages - Very Large

inPowered AI helped a major soft drink brand boost targeted reach by 53%. The brand wanted to connect with adventure-seeking... consumers in real time. Traditional audience segments lacked the needed precision. inPowered AI deployed a custom model within Index Exchange for impression-level targeting. This approach cut CPMs in half and maximized campaign ROI. The campaign showed strong results in programmatic advertising.

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Government Administration Case Studies and Customer Success Stories with inPowered

Visit Utah - Government Administration

inPowered AI activated on DV360 helped Visit Utah improve their website traffic. The challenge was to attract more engaged visitors... and reduce poor engagement. inPowered AI used creative testing and a custom bidding algorithm. This led to an 80% reduction in cost per session. Engagement time per session increased by 40%. Bounce rate dropped by 35%.

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Visit Idaho - Government Administration

inPowered AI helped Visit Idaho attract more travelers. The AI optimized ads on Taboola and Outbrain. Visit Idaho saw a... 46% reduction in cost per pageview. Average time per session increased by 80%. Over 500 visitor guides were downloaded. This improved campaign performance and engagement.

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Automotive Case Studies and Customer Success Stories with inPowered

AAA Club Alliance - Automotive

inPowered AI helped AAA Club Alliance run a CTV campaign in northern New Jersey. The campaign struggled to scale because... the target audience was small. inPowered AI used log-level DSP data to train a custom model for targeted reach. The AI analyzed signals like zip code, device, and time to find the best impressions. The campaign delivered over 400,000 video completions and reached a 99% video completion rate.

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Green Cars - Automotive

inPowered AI custom bidding was activated on DV360 for Green Cars. The challenge was low site awareness and high bounce... rates. inPowered AI used creative testing and a custom bidding algorithm to improve engagement. As a result, time on site increased by 2.2x, bounce rate dropped by 42%, and cost per view fell by 51%. This helped Green Cars better educate the EV market and drive sustainable vehicle adoption.

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Retail Case Studies and Customer Success Stories with inPowered

Ohio Liquor (OHLQ) - Retail

inPowered AI helped Ohio Liquor (OHLQ) improve engagement with their summer cocktail recipe content. OHLQ faced high bounce rates and... low engagement as customers stuck to familiar products. By using inPowered AI on DV360, OHLQ tested multiple ad creatives and used AI bidding to boost results. OHLQ saw an 80% increase in time spent on site, a 56% decrease in bounce rate, and a 67% decrease in cost per visit.

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Financial Services Case Studies and Customer Success Stories with inPowered

The Ascent - Financial Services

inPowered AI helped The Ascent lower their cost per acquisition by 73% on Taboola and Outbrain. The Ascent is an... online resource for personal finance advice and tools. They struggled to meet CPA goals due to manual campaign optimization and a crowded ad market. With inPowered AI, they used AI creative testing and bidding to improve results. The solution led to a 30% better conversion rate and saved over 15 hours per week.

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Publishing Case Studies and Customer Success Stories with inPowered

The Motley Fool - Publishing

inPowered AI helped The Motley Fool improve their ad campaigns on Taboola and Outbrain. The Motley Fool faced high customer... acquisition costs and manual campaign management. With inPowered AI, they tested more creatives and optimized bids in real time. This led to a 5x increase in ROAS, a 20% reduction in cost per lead, and saved over 15 hours per week. The Motley Fool saw better results and more efficient campaigns.

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Hospital & Health Care Case Studies and Customer Success Stories with inPowered

Connecticut Children’s - Hospital & Health Care

inPowered AI was used by Connecticut Children’s to improve their digital marketing on DV360. The hospital wanted to reach local... parents and drive high-quality traffic to their expert content. inPowered AI activated creative testing and a custom bidding algorithm. This led to a 61% reduction in cost per session, a 45% increase in engagement time per session, and a 33% reduction in bounce rate during the first four days of the campaign.

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Customer Success Stories of inPowered

 

Major retailer slashes site visit costs by 75% using sell-side AI decisioning - PPC Land

inPowered AI, in collaboration with a major apparel retailer and Index Exchange, achieved a 75% reduction in cost per site visit by deploying AI-powered sell-side decisioning within Index's Marketplaces infrastructure. This approach utilized... custom predictive models to evaluate supply-side signals in real time, enhancing programmatic online video campaign efficiency by leveraging richer data sets upstream, beyond traditional demand-side optimization.

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