inPowered Overview

inPowered AI optimizes media outcomes for agencies and brands by leveraging AI-powered Private Marketplaces (PMPs). It enhances programmatic performance across Display, Video, and Connected TV (CTV) channels. The platform's unique selling point lies in its ability to use proprietary data and industry-first partnerships to curate every impression, ensuring precise targeting and improved ROI. By offering turnkey activation, inPowered AI simplifies campaign management, allowing users to quickly implement AI-driven strategies. This approach not only streamlines the advertising process but also empowers agencies to achieve superior media performance.

Use Cases

Customers recommend Engagement Management, Content Management, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using inPowered.

Other use cases:

  • Lead Engagement
  • Generation Of New Leads
  • Product Marketing
  • Lead Analytics
  • Competitive Intelligence
  • Identify Target Customers
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Business Priorities

Improve ROI and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using inPowered.

Other priorities:

  • Launch New Products
  • Scale Best Practices
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inPowered Use-Cases and Business Priorities: Customer Satisfaction Data

inPowered works with different mediums / channels such as User Generated Content. Blogs. and E-Mail.

Reviews

"...Guaranteed engagement with promoted content...." Peer review

inPowered, belong to a category of solutions that help Content Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

InPowered AI optimizes DSP and Native Advertising channels. Campaign performance is maximized through direct integration.

Popular Business Setting

for inPowered

Top Industries

  • Accounting

Popular in

  • Small Business

inPowered is popular in Accounting, and is widely used by Small Business,

Comprehensive Insights on inPowered Use Cases

What Are the key features of inPowered for Engagement Management?

How can inPowered enhance your Content Management process?

6+ more Business Use Cases

12 buyers and buying teams have used Cuspera to assess how well inPowered solved their Content Marketing needs. Cuspera uses 197 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Content Marketing needs.

Case Studies

Hospital & Health Care

CASE STUDY Connecticut Children’s

inPowered AI was used by Connecticut Children’s to improve their digital marketing on DV360. The hospital wanted to reach local parents and drive high-quality traffic to their expert content. inPower...ed AI activated creative testing and a custom bidding algorithm. This led to a 61% reduction in cost per session, a 45% increase in engagement time per session, and a 33% reduction in bounce rate during the first four days of the campaign.

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Publishing

CASE STUDY The Motley Fool

inPowered AI helped The Motley Fool improve their ad campaigns on Taboola and Outbrain. The Motley Fool faced high customer acquisition costs and manual campaign management. With inPowered AI, they t...ested more creatives and optimized bids in real time. This led to a 5x increase in ROAS, a 20% reduction in cost per lead, and saved over 15 hours per week. The Motley Fool saw better results and more efficient campaigns.

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Government Administration

CASE STUDY Visit Utah

inPowered AI activated on DV360 helped Visit Utah improve their website traffic. The challenge was to attract more engaged visitors and reduce poor engagement. inPowered AI used creative testing and ...a custom bidding algorithm. This led to an 80% reduction in cost per session. Engagement time per session increased by 40%. Bounce rate dropped by 35%.

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Retail

CASE STUDY Ohio Liquor (OHLQ)

inPowered AI helped Ohio Liquor (OHLQ) improve engagement with their summer cocktail recipe content. OHLQ faced high bounce rates and low engagement as customers stuck to familiar products. By using ...inPowered AI on DV360, OHLQ tested multiple ad creatives and used AI bidding to boost results. OHLQ saw an 80% increase in time spent on site, a 56% decrease in bounce rate, and a 67% decrease in cost per visit.

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Automotive

CASE STUDY Green Cars

inPowered AI custom bidding was activated on DV360 for Green Cars. The challenge was low site awareness and high bounce rates. inPowered AI used creative testing and a custom bidding algorithm to imp...rove engagement. As a result, time on site increased by 2.2x, bounce rate dropped by 42%, and cost per view fell by 51%. This helped Green Cars better educate the EV market and drive sustainable vehicle adoption.

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Government Administration

CASE STUDY Visit Idaho

inPowered AI helped Visit Idaho attract more travelers. The AI optimized ads on Taboola and Outbrain. Visit Idaho saw a 46% reduction in cost per pageview. Average time per session increased by 80%. ...Over 500 visitor guides were downloaded. This improved campaign performance and engagement.

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lightning

Peers used inPowered for engagement management and content management

inPowered Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (27)
Custom Reports

4.24/5 ★

Read Reviews (11)
Analytics

3.97/5 ★

Read Reviews (7)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.44/5 ★

Read Reviews (27)
Custom Reports

4.24/5 ★

Read Reviews (11)
Analytics

3.97/5 ★

Read Reviews (7)

Software Failure Risk Guidance

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for inPowered

Top Failure Risks for inPowered

inPowered, Inc Profile

Company Name

inPowered, Inc

Company Website

https://inpowered.ai/

HQ Location

425 2nd St, Suite 300, San Francisco, California 94107, US

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