Real-World Case Studies and Customer Success Stories with Contentful

Contentful helped Grays improve its online auction platform for both B2B and B2C customers. Grays struggled with a rigid CMS... that made it hard to deliver timely, targeted content. With Contentful, marketers can now quickly create on-brand content and update homepages in hours instead of weeks. The platform supports five division-specific homepages and allows the marketing team to work without heavy engineering support. Automated publishing and a user-friendly interface have made the site more dynamic and relevant for customers.
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Contentful helped Grays improve its online auction platform. Grays struggled with a rigid CMS that made it hard to deliver... timely, targeted content. With Contentful, marketers can now quickly create on-brand content. Customers find what they need faster, making the buyer's journey shorter. Grays launched 5 on-brand home pages and now updates content in hours instead of weeks.
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Contentful helped Staples Canada manage content, products, and promotions for their ecommerce website. Staples needed a flexible platform to quickly... create and schedule content. Contentful enabled the team to launch promotions in just 5 minutes. They now easily manage over 150,000 product listings. Localization and composable content features support regional and creative needs. APIs and Shopify integration add more tools and capabilities.
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Contentful helped Ruggable manage Black Friday and personalize their ecommerce site. Ruggable faced problems with old ecommerce technology that limited... editorial updates. Contentful enabled fast campaign launches and reliable performance during high traffic. Ruggable saw a 25% increase in conversions and a 7x increase in click-through rate. The platform improved development speed, localization, and unified content management.
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Contentful helped Rapha move away from a costly, monolithic ecommerce platform. Rapha used Contentful to unify storage for website and... app assets. The new tech stack let Rapha launch their app in just 10 weeks. Browsing sessions increased by 3.5 times. Contentful's modular structure and localization features improved development speed and content consistency.
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Contentful helped Kraft Heinz modernize its digital experiences. The company replaced outdated technology with a MACH architecture and a strategic... design system. This allowed Kraft Heinz to build dynamic, personalized brand sites. Teams can now connect new tools and create engaging content. Kraft Heinz saw a 30% increase in engagement and a 78% increase in conversion rate.
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Contentful helped Danone unify and scale its health food offerings. Danone faced challenges with an outdated tech stack and struggled... to expand brands into new markets. Contentful provided localization, collaboration, and modular content features. Danone now supports 120 markets and can launch a new brand site in just 2 months. The solution improved speed, consistency, and digital experience delivery.
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Contentful helped Costa Coffee deliver localized content to new markets. After an acquisition, Costa Coffee needed to quickly replatform its... digital presence. Contentful enabled the team to build region-specific sites in just 15 minutes. They launched 15 localized websites. The solution unified content across web and app, supporting fast development and consistent messaging.
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Contentful helped Kraft Heinz modernize its digital experience. The company replaced outdated technology with a MACH architecture and a strategic... design system. Kraft Heinz used Contentful to build personalized, multi-brand sites and empower non-technical teams. The new platform drove a 30% increase in engagement and a 78% increase in conversion rate. Integrations like Algolia and Contentful Personalization enabled real-time updates and tailored content.
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Contentful Personalization helped Pets Deli boost Black Friday conversion rates by 51%. The team used a no-code interface to create... dynamic, segment-specific content. This reduced reliance on developers and sped up campaign launches. Pets Deli also saw a 10% drop in bounce rate. Integration with Shopify and AI-powered content tools improved efficiency and customer experience.
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Contentful helped Lactalis cut web production costs by 35% and speed up time to market by 1. 6x. The company...unified content management for 124 brands, giving local teams editorial autonomy. Lactalis reduced website build time by 60% and improved brand consistency. Integration with tools like Algolia and Bynder enhanced digital experiences. Contentful enabled fast onboarding, with marketers trained in just 30 minutes.
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Contentful helped Lactalis speed up web development by 60%. Lactalis needed to deliver consistent digital experiences for 124 brands in... many regions. Contentful gave local teams more control and improved brand consistency. The company saw a 1.6x faster time to market and cut production costs by 35%. Integrations included Algolia and Bynder for search and asset management.
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Contentful Personalization helped Pets Deli boost Black Friday conversion rates by 51%. The team used a no-code interface to build... and launch dynamic, segment-specific content. This removed bottlenecks from developer reliance and old tools. Pets Deli also saw a 10% drop in bounce rate. The solution integrated with Shopify and existing systems for seamless ecommerce personalization.
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Contentful helped Mailchimp improve its knowledge base. Mailchimp's old site was hard to update and slowed down content changes. With... Contentful, Mailchimp can update FAQs and other content much faster. Content production increased 10 times. The knowledge base now supports 4 languages. This makes the customer experience better and helps teams work more efficiently.
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Contentful helped Intercom move away from a custom-built CMS that only engineers could update. With Contentful, Intercom developers now focus... on A/B testing and building new experiences. Deployment times are 13x faster. New pages take 2 days to build instead of 2 weeks. Contentful's APIs, modular structure, and security features support Intercom's brand and digital growth.
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Contentful helped Notion improve its content-led marketing and SEO. Notion used Contentful to build a new content library for customer... education. Automated translation now takes 24 hours. Notion published 5 times more content. Collaborative features and a composable content platform made workflows faster. Notion can now inform and engage more customers.
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Contentful helped Heap move away from a legacy CMS that limited their rebrand and data analytics. Heap used Contentful to... create a modern, customer-focused digital experience. They migrated 600 pages and redesigned their website in just 21 days. Contentful's composable content platform unified their content and improved development speed. Heap now leverages its own data tools for better user experiences.
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Contentful Personalization and AI Actions helped Docusign cut content update times from weeks to just 5 minutes. Docusign used Contentful... to speed up production and localization for 7,000 web pages in 52 languages. The old CMS slowed go-to-market with heavy development needs. Now, Docusign scales digital experiences faster and reaches new markets with a composable content platform.
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Contentful helped Atlassian improve its external support by replacing legacy technology. Atlassian used Contentful to launch in-product support in just... 3 months. The team can now update content in 5 minutes. The solution unified content and enabled parallel workflows. Atlassian now delivers a better user journey with faster updates and more reliable security.
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Contentful Personalization helped Personio boost homepage conversions by 46%. The HR software company used dynamic content to tailor web experiences... by business size and industry. Small businesses saw a 46% conversion uplift, while enterprises achieved a 45% increase. Contact form conversions jumped 62%. Personio streamlined workflows and scaled content creation using Contentful's modular platform.
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Contentful helped Docusign cut website update times from two weeks to just five minutes. Docusign now manages 7,000 live web... pages in 52 languages using Contentful’s composable content platform and AI Actions. Teams can localize and personalize content quickly, supporting fast market expansion. Contentful Personalization lets Docusign run targeted home page experiences for 20 audience segments. The platform improved workflow speed, localization, and digital experience personalization.
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Personio used Contentful Personalization to boost homepage conversions by 46%. The HR software company needed a scalable way to deliver... personalized content for different business sizes and industries. Contentful enabled dynamic homepages and social proof tailored to each segment. This led to a 62% increase in contact form conversions. Modular content models and AI-native personalization helped Personio engage more customers and support account-based marketing.
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Contentful Personalization helped Personio boost homepage conversions by 46%. Personio needed a scalable way to deliver personalized experiences for different... customer segments. They used Contentful to tailor homepages and social proof by business size and industry. This led to a 62% increase in contact form conversions. The modular structure and AI-native personalization platform supported their account-based marketing strategy.
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Contentful helped Plaid scale its marketing site. Plaid's old site was hard to update and needed technical skills. Contentful let... marketers build and launch campaign content without help from developers. Developers could focus on engineering projects. Plaid now manages over 770 pages of dynamic content with 52 content editors. Contentful's headless architecture and modular content models improved speed and collaboration.
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Contentful helped Bank First cut campaign launch costs by 30% and speed up time to market by 50%. The old CMS... was hard to use and slowed updates. With Contentful, the team built a new site in 4 months. Now, all team members can update content easily. Support calls and help section traffic dropped by over 50%. Integrations with Marketo and Algolia made the platform even more powerful.
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Contentful helped Bank First cut campaign launch costs by 30%. The bank switched from a rigid CMS to a flexible... digital experience platform. This made content updates easy and fast. Bank First now launches campaigns 50% faster. The modular platform supports better content journeys and member acquisition. Algolia integration powers fast, relevant search.
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Contentful helped VyStar Credit Union modernize its digital experience. The old system slowed growth and limited customer reach. With Contentful,... VyStar built a scalable design system and unified content across channels. They saw a 40%+ increase in conversion rates and a 300% increase with personalization. Contentful's localization, security, and integrations like Google Analytics 4 and Algolia supported these results.
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Contentful helped Biogen save $50,000 a year by using AI Actions for translation. Biogen now supports 30 languages with automated... workflows. The platform unified content and sped up publishing for global teams. Biogen's editors can now translate pages in minutes, not weeks. Contentful's localization and composable content features improved brand consistency and reduced costs.
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Contentful helped On redesign its ecommerce site for scalable, content-driven commerce. On used Contentful's composable content platform to support 7... languages and enable 40% of sales direct to consumer. Teams now reuse content, localize for 40 countries, and launch campaigns faster. Contentful's APIs and integrations improved content consistency and speed to market. On saw higher engagement, lower bounce rates, and more time spent on site.
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Contentful AI Actions helped Biogen save $50,000 each year. Biogen used Contentful to support content in 30 languages. Their old... CMS made translation slow and expensive. Contentful unified their content and made publishing fast and easy. Teams now launch multilingual websites quickly and at scale.
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Contentful helped Breastcancer. org boost conversion rates by 60%. The team replaced a custom CMS that made updates and translations...hard. Contentful's localization and modular content features made content easier to scale and reuse. Over 1300 articles are now stored and managed. The new system supports faster development and better patient support.
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Contentful helped Vodafone UK unify its content operations. The old system had many separate CMSes and needed lots of manual... support. Contentful's composable content platform made content creation easier and faster. Vodafone now has a reusable content model and library. Page load times improved by 40%. Manual caching is no longer needed.
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Contentful helped TELUS Digital unify content for over 30 digital properties. TELUS faced slow, manual content management with seven separate... CMSes. Contentful's composable content platform streamlined workflows and improved security. TELUS saw a 14% increase in conversion rates and 30% faster page load times. The team now focuses more on optimization and user experience.
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Contentful helped Vodafone UK cut page load times by 40%. The company replaced five out of six content tools, reducing... technical debt and speeding up content publishing. Contentful's composable content platform unified content management and made it easy for non-technical staff to create and update content. Vodafone UK built a reusable content library, which other markets like Vodafone Ireland now use for greater efficiency and brand consistency. Automated caching and scheduled publishing improved launch speed and reliability.
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Contentful helped On launch a scalable, content-driven ecommerce platform. On needed a user-friendly CMS to support its brand vision and... global growth. The composable content platform enabled a new design system and made content creation easy for teams. On now produces inspiring content fast, supports 7 languages, and drives 40% of sales direct to consumer. The solution powers localization, mobile apps, and websites for On's retail business.
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Contentful helped Grays, a leading online auction platform, modernize its ecommerce site. Grays replaced a rigid CMS with Contentful, letting... marketers quickly create on-brand content and update homepages in hours, not weeks. The new platform supports five division-specific homepages and enables automated, scheduled publishing. Grays improved user experience for both B2B and B2C customers, making it easier to find products and shortening the buyer's journey.
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Contentful Personalization helped Pets Deli boost Black Friday conversions by 51%. The team used a no-code interface to build and... launch dynamic, segment-specific content. This removed bottlenecks from developer reliance. Pets Deli also saw a 10% drop in bounce rate. The solution integrated with Shopify for better ecommerce experiences.
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Contentful helped IDP Education redesign 60+ websites in just 3 months. IDP faced fragmented digital operations and brand inconsistencies with... content spread across many CMS platforms. Contentful's composable content platform unified content and improved localization. The solution delivered a more consistent brand and streamlined content operations. IDP now has a scalable infrastructure to attract new students.
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Contentful helped IDP Education redesign 60+ websites in just 3 months. The company unified content operations and improved brand consistency... using a composable content platform. Regional teams now localize content easily, and onboarding is simple. Organic traffic and conversion rates increased after adopting Contentful. AI Actions enable fast metadata, translation, and alt text generation for global reach.
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Contentful helped IDP Education redesign 60 websites in just 3 months. IDP faced problems with fragmented digital operations and brand... inconsistencies across regions. The composable content platform unified content and improved localization. AI features and integrations like Google Analytics streamlined content operations. IDP now has a consistent brand and scalable infrastructure to attract new students.
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Contentful helped FIBA improve global fan engagement. FIBA's old CMS made it hard to deliver fast, accurate digital experiences in... many languages. With Contentful, FIBA sped up workflows and delivered reliable, localized content to fans and stakeholders. AI workflows and localization features made content creation and translation easier. FIBA now delivers dynamic digital experiences, especially during live events.
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Contentful helped FIBA replace its outdated CMS, solving security and flexibility issues. FIBA now delivers faster, more reliable, and localized... digital experiences for fans worldwide. Contentful's integration with event data APIs enables real-time updates, improving user experience. FIBA reduced content update times to under an hour and balanced mobile and desktop engagement. The platform's search and localization features streamline workflows and support global fan engagement.
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Contentful helped KFC unify its digital content across global markets. KFC faced high costs and outdated content from hard-coded, market-specific... websites. With Contentful's content platform, KFC now uses reusable content models for brand consistency and easier scaling. The solution led to a 43% increase in digital sales and a 50% increase in digital sales in Australia. KFC supports diverse franchise needs while delivering a modern ordering experience.
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Contentful helped KFC unify its digital content and boost brand consistency. KFC replaced hard-coded, market-specific websites with a user-friendly content... platform. This change led to a 43% increase in digital sales and a 50% increase in Australia. KFC now delivers consistent, localized content across web and mobile. Integrations with tools like Google Analytics 4 and Braze support ongoing optimization.
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Contentful helped HARTING unite content and commerce, supporting 19 languages and 20,000+ SKUs. The new modular platform enabled a six-month... MVP launch and streamlined multilingual management. HARTING now delivers personalized, industry-specific campaigns and reuses content across pages. Over 100 team members use Contentful to drive operational efficiency and support ambitious ARR targets by 2030.
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Contentful helped HARTING fix a fragmented customer journey and duplicated work across 20,000+ SKUs. HARTING used Contentful to unite content... and commerce, making it easy to deliver multilingual content in 19 markets. They built an MVP in 6 months and translated content into 19 languages. Contentful's modular structure and localization features improved development speed and consistency. HARTING aims to reach ambitious ARR targets by 2030 with Contentful at its core.
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Ninetailed used the Contentful App Framework to speed up their product launch. They wanted to bring personalization to market fast... without rebuilding CMS features. With Contentful, Ninetailed plugged into the content creation workflow and launched an enterprise-ready product in 6 weeks. They reached qualified buyers sooner and closed a major enterprise deal through the Contentful ecosystem.
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Contentful helped BigCommerce move away from a legacy CMS that was slow and hard to maintain. With Contentful, BigCommerce unified... content and made it easier to manage digital storefronts. The company saw a 77% increase in blog production. Backlog tickets dropped by 45%. Contentful's localization and composable content features supported these improvements.
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Contentful helped APT Travel Group boost online transactions by 175%. The company replaced Sitecore with Contentful for a flexible, editor-friendly... digital experience platform. Teams launched 36 localized websites for six brands in under a year. Contentful enabled faster content updates, improved media management, and increased basket size by 15%. Staff found the platform easy to use, leading to more autonomy and faster launches.
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Contentful AI Actions helped Biogen save $50,000 a year and support 30 languages. Biogen's old CMS made it hard to... manage multilingual content. Contentful unified their content and made translation fast and easy. Teams now publish content faster and more consistently. Biogen uses Contentful for localization and websites in the hospital and health care industry.
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Contentful helped BMW improve their digital showroom experience. BMW faced problems with old CMS systems that made updating dealer websites... slow and hard. This led to outdated content and fewer customers visiting showrooms. With Contentful, BMW now delivers on-brand, local content that connects with digital customers. BMW saw a 47% increase in test drive bookings and a 61% increase in 'Contact us' submissions.
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Contentful helped Yorck Kinogruppe fix website issues caused by old technology. The new platform improved website performance during busy times.... Yorck Kinogruppe saw a 300% increase in page views. The website now has 100% uptime and autoscaling. The team can focus on building more omnichannel experiences. Contentful's composable content platform and modular structure made this possible.
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Contentful helped dormakaba improve localization and content management. The company needed to reach a global audience but struggled with an... outdated CMS. With Contentful, dormakaba localized content for 30+ countries in 12 months. Teams publish more content faster. Content creation costs dropped by 40%. Productivity increased by 20%.
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Contentful helped Audible move away from a monolithic CMS that slowed down content updates. The new no-code composable content platform... gave creative teams more control and freedom. Audible launched 19 regional blogs and saw a 20% increase in conversion rates. Teams now work together to build digital experiences that excite customers. Contentful supports Audible in delivering engaging marketing content at scale.
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