Hashtag Paid: Product updates, Customer stories, and Insights | 2026 Cuspera

A leading investment bank worked with creators to teach Canadians about staying ahead. The campaign got over 14 million impressions and 5,000 link clicks. It achieved a CPM of $2.25, which is 55% mor...e efficient than the finance norm. The key message pull-through was 34%.
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Canada Life partnered with creators to build trust with Canadians. They achieved over 92,000 organic TikTok engagements. The projected view rate was exceeded by 143%. The top TikTok creators achieved... a 506% view rate.
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A national home retailer improved its TikTok CPCV by 77%. The campaign aimed to build awareness among American homeowners. It featured creators showing how luxury vinyl tiles can transform spaces. Th...e campaign achieved over 8 million impressions and a 19% more efficient Meta CPM.
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#paid helped IKEA lower its cost per in-store visit by 40% with a creator marketing campaign. IKEA partnered with SONOS and selected seven creators to promote new products on Instagram and YouTube. T...he campaign generated over 110,000 engagements, exceeding the engagement target by 381%. IKEA reached more than 2.4 million people, surpassing its reach goal by 77%. YouTube reach was 212% above target, driving strong in-store traffic and brand awareness.
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Heineken worked with Canadian creators to boost brand awareness. They reached over 5 million people. Purchase intent increased by 14 points. Brand perceptions rose by 12 points. Positive sentiment wa...s 85%, 8% above the industry norm.
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York University used creator marketing to promote its degree programs. They worked with 4 creators to reach young adults. The campaign got 7.2 million impressions and 216,000 post engagements. Engage...ment was 75% above benchmarks. Cost-per-engagement was 88% below benchmarks.
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