Retail Case Studies and Customer Success Stories with Hashtag Paid
Sephora Canada
- Retail
- Large
Toronto, Canada
Sephora Canada used #paid to launch a Diwali campaign aimed at South Asian clients. They partnered with seven creators to... share authentic stories and promote beauty products for the festival. The campaign achieved a 65% view rate and 96% positive sentiment. Ninety-six percent of paid landing page views came from facebook. The campaign drove strong engagement and brand connection.
Canadian Tire used #paid to inspire shoppers to use their shopping technologies. They worked with 8 creators to show the... speed, convenience, and savings of the CT App, Pickup Lockers, and Kiosks. The campaign reached 60,000 organic views and 380+ shares. Instagram posts received over 260 comments. The top TikTok creator achieved a 148% view rate.
A national retail chain used #paid to boost in-store visits for back to school shopping. The campaign partnered with local... creators who showcased shopping experiences and highlighted deals under $50. Store visits from previous customers rose by 24 points, and visits from competitive store shoppers increased by 15 points. Visit intent grew by 14 points, and 90% of respondents had a positive view of the campaign. The relatable content drove strong engagement and foot traffic.
IKEA used #paid to launch a creator marketing campaign for its 2020 product catalog. The campaign aimed to boost awareness... and drive in-store visits using Instagram and YouTube. Seven creators shared 54 pieces of content, highlighting new products. IKEA saw a 40% drop in cost per in-store visit. The campaign reached over 2.4 million people and exceeded engagement targets by 381%.
#paid helped a national home retailer reach over 8 million impressions with a creator-driven TikTok campaign. The campaign inspired homeowners... to try luxury vinyl tiles and highlighted the in-store experience. The retailer achieved a 77% more efficient TikTok cost per completed view and a 19% more efficient Meta CPM. They also surpassed their completed story view target by 443%. This boosted brand awareness among American homeowners interested in home decor.
Food & Beverages Case Studies and Customer Success Stories with Hashtag Paid
Country Harvest
- Food & Beverages
- Medium
Toronto, Canada
#paid helped Country Harvest boost brand awareness with a creator-driven campaign. The campaign reached 23.7 million impressions and achieved a... 426% video view attainment, with TikTok driving over 976,000 six-second video views. Brand familiarity increased by 10 points. The program used recipes and engaging content to connect with bread lovers and build brand affinity.
#paid helped Inniskillin boost brand consideration among young consumers. The campaign used Instagram Reels and Stories with 7 young creators.... Gen Y consideration rose by 22 points. Reach from Instagram increased by 44%. The campaign's CPM was almost twice as efficient as the industry average. Brand familiarity also grew by 13 points.
Dr. Oetker used #paid to launch The Good Baker pizzas with a creator campaign. The campaign targeted women and aligned...with the #ThatGirl trend. Dr.Oetker achieved 506% of the projected Story Views benchmark. They also reached 100% of their engagement goal and 113% of their impressions target. The campaign raised awareness and encouraged engagement for The Good Baker product.
#paid helped Schneiders boost brand familiarity for grilling season. The campaign used creators to share personal grilling stories with Schneiders... sausages. Schneiders achieved a 1575% view rate target, over 100,000 link clicks, and a $0.49 CPC. Brand familiarity increased by 12 points. The campaign focused on emotional connection and product consideration.
Heineken used #paid to boost brand awareness in Canada. They worked with six Canadian creators to share Instagram stories and... videos about Heineken in social settings. The campaign reached over 5 million unique accounts. Purchase intent rose by 14 points, and positive sentiment was 8% higher than the industry norm. Beer drinkers showed an 8-point increase in purchase intent over competitors.
Consumer Goods Case Studies and Customer Success Stories with Hashtag Paid
Ricola
- Consumer Goods
- Large
Laufen, Switzerland
Ricola used #paid to boost awareness for their Everyday Berry product. They partnered with wellness and outdoor creators across the... USA. These creators shared their routines on Instagram and TikTok. The campaign included a 3-week creator licensing program across five social platforms. Ricola saw a 17-point increase in brand affinity and 11-point growth in product familiarity. The campaign generated 450,000+ organic views and 137,000+ link clicks.
#paid helped Scotch, a 3M brand, launch a creator campaign for Flex & Seal. They partnered with 12 creators to... promote the product at Walmart and Target. The campaign drove 96% positive organic sentiment and made Flex & Seal the most loved brand in its category. 90% of the reached audience understood the product’s benefits. 74% of respondents recalled the brand, boosting familiarity and consideration.
Royale used #paid to launch new packaging for its Velour tissue paper. They ran a creator marketing campaign with 10... creators sharing posts and encouraging coupon downloads. The campaign drove 2,000 coupon downloads and reached 648,000 total engagements. Engagement exceeded targets by 330%. The campaign achieved a 72% recall rate among women and parents. Royale ranked top in core brand metrics against competitors.
#paid helped PUIG boost awareness for its fragrances during the holiday season. The campaign used Instagram and TikTok creators to... showcase PUIG fragrances as ideal gifts. Nina Ricci achieved a 207% amplification goal. The Million fragrance received over 13,000 likes and comments. Phantom fragrance reached 150,000 impressions. Le Beau saw a 14% more efficient cost per engagement than the industry benchmark.
General Mills used #paid to work with health and wellness creators in Canada. The campaign aimed to improve perceptions of... Cheerios as a healthy cereal, especially among mothers. 72% of consumers responded positively to the campaign. Cheerios became the top healthy cereal option, beating the next competitor by nine points. Brand perception improved by 30 points, and moms rated Cheerios as a healthier choice by 15 points more than non-moms.
Otterbox used #paid to promote its Symmetry Series phone cases. The campaign worked with creators to show the cases' protection... and style. Lifestyle content was shared on Instagram and TikTok. Otterbox achieved 112% of its Instagram video view goal and 115% of its TikTok total views goal. Engagement rates were 18% above Instagram and 47% above TikTok benchmarks.
Philips Hue used #paid to launch a creator marketing campaign. They partnered with 23 creators to show how Philips Hue... lights can personalize any space. The campaign aimed to boost engagement and purchase intent for smart LED bulbs. 87% of consumers responded positively, and over 90% were likely to buy Philips Hue. The campaign achieved a 6.61% organic engagement rate, surpassing benchmarks.
Education Case Studies and Customer Success Stories with Hashtag Paid
A leading university
- Education
- Large
USA
#paid helped a leading university boost enrollment and brand affinity. The university partnered with 10 creators to share stories on... Instagram and TikTok. The campaign drove 150,000+ organic TikTok engagements and exceeded Instagram engagement goals by 111%. Consideration intent rose by 43 points, and enrollment intent increased by 39 points. Brand affinity improved by 50 points, and Meta CPTP efficiency rose by 89%.
York University used #paid to run a creator marketing campaign targeting young adults. The campaign aimed to boost applications for... undergraduate and postgraduate degrees. Four student and alumni creators shared their experiences on Instagram and TikTok. The campaign reached 7.2 million impressions and 216,000 engagements. Engagement was 75% above benchmarks, and cost-per-engagement was 88% below target. The campaign generated excitement among prospective students.
Automotive Case Studies and Customer Success Stories with Hashtag Paid
Hyundai
- Automotive
- Very Large
Hyundai used creator marketing to promote the IONIQ 5 electric SUV. QYOU Media and Culture Brands ran a TikTok campaign... with four influencers, reaching 22 million subscribers. The campaign generated 10.5 million video views and 523,000 engagements, with a 5% engagement rate. Creators showed the car's features in authentic, personal content. The campaign targeted the African American community and boosted brand consideration.
INFINITI used #paid to partner with 8 local creators. The campaign aimed to boost brand familiarity and creativity. It generated... over 140,000 organic Instagram views. Brand affinity rose by 19 points. Consideration increased by 16 points. Positive sentiment reached 96%.
Interregional public transit system
- Transportation/Trucking/Railroad
- Large
#paid helped an interregional public transit system boost commuter engagement. The campaign used local creators to make day-in-the-life videos about... train travel. These videos showed benefits like saving time and reducing carbon footprint. The campaign reached over 11 million impressions. Meta CPM was 50% more efficient and TikTok view rates exceeded projections by 125%.
Precision Nutrition
- Health, Wellness And Fitness
- Medium
Toronto, Canada
#paid helped Precision Nutrition reach a 4:1 return on ad spend using creator media. The campaign drove over 1,300 signups... and 3.1 million impressions. Cost per acquisition dropped by 10%. #paid ran more than 150 ad tests to find the best creative. Precision Nutrition increased their spend with #paid by 326% after 60 days. Influencer marketing became a key part of their CrossFit outreach.
Insurance Case Studies and Customer Success Stories with Hashtag Paid
a leading insurance provider
- Insurance
- Large
Canada
#paid helped a leading Canadian insurance provider build trust with their audience. The company partnered with creators to show Canadians... they can rely on the brand at every life stage. The campaign drove over 92,000 organic TikTok engagements. The projected view rate was exceeded by 143%. Top TikTok creators achieved a 506% view rate. This boosted the brand’s credibility in the insurance and finance space.
Banking Case Studies and Customer Success Stories with Hashtag Paid
A leading investment bank
- Banking
- Very Large
#paid helped a leading investment bank reach over 14 million impressions with a creator-led campaign. The bank partnered with three... mid-sized Instagram creators to share investment tips and promote financial education. The campaign achieved a 55% more efficient CPM at $2.25, compared to the finance norm of $5.04. It also drove 5,000+ link clicks and a 34% key message pull through. The campaign aimed to build awareness of the bank’s 'stay ahead' message and inspire Canadians to explore investment options.
Apparel & Fashion Case Studies and Customer Success Stories with Hashtag Paid
Buffalo David Bitton
- Apparel & Fashion
- Large
Montreal, Canada
Buffalo David Bitton used #paid to boost engagement and brand affinity for its denim line. The campaign featured creators sharing... Reel content and in-feed photos to highlight denim as a tool for creative expression. Buffalo surpassed its projected engagement benchmark by 159%. The campaign achieved a 27-point increase in brand affinity and performed 24% above the #paid LPV benchmark. Cost per engagement was 58% below the benchmark, showing strong campaign efficiency.
Restaurants Case Studies and Customer Success Stories with Hashtag Paid
McDonald's Canada
- Restaurants
- Very Large
Toronto, Canada
McDonald's Canada used #paid to boost awareness for its Summer Drink Days. The campaign targeted Gen Z and young millennials... on Snapchat. McDonald's partnered with Snap Star creators to share organic stories about summer beverages. The campaign achieved 425,200 organic story views and 2.6 million paid video views. Ad awareness increased by 7 points, showing strong impact from creator partnerships.
Pharmaceuticals Case Studies and Customer Success Stories with Hashtag Paid
Non-prescription medicine brand
- Pharmaceuticals
- Large
#paid helped a non-prescription medicine brand grow 55% in two years. The brand used creator content to increase awareness and... reduce stigma around women’s health. They partnered with 9 creators on Instagram and TikTok, amplifying content through creator licensing. The campaign achieved over 112,000 organic reel views and a 25-point increase in brand consideration. Meta engagement targets were exceeded by 664%, reaching more than 990,000.
