inPowered AI activated on DV360 helped Visit Utah improve their website traffic. The challenge was to attract more engaged visitors... and reduce poor engagement. inPowered AI used creative testing and a custom bidding algorithm. This led to an 80% reduction in cost per session. Engagement time per session increased by 40%. Bounce rate dropped by 35%.
inPowered AI helped Visit Idaho attract more travelers. The AI optimized ads on Taboola and Outbrain. Visit Idaho saw a... 46% reduction in cost per pageview. Average time per session increased by 80%. Over 500 visitor guides were downloaded. This improved campaign performance and engagement.
Automotive Case Studies and Customer Success Stories with inPowered
AAA Club Alliance
- Automotive
inPowered AI helped AAA Club Alliance run a CTV campaign in northern New Jersey. The campaign struggled to scale because... the target audience was small. inPowered AI used log-level DSP data to train a custom model for targeted reach. The AI analyzed signals like zip code, device, and time to find the best impressions. The campaign delivered over 400,000 video completions and reached a 99% video completion rate.
inPowered AI custom bidding was activated on DV360 for Green Cars. The challenge was low site awareness and high bounce... rates. inPowered AI used creative testing and a custom bidding algorithm to improve engagement. As a result, time on site increased by 2.2x, bounce rate dropped by 42%, and cost per view fell by 51%. This helped Green Cars better educate the EV market and drive sustainable vehicle adoption.
Leading consumer tech brand
- Consumer Electronics
inPowered AI helped a leading consumer tech brand improve their click-through rate. The brand faced low CTR despite strong creative.... They used inPowered AI's sell-side AI to optimize programmatic buying. The AI model used real-time data to target high-value audiences. CTR increased by 77%, rising from 0.35% to 0.62%.
Retail Case Studies and Customer Success Stories with inPowered
Ohio Liquor (OHLQ)
- Retail
inPowered AI helped Ohio Liquor (OHLQ) improve engagement with their summer cocktail recipe content. OHLQ faced high bounce rates and... low engagement as customers stuck to familiar products. By using inPowered AI on DV360, OHLQ tested multiple ad creatives and used AI bidding to boost results. OHLQ saw an 80% increase in time spent on site, a 56% decrease in bounce rate, and a 67% decrease in cost per visit.
inPowered AI helped The Ascent lower their cost per acquisition by 73% on Taboola and Outbrain. The Ascent is an... online resource for personal finance advice and tools. They struggled to meet CPA goals due to manual campaign optimization and a crowded ad market. With inPowered AI, they used AI creative testing and bidding to improve results. The solution led to a 30% better conversion rate and saved over 15 hours per week.
Publishing Case Studies and Customer Success Stories with inPowered
The Motley Fool
- Publishing
inPowered AI helped The Motley Fool improve their ad campaigns on Taboola and Outbrain. The Motley Fool faced high customer... acquisition costs and manual campaign management. With inPowered AI, they tested more creatives and optimized bids in real time. This led to a 5x increase in ROAS, a 20% reduction in cost per lead, and saved over 15 hours per week. The Motley Fool saw better results and more efficient campaigns.
Apparel & Fashion Case Studies and Customer Success Stories with inPowered
New Balance
- Apparel & Fashion
inPowered AI helped New Balance cut cost per site visit by 75%. New Balance faced high digital traffic costs, 40%... above their target. They used inPowered AI's custom model, which analyzed many signals to find the best ad impressions. The AI model worked in real time and improved programmatic efficiency. As a result, New Balance saw a 32% boost in performance and much lower costs.
Consumer Goods Case Studies and Customer Success Stories with inPowered
Leading CPG Brand
- Consumer Goods
inPowered AI helped a leading CPG brand use Sell-Side AI to improve their video campaign. The brand wanted to reach... more people without high costs. inPowered AI built a custom model using Index Exchange data to target the right audience. The campaign saw a 37% decrease in CPM. Media efficiency increased by 59%.
inPowered AI was used by Connecticut Children’s to improve their digital marketing on DV360. The hospital wanted to reach local... parents and drive high-quality traffic to their expert content. inPowered AI activated creative testing and a custom bidding algorithm. This led to a 61% reduction in cost per session, a 45% increase in engagement time per session, and a 33% reduction in bounce rate during the first four days of the campaign.
Other Industry Case Studies and Success Stories with inPowered
Soft drink brand
- Consumer Goods
- Very Large
inPowered AI helped a soft drink brand boost targeted reach by 53% using sell-side AI decisioning. The brand wanted to... reach adventure-seeking consumers but struggled with niche targeting and cost control. inPowered AI's custom model in Index Exchange enabled real-time, impression-level targeting and efficient spend. The campaign cut CPMs in half and delivered strong ROI for the brand.
A leading outdoor cooking and grilling brand
- Consumer Goods
inPowered AI helped a leading outdoor cooking and grilling brand cut CPMs by up to 69% using sell-side AI decisioning. The brand wanted... to reach more consumers and lower ad costs across video and display. inPowered AI used past campaign data to train a custom AI model. The model picked the best ad placements in real time. The brand saw big savings and better reach while staying privacy-compliant.
Leading consumer tech brand
- Consumer Electronics
- Large
inPowered AI helped a leading consumer tech brand boost click-through rate by 77%. The brand faced low CTR despite strong... creative and market dominance. inPowered AI used a custom AI model for programmatic buying, optimizing media spend at the impression level. The solution used log-level DSP data and real-time signals to target high-value audiences. CTR increased from 0.35% to 0.62%, showing strong results for sell-side AI decisioning.
Leading athletic footwear brand
- Consumer Goods
- Large
inPowered AI helped a leading athletic footwear brand cut cost per site visit by 75%. The brand faced high traffic... costs, with CPSV 40% above target. They used inPowered AI's custom AI model, trained on DSP data and hosted in Index Exchange, to target high-quality impressions. The AI stamped high-potential impressions with unique deal IDs for programmatic efficiency. This approach delivered a 75% reduction in cost per site visit and improved campaign performance.
inPowered AI helped a major CPG condiment brand cut CPMs by up to 69% using sell-side AI decisioning. The brand needed... to reach relevant consumers and lower costs across video and display ads. inPowered AI trained a custom AI model with past campaign data and real-time signals. The solution optimized ad spend and improved efficiency. The brand achieved significant CPM reductions and greater reach while staying privacy-compliant.
inPowered AI helped a leading CPG cleaning brand grow targeted reach by 44% using sell-side AI decisioning. The brand needed... to scale campaigns for moms across video and display but struggled with static audience lists. inPowered AI trained a custom model on past campaign data, using real-time impression-level signals. The solution enabled smarter targeting and dynamic budget allocation. The brand saw a 44% increase in targeted reach and improved efficiency in programmatic buying.
