Real-World Case Studies and Customer Success Stories with FullStory

Shoppers Drug Mart used Fullstory to improve its website experience for prescription orders. The team identified and fixed registration drop-off... issues, cutting the dropout rate by 45%. Fullstory's session replay helped support resolve tickets in minutes, saving over a week in resolution time. Four digital teams now use Fullstory daily. The platform made it easier to spot and fix unique customer problems fast.
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Moosejaw used Fullstory to improve customer support and website user experience. The team leveraged session replays to quickly identify and... fix user issues. Marketing used behavioral analytics to spot and resolve checkout funnel problems. Four teams at Moosejaw now use Fullstory to save hours understanding customer feedback. This led to a smoother shopping experience and fewer user frustrations.
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Fullstory gave Gap Inc. real-time troubleshooting for their custom online stores. The digital operations team saved 10% of their time... accessing session data. Session visibility improved by 12 minutes compared to other tools. Over 200 people at Gap Inc. use Fullstory. Teams now fix issues faster and keep site speed high. Fullstory fits smoothly with Gap Inc.'s tech stack.
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Fullstory helped Yankee Candle improve their ecommerce site. The team used behavioral data to find over 400 opportunities across customer... journeys. They shipped more than 40 experiments based on weekly insights. Fullstory made it easy to spot friction points and measure results. This led to 5–10 prioritized improvements delivered each week.
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Fullstory helped Vivid Seats find and fix 8 critical site errors missed by other tools. The team used session replay... and custom events to spot issues in the checkout process. They preserved 10,000 conversions per error by detecting and resolving problems quickly. Over 100 team members now use Fullstory to track user behavior and test new features. This led to fewer support escalations and better customer experiences across web and mobile.
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Carvana used Fullstory’s digital experience intelligence platform to improve its online car buying site. The team ran A/B tests and... used insights from Fullstory to optimize key features. Carvana saw a 5% increase in cars reserved for checkout. The platform supported 8-14 million unique monthly visitors without slowing site performance. Fullstory helped Carvana achieve over $10 million in business and cost optimizations in 2020.
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Fullstory helped Hudson's Bay Company improve its digital shopping experience. The company used Fullstory to find and fix 18 bugs... in just 3 months. Teams gained real-time insights into shopper behavior and feedback by integrating Fullstory with Medallia. This let them quickly diagnose issues and prioritize improvements. The 1Saks+ pilot program was validated and three site migrations began. Hudson's Bay Company now uses customer insights to add more value for shoppers.
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Moosejaw used Fullstory to improve customer support and website user experience. The team leveraged session replays to quickly identify and... fix user issues. Marketing used behavioral analytics to resolve checkout funnel problems. Four teams at Moosejaw now use Fullstory to save time and address customer feedback. The platform helps Moosejaw deliver a smoother ecommerce experience.
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Fullstory helped Yankee Candle improve their DTC site. The team used behavioral data and session replay to find over 400... opportunities for improvement. They launched more than 40 experiments based on these insights. Each week, they delivered 5–10 prioritized fixes. This led to a smoother customer journey and measurable business wins.
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Fullstory helped Vivid Seats find and fix 8 critical site errors that other tools missed. The team used session replay... and custom events to spot issues in the checkout process. They preserved over 10,000 conversions by quickly detecting and resolving problems. More than 100 team members now use Fullstory to track user behavior and test new features. This led to fewer support escalations and smoother ticket-buying experiences.
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Fullstory helped Jacaranda Finance boost application form conversions by 20%. The company used Fullstory’s behavioral data platform to analyze user... journeys and find pain points. They made 40 updates to their loan application form based on these insights. Session Replay sped up customer support resolutions. Most Jacaranda customers now access services on mobile devices.
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Fullstory helped Finicity improve fraud detection and manage sensitive data on its open banking platform. Finicity used Fullstory’s Private by... Default setting to reduce the risk of collecting unnecessary user information. The platform provided sentiment signals and session analysis to enhance user experience. Finicity saw a 15% increase in funnel conversions. Ticket resolution time dropped by 80%.
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Fullstory helps WorldRemit track 20 million user events daily. Over 200 employees use Fullstory to understand customer behavior. WorldRemit saw... a 7% increase in conversion rates. The platform supports fast, secure digital money transfers. Teams make better product decisions with clear data insights.
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Fullstory helped a Fortune 500 financial institution boost enrollment conversion rates by 10. 8%. The company used behavioral data to...identify and fix issues in online banking enrollment and password change flows. Fullstory's session replay and analytics tools enabled the team to avoid a $1M poor ROI project and increase password change conversions by 51.7%. The solution also improved fraud investigation efficiency and reduced customer frustration. The institution now prioritizes digital investments with better user insights.
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Fullstory helps Tango improve its self-serve portal for digital rewards. Before Fullstory, Tango struggled to track user behavior and connect... marketing to real actions. With Fullstory's session replay and analytics, Tango reduced SMB sales cycles from over 60 days to under 15. New users can now sign up and place orders in as little as 4.5 minutes. Tango saw a 2.58x revenue increase after enabling self-service with Fullstory.
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Fullstory helped Jacaranda Finance boost application form conversions by 20%. The team used behavioral data and Session Replay to spot... user pain points and improve the loan application process. They made 40 updates to the form based on these insights. Fullstory also helped speed up customer support by giving context to support tickets. Most Jacaranda customers now access services on mobile devices.
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WorldRemit uses Fullstory to track nearly 20 million user events every day. Over 200 employees across engineering, product, design, marketing,... and data teams use Fullstory to understand user behavior. This helps WorldRemit make faster, more confident product decisions. The company saw a 7% increase in conversion rates after using Fullstory. Fullstory gives WorldRemit clear insights to support innovation and growth.
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Fullstory helps Tango improve its self-serve platform. New users can now place orders in just 4.5 minutes. The SMB sales... cycle dropped from over 60 days to under 15. Teams use Fullstory to spot friction, track feature adoption, and align on data. Tango saw a 2.58x revenue increase after implementing self-service.
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Fullstory helped Finicity improve fraud detection and sensitive data management. Finicity used Fullstory’s Private by Default setting to protect user... information and reduce unnecessary data collection. The platform enabled Finicity to analyze user sentiment and verify data accuracy. As a result, Finicity saw a 15% increase in funnel conversions and an 80% reduction in ticket resolution time. These improvements enhanced both customer experience and security.
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Fullstory helped Casumo, a top online casino, improve player experience. Casumo used Fullstory’s Session Replay to find and fix issues... in registration and deposit flows. The team cut time to resolution by 87%, saving 3.5 hours per issue. They also detected problems 50% faster. Casumo now monitors UI releases and gets better insights into user behavior.
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Fullstory helped Rank Group, a major UK gaming company, fix browser-based promotion errors during a big sporting event. The team used... behavioral data to spot and resolve issues fast, improving user experience. Fullstory's Heatmaps and Session Replay tools let Rank find and fix confusing landing pages. As a result, 50% of users affected by browser issues were quickly helped, and 90% of users had a better landing page experience. 70% of Rank’s users now access mobile properties.
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Fullstory helped Jumbo Interactive, Australia’s top lottery ecommerce site, find and fix over seven critical bugs. The platform’s session replay... feature uncovered a shopping cart bug that cost tens of thousands in lost revenue. Jumbo Interactive used Fullstory to boost cross-team collaboration and share user behavior data. As a result, they saved significant revenue and increased conversion rates by 3%.
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Rank Group used Fullstory to find and fix errors on their gaming platforms. They quickly diagnosed a browser-based promotion issue... during a major sporting event. Fullstory's Heatmaps and Session Replay helped them improve landing page navigation. 50% of users affected by a browser issue were identified and helped. 90% of users had a better landing page experience after improvements. Rank Group now has a full view of user behavior and conversions.
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Fullstory helped Jumbo Interactive, Australia’s top lottery ecommerce site, find a major bug that cost tens of thousands in lost revenue. The session replay... feature revealed a shopping cart issue missed by other tools. Jumbo Interactive fixed over seven critical bugs and saw a 3% increase in conversion rate. Fullstory also improved cross-team collaboration by sharing user behavior data across departments.
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Fullstory helped Game Lounge improve user experience on their iGaming affiliate sites. The team used session replays and event tracking... to see how users interacted with key pages. This led to a 70% drop in dead clicks and a 50% reduction in error clicks. Game Lounge also sped up product update validation by 20%. The UX team now runs A/B tests faster and uses data to support design changes.
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Fullstory helped project44 improve digital supply chain experiences. project44 used Fullstory to remove inefficiencies in logistics and delivery. The team... focused on reliability and consistency for supply chain customers. Fullstory became a key part of their technology stack. This supported project44’s mission to streamline the customer journey.
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Fullstory helped Fortive, a Fortune 500 technology group, analyze user behavior across 40+ company websites. Fortive automated website analytics and... tracked user actions with Fullstory. The platform revealed buyer barriers and improved efficiency. Over 200 digital professionals used Fullstory in Fortive’s annual hackathon. More than 20 Fortive companies increased sales by optimizing user experience.
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Fullstory helped Presidio find and fix over 100 high-impact issues in their digital experience. The DX team used Fullstory for... product analytics, session replay, and behavioral insights. This let them spot friction, validate impact, and prioritize engineering work. With CXperts managing Fullstory, Presidio saw a 25 bps year-over-year lift in CSAT. The team sped up triage and development cycles, focusing on the most important fixes.
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Fullstory helped Fortive, a Fortune 500 technology group, track user behavior across 40+ company websites. Fortive automated website analytics and... reduced manual errors with Fullstory. The platform revealed buyer barriers and improved user experience. Over 200 digital professionals used Fullstory in Fortive’s annual hackathon. More than 20 Fortive companies increased sales using Fullstory’s insights.
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Fullstory helped Presidio quickly find and fix over 100 experience issues. The DX team used Fullstory to spot friction and... validate impact. CXperts managed setup and reporting, making it easy to see what needed fixing. This led to a 25 basis point increase in CSAT year over year. Presidio could focus engineering on the most important changes.
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Fullstory helped ServiceTitan save over 100 hours by streamlining customer support and product optimization. ServiceTitan used Fullstory’s session replay and... funnel analysis to quickly find user issues. The platform gave ServiceTitan a unified view of user behavior. Product teams could explore data on their own, leading to better decisions. ServiceTitan improved platform performance and customer satisfaction with advanced analytics.
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Fullstory helped Travel + Leisure Co. improve customer service and booking speed. The company used session replays to quickly find... and fix bugs. This proactive approach led to a 19% reduction in booking time. Enhanced search and destination recommendations increased conversions by 9%. Fullstory enabled ongoing feedback and feature improvements across multiple club websites.
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Fullstory helped Endeavour Group cut rage clicks by 27%. The team used Fullstory's Session Replay and Conversions analytics to improve... customer experience. Onboarding took just 15 minutes. Fullstory integrated with over four platforms in their tech stack. Add to carts increased by 13%. The solution made data-driven decisions easier for over 2000 stores and hotels.
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Fullstory helped Endeavour Group, a large hospitality company in Australia, reduce rage clicks by 27%. The team used Fullstory’s analytics,... including Session Replay and Conversions, to better understand customer needs. Onboarding took just 15 minutes and integrated with four existing platforms. The solution led to a 13% increase in add to carts and improved transparency across teams. Fullstory’s privacy-first approach supported Endeavour Group’s rapid growth.
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JetBlue used Fullstory’s behavioral data platform to improve its digital experience for customers booking and checking in for flights. The airline reduced... payment errors by 20% and cut the time to insight on A/B tests by 50%. JetBlue also saved over seven days of engineering time when resolving data discrepancies. Fullstory helped JetBlue make faster product decisions and prioritize issues quickly. The platform enabled seamless collaboration across teams.
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Fullstory helped Flight Centre cut booking failures by 22%. The platform let teams resolve issues in days, not weeks. Flight... Centre used session replay and dev tools to improve collaboration. Funnel analysis led to a 24% jump in feature usage. Five teams now use Fullstory to monitor and improve their retail ecosystem.
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Fullstory helped Pinnacle Pet Group boost conversions by 200% for its Everypaw brand. The company used Fullstory's autocapture feature to... quickly find and fix website errors. This reduced time to resolution for the dev team by 50%. Sales for Everypaw increased by 310%. The team did not need engineers to search for issues manually. Pinnacle Pet Group improved customer journeys and digital growth with Fullstory.
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Fullstory Workforce helped a Fortune 10 insurance provider cut ticket resolution times from days to minutes. The company used Workforce... to track agent workflows in Salesforce, improving visibility and privacy. This led to faster troubleshooting, higher agent productivity, and smoother customer support. The team now resolves issues quickly and delivers better customer experiences.
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Fullstory helped Pinnacle Pet Group boost conversions by 200% for its Everypaw brand. The company used Fullstory's autocapture feature to... quickly find and fix website errors. This reduced time to resolution for the dev team by 50%. Sales for Everypaw increased by 310%. The team did not need engineers to manually search for issues. Pinnacle Pet Group improved customer journeys and digital growth with Fullstory.
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Fullstory Workforce helped a Fortune 10 insurance provider improve remote agent productivity. The company used Workforce to gain visibility into... agent workflows without privacy risks. They quickly identified workflow breakdowns and fixed them fast. Ticket resolution times dropped from days to minutes. Agents spent less time on troubleshooting and more on helping customers. This led to better customer experiences and smoother support operations.
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Wahi used Fullstory to analyze user behavior on its real estate platform. The team found issues in chat and form... completion that caused users to drop off. Fullstory’s insights helped Wahi fix these problems fast. As a result, Wahi doubled its conversion rate and improved user engagement. Median bug resolution time dropped to under 48 hours.
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Fullstory helped CINC improve mobile app performance for real estate agents. CINC used Fullstory to quickly find and fix mobile... app issues, cutting resolution time by 25%. The platform's Funnels and Custom Events gave CINC better insights into user experience and iOS metrics. Session Replay made customer support faster and improved satisfaction. CINC saw a 20% increase in customer satisfaction and reduced churn in their mobile products.
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Fullstory helped CINC, a real estate platform, improve mobile app performance. CINC used Fullstory to find and fix mobile issues... faster. They cut the time to resolve mobile problems by 25%. Customer satisfaction went up by 20%. Fullstory's tools made it easier for CINC to support users and boost conversions.
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Wahi used Fullstory to analyze user behavior on its real estate platform. The team found issues in chat and form... completion that caused users to drop off. With Fullstory’s insights, Wahi fixed these problems fast. They doubled their conversion rate year over year. Median bug resolution time dropped to under 48 hours. Wahi turned more visitors into valuable leads.
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Fullstory helped Riachuelo, one of Brazil’s largest fashion retailers, fix checkout bugs on their ecommerce site. Using Fullstory Funnels, they... found that 42% of shoppers saw error messages during checkout. They also tracked that 5% of users got a “Product Not Available” message and 4% faced an “Unable to Process Order” error. Fullstory Dashboards gave Riachuelo better insights into customer behavior than previous tools. This let them quickly solve site issues and improve customer satisfaction.
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Fullstory helped Mammut, a Swiss outdoor brand, double menu button clicks on their mobile site. Mammut used Fullstory to find... and fix issues that blocked customer engagement. They moved and improved the menu button for better visibility. The team also restructured product filters based on real customer behavior. These changes led to an 8% increase in mobile conversions.
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Fullstory helped Riachuelo, Brazil’s largest fashion retailer, fix major checkout bugs on their ecommerce site. Using Fullstory’s Funnels and Dashboards,... Riachuelo found that 42% of shoppers saw error messages during checkout. They also tracked that 5% of users got a “Product Not Available” message and 4% faced an “Unable to Process Order” error. These insights let Riachuelo quickly solve site issues and improve customer satisfaction. The team now makes faster decisions with better digital experience data.
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Fullstory helped Mammut, a Swiss outdoor brand, double menu button clicks and boost mobile conversions by 8%. Mammut used Fullstory... to spot and fix issues on their mobile site. The team moved and improved the menu button for better visibility. They also restructured product filters based on customer behavior. Fast access to data let Mammut act quickly and improve online sales.
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Fullstory helped Flight Centre cut booking failures by 22%. The platform let teams resolve issues in days, not weeks. Flight... Centre used session replay and dev tools to boost collaboration. Funnel analysis led to a 24% jump in feature usage. Real-time insights supported faster product updates and better customer service.
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Fullstory helped MOO cut errors by 67% on their beta product page. MOO saw a 12% drop in checkout abandonment... and a 12% rise in users viewing multiple products. Before Fullstory, MOO used Google Analytics but needed deeper insights. Fullstory revealed hidden issues like rage clicks and dead clicks. MOO now resolves issues faster and boosts conversions with better customer engagement.
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JetBlue used Fullstory’s behavioral data platform to improve its digital experience for customers booking and checking in for flights. The airline reduced... payment errors by 20%. JetBlue saved over 7 days of engineering time when resolving data discrepancies. The time to gain insights from A/B tests dropped by 50%. Fullstory helped JetBlue make faster product decisions and prioritize issues quickly.
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Fullstory helped Game Lounge improve user experience on their iGaming affiliate sites. The team used session replay and event tracking... to see how users interacted with key pages. They achieved a 70% reduction in dead clicks and a 50% drop in error clicks. Validation time for new product updates improved by 20%. Game Lounge now runs A/B tests more often and makes faster, data-driven UX changes.
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StoryAI by Fullstory helped JetBlue improve digital operations. The tool uses AI to summarize user sessions and highlight where users... struggle. JetBlue saved time by not watching hours of session replays. The team made better decisions and fixed friction points faster. This improved the customer experience for JetBlue.
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Fullstory helps DMPG measure digital experiences. DMPG calls Fullstory a leader in digital experience measurement. The partnership lets DMPG deliver... better insights to clients. Fullstory's platform gives actionable data for digital transformation.
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