Real-World Case Studies and Customer Success Stories with FullStory

Fullstory helps WorldRemit boost conversion rates by 7%. The platform captures 20 million events daily. Over 200 employees use Fullstory... to understand user behavior. WorldRemit gains clear insights to make better product decisions. The company moves faster and innovates at scale. Fullstory supports digital money transfer services for millions of customers.
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Fullstory helps Tango improve its self-serve portal for digital rewards. Before Fullstory, Tango struggled to see where users got stuck... and to connect marketing with real actions. With Fullstory's session replay, funnels, and dashboards, Tango finds friction points and fixes them fast. The team improved search for popular gift cards and tracks new features easily. Fullstory lets Tango spot bugs, resolve issues quickly, and align marketing and product teams using shared data.
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Fullstory helped Finicity improve customer experience and manage sensitive data. Finicity used Fullstory's Private by Default setting to protect user... information and enhance fraud detection. The platform replaced traditional analytics and provided better data insights. Finicity saw a 15% increase in funnel conversions. Ticket resolution time dropped by 80%.
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Fullstory helps WorldRemit track 20 million user events daily. Over 200 employees use Fullstory to understand customer behavior. WorldRemit saw... a 7% increase in conversion rates. The platform supports fast, secure digital money transfers. Teams make better product decisions with clear data insights.
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Fullstory's autocapture feature helped Pinnacle Pet Group quickly find and fix errors during rapid digital growth. The team used dashboards... and a BI tool to analyze and prioritize issues without heavy engineering work. Everypaw, a Pinnacle Pet Group brand, saw a 200% increase in conversions and a 310% increase in sales. Pinnacle UK's Dev team cut time to resolution by 50%. Fullstory improved product analytics, customer behavior tracking, and workflow efficiency.
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Fullstory helped Jacaranda Finance boost application form conversions by 20%. The company used Fullstory's behavioral data platform and Session Replay... to analyze user behavior and improve the loan application process. Jacaranda made 40 updates to their form based on these insights. 90% of their customers now access services via mobile. Fullstory also helped speed up customer support resolutions.
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Fullstory helped Carvana improve site performance and user experience. Carvana used Fullstory’s digital experience intelligence platform to run A/B tests... and optimize key site features. The platform provided direct insights into user behavior with tools like session replay and heatmaps. Carvana saw a 5% lift in cars reserved for checkout. Fullstory supported $10M+ in incremental business and cost optimizations in 2020.
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Fullstory helped Yankee Candle improve their ecommerce site. The team used behavioral data to find where shoppers had problems. They... fixed issues in search, product pages, and checkout. Fullstory made it easy to see which problems mattered most. Weekly reviews led to better experiments and faster results. Yankee Candle saw smoother journeys and more profits.
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Fullstory helped Hudson’s Bay Company improve its digital shopping experience. The team used product analytics and session replay to find... and fix 18 bugs in 3 months. Fullstory’s integration with Medallia gave better insight into customer feedback. The Saks+ pilot program was validated and three site migrations started. Hudson’s Bay Company now resolves issues faster and adds more value for shoppers.
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Fullstory helped Mammut improve customer engagement and boost conversions on their mobile site. Mammut used Fullstory to find issues with... the menu button and product filters. They moved the menu button and made it easier to see. They also changed product filters to show the most used options. Mammut saw menu button clicks double and an 8% increase in mobile customer conversions.
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Fullstory helped Moosejaw improve customer support efficiency and user experience. Moosejaw used session replay and product analytics to find and... fix website issues fast. The support team resolved user problems quickly by watching real user sessions. The marketing team used Rage Click and Dead Click data to fix checkout funnel problems. Four teams at Moosejaw now use Fullstory, saving hours on understanding customer feedback.
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Fullstory helped ServiceTitan, a leading SaaS provider for the trades, save over 100 hours by streamlining user behavior analysis. ServiceTitan needed better... insights into user interactions across its complex platform. Fullstory’s Session Replay and funnel analysis tools gave ServiceTitan a unified view of user data and improved customer support. Product teams now use data to make decisions and optimize workflows.
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Fullstory helped ServiceTitan save over 100 hours by improving data analytics and user experience. ServiceTitan used Fullstory’s Session Replay and... funnel analysis to quickly find user issues and optimize workflows. The integration with Snowflake gave ServiceTitan a unified view of user behavior. Product teams now explore data on their own, making decisions faster. ServiceTitan improved customer support and platform performance with Fullstory.
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Fullstory Workforce helped a Fortune 10 insurance provider improve Salesforce support workflows. The company wanted to boost agent productivity and... reduce friction in customer request management. Remote work made it hard to see where agents struggled, and traditional screen recording tools raised privacy issues. Fullstory Workforce gave targeted visibility into agent behavior, respected privacy, and helped spot workflow inefficiencies. Troubleshooting time dropped, and support teams fixed issues faster.
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Fullstory Workforce helped a Fortune 10 insurance provider cut ticket resolution times from days to minutes. The company used Workforce... to track agent workflows in Salesforce, improving visibility and privacy. This led to faster troubleshooting, higher agent productivity, and smoother customer support. The team now resolves issues quickly and delivers better customer experiences.
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Fullstory helped Wahi, a Canadian real estate platform, double its conversion rate year-over-year. Wahi used Fullstory to see where users... struggled in their home-buying journey. The platform gave real-time insights into user behavior, letting Wahi fix issues fast. Median bug resolution time dropped to less than 48 hours. Wahi improved user journeys and increased engagement with Fullstory's analytics and session replay features.
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Fullstory helped CINC improve mobile app conversions and reduce churn. CINC used Fullstory's product analytics and session replay to quickly... find and fix mobile issues. Funnels and custom events gave CINC better data for new app features. CINC cut mobile issue resolution time by 25% and boosted customer satisfaction by 20%.
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Fullstory helped Endeavour Group cut rage clicks by 27%. The team used Fullstory's Session Replay and Conversions analytics to improve... customer experience. Onboarding took just 15 minutes. Fullstory integrated with over four platforms in their tech stack. Add to carts increased by 13%. The solution made data-driven decisions easier for over 2000 stores and hotels.
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Fullstory's behavioral data platform helped Pizza Hut improve its global customer experience. Pizza Hut needed to understand why customers behaved... a certain way, not just what they did. Fullstory gave them deep insights into customer interactions across 110 markets. This enabled better collaboration and targeted strategies. Pizza Hut saw a 6.5% increase in total transactions after using Fullstory.
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Fullstory helped Vivid Seats find hidden errors in their ticket-buying platform. The team used Session Replay and Conversions to spot... eight high-priority bugs during checkout. Other monitoring tools missed these issues. With Fullstory, Vivid Seats fixed problems faster and stopped lost revenue. The platform improved both user experience and business results.
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Fullstory helped Addison Lee cut booking time by 80%. The team used Fullstory to see user behavior and fix issues... faster. They saw a 67% improvement in issue resolution speed. App engagement went up by 20%. The Jira integration made it easier to report bugs. Addison Lee improved digital customer experience and product performance.
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Fullstory Workforce helped Slalom gain clear visibility into their application usage. The platform showed which apps employees used and how... often. This data empowered Slalom to make better decisions about software spending and roadmaps. The solution improved transparency and supported more efficient workflows.
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Fullstory helped Riachuelo, a top Brazilian fashion retailer, fix checkout bugs and improve user experience. Using Fullstory Funnels, they found... that 42% of shoppers saw error messages during checkout. They tracked key metrics like cart abandonment and order errors with Fullstory Dashboards. The platform revealed that 5% of shoppers got a "Product Not Available" message and 4% faced an "Unable to Process Order" error. Riachuelo now solves site issues faster and boosts customer satisfaction.
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Fullstory helps Sendoso save 104 hours per year and cut time-to-resolution by 60 minutes per bug. Sendoso uses Fullstory's Session... Replay to diagnose user issues fast and offer personalized support. The product team finds and fixes 20-25% more bugs using Fullstory. Insights from user behavior drive new feature innovation. Fullstory improves customer engagement and support for Sendoso's sending platform.
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Fullstory helped Presidio, a digital transformation leader, find and fix over 100 high-impact issues. The DX team used Fullstory to... spot friction, validate impact, and prioritize fixes. With help from CXperts, they tracked user journeys and tied insights to code releases. This led to a 25 bps year-over-year increase in CSAT. Presidio improved engineering focus and sped up development cycles.
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Fullstory helped Game Lounge improve user experience on their iGaming affiliate sites. The team used session replay and event tracking... to see how users interacted with key pages. This led to a 70% drop in dead clicks and a 50% reduction in error clicks. Fullstory also sped up validation time for new product updates by 20%. Game Lounge now runs A/B tests more often and makes changes faster using behavioral data.
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Fullstory helped TBC Bank, Georgia’s largest bank, improve digital banking. The bank used Fullstory’s behavioral data to find where users... got stuck. They redesigned the dashboard and made onboarding faster. Conversion rates increased by 145%. Time to task dropped by 81%. Onboarding is now three times faster. Customer trust and loyalty improved.
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Fullstory helped Endeavour Group cut rage clicks by 27%. The team used session replay and conversion analytics to improve digital... experiences. Onboarding took just 15 minutes. Fullstory integrated with four platforms in their tech stack. Add to carts increased by 13%. The solution made data-driven decisions easier for over 2000 stores and hotels.
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Fullstory helped Addison Lee cut booking time by 80%. The team used Fullstory to see user behavior and fix issues... 67% faster. App engagement went up by 20%. The platform let staff find answers without waiting for reports. Fullstory's Jira integration made it easy to raise tickets for engineers. Addison Lee improved digital customer experience and launched a new driver app.
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Fullstory helped Flight Centre improve its global retail ecosystem. Flight Centre used Fullstory’s Behavioral Data Platform to understand how travel... consultants use their software. The company reduced booking failure rates by 22% and increased usage of a key feature by 24% in three months. Session Replay and Dev Tools made it easier for teams to fix issues and improve products. Five Flight Centre teams now use Fullstory to deliver better service and increase bookings.
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Fullstory helps JetBlue improve its digital experience for flight booking and check-in. JetBlue uses Fullstory to monitor key features and... fix problems fast. The platform lets JetBlue see the impact of issues in minutes. JetBlue cut payment errors by 20%. They saved over 7 days of engineering time on data issues. Time to insight on A/B tests dropped by 50%.
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StoryAI by Fullstory helped JetBlue improve digital operations. The tool uses AI to summarize user sessions and highlight where users... struggle. JetBlue saved time by not watching hours of session replays. The team made better decisions and fixed friction points faster. This improved the customer experience for JetBlue.
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Fullstory helps DMPG measure digital experiences. DMPG calls Fullstory a leader in digital experience measurement. The partnership lets DMPG deliver... better insights to clients. Fullstory's platform gives actionable data for digital transformation.
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Fullstory helps Tango improve its self-serve portal for digital rewards. Before Fullstory, Tango struggled to track user behavior and connect... marketing to real actions. With Fullstory's session replay and analytics, Tango reduced SMB sales cycles from over 60 days to under 15. New users can now sign up and place orders in as little as 4.5 minutes. Tango saw a 2.58x revenue increase after enabling self-service with Fullstory.
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Fullstory helped a Fortune 500 financial institution use behavioral data to improve digital banking. The company fixed enrollment abandonment and... avoided a $1M poor ROI project. They increased enrollment conversion by 10.8%. Password change conversions rose by 51.7%. Session replay and analytics gave clear insights into user issues and fraud.
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Fullstory helped Yankee Candle improve their ecommerce site. The team used behavioral data to find over 400 opportunities across customer... journeys. They shipped more than 40 experiments based on weekly insights. Fullstory made it easy to spot friction points and measure results. This led to 5–10 prioritized improvements delivered each week.
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Fullstory helped Vivid Seats find and fix 8 critical site errors missed by other tools. The team used session replay... and custom events to spot issues in the checkout process. They preserved 10,000 conversions per error by detecting and resolving problems quickly. Over 100 team members now use Fullstory to track user behavior and test new features. This led to fewer support escalations and better customer experiences across web and mobile.
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Fullstory helped Game Lounge improve user experience on their iGaming affiliate sites. The team used session replay and event tracking... to see how users interacted with key pages. They achieved a 70% reduction in dead clicks and a 50% drop in error clicks. Validation time for new product updates improved by 20%. Game Lounge now runs A/B tests more often and makes faster, data-driven UX changes.
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Fullstory helped Presidio find and fix over 100 high-impact issues in their digital experience. The DX team used Fullstory for... product analytics, session replay, and behavioral insights. This let them spot friction, validate impact, and prioritize engineering work. With CXperts managing Fullstory, Presidio saw a 25 bps year-over-year lift in CSAT. The team sped up triage and development cycles, focusing on the most important fixes.
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Fullstory helped TBC Bank, Georgia’s largest bank, increase conversion rates by 145%. The bank used Fullstory’s behavioral data to find... where users struggled in their digital dashboard. They redesigned the dashboard with drag-and-drop widgets and a “Request a widget” feature. Onboarding time dropped from 8 minutes to just 90 seconds, cutting 24 steps. The changes led to faster actions, fewer dead clicks, and improved customer satisfaction.
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Fullstory helped Fortive automate website analytics across 40+ company sites. Fortive used Fullstory to track user actions and find barriers... to purchase. The platform gave deep insights into visitor behavior, especially for users who did not convert. Over 200 digital professionals used Fullstory in Fortive's annual Digital Hackathon. More than 20 Fortive companies increased sales with Fullstory's product analytics and session replay features.
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Fullstory helped Rank Group quickly find and fix browser-based promotion errors during a major sporting event. The platform's Heatmaps and... Session Replay features let Rank spot and solve user navigation issues on landing pages. 50% of users affected by a browser issue were quickly diagnosed. 90% of users who faced confusing landing pages later had a better experience. 70% of Rank’s users access mobile properties. Rank gained a full view of the customer journey and improved conversions across digital channels.
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Fullstory helped Jumbo Interactive, a lottery ecommerce company, find and fix over 7 business-critical bugs. The session replay feature revealed... a shopping cart bug that cost tens of thousands in lost revenue. Fullstory gave real-time user behavior insights and improved cross-team collaboration. Jumbo Interactive saw a 3% increase in overall conversion rate. The platform enabled faster bug resolution and better transparency across departments.
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