DISQO Overview

DISQO's advertising effectiveness measurement platform is a game-changer for marketers looking to grasp the true impact of their campaigns. This platform provides insights into both brand and performance outcomes, cutting across various media and platforms. Imagine understanding your advertising's incremental effects without the usual guesswork. That's what DISQO offers. It's like having a magnifying glass for your media spend, revealing how each element contributes to your overall strategy. For those tired of vague metrics, DISQO delivers clarity, giving marketers the confidence to make informed decisions.

Use Cases

Customers recommend Market Research, Advertisement, Engaging And Following Up, as the business use cases that they have been most satisfied with while using DISQO.

Other use cases:

  • Campaign Management
  • Social Media Management
  • Digital Marketing
  • Content Management
  • Sending & Publishing Communications
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Business Priorities

Grow Market Share and Improve Efficiency are the most popular business priorities that customers and associates have achieved using DISQO.

Other priorities:

  • Build Brand Awareness
  • Improve ROI
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DISQO Use-Cases and Business Priorities: Customer Satisfaction Data

DISQO's features include Feedback Surveys. and DISQO support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also DISQO analytics capabilities include Custom Reports, and Analytics.

DISQO's CX Platform links customer feedback with actual behavior through Brand Lift, Outcomes Lift, Market Research, and Surveys. Insights are deepened to connect what customers say and do.

Comprehensive Insights on DISQO Use Cases

What makes DISQO ideal for Market Research?

How does DISQO facilitate Engaging And Following Up?

How does DISQO facilitate Campaign Management?

Case Studies

Consumer Goods

CASE STUDY A leading CPG brand

DISQO's Brand Lift and Outcomes Lift products helped a leading CPG brand see the full digital path to purchase. The brand gained a comprehensive view of campaign performance across creatives and tact...ics. DISQO provided 30 times more behavioral insights with outcomes lift measurement. This filled in measurement blind spots and improved campaign ROI. The solution used zero-party data for cross-platform measurement.

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Manufacturing

CASE STUDY A leading manufacturer

DISQO helped a leading manufacturer modernize its ad measurement strategy. The company faced fragmented measurement and limited visibility across channels. DISQO’s solution provided cross-platform in...sights and real-world impact tracking. The manufacturer launched four new campaigns in six weeks using more accurate measurement. They gained clear insights into consumer actions, making their advertising more agile and effective.

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Food & Beverages

CASE STUDY An energy drink brand

DISQO’s Brand Lift solution helped an energy drink brand boost brand awareness with CTV ads and AI targeting. The campaign targeted active adults aged 18-29, especially women. VITRO created messaging... and PDi optimized reach using AI insights. The brand saw an 8x lift in aided awareness and a 2.4x increase in purchase intent. Audience engagement was strong among the target group.

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Consumer Goods

CASE STUDY A leading pet food manufacturer

DISQO’s Outcomes Lift helped a leading pet food manufacturer measure ad effectiveness using identity-based, person-level data. The brand wanted to see how ads changed real consumer behavior, not just... attitudes. DISQO connected ad exposure to actions like site visits, search, and e-commerce engagement. The insights showed which platforms worked best and how intent led to action. The manufacturer used these findings to optimize ad spend and increase consumer engagement and purchase intent.

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Marketing and Advertising

CASE STUDY R&R Partners

DISQO helped R&R Partners measure the impact of digital campaigns for the Las Vegas Convention and Visitors Authority. They used both Brand Lift and Outcomes Lift to show the true value of their ads.... DISQO’s platform tracked how ads drove web traffic and search activity for Las Vegas. The data proved that the campaigns increased visits to Las Vegas websites and searches for related terms.

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Apparel & Fashion

CASE STUDY an apparel brand

DISQO helped an apparel brand measure their social media campaigns across different platforms. The brand wanted to see how ads affected customer attitudes and digital actions. DISQO gave them a singl...e view of campaign results across all social channels. The brand learned how each platform performed at every step, from search to shopping. This helped them improve their media spending and marketing strategy.

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DISQO Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.41/5 ★

Read Reviews (8)
Analytics

4.20/5 ★

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.05/5 ★

Read Reviews (1)
Custom Reports

4.41/5 ★

Read Reviews (8)
Analytics

4.20/5 ★

Read Reviews (26)

Software Failure Risk Guidance

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for DISQO

Top Failure Risks for DISQO

Disqo News

Awards

DISQO Recognized as a 2025 Best Place to Work by Built In

DISQO has been recognized as a 2025 Best Place to Work by Built In for the fifth consecutive year, highlighting its commitment to fostering a collaborative and inclusive work environment.

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Disqo Profile

Company Name

Disqo

Company Website

//disqo.com

HQ Location

400 N Brand Blvd 6th floor Glendale, CA 91203

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