Contentful: Content Infrastructure for Digital Teams
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Computer Software Case Studies and Customer Success Stories with Contentful
Personio
- Computer Software
- Large
Munich, Germany
Personio used Contentful Personalization to create dynamic homepages and social proof for different business sizes and industries. This approach led... to a 46% increase in homepage conversions and a 62% rise in contact form conversions. The team tailored content to match visitor needs, using firmographic data to show relevant testimonials and case studies. Contentful enabled Personio to run experiments, segment audiences, and launch personalized experiences without extra tools. The scalable platform helped Personio attract more customers and improve marketing agility.
Notion used Contentful to build a new library of educational and marketing content. The team saw a 5x increase in... published content and automated translation in 24 hours. Contentful enabled Notion to launch localized content for new markets, including Korean and Japanese. Over 50 team members now create and manage content, improving productivity and reducing reliance on engineers. The platform supports knowledge base management, landing pages, and asset storage, helping Notion engage and inform users.
Ninetailed used Contentful’s App Framework to launch an enterprise-ready personalization tool in just 6 weeks. The integration let Ninetailed focus... on innovation instead of rebuilding CMS features. Listing in the Contentful Marketplace gave Ninetailed instant access to qualified buyers and early product feedback. This partnership led to major deals, including with Kraft Heinz, and rapid business growth. Ninetailed’s story shows how Contentful accelerates product development and market reach.
Heap used Contentful to migrate 600 website pages in just 21 days during a major rebrand. The old CMS was... slow and hard to use, blocking fast changes and data-driven updates. With Contentful, Heap's marketers and creatives can now quickly launch and test new content, using their own analytics tools to guide improvements. User roles and permissions keep the site secure while letting more people contribute. Heap now runs experiments, updates content fast, and plans to build a knowledge base for customers.
Contentful helped Docusign cut website update times from two weeks to just five minutes. Docusign used Contentful to streamline content... creation, translation, and localization for 7,000 web pages in 52 languages. Teams can now update and personalize content without developer support. Contentful’s AI Actions automate translation and SEO content generation. Docusign now delivers faster, more relevant digital experiences in new markets.
Contentful helped Docusign cut website update times from two weeks to just five minutes. Docusign used Contentful to streamline content... creation, translation, and localization for 7,000 web pages in 52 languages. Teams can now update and personalize content without developer support. Contentful’s AI Actions automate translation and SEO tasks, speeding up entry into new markets. Docusign now delivers personalized experiences for 20 audience segments, boosting engagement and efficiency.
BigCommerce used Contentful to replace its legacy CMS, which was slow and resource-intensive. The switch enabled a 77% increase in... blog production and a 45% drop in backlog tickets. Contentful’s features made content creation faster and easier for teams. The platform’s user-friendly interface helped nontechnical staff work more efficiently. BigCommerce now delivers more content to help customers launch and manage digital storefronts.
Atlassian used Contentful to improve its external support content and in-product help. The company replaced manual, legacy systems with a... composable content platform. Contentful enabled Atlassian to launch in-product support in just 3 months. Content updates now take only 5 minutes. Teams collaborate more easily and deliver content faster. The result is a smoother user journey and more flexible support content.
Contentful Personalization helped Personio boost homepage conversions by 46%. The HR software company used dynamic content to tailor web experiences... by business size and industry. Small businesses saw a 46% conversion uplift, while enterprises achieved a 45% increase. Contact form conversions jumped 62%. Personio streamlined workflows and scaled content creation using Contentful's modular platform.
Contentful helped Docusign cut website update times from two weeks to just five minutes. Docusign now manages 7,000 live web... pages in 52 languages using Contentful’s composable content platform and AI Actions. Teams can localize and personalize content quickly, supporting fast market expansion. Contentful Personalization lets Docusign run targeted home page experiences for 20 audience segments. The platform improved workflow speed, localization, and digital experience personalization.
Personio used Contentful Personalization to boost homepage conversions by 46%. The HR software company needed a scalable way to deliver... personalized content for different business sizes and industries. Contentful enabled dynamic homepages and social proof tailored to each segment. This led to a 62% increase in contact form conversions. Modular content models and AI-native personalization helped Personio engage more customers and support account-based marketing.
Personio used Contentful Personalization to create dynamic homepages and social proof for different business sizes and industries. This approach led... to a 46% increase in homepage conversions and a 62% rise in contact form conversions. Small businesses saw a 46% conversion uplift, while enterprises experienced a 45% increase. Personio tailored testimonials and case studies to match each visitor's industry, making content more relevant. The team managed all personalization and experiments within Contentful, streamlining workflows and reducing bottlenecks.
Contentful helped Atlassian improve its external support by replacing legacy technology. Atlassian used Contentful to launch in-product support in just... 3 months. The team can now update content in 5 minutes. The solution unified content and enabled parallel workflows. Atlassian now delivers a better user journey with faster updates and more reliable security.
Contentful Personalization and AI Actions helped Docusign cut content update times from weeks to just 5 minutes. Docusign used Contentful... to speed up production and localization for 7,000 web pages in 52 languages. The old CMS slowed go-to-market with heavy development needs. Now, Docusign scales digital experiences faster and reaches new markets with a composable content platform.
Contentful helped Heap move away from a legacy CMS that limited their rebrand and data analytics. Heap used Contentful to... create a modern, customer-focused digital experience. They migrated 600 pages and redesigned their website in just 21 days. Contentful's composable content platform unified their content and improved development speed. Heap now leverages its own data tools for better user experiences.
Contentful helped Mailchimp improve its knowledge base. Mailchimp's old site was hard to update and slowed down content changes. With... Contentful, Mailchimp can update FAQs and other content much faster. Content production increased 10 times. The knowledge base now supports 4 languages. This makes the customer experience better and helps teams work more efficiently.
Contentful helped Notion improve its content-led marketing and SEO. Notion used Contentful to build a new content library for customer... education. Automated translation now takes 24 hours. Notion published 5 times more content. Collaborative features and a composable content platform made workflows faster. Notion can now inform and engage more customers.
Consumer Goods Case Studies and Customer Success Stories with Contentful
Paulig
- Consumer Goods
- Large
Helsinki, Finland
Contentful helped Paulig replace an outdated CMS that slowed collaboration and web updates. Paulig needed a scalable content platform to... support global growth and distributed teams. With Contentful, Paulig launched five localized websites and enabled parallel workflows for content editors in 13 countries. The new headless architecture supports ecommerce and brand expansion. Positive customer feedback followed the launch of Paulig's new B2B ecommerce shop.
Contentful helped Lactalis speed up web development by 60%. The company unified content management for 124 brands. Local teams gained... editorial independence with easy onboarding. Lactalis cut production costs by 35% and went to market 1.6x faster. Brand consistency improved across global digital channels. Teams now launch new sites quickly without developer help.
Contentful helped Kraft Heinz modernize its digital presence across 200+ brands. The company replaced outdated technology with a MACH architecture... and a strategic design system. This enabled personalized, multi-brand digital experiences. Kraft Heinz saw a 30% increase in engagement and a 78% rise in conversion rates for one brand. Teams now launch campaigns in weeks, not months, and satisfaction is up 28%.
Contentful helped Kraft Heinz modernize its digital presence across 200+ brands. The company replaced outdated technology with a MACH architecture... and a strategic design system. This enabled personalized, multi-brand digital experiences. Kraft Heinz saw a 30% increase in engagement and a 78% rise in conversion rates for one brand. Teams now launch campaigns in weeks, not months, and satisfaction is up 28%.
Contentful helped Danone support 120 markets with fast, modern digital experiences. Danone unified its brands and centralized assets using Contentful’s... headless content platform. Teams launched new brand sites in just two months, cutting development time in half. Content creators gained autonomy with reusable content models and localization features. Danone now maintains multiple brand sites efficiently and scales its web presence globally.
Contentful helped Kraft Heinz modernize its digital experience. The company replaced outdated technology with a MACH architecture and a strategic... design system. Kraft Heinz used Contentful to build personalized, multi-brand sites and empower non-technical teams. The new platform drove a 30% increase in engagement and a 78% increase in conversion rate. Integrations like Algolia and Contentful Personalization enabled real-time updates and tailored content.
Contentful Personalization helped Pets Deli boost Black Friday conversion rates by 51%. The team used a no-code interface to create... dynamic, segment-specific content. This reduced reliance on developers and sped up campaign launches. Pets Deli also saw a 10% drop in bounce rate. Integration with Shopify and AI-powered content tools improved efficiency and customer experience.
Contentful helped Lactalis cut web production costs by 35% and speed up time to market by 1. 6x. The company...unified content management for 124 brands, giving local teams editorial autonomy. Lactalis reduced website build time by 60% and improved brand consistency. Integration with tools like Algolia and Bynder enhanced digital experiences. Contentful enabled fast onboarding, with marketers trained in just 30 minutes.
Contentful helped Lactalis speed up web development by 60%. The company unified content management for 124 brands. Local teams gained... editorial independence with easy onboarding. Lactalis cut production costs by 35%. Brand consistency improved across global digital channels. Teams now launch new websites 1.6x faster.
Contentful Personalization helped Pets Deli boost Black Friday conversions by 51%. The team used a no-code tool to deliver dynamic,... segment-specific content. Marketers could update offers without developer help. This reduced bottlenecks and improved campaign speed. Bounce rates dropped by 10%. Pets Deli now plans to expand personalization for ongoing customer engagement.
Contentful helped Grays improve its online auction platform for both B2B and B2C customers. Grays struggled with a rigid CMS... that made it hard to deliver timely, targeted content. With Contentful, marketers can now quickly create on-brand content and update homepages in hours instead of weeks. The platform supports five division-specific homepages and allows the marketing team to work without heavy engineering support. Automated publishing and a user-friendly interface have made the site more dynamic and relevant for customers.
Contentful helped Costa Coffee deliver localized content to new markets. After an acquisition, Costa Coffee needed to quickly replatform its... digital presence. Contentful enabled the team to build region-specific sites in just 15 minutes. They launched 15 localized websites. The solution unified content across web and app, supporting fast development and consistent messaging.
Contentful helped Danone unify and scale its health food offerings. Danone faced challenges with an outdated tech stack and struggled... to expand brands into new markets. Contentful provided localization, collaboration, and modular content features. Danone now supports 120 markets and can launch a new brand site in just 2 months. The solution improved speed, consistency, and digital experience delivery.
Contentful helped Staples Canada manage content, products, and promotions for their ecommerce website. Staples needed a flexible platform to quickly... create and schedule content. Contentful enabled the team to launch promotions in just 5 minutes. They now easily manage over 150,000 product listings. Localization and composable content features support regional and creative needs. APIs and Shopify integration add more tools and capabilities.
Contentful helped Kraft Heinz modernize its digital experiences. The company replaced outdated technology with a MACH architecture and a strategic... design system. This allowed Kraft Heinz to build dynamic, personalized brand sites. Teams can now connect new tools and create engaging content. Kraft Heinz saw a 30% increase in engagement and a 78% increase in conversion rate.
Contentful helped Ruggable manage Black Friday and personalize their ecommerce site. Ruggable faced problems with old ecommerce technology that limited... editorial updates. Contentful enabled fast campaign launches and reliable performance during high traffic. Ruggable saw a 25% increase in conversions and a 7x increase in click-through rate. The platform improved development speed, localization, and unified content management.
Contentful helped Rapha move away from a costly, monolithic ecommerce platform. Rapha used Contentful to unify storage for website and... app assets. The new tech stack let Rapha launch their app in just 10 weeks. Browsing sessions increased by 3.5 times. Contentful's modular structure and localization features improved development speed and content consistency.
Retail Case Studies and Customer Success Stories with Contentful
Westwing
- Retail
- Medium
Munich, Germany
Westwing used Contentful to replace a slow, custom CMS. The new platform let them create and reuse modular content for... 30 markets and 20 languages. Marketers now launch campaigns faster and with less developer help. Scheduling and localization features cut manual work and improved publishing speed. AI tools help translate and optimize content for more regions. Westwing can now scale promotions and expand into new markets efficiently.
Contentful helped Staples Canada launch promotions in just 5 minutes and manage over 150,000 product listings. The team moved from... daily site refreshes to instant content updates. Contentful enabled fast campaign changes, like a new Cyber Monday plan in two days. Employees now use one flexible tool for all content needs. Blog traffic increased after integrating Contentful with the main site.
Contentful Personalization helped Pets Deli boost Black Friday conversions by 51%. The team used a no-code tool to deliver dynamic,... segment-specific content. Marketers could update offers without developer help. Pets Deli saw a 10% drop in bounce rate. The company now plans to expand personalization beyond special events.
Contentful helped On redesign its website and unify content across channels. On used Contentful to support seven languages and manage... content for 40 countries. The platform enabled faster content updates, consistent messaging, and empowered non-technical teams to create content. Over 40% of On’s sales are now direct to consumer. On also reduced bounce rates and increased customer engagement with Contentful.
Contentful helped Grays, Australia’s top online auction platform, modernize its ecommerce site. Grays replaced a rigid CMS with Contentful, letting... marketers quickly update content and create five division-specific homepages. Updates now take hours, not weeks. The marketing team can launch on-brand content without developer help. Customers find products faster, shortening the buyer’s journey. Grays plans to expand personalization and mobile features using Contentful.
Contentful helped Grays, a leading online auction platform, modernize its ecommerce site. Grays replaced a rigid CMS with Contentful, letting... marketers quickly create on-brand content and update homepages in hours, not weeks. The new platform supports five division-specific homepages and enables automated, scheduled publishing. Grays improved user experience for both B2B and B2C customers, making it easier to find products and shortening the buyer's journey.
Contentful Personalization helped Pets Deli boost Black Friday conversions by 51%. The team used a no-code interface to build and... launch dynamic, segment-specific content. This removed bottlenecks from developer reliance. Pets Deli also saw a 10% drop in bounce rate. The solution integrated with Shopify for better ecommerce experiences.
Grays used Contentful to upgrade its auction platform for both B2B and B2C users. The old CMS made it hard... for marketers to deliver timely, targeted content. With Contentful, Grays built five division-specific homepages and now updates content in hours, not weeks. Marketers can quickly create on-brand content without developer help. The new system supports automated publishing and a better user experience.
Contentful helped On launch a scalable, content-driven ecommerce platform. On needed a user-friendly CMS to support its brand vision and... global growth. The composable content platform enabled a new design system and made content creation easy for teams. On now produces inspiring content fast, supports 7 languages, and drives 40% of sales direct to consumer. The solution powers localization, mobile apps, and websites for On's retail business.
Financial Services Case Studies and Customer Success Stories with Contentful
Plaid
- Financial Services
- Large
San Francisco, USA
Plaid used Contentful to transform its marketing site from 200 static pages to over 770 dynamic pages. Marketers can now... launch campaign content without developer help, freeing engineers to focus on core projects. Only 52 out of 1,200+ employees have editing rights, ensuring strong governance. Contentful’s modular content model and user roles improved site consistency and security. Plaid also migrated its blog, enabling faster content creation and better brand alignment.
Contentful helped Bank First cut campaign launch costs by 30% and speed up time to market by 50%. The bank switched... from a rigid CMS to a flexible digital experience platform. This let them modernize their website and create better content journeys. The new platform made it easy to update content and integrate tools like Marketo and Algolia. Bank First saw fewer support calls and a 50% drop in help section traffic. Now, their team can quickly deliver new digital experiences for members.
Contentful helped Bank First cut campaign launch costs by 30% and speed up time to market by 50%. The old CMS... was hard to use and slowed updates. With Contentful, the team built a new site in 4 months. Now, all team members can update content easily. Support calls and help section traffic dropped by over 50%. Integrations with Marketo and Algolia made the platform even more powerful.
Contentful helped Bank First cut campaign launch costs by 30% and speed up time to market by 50%. The bank’s old... CMS was hard to use and slowed content updates. With Contentful, the digital team built a new site in four months. Now, five team members can update content easily. Bank First saw fewer support calls and less traffic to the help section. The new platform lets them create targeted content and integrate tools like Marketo and Algolia.
Contentful helped VyStar Credit Union modernize its digital experience. The team replaced code-heavy tools with a composable content platform. This... change enabled faster website launches and easier content management. VyStar saw a 40%+ increase in conversion rates and a 300% increase with personalization. More staff can now create and manage content without developer help. The platform supports localization and secure workflows for compliance.
Contentful helped Plaid scale its marketing site. Plaid's old site was hard to update and needed technical skills. Contentful let... marketers build and launch campaign content without help from developers. Developers could focus on engineering projects. Plaid now manages over 770 pages of dynamic content with 52 content editors. Contentful's headless architecture and modular content models improved speed and collaboration.
Entertainment Case Studies and Customer Success Stories with Contentful
Yorck Kinogruppe
- Entertainment
- Small
Berlin, Germany
Contentful helped Yorck Kinogruppe fix slow website performance and outages during high-traffic periods. The cinema group used Contentful’s composable content... platform to modernize its tech stack and unify content management. Yorck Kinogruppe saw a 300% increase in page views and reached 100% uptime with autoscaling. Online ticket sales jumped from 20% to 70% of total sales. The team now focuses on creating better digital experiences for moviegoers.
FIBA used Contentful to replace its outdated CMS and digital asset manager. The new platform let FIBA deliver faster, more... reliable, and localized digital experiences for fans and stakeholders. Contentful enabled quick updates, streamlined workflows, and reduced crisis management time to under an hour. Integration with event data APIs provided real-time stats and schedules. FIBA now supports multiple languages and balanced mobile and desktop engagement.
FIBA used Contentful to replace its outdated CMS and digital asset manager. The new platform helped FIBA deliver faster, more... reliable, and localized digital experiences to fans and stakeholders. Contentful enabled quick content updates, streamlined workflows, and improved site performance. FIBA now supports multiple languages and balanced mobile and desktop engagement. The solution also integrated with event data APIs and enhanced internal search for content management.
Audible used Contentful to replace a rigid CMS that slowed content updates and limited creativity. With Contentful, creative teams gained... no-code tools to launch new ideas and collaborate better. Audible built 19 regional blogs and optimized its top marketing pages. The switch led to a 20% increase in conversion rates. Teams now work faster and keep brand messaging consistent across languages and regions.
Contentful helped FIBA replace its outdated CMS, solving security and flexibility issues. FIBA now delivers faster, more reliable, and localized... digital experiences for fans worldwide. Contentful's integration with event data APIs enables real-time updates, improving user experience. FIBA reduced content update times to under an hour and balanced mobile and desktop engagement. The platform's search and localization features streamline workflows and support global fan engagement.
Contentful helped FIBA improve global fan engagement. FIBA's old CMS made it hard to deliver fast, accurate digital experiences in... many languages. With Contentful, FIBA sped up workflows and delivered reliable, localized content to fans and stakeholders. AI workflows and localization features made content creation and translation easier. FIBA now delivers dynamic digital experiences, especially during live events.
Telecommunications Case Studies and Customer Success Stories with Contentful
Vodafone UK
- Telecommunications
- Very Large
London, UK
Contentful helped Vodafone UK replace six disconnected CMS systems with a single composable content platform. This change cut manual caching... to zero and improved page load speed by 40%. Teams now create and manage content faster, with less technical support needed. Non-technical staff can publish and edit content without code. Vodafone UK’s new content model is reusable, letting other markets like Vodafone Ireland adopt it and save resources. The result is more efficient, consistent digital experiences across regions.
Contentful helped TELUS unify content from seven CMSes into one platform. This change let TELUS reroute resources from content management... to site optimization. TELUS saw a 14% increase in conversion rates and 30% faster page load times. Teams could launch new products and campaigns faster. TELUS beat competitors to market with major device launches using Contentful.
Vodafone UK used Contentful to replace six disconnected content systems. This move cut technical debt and made content operations more... efficient. Teams now publish content 40% faster and no longer need manual caching. Non-technical staff can create and manage content without code. Vodafone UK’s content model is now reused by other markets, boosting brand consistency.
Contentful helped Vodafone UK cut page load times by 40%. The company replaced five out of six content tools, reducing... technical debt and speeding up content publishing. Contentful's composable content platform unified content management and made it easy for non-technical staff to create and update content. Vodafone UK built a reusable content library, which other markets like Vodafone Ireland now use for greater efficiency and brand consistency. Automated caching and scheduled publishing improved launch speed and reliability.
Contentful helped Vodafone UK unify its content operations. The old system had many separate CMSes and needed lots of manual... support. Contentful's composable content platform made content creation easier and faster. Vodafone now has a reusable content model and library. Page load times improved by 40%. Manual caching is no longer needed.
Contentful helped TELUS Digital unify content for over 30 digital properties. TELUS faced slow, manual content management with seven separate... CMSes. Contentful's composable content platform streamlined workflows and improved security. TELUS saw a 14% increase in conversion rates and 30% faster page load times. The team now focuses more on optimization and user experience.
Restaurants Case Studies and Customer Success Stories with Contentful
KFC
- Restaurants
- Very Large
Louisville, USA
Contentful helped KFC unify its global brand and digital experience. KFC replaced hard-coded, market-specific websites with a single, flexible content... platform. This allowed local teams to update content easily and keep digital channels current. KFC saw a 43% increase in digital sales and a 50% increase in Australia. The platform supports web, mobile, and in-store channels, improving customer engagement and loyalty.
Contentful helped KFC unify its digital brand across 29,000+ global locations. KFC replaced hard-coded, market-specific websites with a single, flexible... content platform. This allowed local teams to customize content while keeping brand consistency. KFC saw a 43% increase in digital sales and a 50% increase in Australia. Integrations with analytics and customer engagement tools improved menu-to-cart conversion rates. The new platform supports web, mobile, and in-store digital experiences.
Contentful helped Costa Coffee launch 15 localized websites in just 15 minutes each. The brand needed to quickly replatform after... an acquisition and chose Contentful for its API-first, composable content platform. Costa Coffee now delivers tailored content to customers across regions through its website and Costa Club rewards app. Automation and modular content enable fast site creation and easy updates. Teams can customize experiences for each market, supporting global expansion and customer loyalty.
Contentful helped KFC unify its digital content and boost brand consistency. KFC replaced hard-coded, market-specific websites with a user-friendly content... platform. This change led to a 43% increase in digital sales and a 50% increase in Australia. KFC now delivers consistent, localized content across web and mobile. Integrations with tools like Google Analytics 4 and Braze support ongoing optimization.
Contentful helped KFC unify its digital content across global markets. KFC faced high costs and outdated content from hard-coded, market-specific... websites. With Contentful's content platform, KFC now uses reusable content models for brand consistency and easier scaling. The solution led to a 43% increase in digital sales and a 50% increase in digital sales in Australia. KFC supports diverse franchise needs while delivering a modern ordering experience.
CredibleMind
- Health, Wellness And Fitness
- Small
USA
Contentful helped CredibleMind build a large, trusted library of mental health resources. The platform automated resource vetting, cutting review time... from one hour to five minutes. CredibleMind used Contentful’s APIs and webhooks to manage content credibility at scale. Localization features enabled region-specific and multilingual content. Email click-through rates rose from 15% to 40% after implementation. The solution supports custom client portals for hospitals, health systems, and employers.
Align Technology
- Health, Wellness And Fitness
- Large
San Jose, USA
Contentful helped Align Technology launch the My Invisalign app in just eight weeks during the pandemic. The platform enabled Align... to reduce time to market by 90% and roll out updates across 49 markets. With Contentful, Align unified content for 130+ localized websites and streamlined translations. The solution allowed both marketing and tech teams to collaborate and scale digital experiences globally. Align now delivers consistent branding and adapts quickly to changing customer needs.
Biogen
- Health, Wellness And Fitness
- Very Large
Contentful helped Biogen save $50,000 a year by using AI Actions for translation. Biogen now supports 30 languages with automated... workflows. The platform unified content and sped up publishing for global teams. Biogen's editors can now translate pages in minutes, not weeks. Contentful's localization and composable content features improved brand consistency and reduced costs.
Contentful helped On redesign its ecommerce site for scalable, content-driven commerce. On used Contentful's composable content platform to support 7... languages and enable 40% of sales direct to consumer. Teams now reuse content, localize for 40 countries, and launch campaigns faster. Contentful's APIs and integrations improved content consistency and speed to market. On saw higher engagement, lower bounce rates, and more time spent on site.
Biogen
- Health, Wellness And Fitness
- Very Large
Contentful AI Actions helped Biogen save $50,000 each year. Biogen used Contentful to support content in 30 languages. Their old... CMS made translation slow and expensive. Contentful unified their content and made publishing fast and easy. Teams now launch multilingual websites quickly and at scale.
Education Case Studies and Customer Success Stories with Contentful
IDP Education
- Education
- Large
Melbourne, Australia
IDP Education used Contentful to unify content from multiple CMS platforms. The company launched 60+ websites in just three months.... Contentful made it easy to update brand designs and manage content for different regions. Nontechnical users and third-party contributors can now create and edit content without developer help. Organic traffic and conversion rates improved after switching to Contentful. AI features help IDP Education localize and scale content for new markets.
Contentful helped IDP Education redesign 60+ websites in just 3 months. The company unified content operations and improved brand consistency... using a composable content platform. Regional teams now localize content easily, and onboarding is simple. Organic traffic and conversion rates increased after adopting Contentful. AI Actions enable fast metadata, translation, and alt text generation for global reach.
Contentful helped IDP Education redesign 60+ websites in just 3 months. IDP faced fragmented digital operations and brand inconsistencies with... content spread across many CMS platforms. Contentful's composable content platform unified content and improved localization. The solution delivered a more consistent brand and streamlined content operations. IDP now has a scalable infrastructure to attract new students.
IDP Education used Contentful to unify content from multiple CMS platforms. In just three months, they launched over 60 websites.... The new system made it easy for regional teams to localize content and keep the brand consistent. Contentful's editor-friendly tools let nontechnical users update content without help. Organic traffic and conversion rates improved after switching to Contentful. AI features now help IDP Education scale content for new markets.
Manufacturing Case Studies and Customer Success Stories with Contentful
HARTING
- Manufacturing
- Large
Espelkamp, Germany
Contentful helped HARTING unite content and commerce for over 20,000 SKUs. The team built an MVP in just six months,... launching a multilingual site for 19 markets. More than 100 team members now create and manage campaigns with ease. Contentful’s modular structure lets HARTING reuse content and localize at scale. The new platform supports ambitious ARR goals and improves customer experience.
Contentful helped dormakaba localize its website for over 30 countries in just 12 months. The company reduced content creation costs... by 40% and increased productivity by 20%. Editors now publish and translate content faster using Contentful’s API-first platform and AI-powered translation tools. The new CMS enables global teams to maintain brand consistency and quickly update content. dormakaba can now focus more resources on optimizing customer experience and expanding digital projects.
Contentful helped HARTING unite content and commerce, supporting 19 languages and 20,000+ SKUs. The new modular platform enabled a six-month... MVP launch and streamlined multilingual management. HARTING now delivers personalized, industry-specific campaigns and reuses content across pages. Over 100 team members use Contentful to drive operational efficiency and support ambitious ARR targets by 2030.
Contentful helped HARTING unite content and commerce, enabling 100+ team members to deliver multilingual campaigns across 19 markets. HARTING replaced its... monolithic CMS and siloed ecommerce system with a headless, composable platform. The new solution reduced duplicated work across 20,000+ SKUs and improved personalization. HARTING built an MVP in just six months, then scaled to a full migration. Contentful’s modular structure streamlined localization and content reuse, supporting HARTING’s ambitious ARR goals for 2030.
Intercom
- Information Technology And Services
- Medium
San Francisco, USA
Contentful helped Intercom speed up website deployments by 13x and go to market 5x faster. Before, only engineers could update... content, causing delays and bottlenecks. With Contentful, marketers can now make changes directly, freeing developers to focus on A/B testing and new projects. Intercom built a reusable component library, improving team efficiency and collaboration. The marketing site now launches in days instead of weeks, and deployments take just 90 seconds.
Contentful helped BigCommerce move away from a legacy CMS that was slow and hard to maintain. With Contentful, BigCommerce unified... content and made it easier to manage digital storefronts. The company saw a 77% increase in blog production. Backlog tickets dropped by 45%. Contentful's localization and composable content features supported these improvements.
Ninetailed used the Contentful App Framework to speed up their product launch. They wanted to bring personalization to market fast... without rebuilding CMS features. With Contentful, Ninetailed plugged into the content creation workflow and launched an enterprise-ready product in 6 weeks. They reached qualified buyers sooner and closed a major enterprise deal through the Contentful ecosystem.
Automotive Case Studies and Customer Success Stories with Contentful
BMW
- Automotive
- Very Large
Munich, Germany
Contentful helped BMW modernize its digital experience. BMW replaced multiple CMSes with a single composable content platform. Dealers can now... update local content easily. Test drive bookings increased by 47%. 'Contact us' submissions rose by 61%. BMW's marketing team can focus more on creative work and campaigns.
Contentful helped BMW improve their digital showroom experience. BMW faced problems with old CMS systems that made updating dealer websites... slow and hard. This led to outdated content and fewer customers visiting showrooms. With Contentful, BMW now delivers on-brand, local content that connects with digital customers. BMW saw a 47% increase in test drive bookings and a 61% increase in 'Contact us' submissions.
Pharmaceuticals Case Studies and Customer Success Stories with Contentful
Biogen
- Pharmaceuticals
- Large
Cambridge, USA
Biogen used Contentful and AI Actions to fix slow, costly translation workflows. The old CMS made it hard to manage... content in 30 languages. Contentful unified their content and let teams publish faster. AI Actions automated translations, saving $50,000 a year. Editors now translate pages in minutes, not weeks. Biogen can focus on better digital experiences for healthcare professionals.
Biogen used Contentful and AI Actions to fix slow, costly translation workflows. Their old CMS made it hard to manage... multilingual content. With Contentful, Biogen unified content and built reusable components for faster publishing. AI Actions automated translations into 30 languages, saving $50,000 a year. Teams now publish content in minutes, not weeks, and keep branding consistent across regions.
Hospitality Case Studies and Customer Success Stories with Contentful
APT Travel Group
- Hospitality
- Large
Melbourne, Australia
Contentful helped APT Travel Group boost online transactions by 175%. The company replaced its old CMS with Contentful to make... content updates easier and faster. Teams launched 36 localized websites for six brands in just months. The new platform let more staff create and edit content without technical help. APT also saw a 15% increase in basket size after the redesign.
Breastcancer.org
- Non Profit Organization Management
- Small
Ardmore, USA
Contentful helped Breastcancer. org redesign its website for easier content updates and scalability. The nonprofit moved from a custom CMS...with unstructured content to Contentful’s structured, headless platform. This change enabled rapid content production, efficient updates, and easier localization. The team saw a 60% increase in conversion rates and now manages over 1,300 articles. Contentful’s tools also cut translation time in half, supporting Spanish-speaking visitors and improving accessibility.
Contentful helped Bang & Olufsen merge two separate ecommerce sites into one unified platform. The new system improved load times... from up to 20 seconds to just 3-4 seconds. Ecommerce conversion rates increased by 60%. Average order value rose by 27%. Contentful also enabled consistent content across online and in-store digital experiences. Integration with Commercetools supported a seamless browsing-to-buying journey.
Insurance Case Studies and Customer Success Stories with Contentful
Asurion
- Insurance
- Very Large
Nashville, USA
Contentful helped Asurion manage 11,000 web pages with ease. Asurion migrated all content in just five months. Content authors now... control and update pages without developer help. The platform improved site reliability and reduced downtime. Asurion can localize content for many regions without growing its digital team. Contentful supports fast, scalable content management and better search rankings.
Apparel & Fashion Case Studies and Customer Success Stories with Contentful
Rapha
- Apparel & Fashion
- Small
London, UK
Contentful helped Rapha launch a new mobile app in just 10 weeks. The switch from a monolithic ecommerce platform enabled... faster development and better content localization. Rapha saw a 3.5x increase in browsing sessions after adopting Contentful. The platform unified content for both web and mobile, supporting a seamless customer experience. Rapha now connects its cycling community with new products and editorial content on the go.
Intuit Mailchimp
- Marketing And Advertising
- Large
Atlanta, USA
Contentful helped Intuit Mailchimp boost content production by 10x and support six languages. The team unified its knowledge base and... marketing site, making updates much faster. Marketers can now create and edit content without help from engineers. Contentful AI Actions cut time spent on alt text by 70%. The new system improved content quality and made localization easier.
Other Industry Case Studies and Success Stories with Contentful
Ruggable
- Retail / Ecommerce
- Small
Los Angeles, USA
Contentful helped Ruggable manage Black Friday campaigns and handle high web traffic. The team built new landing pages in just... four weeks with only three people. Ruggable saw a 25% increase in conversions and a 7x boost in click-through rates. Contentful enabled fast content updates, localization, and easy personalization. Ruggable now delivers targeted experiences and plans to expand its digital ecosystem.
Contentful helped dormakaba improve localization and content management. The company needed to reach a global audience but struggled with an... outdated CMS. With Contentful, dormakaba localized content for 30+ countries in 12 months. Teams publish more content faster. Content creation costs dropped by 40%. Productivity increased by 20%.
Contentful helped Yorck Kinogruppe fix website issues caused by old technology. The new platform improved website performance during busy times.... Yorck Kinogruppe saw a 300% increase in page views. The website now has 100% uptime and autoscaling. The team can focus on building more omnichannel experiences. Contentful's composable content platform and modular structure made this possible.
Contentful helped Audible move away from a monolithic CMS that slowed down content updates. The new no-code composable content platform... gave creative teams more control and freedom. Audible launched 19 regional blogs and saw a 20% increase in conversion rates. Teams now work together to build digital experiences that excite customers. Contentful supports Audible in delivering engaging marketing content at scale.
Magazine company doubles YoY revenue with Contentful
A London-based magazine company doubled its year-over-year revenue by migrating from WordPress to Contentful's scalable and secure content management system. The transition improved... content management efficiency, enhanced security, and allowed for seamless integration of new functionalities. The company leveraged Contentful's features to improve SEO, audience engagement, and digital performance, resulting in significant revenue growth.