inPowered: Product updates, Customer stories, and Insights | 2026 Cuspera

inPowered AI helped a leading CPG cleaning brand grow its targeted reach by 44%. The brand needed to scale campaigns for moms across video and display, but static audience lists limited efficiency. i...nPowered AI trained a custom model using past campaign data and real-time signals. The AI model enabled smarter targeting and dynamic budget allocation. The result was a 44% increase in targeted reach and lower CPMs for video and display ads.
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inPowered AI helped AAA Club Alliance run a CTV campaign in northern New Jersey. The campaign struggled to scale because the target audience was small. inPowered AI used log-level DSP data to train a... custom model for targeted reach. The AI analyzed signals like zip code, device, and time to find the best impressions. The campaign delivered over 400,000 video completions and reached a 99% video completion rate.
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inPowered AI helped a leading consumer tech brand improve their click-through rate. The brand faced low CTR despite strong creative. They used inPowered AI's sell-side AI to optimize programmatic buy...ing. The AI model used real-time data to target high-value audiences. CTR increased by 77%, rising from 0.35% to 0.62%.
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inPowered AI helped The Ascent lower their cost per acquisition by 73% on Taboola and Outbrain. The Ascent is an online resource for personal finance advice and tools. They struggled to meet CPA goal...s due to manual campaign optimization and a crowded ad market. With inPowered AI, they used AI creative testing and bidding to improve results. The solution led to a 30% better conversion rate and saved over 15 hours per week.
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inPowered AI helped a leading outdoor cooking and grilling brand cut CPMs by up to 69% using sell-side AI decisioning. The brand wanted to reach more consumers and lower ad costs across video and dis...play. inPowered AI used past campaign data to train a custom AI model. The model picked the best ad placements in real time. The brand saw big savings and better reach while staying privacy-compliant.
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