Food & Beverages Case Studies and Customer Success Stories with Hashtag Paid
McDonald's Canada
- Food & Beverages
McDonald's Canada used Snapchat to promote Summer Drink Days. They partnered with Snapchat creators to reach Gen Z and young... millennials. The campaign had 425.2K organic story views and 2.6M paid video views. It resulted in a 7-point lift in ad awareness.
Inniskillin created a wine cocktail campaign. They worked with 7 young creators. The campaign increased consideration by 22 points for... Gen Y. It also increased reach by 44% on Instagram. The campaign was 45% below the CPM benchmark, making it almost 2x more efficient than the industry average.
Schneiders became the most familiar meat product for grilling season. They achieved a 1575% view rate target. Over 100K link... clicks were recorded. The cost per click was $0.49. Brand familiarity increased by 12 points.
Ricola increased awareness of their Everyday Berry product by 11 points. They partnered with creators focused on wellness and health.... The campaign had 450K+ organic content views. Pinterest CPC decreased by 84%. There were 137K+ link clicks. Brand affinity increased by 17 points.
Dr. Oetker achieved 506% of the projected Story Views benchmark. They reached 100% of the engagement benchmark. They also attained...113% of the impressions benchmark. The campaign was timed with the #ThatGirl trend.
Country Harvest became a fan favorite for bread lovers. The campaign had 23.7 million impressions. TikTok drove over 976,000 video... views. Brand familiarity increased by 10 points. The goal was to increase awareness and support the national brand campaign.
Heineken worked with Canadian creators to boost brand awareness. They reached over 5 million people. Purchase intent increased by 14... points. Brand perceptions rose by 12 points. Positive sentiment was 85%, 8% above the industry norm.
General Mills worked with #paid to improve Cheerios' image as a healthy cereal. They used health creators on Instagram. 72%... of consumers liked the campaign. Cheerios became the top healthy cereal, beating the second by nine points. Moms saw Cheerios as healthier, with a 15-point increase in perception.
Retail Case Studies and Customer Success Stories with Hashtag Paid
National retail chain
- Retail
A large retail chain in the US wanted more families to visit their stores for back to school shopping. They worked with... local creators to show the shopping experience and highlight deals. The campaign increased store visits by 24 points from previous visitors and 15 points from competitive store visitors. 90% of people liked the campaign. Visit intent went up by 14 points.
Sephora Canada launched a Diwali campaign. They wanted to inspire South Asian clients to buy beauty products. The campaign had... a 65% view rate. It achieved 96% positive sentiment. Most views came from Facebook.
A national home retailer improved its TikTok CPCV by 77%. The campaign aimed to build awareness among American homeowners. It... featured creators showing how luxury vinyl tiles can transform spaces. The campaign achieved over 8 million impressions and a 19% more efficient Meta CPM.
IKEA used creator marketing to boost in-store traffic. They decreased the cost per visit by 40%. The campaign exceeded engagement... targets by 381% with 110,000+ engagements. It reached over 2.4 million people, 77% above the target. YouTube reach was 212% above the target.
Canadian Tire inspired customers to shop smarter. They used shopping technologies like the CT App and Pickup Lockers. The campaign... had 60K organic views and 380+ shares. It achieved a 148% view rate from a top TikTok creator. There were 260+ comments on Instagram posts.
Consumer Goods Case Studies and Customer Success Stories with Hashtag Paid
Scotch
- Consumer Goods
Scotch, a 3M brand, created the Flex & Seal Shipping roll. They ran a campaign with 12 creators to promote... it. The campaign made Flex & Seal the most loved brand among competitors. 90% of the audience understood the brand's benefits. 74% could recall the brand. The campaign had 96% positive sentiment.
Royale used creator marketing to launch new packaging for Velour tissue paper. They aimed to increase coupon downloads and brand... consideration. The campaign involved 10 creators and resulted in 2000 coupon downloads. Engagement exceeded targets by 330%, reaching 648,000 total engagements. Audience recall of the campaign messaging was 72%.
PUIG fragrances were promoted for the holiday season. The campaign achieved a 207% amplification goal for Nina Ricci. It received... over 13K likes and comments for the Million fragrance. The Phantom fragrance had over 150K impressions. Le Beau had a 14% more efficient CPE.
Otterbox used creators to show off their Symmetry phone cases. The campaign had great results. Instagram video views reached 112%... of the goal. TikTok views were 115% of the goal. Engagement rates were 18% above the benchmark on Instagram and 47% above on TikTok.
Philips Hue ran a successful social media campaign. 87% of consumers liked the campaign. 9 in 10 consumers were likely... to buy Philips Hue. The campaign had a 6.61% organic engagement rate. It inspired consumers to personalize their spaces with smart LED lights.
Education Case Studies and Customer Success Stories with Hashtag Paid
York University
- Education
York University used creator marketing to promote its degree programs. They worked with 4 creators to reach young adults. The... campaign got 7.2 million impressions and 216,000 post engagements. Engagement was 75% above benchmarks. Cost-per-engagement was 88% below benchmarks.
The campaign increased TikTok engagements to over 150K. Instagram engagement goals were exceeded by 111%. Meta's CPTP efficiency improved by... 89%. Brand affinity rose by 50 points. Consideration intent increased by 43 points. Enrollment intent increased by 39 points.
The public transit system
- Transportation/trucking/railroad
The public transit system got more people to take the train. They had over 11 million impressions. Their Meta CPM... was 50% more efficient. They achieved a 125% TikTok view rate. 21% of key messages were pulled through.
Precision Nutrition
- Health, Wellness And Fitness
Precision Nutrition used creator media to achieve a 4:1 return on ad spend. They saw a 10% decrease in cost... per acquisition. The campaign had 1,300+ signups and 3.1 million impressions. They increased their spend with #paid by 326% after 60 days.
Insurance Case Studies and Customer Success Stories with Hashtag Paid
Canada Life
- Insurance
Canada Life partnered with creators to build trust with Canadians. They achieved over 92,000 organic TikTok engagements. The projected view... rate was exceeded by 143%. The top TikTok creators achieved a 506% view rate.
Banking Case Studies and Customer Success Stories with Hashtag Paid
A leading investment bank
- Banking
A leading investment bank worked with creators to teach Canadians about staying ahead. The campaign got over 14 million impressions... and 5,000 link clicks. It achieved a CPM of $2.25, which is 55% more efficient than the finance norm. The key message pull-through was 34%.
Apparel & Fashion Case Studies and Customer Success Stories with Hashtag Paid
Buffalo David Bitton
- Apparel & Fashion
Buffalo David Bitton used denim to boost brand awareness. They aimed to make denim a key fashion piece. The campaign... used Reel content and photos. Engagement was 159% above the benchmark. Cost per engagement was 58% below the benchmark. Brand affinity increased by 27 points.
Automotive Case Studies and Customer Success Stories with Hashtag Paid
INFINITI
- Automotive
INFINITI worked with local creators to boost brand affinity. The campaign increased brand affinity by 19 points. It also had... over 140,000 organic views on Instagram. Positive sentiment was 96%. Consideration increased by 16 points.
Pharmaceuticals Case Studies and Customer Success Stories with Hashtag Paid
A non-prescription medication brand
- Pharmaceuticals
A non-prescription medication brand grew 55% over 2 years. They used creator content to increase awareness. The campaign had 112K+... organic reel views. Message pull through was 43%. Meta engagement targets were exceeded by 664%. Brand consideration increased by 25 points.
