VITRO and PDi
- Marketing And Advertising
- Medium
San Diego, USA
DISQO’s Brand Lift solution measured a CTV ad campaign for an energy drink brand, managed by VITRO and PDi. The campaign used... AI targeting to reach active adults aged 18-29, focusing on women. The brand saw an 8x lift in aided awareness and a 2.4x increase in purchase intent. AI-driven strategies and CTV ads helped the brand stand out in a crowded market. DISQO provided actionable insights to optimize ad performance.
Havas Media Network
- Marketing And Advertising
- Large
New York, USA
DISQO’s Brand Lift helped Havas Media Network measure the impact of a cross-media campaign for a pharmaceutical client. The goal was... to boost RSV awareness and increase vaccination rates among parents of infants. Havas used DISQO’s single-source methodology to track ad effectiveness across channels. The campaign saw a significant rise in RSV awareness and vaccine intent. Data-driven insights guided message delivery on trusted platforms, improving public health outcomes.
A leading ad agency
- Marketing And Advertising
- Large
DISQO helped a leading ad agency measure cross-media ad effectiveness for a top tech client. The agency used DISQO to... analyze the impact of digital, TV, and social ads. They identified which platforms and publishers drove the biggest lifts in awareness and behavior. The agency gained a holistic view of campaign performance. This enabled better cross-media planning and optimization.
DISQO helped R&R Partners measure the impact of digital campaigns for the Las Vegas Convention and Visitors Authority. R&R used DISQO’s... fully-consented data to track both brand lift and outcomes lift. The analysis showed that the campaigns increased web traffic to Las Vegas domains and boosted search activity for key travel terms. DISQO’s platform provided insights across multiple campaigns and media partners. This helped R&R prove the real-world impact of their advertising.
Experian used the DISQO CX platform to collect rapid consumer feedback for product development. The platform let Experian ask 200... times more questions to their audience. This helped Experian make user-centered product decisions. DISQO gave Experian more speed, flexibility, and control in their research. The company built a stronger culture of customer-centricity. Insights from DISQO drove investment in Experian’s insights function.
DISQO Experience Suite helped Best Egg collect fast feedback from consumers. Best Egg used this input to shape messaging for... a new product launch. The platform let them test what messages worked best with their target audience. Insights from surveys influenced content, product design, and user experience. Best Egg reached a new audience and improved their marketing content.
Entertainment Case Studies and Customer Success Stories with DISQO
Top streaming platform
- Entertainment
- Large
Disqo helped a top streaming platform measure the impact of an OTT ad campaign for a major coffee retailer. The challenge was... to show brand lift for a company with nearly 100% awareness. Disqo's solution used behavioral measurement, not just attitudinal data, to track real results. The study proved the campaign was successful, even when traditional metrics suggested otherwise. This approach revealed the true value of OTT advertising.
DISQO’s Ad Measurement solution helped a leading audio company prove the value of podcast advertising for an online retailer. The company used... DISQO to track brand impact, consumer engagement, and real-world actions. They saw major gains in branded search, site visits, and audience perception for the retailer’s products. The results showed that digital audio media can drive purchases. DISQO provided full-funnel insights to optimize future campaigns.
Food & Beverages Case Studies and Customer Success Stories with DISQO
Nature’s Bakery
- Food & Beverages
- Medium
Reno, USA
DISQO helped Nature’s Bakery measure the impact of a cross-screen media campaign. Kargo delivered targeted ads to boost brand awareness... in a crowded snack market. DISQO’s person-level measurement showed a 7-point lift in awareness and a 12-point lift in favorability. Branded site visits tripled. The campaign outperformed category norms and improved future strategy with real consumer insights.
DISQO’s Brand Lift solution helped an energy drink brand boost brand awareness with CTV ads and AI targeting. The campaign targeted... active adults aged 18-29, especially women. VITRO created messaging and PDi optimized reach using AI insights. The brand saw an 8x lift in aided awareness and a 2.4x increase in purchase intent. Audience engagement was strong among the target group.
Consumer Goods Case Studies and Customer Success Stories with DISQO
A leading CPG brand
- Consumer Goods
- Very Large
DISQO helped a leading CPG brand gain 30x more behavioral insights using outcomes lift measurement. The brand wanted to see... the full digital path to purchase for their consumers. DISQO provided a comprehensive view of campaign performance across creatives and tactics. This filled in measurement blind spots and improved media spend optimization. The brand now drives better campaign performance and ROI with DISQO's cross-platform measurement tools.
A leading pet food manufacturer
- Consumer Goods
- Large
DISQO’s Outcomes Lift helped a leading pet food manufacturer measure ad effectiveness beyond traditional metrics. The brand used identity-based, person-level... data to connect ad exposure to real consumer actions like site visits and e-commerce engagement. This approach provided actionable insights into platform performance and audience behavior. The manufacturer optimized ad spend and increased consumer engagement and purchase intent. DISQO enabled the shift from vanity metrics to meaningful business outcomes.
Media Production Case Studies and Customer Success Stories with DISQO
A leading global media and entertainment company
- Media Production
- Very Large
DISQO Brand Lift helped a leading global media and entertainment company measure the impact of premium video ads during a major live sports event. The company wanted... to prove that premium video advertising drives real brand lift, not just reach, across TV and digital. DISQO Brand Lift provided person-level insights on awareness, consideration, favorability, and purchase intent. The results showed statistically significant lift across the funnel, outperforming industry benchmarks. This validated the value of premium video advertising for brand impact.
DISQO Brand Lift helped a leading global airline measure the impact of its programmatic display campaign. The airline wanted to... see if its ads changed how travelers viewed its loyalty program. DISQO compared exposed travelers to a control group. The campaign showed a clear lift in favorability, perceived value, and booking intent. The results proved the media strategy worked and improved loyalty perceptions.
Retail Case Studies and Customer Success Stories with DISQO
Party City
- Retail
- Large
Rockaway, USA
Party City used the DISQO CX platform to test a new product concept. They ran custom tests to get feedback... from their target audience fast. This helped them avoid assumptions and save months of product development time. The retailer used consumer insights to build the right product experience. DISQO enabled Party City to connect with customers and co-innovate on new ideas.
Disqo helped an apparel brand measure its social media campaign across multiple platforms. The brand gained a unified view of... campaign performance and the full digital customer journey. Disqo's identity-based measurement showed how social ads influenced search, site visits, and shopping. The brand used these insights to optimize media spend and improve marketing strategy. The case highlights the value of single-source measurement for social ad effectiveness.
Manufacturing Case Studies and Customer Success Stories with DISQO
A leading manufacturer
- Manufacturing
- Large
DISQO helped a leading manufacturer modernize its ad measurement strategy. The company faced fragmented measurement and limited visibility across channels.... DISQO’s solution provided cross-platform insights and real-world impact tracking. The manufacturer launched four new campaigns in six weeks. They gained clear data on how social media, TV, digital, and commerce channels affected consumer actions. This led to a more agile and effective advertising approach.
Internet Case Studies and Customer Success Stories with DISQO
Roblox
- Internet
- Large
San Mateo, USA
Roblox used the DISQO CX platform to measure how Chipotle’s immersive gaming experience influenced consumer behavior. DISQO’s Outcomes Lift methodology... helped Roblox show the impact of time spent in Chipotle’s Roblox world on off-platform purchase actions. Roblox leveraged behavioral outcomes data to prove the value of branded experiences and integrations. The case highlights how immersive metaverse campaigns can drive real-world results for brands.
