inPowered: Use-Cases, Insights and Reviews | 2026 Cuspera

inPowered AI, in collaboration with a major apparel retailer and Index Exchange, achieved a 75% reduction in cost per site visit by deploying AI-powered sell-side decisioning within Index's Marketpla...ces infrastructure. This approach utilized custom predictive models to evaluate supply-side signals in real time, enhancing programmatic online video campaign efficiency by leveraging richer data sets upstream, beyond traditional demand-side optimization.
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inPowered AI helped a leading CPG cleaning brand grow its targeted reach by 44%. The brand needed to scale campaigns for moms across video and display, but static audience lists limited efficiency. i...nPowered AI trained a custom model using past campaign data and real-time signals. The AI model enabled smarter targeting and dynamic budget allocation. The result was a 44% increase in targeted reach and lower CPMs for video and display ads.
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inPowered AI helped a leading consumer tech brand boost click-through rate by 77%. The brand faced low CTR despite strong creative and suspected media efficiency issues. inPowered AI used a custom AI... model with log-level DSP data for precise audience targeting. The solution ran in Index Exchange and evaluated every impression in real time. CTR increased from 0.35% to 0.62%, showing strong results for programmatic buying optimization.
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inPowered AI used a custom AI model to help a major CPG condiment brand cut CPMs by up to 69%. The brand wanted to reach more consumers for less money across video and display ads. inPowered AI train...ed its model on past campaign data and used real-time signals to pick the best ad impressions. The solution ran in Index Exchange and kept campaigns privacy-compliant. The brand saw big cost savings and better reach with sell-side AI decisioning.
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inPowered AI helped a leading athletic footwear brand cut cost per site visit by 75%. The brand faced high digital traffic costs, 40% above their target. They used inPowered AI's custom model, traine...d on DSP data and hosted in Index Exchange, to target high-quality impressions. The AI model predicted the best traffic in real time. This approach slashed acquisition costs and improved programmatic efficiency.
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inPowered AI used its sell-side AI decisioning for a major soft drink brand. The brand wanted to reach adventure-seeking consumers with more precision and lower costs. inPowered AI's model worked ins...ide Index Exchange, tagging high-value impressions for targeted programmatic advertising. The campaign increased targeted reach by 53% and cut CPMs in half. The solution delivered real-time, impression-level targeting and improved ROI.
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