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Computer Software Case Studies and Customer Success Stories with Contentful

 

Visier - Computer Software - Small

Vancouver, Canada

Contentful helped Visier move away from a slow, WordPress-based website. Teams can now publish content in minutes, not days. Over... 30 editors work on the platform, using modular content models. Visier scaled its web presence and reached new markets faster. Contentful's localization and orchestration features empower team creativity and support business growth.

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Siemens Digital Industries Software - Computer Software - Very Large

Munich, Germany

Contentful helped Siemens Digital Industries Software cut microsite launch times from weeks to minutes. The platform unified project management, lead... generation, and marketing workflows. Teams now manage 13 projects quarterly and empower stakeholders to edit content directly. Contentful’s governance features improved brand consistency and reduced help desk tickets. Siemens plans to migrate its entire site to Contentful for even broader impact.

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Personio - Computer Software - Large

Munich, Germany

Personio used Contentful Personalization to create dynamic homepages and social proof for different business sizes and industries. This approach led... to a 46% increase in homepage conversions and a 62% rise in contact form conversions. The team tailored content to match visitor needs, using firmographic data to show relevant testimonials and case studies. Contentful enabled Personio to run experiments, segment audiences, and launch personalized experiences without extra tools. The scalable platform helped Personio attract more customers and improve marketing agility.

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Notion - Computer Software - Medium

San Francisco, USA

Notion used Contentful to build a new library of educational and marketing content. The team saw a 5x increase in... published content and automated translation in 24 hours. Contentful enabled Notion to launch localized content for new markets, including Korean and Japanese. Over 50 team members now create and manage content, improving productivity and reducing reliance on engineers. The platform supports knowledge base management, landing pages, and asset storage, helping Notion engage and inform users.

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Ninetailed - Computer Software - Small

Ninetailed used Contentful’s App Framework to launch an enterprise-ready personalization tool in just 6 weeks. The integration let Ninetailed focus... on innovation instead of rebuilding CMS features. Listing in the Contentful Marketplace gave Ninetailed instant access to qualified buyers and early product feedback. This partnership led to major deals, including with Kraft Heinz, and rapid business growth. Ninetailed’s story shows how Contentful accelerates product development and market reach.

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Heap - Computer Software - Small

San Francisco, USA

Heap used Contentful to migrate 600 website pages in just 21 days during a major rebrand. The old CMS was... slow and hard to use, blocking fast changes and data-driven updates. With Contentful, Heap's marketers and creatives can now quickly launch and test new content, using their own analytics tools to guide improvements. User roles and permissions keep the site secure while letting more people contribute. Heap now runs experiments, updates content fast, and plans to build a knowledge base for customers.

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Docusign - Computer Software - Large

San Francisco, USA

Contentful helped Docusign cut website update times from two weeks to just five minutes. Docusign used Contentful to streamline content... creation, translation, and localization for 7,000 web pages in 52 languages. Teams can now update and personalize content without developer support. Contentful’s AI Actions automate translation and SEO content generation. Docusign now delivers faster, more relevant digital experiences in new markets.

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Docusign - Computer Software - Large

San Francisco, USA

Contentful helped Docusign cut website update times from two weeks to just five minutes. Docusign used Contentful to streamline content... creation, translation, and localization for 7,000 web pages in 52 languages. Teams can now update and personalize content without developer support. Contentful’s AI Actions automate translation and SEO tasks, speeding up entry into new markets. Docusign now delivers personalized experiences for 20 audience segments, boosting engagement and efficiency.

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BigCommerce - Computer Software - Medium

Austin, USA

BigCommerce used Contentful to replace its legacy CMS, which was slow and resource-intensive. The switch enabled a 77% increase in... blog production and a 45% drop in backlog tickets. Contentful’s features made content creation faster and easier for teams. The platform’s user-friendly interface helped nontechnical staff work more efficiently. BigCommerce now delivers more content to help customers launch and manage digital storefronts.

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Atlassian - Computer Software - Large

Sydney, Australia

Atlassian used Contentful to improve its external support content and in-product help. The company replaced manual, legacy systems with a... composable content platform. Contentful enabled Atlassian to launch in-product support in just 3 months. Content updates now take only 5 minutes. Teams collaborate more easily and deliver content faster. The result is a smoother user journey and more flexible support content.

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Docusign - Computer Software - Very Large

Contentful helped Docusign cut website update times from two weeks to just five minutes. Docusign now manages 7,000 live web... pages in 52 languages using Contentful’s composable content platform and AI Actions. Teams can localize and personalize content quickly, supporting fast market expansion. Contentful Personalization lets Docusign run targeted home page experiences for 20 audience segments. The platform improved workflow speed, localization, and digital experience personalization.

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Personio - Computer Software - Very Large

Contentful Personalization helped Personio boost homepage conversions by 46%. The HR software company used dynamic content to tailor web experiences... by business size and industry. Small businesses saw a 46% conversion uplift, while enterprises achieved a 45% increase. Contact form conversions jumped 62%. Personio streamlined workflows and scaled content creation using Contentful's modular platform.

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Retail Case Studies and Customer Success Stories with Contentful

 

U.S. Polo Assn. - Retail - Large

West Palm Beach, USA

Contentful helped U. S. Polo Assn. launch a global website and regional microsites. The new site supports 24 languages and...reaches customers in 180 countries. Nansen integrated localization, store locator, and e-commerce features. The site saw over 100,000 unique visitors in the first three months. Bounce rate dropped to 15%, and traffic continues to grow. U.S. Polo Assn. now delivers a consistent brand story worldwide.

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SWAROVSKI OPTIK - Retail - Medium

Absam, Austria

Contentful helped SWAROVSKI OPTIK support 7 languages and 92 countries with a single platform. Their old CMS was slow and... could not launch new features quickly. Contentful and commercetools integration made the website faster and easier to update. Localization features let editors reuse translations and customize content for each region. Two custom integrations improved editorial productivity. SWAROVSKI OPTIK now delivers a consistent digital experience worldwide.

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Ruggable - Retail - Medium

Los Angeles, USA

Contentful helped Ruggable run Black Friday campaigns with no downtime. The team used modular content and integrations with Shopify and... Lilt for fast updates and localization. Ruggable saw a 25% increase in conversions and a 7x higher click-through rate for personalized banners. Contentful let non-developers manage content, saving time and reducing risk. Ruggable now plans to migrate more of its site to Contentful for a unified content hub.

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Moonpig - Retail - Medium

London, UK

Moonpig used Contentful to improve its mobile app and website. The team moved from a technical CMS to Contentful, making... it easier for both developers and editors to update content. This led to a 100% increase in sales and frontend builds that are twice as fast. Contentful helped Moonpig launch new features like Group Cards and a Card Editor. Customers now get a more personal shopping experience, with tailored content based on past purchases.

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Bloom & Wild Group - Retail - Small

London, UK

Contentful helped Bloom & Wild Group speed up content updates and boost organic traffic. The company struggled with a legacy... CMS that slowed content changes across three brands. With Contentful, teams can now quickly update and personalize content for holidays and special events. Marketing and sales teams make changes without developer help. The modular platform supports localization and lets Bloom & Wild Group tailor experiences for sensitive occasions like Mother’s Day.

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Ace & Tate - Retail - Medium

Amsterdam, Netherlands

Ace & Tate used Contentful to improve content publishing and campaign launches. The company moved from a rigid ecommerce platform... to a flexible content stack. Contentful enabled real-time updates during stakeholder review and easier localization. Ace & Tate launched 30+ campaigns in 8 months and now supports 11 markets and 5 locales. Teams can A/B test and personalize content without developer help, increasing customer engagement.

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Westwing - Retail - Medium

Munich, Germany

Westwing used Contentful to replace a slow, custom CMS. The new platform let them create and reuse modular content for... 30 markets and 20 languages. Marketers now launch campaigns faster and with less developer help. Scheduling and localization features cut manual work and improved publishing speed. AI tools help translate and optimize content for more regions. Westwing can now scale promotions and expand into new markets efficiently.

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Staples Canada - Retail - Large

Richmond Hill, Canada

Contentful helped Staples Canada launch promotions in just 5 minutes and manage over 150,000 product listings. The team moved from... daily site refreshes to instant content updates. Contentful enabled fast campaign changes, like a new Cyber Monday plan in two days. Employees now use one flexible tool for all content needs. Blog traffic increased after integrating Contentful with the main site.

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Pets Deli - Retail - Medium

Berlin, Germany

Contentful Personalization helped Pets Deli boost Black Friday conversions by 51%. The team used a no-code tool to deliver dynamic,... segment-specific content. Marketers could update offers without developer help. Pets Deli saw a 10% drop in bounce rate. The company now plans to expand personalization beyond special events.

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On - Retail - Large

Zurich, Switzerland

Contentful helped On redesign its website and unify content across channels. On used Contentful to support seven languages and manage... content for 40 countries. The platform enabled faster content updates, consistent messaging, and empowered non-technical teams to create content. Over 40% of On’s sales are now direct to consumer. On also reduced bounce rates and increased customer engagement with Contentful.

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Grays - Retail - Small

Sydney, Australia

Contentful helped Grays, Australia’s top online auction platform, modernize its ecommerce site. Grays replaced a rigid CMS with Contentful, letting... marketers quickly update content and create five division-specific homepages. Updates now take hours, not weeks. The marketing team can launch on-brand content without developer help. Customers find products faster, shortening the buyer’s journey. Grays plans to expand personalization and mobile features using Contentful.

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Grays - Retail - Small

Contentful helped Grays, a leading online auction platform, modernize its ecommerce site. Grays replaced a rigid CMS with Contentful, letting... marketers quickly create on-brand content and update homepages in hours, not weeks. The new platform supports five division-specific homepages and enables automated, scheduled publishing. Grays improved user experience for both B2B and B2C customers, making it easier to find products and shortening the buyer's journey.

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Financial Services Case Studies and Customer Success Stories with Contentful

 

SumUp - Financial Services - Large

London, UK

SumUp used Contentful to automate and streamline content translation. Before, SumUp had no documentation and relied on manual localization, causing... inconsistent messaging. With Contentful, SumUp now supports content in over 20 languages and unifies five offices on one platform. The integration with Smartling improved translation quality and consistency. SumUp's marketing team gained more control and speed in launching content for new markets.

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Naranja - Financial Services - Large

Cordoba, Argentina

Contentful helped Naranja, a leading Argentinian financial services company, boost leads by 141%. Naranja used Contentful to create a mobile-first... website with faster page loads and easier content management. Mobile traffic increased by 21% after the redesign. The company cut mobile page load times from 14 to 5 seconds. Contentful’s platform enabled Naranja to update content across all channels quickly, improving user experience and engagement.

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MoneyLion - Financial Services - Small

New York, USA

MoneyLion used Contentful to speed up content creation for its mobile banking app. Before, updating content required developer help and... was slow. With Contentful, business users can launch new content in just 15 minutes. MoneyLion saw a 50% increase in engagement. The platform helps deliver personalized financial advice and content to users. Contentful's features support localization, governance, and easy scaling for growing teams.

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Grupo Petersen - Financial Services - Large

Buenos Aires, Argentina

Contentful helped Grupo Petersen launch four new bank sites in just eight months. The new content platform unified content across... all banks while keeping each bank's regional identity. Grupo Petersen saw a 500% faster time to market for new content. Navigation improved, reducing lost views and making it easier for users to find what they need. Mobile compatibility and agile workflows increased engagement and doubled home banking adoption.

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Fitch Ratings - Financial Services - Large

New York, USA

Contentful helped Fitch Ratings modernize its website and streamline editorial workflows. The company migrated over 200,000 articles to a single... platform. After launch, Fitch Ratings saw a 130% increase in organic search rankings. Contentful's modular architecture improved publishing speed and enabled better content personalization. Editors now publish content faster and reach the right audience more easily.

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Degroof Petercam - Financial Services - Large

Brussels, Belgium

Contentful helped Degroof Petercam unify six separate marketing websites into one platform. The company rebuilt its blog in just three... months, optimizing 400 articles for SEO and improving site speed. Contentful's modular structure enabled fast localization and compliance with local regulations. The new platform made it easier to launch new tools, like a sales enablement app, and cut project delivery time in half. Degroof Petercam now delivers more targeted content and lowers costs across its digital estate.

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Clover - Financial Services - Large

Sunnyvale, USA

Clover used Contentful to speed up campaign launches and improve operational efficiency. Before, website updates took weeks and required heavy... engineering support. Now, Clover can deploy changes in one day and launch campaigns in just 20 minutes. Contentful's localization and collaboration features help Clover deliver tailored content for different regions. Teams across marketing, legal, and product work together easily, reducing costs and time to market.

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Plaid - Financial Services - Large

San Francisco, USA

Plaid used Contentful to transform its marketing site from 200 static pages to over 770 dynamic pages. Marketers can now... launch campaign content without developer help, freeing engineers to focus on core projects. Only 52 out of 1,200+ employees have editing rights, ensuring strong governance. Contentful’s modular content model and user roles improved site consistency and security. Plaid also migrated its blog, enabling faster content creation and better brand alignment.

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Bank First - Financial Services - Small

Melbourne, Australia

Contentful helped Bank First cut campaign launch costs by 30% and speed up time to market by 50%. The bank switched... from a rigid CMS to a flexible digital experience platform. This let them modernize their website and create better content journeys. The new platform made it easy to update content and integrate tools like Marketo and Algolia. Bank First saw fewer support calls and a 50% drop in help section traffic. Now, their team can quickly deliver new digital experiences for members.

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Bank First - Financial Services - Small

Contentful helped Bank First cut campaign launch costs by 30% and speed up time to market by 50%. The old CMS... was hard to use and slowed updates. With Contentful, the team built a new site in 4 months. Now, all team members can update content easily. Support calls and help section traffic dropped by over 50%. Integrations with Marketo and Algolia made the platform even more powerful.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with Contentful

 

Livi - Health, Wellness And Fitness - Small

Stockholm, Sweden

Contentful helped Livi launch Livi Connect, a telehealth platform, in just four weeks during the Covid-19 pandemic. Livi rolled out... the service to 11 countries and translated it into 10 languages. Contentful’s modular content platform enabled fast localization and easy updates without developer help. Health practitioners used Livi Connect to provide safe video consultations for patients at home. The rapid launch supported healthcare systems and kept doctors and patients safe.

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Hydrow - Health, Wellness And Fitness - Small

Boston, USA

Hydrow used Contentful to improve its content marketing and website management. Before Contentful, content edits took three weeks and new... pages took months to launch. With Contentful, edits now take ten minutes and new pages just a few hours. The platform helped Hydrow handle a surge in site visitors with no outages. Site performance improved by 34% on web and 50% on mobile. Hydrow now runs A/B tests and personalizes content to boost customer engagement.

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Hims & Hers - Health, Wellness And Fitness - Medium

San Francisco, USA

Hims & Hers used Contentful to speed up digital healthcare launches in the U. S. and U.K. The company needed...a flexible tool to support new product drops and market expansion. Contentful enabled the team to launch a new U.K. website in just one month. Product and marketing teams could now update content without developer help. This led to faster product launches and better collaboration across departments.

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GoodRx - Health, Wellness And Fitness - Large

Santa Monica, USA

GoodRx used Contentful to launch a digital medical hub in just two weeks. The company replaced a hard-coded website and... separate WordPress blog, speeding up content creation and editing. Contentful enabled GoodRx to quickly build a Covid-19 information hub and a telehealth marketplace. Doctors and pharmacists can now update content easily, and the marketing team can create personalized landing pages. Organic traffic and search rankings improved after moving to Contentful.

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Flo Health - Health, Wellness And Fitness - Large

London, UK

Flo Health used Contentful to manage content for its female health app, serving 60 million active users. The team replaced... Google Docs and Python with Contentful to streamline content management and enable personalization. Contentful’s APIs and localization features helped automate bulk publishing, editing, and translation, saving thousands of hours. The platform improved content reliability, speed, and allowed for easy updates across multiple languages. Flo Health now delivers more accurate, personalized health information to its global audience.

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Equinox Media - Health, Wellness And Fitness - Large

New York, USA

Equinox Media used Contentful to launch its Variis fitness app and SoulCycle at-home bike during the pandemic. Their old CMS... had API and caching issues that slowed scaling and required workarounds. Contentful enabled a fast pivot to online marketing and direct-to-consumer sales, accelerating their launch by six months. The new CMS improved development speed, content management, and omnichannel customer experience. Teams found Contentful easy to use and flexible for future growth.

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DrSmile - Health, Wellness And Fitness - Medium

Berlin, Germany

DrSmile used Contentful to rebuild its website for faster performance and easier content management. The team launched 6 localized sites... in 6 months, supporting multiple languages. Contentful enabled quick A/B testing and streamlined translation workflows. Editors gained full control over multilingual content, improving site speed and user experience. The fallback locale feature helped solve translation and schema issues during expansion.

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CredibleMind - Health, Wellness And Fitness - Small

USA

Contentful helped CredibleMind build a large, trusted library of mental health resources. The platform automated resource vetting, cutting review time... from one hour to five minutes. CredibleMind used Contentful’s APIs and webhooks to manage content credibility at scale. Localization features enabled region-specific and multilingual content. Email click-through rates rose from 15% to 40% after implementation. The solution supports custom client portals for hospitals, health systems, and employers.

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Align Technology - Health, Wellness And Fitness - Large

San Jose, USA

Contentful helped Align Technology launch the My Invisalign app in just eight weeks during the pandemic. The platform enabled Align... to reduce time to market by 90% and roll out updates across 49 markets. With Contentful, Align unified content for 130+ localized websites and streamlined translations. The solution allowed both marketing and tech teams to collaborate and scale digital experiences globally. Align now delivers consistent branding and adapts quickly to changing customer needs.

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Biogen - Health, Wellness And Fitness - Very Large

Contentful helped Biogen save $50,000 a year by using AI Actions for translation. Biogen now supports 30 languages with automated... workflows. The platform unified content and sped up publishing for global teams. Biogen's editors can now translate pages in minutes, not weeks. Contentful's localization and composable content features improved brand consistency and reduced costs.

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Consumer Goods Case Studies and Customer Success Stories with Contentful

 

Quorn - Consumer Goods - Medium

Stokesley, UK

Contentful helped Quorn launch 21 new websites in under three months. The new platform cut website production times and made... it easier to manage content for global markets. Quorn saw a 36% increase in organic traffic and a 38% decrease in page load times. Teams can now upload recipes for multiple regions in just 20 minutes. Contentful enabled faster localization and improved user experience across all sites.

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Alpro - Consumer Goods - Large

Ghent, Belgium

Contentful helped Alpro launch a new website in just six months, matching the rollout of new product packaging across 32 markets. Alpro used Contentful’s... modular content platform to localize sites for each country and keep the brand consistent. The new mobile-first site increased repeat visits and pageviews. Website launch times are now 1.5x faster. Alpro’s team can now launch campaign and outreach sites in weeks, not months.

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Paulig - Consumer Goods - Large

Helsinki, Finland

Contentful helped Paulig replace an outdated CMS that slowed collaboration and web updates. Paulig needed a scalable content platform to... support global growth and distributed teams. With Contentful, Paulig launched five localized websites and enabled parallel workflows for content editors in 13 countries. The new headless architecture supports ecommerce and brand expansion. Positive customer feedback followed the launch of Paulig's new B2B ecommerce shop.

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Lactalis - Consumer Goods - Very Large

Laval, France

Contentful helped Lactalis speed up web development by 60%. The company unified content management for 124 brands. Local teams gained... editorial independence with easy onboarding. Lactalis cut production costs by 35% and went to market 1.6x faster. Brand consistency improved across global digital channels. Teams now launch new sites quickly without developer help.

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Kraft Heinz - Consumer Goods - Very Large

Chicago, USA

Contentful helped Kraft Heinz modernize its digital presence across 200+ brands. The company replaced outdated technology with a MACH architecture... and a strategic design system. This enabled personalized, multi-brand digital experiences. Kraft Heinz saw a 30% increase in engagement and a 78% rise in conversion rates for one brand. Teams now launch campaigns in weeks, not months, and satisfaction is up 28%.

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Kraft Heinz - Consumer Goods - Very Large

Chicago, USA

Contentful helped Kraft Heinz modernize its digital presence across 200+ brands. The company replaced outdated technology with a MACH architecture... and a strategic design system. This enabled personalized, multi-brand digital experiences. Kraft Heinz saw a 30% increase in engagement and a 78% rise in conversion rates for one brand. Teams now launch campaigns in weeks, not months, and satisfaction is up 28%.

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Danone - Consumer Goods - Very Large

Paris, France

Contentful helped Danone support 120 markets with fast, modern digital experiences. Danone unified its brands and centralized assets using Contentful’s... headless content platform. Teams launched new brand sites in just two months, cutting development time in half. Content creators gained autonomy with reusable content models and localization features. Danone now maintains multiple brand sites efficiently and scales its web presence globally.

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Kraft Heinz - Consumer Goods - Very Large

Contentful helped Kraft Heinz modernize its digital experience. The company replaced outdated technology with a MACH architecture and a strategic... design system. Kraft Heinz used Contentful to build personalized, multi-brand sites and empower non-technical teams. The new platform drove a 30% increase in engagement and a 78% increase in conversion rate. Integrations like Algolia and Contentful Personalization enabled real-time updates and tailored content.

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Pets Deli - Consumer Goods - Medium

Contentful Personalization helped Pets Deli boost Black Friday conversion rates by 51%. The team used a no-code interface to create... dynamic, segment-specific content. This reduced reliance on developers and sped up campaign launches. Pets Deli also saw a 10% drop in bounce rate. Integration with Shopify and AI-powered content tools improved efficiency and customer experience.

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Lactalis - Consumer Goods - Very Large

Contentful helped Lactalis cut web production costs by 35% and speed up time to market by 1. 6x. The company...unified content management for 124 brands, giving local teams editorial autonomy. Lactalis reduced website build time by 60% and improved brand consistency. Integration with tools like Algolia and Bynder enhanced digital experiences. Contentful enabled fast onboarding, with marketers trained in just 30 minutes.

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Entertainment Case Studies and Customer Success Stories with Contentful

 

Milwaukee Bucks - Entertainment - Large

Milwaukee, USA

Contentful helped the Milwaukee Bucks launch the Deer District website and app. The team needed a digital solution to guide... fans and share information on game day. Contentful's headless platform enabled fast updates and easy integration with other tools. During the 2021 NBA playoffs, the app saw 2.9 million opens. Website traffic increased by 392% year over year. The Bucks' lean team quickly adopted the platform, improving productivity and fan engagement.

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Yorck Kinogruppe - Entertainment - Small

Berlin, Germany

Contentful helped Yorck Kinogruppe fix slow website performance and outages during high-traffic periods. The cinema group used Contentful’s composable content... platform to modernize its tech stack and unify content management. Yorck Kinogruppe saw a 300% increase in page views and reached 100% uptime with autoscaling. Online ticket sales jumped from 20% to 70% of total sales. The team now focuses on creating better digital experiences for moviegoers.

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FIBA - Entertainment - Large

Mies, Switzerland

FIBA used Contentful to replace its outdated CMS and digital asset manager. The new platform let FIBA deliver faster, more... reliable, and localized digital experiences for fans and stakeholders. Contentful enabled quick updates, streamlined workflows, and reduced crisis management time to under an hour. Integration with event data APIs provided real-time stats and schedules. FIBA now supports multiple languages and balanced mobile and desktop engagement.

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FIBA - Entertainment - Large

Mies, Switzerland

FIBA used Contentful to replace its outdated CMS and digital asset manager. The new platform helped FIBA deliver faster, more... reliable, and localized digital experiences to fans and stakeholders. Contentful enabled quick content updates, streamlined workflows, and improved site performance. FIBA now supports multiple languages and balanced mobile and desktop engagement. The solution also integrated with event data APIs and enhanced internal search for content management.

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Audible - Entertainment - Large

Newark, USA

Audible used Contentful to replace a rigid CMS that slowed content updates and limited creativity. With Contentful, creative teams gained... no-code tools to launch new ideas and collaborate better. Audible built 19 regional blogs and optimized its top marketing pages. The switch led to a 20% increase in conversion rates. Teams now work faster and keep brand messaging consistent across languages and regions.

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FIBA - Entertainment - Large

Contentful helped FIBA replace its outdated CMS, solving security and flexibility issues. FIBA now delivers faster, more reliable, and localized... digital experiences for fans worldwide. Contentful's integration with event data APIs enables real-time updates, improving user experience. FIBA reduced content update times to under an hour and balanced mobile and desktop engagement. The platform's search and localization features streamline workflows and support global fan engagement.

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Telecommunications Case Studies and Customer Success Stories with Contentful

 

TELUS - Telecommunications - Very Large

Vancouver, Canada

TELUS used Contentful to overhaul its customer support portal. The company faced issues with inconsistent and confusing support content. Contentful... enabled a new content governance strategy and streamlined content migration. TELUS saw a 100% increase in visits from the contact page to the support portal. Support costs dropped by 9%. Organic traffic rose by 18%. Customers can now solve problems on any device, anytime.

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3 Denmark - Telecommunications - Large

Copenhagen, Denmark

3 Denmark wanted to sell phone accessories to non-subscribers. They needed a user-friendly ecommerce site to reach new customers. Novataris... built a custom front-end using Contentful, React, and Node JS. Contentful’s API and cloud-native platform supported high traffic and easy integration. The new site helped 3 Denmark attract both subscribers and non-subscribers.

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Vodafone UK - Telecommunications - Very Large

London, UK

Contentful helped Vodafone UK replace six disconnected CMS systems with a single composable content platform. This change cut manual caching... to zero and improved page load speed by 40%. Teams now create and manage content faster, with less technical support needed. Non-technical staff can publish and edit content without code. Vodafone UK’s new content model is reusable, letting other markets like Vodafone Ireland adopt it and save resources. The result is more efficient, consistent digital experiences across regions.

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TELUS - Telecommunications - Very Large

Vancouver, Canada

Contentful helped TELUS unify content from seven CMSes into one platform. This change let TELUS reroute resources from content management... to site optimization. TELUS saw a 14% increase in conversion rates and 30% faster page load times. Teams could launch new products and campaigns faster. TELUS beat competitors to market with major device launches using Contentful.

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Vodafone UK - Telecommunications - Very Large

London, UK

Vodafone UK used Contentful to replace six disconnected content systems. This move cut technical debt and made content operations more... efficient. Teams now publish content 40% faster and no longer need manual caching. Non-technical staff can create and manage content without code. Vodafone UK’s content model is now reused by other markets, boosting brand consistency.

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Vodafone UK - Telecommunications - Very Large

Contentful helped Vodafone UK cut page load times by 40%. The company replaced five out of six content tools, reducing... technical debt and speeding up content publishing. Contentful's composable content platform unified content management and made it easy for non-technical staff to create and update content. Vodafone UK built a reusable content library, which other markets like Vodafone Ireland now use for greater efficiency and brand consistency. Automated caching and scheduled publishing improved launch speed and reliability.

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Manufacturing Case Studies and Customer Success Stories with Contentful

 

Plant Prefab - Manufacturing - Small

USA

Contentful helped Plant Prefab rebuild its website and 3D home configurator. The old CMS could not show all modular home... options or prices. With Contentful, Plant Prefab created a single content hub and improved data modeling. The new platform increased return visits by 92% and qualified leads by 355%. Customers now see accurate home features and costs, making planning easier.

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Bossard - Manufacturing - Large

Zug, Switzerland

Bossard used Contentful to automate translations for 16 languages and 38 locales. The company replaced manual, slow workflows with AI-powered... tools, saving 600 hours and €27K in localization costs. Contentful’s modular structure and headless architecture improved collaboration and sped up content delivery. Bossard’s marketing team now manages content more efficiently and can scale digital experiences globally. The team also uses AI Actions for SEO and accessibility, making content easier to find and use.

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HARTING - Manufacturing - Large

Espelkamp, Germany

Contentful helped HARTING unite content and commerce for over 20,000 SKUs. The team built an MVP in just six months,... launching a multilingual site for 19 markets. More than 100 team members now create and manage campaigns with ease. Contentful’s modular structure lets HARTING reuse content and localize at scale. The new platform supports ambitious ARR goals and improves customer experience.

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dormakaba - Manufacturing - Large

Rümlang, Switzerland

Contentful helped dormakaba localize its website for over 30 countries in just 12 months. The company reduced content creation costs... by 40% and increased productivity by 20%. Editors now publish and translate content faster using Contentful’s API-first platform and AI-powered translation tools. The new CMS enables global teams to maintain brand consistency and quickly update content. dormakaba can now focus more resources on optimizing customer experience and expanding digital projects.

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HARTING - Manufacturing - Large

Contentful helped HARTING unite content and commerce, supporting 19 languages and 20,000+ SKUs. The new modular platform enabled a six-month... MVP launch and streamlined multilingual management. HARTING now delivers personalized, industry-specific campaigns and reuses content across pages. Over 100 team members use Contentful to drive operational efficiency and support ambitious ARR targets by 2030.

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Restaurants Case Studies and Customer Success Stories with Contentful

 

KFC - Restaurants - Very Large

Louisville, USA

Contentful helped KFC unify its global brand and digital experience. KFC replaced hard-coded, market-specific websites with a single, flexible content... platform. This allowed local teams to update content easily and keep digital channels current. KFC saw a 43% increase in digital sales and a 50% increase in Australia. The platform supports web, mobile, and in-store channels, improving customer engagement and loyalty.

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KFC - Restaurants - Very Large

Louisville, USA

Contentful helped KFC unify its digital brand across 29,000+ global locations. KFC replaced hard-coded, market-specific websites with a single, flexible... content platform. This allowed local teams to customize content while keeping brand consistency. KFC saw a 43% increase in digital sales and a 50% increase in Australia. Integrations with analytics and customer engagement tools improved menu-to-cart conversion rates. The new platform supports web, mobile, and in-store digital experiences.

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Costa Coffee - Restaurants - Large

London, UK

Contentful helped Costa Coffee launch 15 localized websites in just 15 minutes each. The brand needed to quickly replatform after... an acquisition and chose Contentful for its API-first, composable content platform. Costa Coffee now delivers tailored content to customers across regions through its website and Costa Club rewards app. Automation and modular content enable fast site creation and easy updates. Teams can customize experiences for each market, supporting global expansion and customer loyalty.

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KFC - Restaurants - Very Large

Contentful helped KFC unify its digital content and boost brand consistency. KFC replaced hard-coded, market-specific websites with a user-friendly content... platform. This change led to a 43% increase in digital sales and a 50% increase in Australia. KFC now delivers consistent, localized content across web and mobile. Integrations with tools like Google Analytics 4 and Braze support ongoing optimization.

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Education Case Studies and Customer Success Stories with Contentful

 

Fulcrum Labs - Education - Small

USA

Fulcrum Labs used Contentful’s composable content platform to replace its custom CMS. This change made it easier to deliver personalized,... adaptive learning experiences. Fulcrum Labs saw a 4x increase in engagement with content and achieved a 95% recommendation score. Contentful enabled rapid localization and streamlined content updates for Fulcrum’s clients. The platform also helped Fulcrum focus on AI-driven learning innovation.

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CodeDay - Education - Small

Contentful helped CodeDay, a nonprofit for underserved students, update its website faster. The team launched web pages 250% quicker and... saw a 45% increase in event attendance. Volunteers can now easily update content and manage events. Contentful's localization and integration features support CodeDay's global expansion. The platform also improved volunteer engagement and content accuracy.

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IDP Education - Education - Large

Melbourne, Australia

IDP Education used Contentful to unify content from multiple CMS platforms. The company launched 60+ websites in just three months.... Contentful made it easy to update brand designs and manage content for different regions. Nontechnical users and third-party contributors can now create and edit content without developer help. Organic traffic and conversion rates improved after switching to Contentful. AI features help IDP Education localize and scale content for new markets.

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IDP Education - Education - Large

Contentful helped IDP Education redesign 60+ websites in just 3 months. The company unified content operations and improved brand consistency... using a composable content platform. Regional teams now localize content easily, and onboarding is simple. Organic traffic and conversion rates increased after adopting Contentful. AI Actions enable fast metadata, translation, and alt text generation for global reach.

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Information Technology and Services Case Studies and Customer Success Stories with Contentful

 

Vercel - Information Technology And Services - Medium

San Francisco, USA

Vercel launched an app on the Contentful Marketplace in 2023. This move gave Vercel fast exposure to new audiences and... resources to drive adoption. The partnership with Contentful helped Vercel reach marketers and nontechnical teams, not just developers. Over 230 enterprise digital experiences now run on the joint solution. Vercel gained credibility and earlier access to sales conversations through this collaboration.

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Mavens Consulting - Information Technology And Services - Small

Chicago, USA

Contentful helped Mavens Consulting build pharma websites with lower engineering costs and more technical capabilities. Mavens used Contentful to power... their Identity & Consent Cloud, which manages identity and access for pharmaceutical clients. The solution enabled secure login, data storage, and easy content localization for different countries. Marketing teams can now update content without developer help. Contentful's APIs and headless CMS features made the process faster and more flexible.

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Contentful - Information Technology And Services - Medium

Berlin, Germany

Contentful used its own composable content platform to overhaul its marketing website. The company partnered with Work & Co to... address technical debt and outdated design. In just eight weeks, they launched a redesigned site and reduced deployment time to two minutes. The new modular system improved scalability, content reuse, and developer experience. Contentful now creates and updates digital content faster, supporting better user experiences.

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Celonis - Information Technology And Services - Large

Munich, Germany

Celonis used Contentful to unify content management across its teams. The company migrated 1,400 web pages to Contentful in just... two weeks. Content creators in marketing, demand generation, and customer success now publish content without developer help. This shift enabled faster publishing, localized microsites, and improved collaboration. Celonis expanded Contentful access from 5 to 85 employees, supporting growth and better digital experiences.

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Transportation/Trucking/Railroad Case Studies and Customer Success Stories with Contentful

 

VR Group - Transportation/Trucking/Railroad - Large

Helsinki, Finland

Contentful helped VR Group modernize its digital sales channels and unify content across web, app, and kiosks. The old monolithic... CMS caused slow development and frequent errors. With Contentful, VR Group launched a modular tech stack, enabling faster updates and better collaboration. The new platform led to 1.3 million new app downloads and a 50% increase in NPS. Contentful’s APIs and localization features improved customer satisfaction and digital experience.

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SAS - Transportation/Trucking/Railroad - Large

Stockholm, Sweden

Contentful helped SAS transform its digital operations during the pandemic. SAS moved from one release per month to 100 releases... per month in just 18 months. The airline built an in-house digital engineering team and shifted to a product-focused culture. Contentful’s API-centric CMS enabled faster content updates, team autonomy, and easier integration. SAS now delivers new features quickly and improves customer experience across digital channels.

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Samsara - Transportation/Trucking/Railroad - Large

San Francisco, USA

Contentful helped Samsara expand to 16 markets in two years. Samsara used Contentful to launch 10 regional websites in just... one year. Marketers can now build new pages in under an hour. The modular CMS structure lets teams localize content for each region. Contentful supports fast growth and easy content reuse. Samsara’s digital experience improved for 15,000 customers worldwide.

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Hospitality Case Studies and Customer Success Stories with Contentful

 

TUI Nordic - Hospitality - Large

TUI Nordic used Contentful to move from a traditional CMS to a modern, microservices-based architecture. The company integrated over 160... microservices and achieved 5x faster content production. Editors and developers now deploy content to multiple country-specific websites dozens of times per day. Contentful's platform gave teams more control, flexibility, and speed. TUI Nordic saw a big boost in productivity for both developers and editors.

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APT Travel Group - Hospitality - Large

Melbourne, Australia

Contentful helped APT Travel Group boost online transactions by 175%. The company replaced its old CMS with Contentful to make... content updates faster and easier. Teams launched 36 localized websites for six brands in just months. The new platform let more staff create and edit content without technical help. Basket size grew by 15% and customer engagement increased right away.

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Automotive Case Studies and Customer Success Stories with Contentful

 

Americar - Automotive - Large

Lima, Peru

Americar used Contentful to replace its old, manual tech stack. The company needed to launch localized websites and connect services... like insurance and repairs. Contentful helped Americar build a seamless, omnichannel digital experience. The team launched eight new websites in one year. Page views increased by 14%. Time spent on the site rose by 91%.

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BMW - Automotive - Very Large

Munich, Germany

Contentful helped BMW modernize its digital experience. BMW replaced multiple CMSes with a single composable content platform. Dealers can now... update local content easily. Test drive bookings increased by 47%. 'Contact us' submissions rose by 61%. BMW's marketing team can focus more on creative work and campaigns.

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Media Production Case Studies and Customer Success Stories with Contentful

 

Tatari - Media Production - Small

San Francisco, USA

Tatari used Contentful to rebrand and improve its website. Before, Tatari’s editorial team needed engineers to publish or update content.... This slowed down both teams. With Contentful, editors now manage content and layouts on their own. Engineers can focus on core products. Tatari plans to use Contentful for internal communications next. Integration with Optimizely enables easy A/B testing and reporting.

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A-lehdet - Media Production - Small

Helsinki, Finland

Contentful helped A-lehdet consolidate over a dozen fragmented websites into one platform. This unified content management improved editorial efficiency and... brand consistency. A-lehdet saw a 15% increase in readership and a 17% rise in returning visitors. The new system made it easier to create, manage, and share content. SEO rankings and customer experience improved as a result.

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Non-Profit Organization Management Case Studies and Customer Success Stories with Contentful

 

Water For People - Non Profit Organization Management - Small

Denver, USA

Contentful helped Water For People move from a costly dynamic site to a static website. The new platform made it... easy for non-technical editors to publish and manage content. Page load times improved 6x and new websites launched in just 2 days. The team could now collaborate globally and reshare content easily. Contentful’s API-first approach enabled faster mobile app development and reduced overhead costs.

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Oil & Energy Case Studies and Customer Success Stories with Contentful

 

Wärtsilä - Oil & Energy - Very Large

Helsinki, Finland

Contentful helped Wärtsilä transform employee engagement for 18,000 staff. The company used Contentful to build WeLeap, an internal app for... knowledge sharing and collaboration. Employees created over 50,000 micro-lessons and launched 24 new digital products. Contentful's modular content models enabled fast content creation and localization. The solution improved workflow, doubled team throughput, and supported HR processes with the MyHR app.

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Consumer Electronics Case Studies and Customer Success Stories with Contentful

 

Bang & Olufsen - Consumer Electronics - Medium

Struer, Denmark

Contentful helped Bang & Olufsen merge two separate ecommerce sites into one unified platform. The new system improved load times... from up to 20 seconds to just 3-4 seconds. Ecommerce conversion rates increased by 60%. Average order value rose by 27%. Contentful also enabled consistent content across online and in-store digital experiences. Integration with Commercetools supported a seamless browsing-to-buying journey.

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Insurance Case Studies and Customer Success Stories with Contentful

 

Asurion - Insurance - Very Large

Nashville, USA

Contentful helped Asurion manage 11,000 web pages with ease. Asurion migrated all content in just five months. Content authors now... control and update pages without developer help. The platform improved site reliability and reduced downtime. Asurion can localize content for many regions without growing its digital team. Contentful supports fast, scalable content management and better search rankings.

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Apparel & Fashion Case Studies and Customer Success Stories with Contentful

 

Rapha - Apparel & Fashion - Small

London, UK

Contentful helped Rapha launch a new mobile app in just 10 weeks. The switch from a monolithic ecommerce platform enabled... faster development and better content localization. Rapha saw a 3.5x increase in browsing sessions after adopting Contentful. The platform unified content for both web and mobile, supporting a seamless customer experience. Rapha now connects its cycling community with new products and editorial content on the go.

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Marketing and Advertising Case Studies and Customer Success Stories with Contentful

 

Intuit Mailchimp - Marketing And Advertising - Large

Atlanta, USA

Contentful helped Intuit Mailchimp boost content production by 10x and support six languages. The team unified its knowledge base and... marketing site, making updates much faster. Marketers can now create and edit content without help from engineers. Contentful AI Actions cut time spent on alt text by 70%. The new system improved content quality and made localization easier.

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Pharmaceuticals Case Studies and Customer Success Stories with Contentful

 

Biogen - Pharmaceuticals - Large

Cambridge, USA

Biogen used Contentful and AI Actions to fix slow, costly translation workflows. The old CMS made it hard to manage... content in 30 languages. Contentful unified their content and let teams publish faster. AI Actions automated translations, saving $50,000 a year. Editors now translate pages in minutes, not weeks. Biogen can focus on better digital experiences for healthcare professionals.

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Other Industry Case Studies and Success Stories with Contentful

 

Ruggable - Retail / Ecommerce - Small

Los Angeles, USA

Contentful helped Ruggable manage Black Friday campaigns and handle high web traffic. The team built new landing pages in just... four weeks with only three people. Ruggable saw a 25% increase in conversions and a 7x boost in click-through rates. Contentful enabled fast content updates, localization, and easy personalization. Ruggable now delivers targeted experiences and plans to expand its digital ecosystem.

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Customer Success Stories of Contentful

 

Mable - Healthcare - Medium

Mable completes swift migration to Contentful, enhancing digital ...

Sydney, Australia

Mable, an Australian healthcare platform, has migrated over 1,400 web pages to Contentful, enhancing its digital content management capabilities. This transition supports... Mable's growth under Attain Healthtech, offering improved flexibility, structured workflows, and governance to meet regulatory demands. The migration was completed ahead of schedule, with Contentful's platform enabling better content structuring and publishing control.

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Mable - Healthcare - Medium

Mable goes live with Contentful to power marketing website and structured content

Sydney, Australia

Mable, a leading Australian platform for disability and aged care support, has successfully migrated its marketing website to Contentful, adopting a headless, structured content approach. This transition, completed... in five months, enhances Mable's digital flexibility, governance, and content management efficiency, supporting its growth under parent company Attain Healthtech. The project reflects a trend towards composable architectures in regulated environments.

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Mable - Healthcare - Medium

Mable completes swift migration to Contentful, enhancing digital content management

Sydney, Australia

Mable, an Australian healthcare platform, completed a swift migration of over 1,400 web pages to Contentful, enhancing its digital content management. This transition supports... Mable's growth under Attain Healthtech, offering improved governance and scalability. The migration involved collaboration with Contentful's Professional Services team and integration of AI-assisted tools.

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Salesforce - Technology - Very Large

Salesforce acquires Contentful to complete Its AI customer experience stack

San Francisco, USA

Salesforce has signed an agreement to acquire Contentful, enhancing its AI customer experience stack by integrating Contentful's API-first content platform. This acquisition will... enable Salesforce's Agentforce AI platform to deliver personalized content across various channels, completing its AI-driven customer interaction capabilities. The transaction is expected to close in Salesforce's fiscal year 2027, subject to regulatory approval.

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Salesforce - Software - Very Large

Contentful is a shot in the arm for Salesforce's 'headless' bet

San Francisco, USA

Salesforce plans to acquire Contentful to enhance its Headless 360 product by integrating Contentful's headless CMS capabilities. This acquisition aims... to provide a robust content layer for Salesforce's digital experience offerings, enabling dynamic content orchestration and improved customer experiences. The deal is expected to close later this year, pending regulatory approval.

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Salesforce - Technology - Very Large

Salesforce acquires German-founded AI platform Contentful

San Francisco, USA

Salesforce is acquiring Contentful, a German-founded digital experience platform, to enhance its offerings with an enterprise-grade content layer. This acquisition, valued... between $1bn and $1.5bn, will allow Salesforce to deliver personalized, AI-assembled experiences at scale. Contentful, a leading headless content management system provider, supports nearly 5,000 brands and over 38,000 websites.

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Salesforce - Technology - Very Large

Salesforce AI Push With Anthropic And Contentful Meets Undervalued ...

San Francisco, USA

Salesforce has announced its acquisition of Contentful to enhance the content delivery capabilities of its Customer 360 platform. This move aims... to integrate content and AI workflows, broadening Salesforce's offerings for large enterprises. The acquisition is part of Salesforce's strategy to deepen AI and content capabilities, potentially increasing its platform appeal.

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Salesforce

Salesforce Acquires Contentful to 'Enhance Headless 360'

Salesforce has signed a definitive agreement to acquire Contentful, a composable content company, to enhance its AI-driven customer experience offerings. Contentful's CMS infrastructure... will integrate with Salesforce's Customer 360 platform, providing a native content layer that supports personalized, scalable content delivery. The acquisition is expected to close in Salesforce's 2027 fiscal year, pending regulatory approvals.

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Salesforce - Technology - Very Large

Salesforce acquires Contentful to boost Agentforce with content layer

San Francisco, USA

Salesforce has agreed to acquire Contentful, a headless CMS platform, to enhance its AI agent platform, Agentforce, with a native content layer. This acquisition will... enable dynamic content orchestration across Salesforce's Customer 360, facilitating personalized experiences. The deal is part of Salesforce's strategy to integrate specialized AI capabilities.

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Magazine company doubles YoY revenue with Contentful

A London-based magazine company doubled its year-over-year revenue by migrating from WordPress to Contentful's scalable and secure content management system. The transition improved... content management efficiency, enhanced security, and allowed for seamless integration of new functionalities. The company leveraged Contentful's features to improve SEO, audience engagement, and digital performance, resulting in significant revenue growth.

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