Real-World Case Studies and Customer Success Stories with inPowered

inPowered AI helped a leading consumer tech brand improve their click-through rate. The brand faced low CTR despite strong creative. They used inPowered AI's sell-side AI to optimize programmatic buy...ing. The AI model used real-time data to target high-value audiences. CTR increased by 77%, rising from 0.35% to 0.62%.
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inPowered AI helped Ohio Liquor (OHLQ) improve engagement with their summer cocktail recipe content. OHLQ faced high bounce rates and low engagement as customers stuck to familiar products. By using ...inPowered AI on DV360, OHLQ tested multiple ad creatives and used AI bidding to boost results. OHLQ saw an 80% increase in time spent on site, a 56% decrease in bounce rate, and a 67% decrease in cost per visit.
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inPowered AI helped The Ascent lower their cost per acquisition by 73% on Taboola and Outbrain. The Ascent is an online resource for personal finance advice and tools. They struggled to meet CPA goal...s due to manual campaign optimization and a crowded ad market. With inPowered AI, they used AI creative testing and bidding to improve results. The solution led to a 30% better conversion rate and saved over 15 hours per week.
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inPowered AI helped The Motley Fool improve their ad campaigns on Taboola and Outbrain. The Motley Fool faced high customer acquisition costs and manual campaign management. With inPowered AI, they t...ested more creatives and optimized bids in real time. This led to a 5x increase in ROAS, a 20% reduction in cost per lead, and saved over 15 hours per week. The Motley Fool saw better results and more efficient campaigns.
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inPowered AI helped New Balance cut cost per site visit by 75%. New Balance faced high digital traffic costs, 40% above their target. They used inPowered AI's custom model, which analyzed many signal...s to find the best ad impressions. The AI model worked in real time and improved programmatic efficiency. As a result, New Balance saw a 32% boost in performance and much lower costs.
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inPowered AI helped Visit Idaho attract more travelers. The AI optimized ads on Taboola and Outbrain. Visit Idaho saw a 46% reduction in cost per pageview. Average time per session increased by 80%. ...Over 500 visitor guides were downloaded. This improved campaign performance and engagement.
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inPowered AI activated on DV360 helped Visit Utah improve their website traffic. The challenge was to attract more engaged visitors and reduce poor engagement. inPowered AI used creative testing and ...a custom bidding algorithm. This led to an 80% reduction in cost per session. Engagement time per session increased by 40%. Bounce rate dropped by 35%.
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inPowered AI helped a leading CPG brand use Sell-Side AI to improve their video campaign. The brand wanted to reach more people without high costs. inPowered AI built a custom model using Index Excha...nge data to target the right audience. The campaign saw a 37% decrease in CPM. Media efficiency increased by 59%.
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inPowered AI was used by Connecticut Children’s to improve their digital marketing on DV360. The hospital wanted to reach local parents and drive high-quality traffic to their expert content. inPower...ed AI activated creative testing and a custom bidding algorithm. This led to a 61% reduction in cost per session, a 45% increase in engagement time per session, and a 33% reduction in bounce rate during the first four days of the campaign.
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inPowered AI custom bidding was activated on DV360 for Green Cars. The challenge was low site awareness and high bounce rates. inPowered AI used creative testing and a custom bidding algorithm to imp...rove engagement. As a result, time on site increased by 2.2x, bounce rate dropped by 42%, and cost per view fell by 51%. This helped Green Cars better educate the EV market and drive sustainable vehicle adoption.
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inPowered AI helped AAA Club Alliance run a CTV campaign in northern New Jersey. The campaign struggled to scale because the target audience was small. inPowered AI used log-level DSP data to train a... custom model for targeted reach. The AI analyzed signals like zip code, device, and time to find the best impressions. The campaign delivered over 400,000 video completions and reached a 99% video completion rate.
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