Real-World Case Studies and Customer Success Stories with Contentful

Contentful Personalization helped Pets Deli boost Black Friday conversion rates by 51%. The team used a no-code interface to build and launch dynamic, segment-specific content. This removed bottlenec...ks from developer reliance and old tools. Pets Deli also saw a 10% drop in bounce rate. The solution integrated with Shopify and existing systems for seamless ecommerce personalization.
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Contentful helped Grays improve its online auction platform for both B2B and B2C customers. Grays struggled with a rigid CMS that made it hard to deliver timely, targeted content. With Contentful, ma...rketers can now quickly create on-brand content and update homepages in hours instead of weeks. The platform supports five division-specific homepages and allows the marketing team to work without heavy engineering support. Automated publishing and a user-friendly interface have made the site more dynamic and relevant for customers.
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Contentful helped Grays improve its online auction platform. Grays struggled with a rigid CMS that made it hard to deliver timely, targeted content. With Contentful, marketers can now quickly create ...on-brand content. Customers find what they need faster, making the buyer's journey shorter. Grays launched 5 on-brand home pages and now updates content in hours instead of weeks.
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Contentful helped Staples Canada manage content, products, and promotions for their ecommerce website. Staples needed a flexible platform to quickly create and schedule content. Contentful enabled th...e team to launch promotions in just 5 minutes. They now easily manage over 150,000 product listings. Localization and composable content features support regional and creative needs. APIs and Shopify integration add more tools and capabilities.
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Contentful helped Ruggable manage Black Friday and personalize their ecommerce site. Ruggable faced problems with old ecommerce technology that limited editorial updates. Contentful enabled fast camp...aign launches and reliable performance during high traffic. Ruggable saw a 25% increase in conversions and a 7x increase in click-through rate. The platform improved development speed, localization, and unified content management.
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Contentful helped Rapha move away from a costly, monolithic ecommerce platform. Rapha used Contentful to unify storage for website and app assets. The new tech stack let Rapha launch their app in jus...t 10 weeks. Browsing sessions increased by 3.5 times. Contentful's modular structure and localization features improved development speed and content consistency.
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Contentful helped On build a content-led ecommerce experience. On needed a user-friendly CMS to show their brand vision. They used Contentful's composable content platform to create a new design syst...em and make content creation easy. Now, On quickly produces inspiring content. 40% of their sales are direct to consumer. Their site supports 7 languages.
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Contentful helped Kraft Heinz modernize its digital brand. The company wanted to move away from old technology. They needed to create dynamic digital experiences. Contentful used MACH architecture an...d a strategic design system. This let Kraft Heinz build connected, unique brand sites. Teams can now add new tools and make personalized experiences. Kraft Heinz saw a 30% increase in engagement and a 78% increase in conversion rate.
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Contentful helped Danone unify and scale its health food offerings. Danone faced challenges with an outdated tech stack and struggled to expand brands into new markets. Contentful provided localizati...on, collaboration, and modular content features. Danone now supports 120 markets and can launch a new brand site in just 2 months. The solution improved speed, consistency, and digital experience delivery.
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Contentful helped Costa Coffee deliver localized content to new markets. After an acquisition, Costa Coffee needed to quickly replatform its digital presence. Contentful enabled the team to build reg...ion-specific sites in just 15 minutes. They launched 15 localized websites. The solution unified content across web and app, supporting fast development and consistent messaging.
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Contentful Personalization helped Personio boost homepage conversions by 46%. Personio needed a scalable way to deliver personalized experiences for different customer segments. They used Contentful ...to tailor homepages and social proof by business size and industry. This led to a 62% increase in contact form conversions. The modular structure and AI-native personalization platform supported their account-based marketing strategy.
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Contentful helped Intercom move away from a custom-built CMS that only engineers could update. With Contentful, Intercom developers now focus on A/B testing and building new experiences. Deployment t...imes are 13x faster. New pages take 2 days to build instead of 2 weeks. Contentful's APIs, modular structure, and security features support Intercom's brand and digital growth.
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Contentful helped Notion improve its content-led marketing and SEO. Notion used Contentful to build a new content library for customer education. Automated translation now takes 24 hours. Notion publ...ished 5 times more content. Collaborative features and a composable content platform made workflows faster. Notion can now inform and engage more customers.
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Contentful helped Mailchimp improve its knowledge base. Mailchimp's old site was hard to update and slowed down content changes. With Contentful, Mailchimp can update FAQs and other content much fast...er. Content production increased 10 times. The knowledge base now supports 4 languages. This makes the customer experience better and helps teams work more efficiently.
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Contentful helped Heap move away from a legacy CMS that limited their rebrand and data analytics. Heap used Contentful to create a modern, customer-focused digital experience. They migrated 600 pages... and redesigned their website in just 21 days. Contentful's composable content platform unified their content and improved development speed. Heap now leverages its own data tools for better user experiences.
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Contentful Personalization and AI Actions helped Docusign speed up content updates and localization. Docusign moved from a legacy CMS that slowed down publishing and editing. Now, it takes just 5 min...utes to update content instead of weeks. Docusign manages 7,000 live web pages in 52 languages. The new system supports faster go-to-market and scaling to new markets.
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Contentful helped Atlassian improve its external support by replacing legacy technology. Atlassian used Contentful to launch in-product support in just 3 months. The team can now update content in 5 ...minutes. The solution unified content and enabled parallel workflows. Atlassian now delivers a better user journey with faster updates and more reliable security.
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Ninetailed used the Contentful App Framework to speed up their product launch. They wanted to bring personalization to market fast without rebuilding CMS features. With Contentful, Ninetailed plugged... into the content creation workflow and launched an enterprise-ready product in 6 weeks. They reached qualified buyers sooner and closed a major enterprise deal through the Contentful ecosystem.
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Contentful helped BigCommerce move away from a legacy CMS that was slow and hard to maintain. With Contentful, BigCommerce unified content and made it easier to manage digital storefronts. The compan...y saw a 77% increase in blog production. Backlog tickets dropped by 45%. Contentful's localization and composable content features supported these improvements.
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Contentful helped Vodafone unify its content operations. Vodafone faced slow production and technical debt from using many separate CMS systems. Contentful's composable content platform brought all c...ontent together and made it easier to manage. Vodafone UK now has faster, more efficient content operations. Page load times improved by 40%. Manual caching is no longer needed.
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Contentful helped TELUS Digital unify content for over 30 digital properties. TELUS faced slow, manual content management with seven separate CMSes. Contentful's composable content platform streamlin...ed workflows and improved security. TELUS saw a 14% increase in conversion rates and 30% faster page load times. The team now focuses more on optimization and user experience.
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Contentful helped Plaid scale its marketing site. Plaid's old site was hard to update and needed technical skills. Contentful let marketers build and launch campaign content without help from develop...ers. Developers could focus on engineering projects. Plaid now manages over 770 pages of dynamic content with 52 content editors. Contentful's headless architecture and modular content models improved speed and collaboration.
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Contentful helped KFC fix problems with hard-coded, market-specific websites. These old sites were hard to update and made digital content inconsistent. KFC used Contentful to create a single, easy-t...o-use content platform. This platform lets them reuse content and keep their brand the same everywhere. KFC saw a 43% increase in digital sales and a 50% increase in digital sales in Australia.
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Contentful helped IDP Education redesign 60 websites in just 3 months. IDP faced problems with fragmented digital operations and brand inconsistencies across regions. The composable content platform ...unified content and improved localization. AI features and integrations like Google Analytics streamlined content operations. IDP now has a consistent brand and scalable infrastructure to attract new students.
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Contentful AI Actions helped Biogen save $50,000 a year and support 30 languages. Biogen's old CMS made it hard to manage multilingual content. Contentful unified their content and made translation f...ast and easy. Teams now publish content faster and more consistently. Biogen uses Contentful for localization and websites in the hospital and health care industry.
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Contentful helped BMW improve their digital showroom experience. BMW faced problems with old CMS systems that made updating dealer websites slow and hard. This led to outdated content and fewer custo...mers visiting showrooms. With Contentful, BMW now delivers on-brand, local content that connects with digital customers. BMW saw a 47% increase in test drive bookings and a 61% increase in 'Contact us' submissions.
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Contentful helped FIBA improve global fan engagement. FIBA's old CMS made it hard to deliver fast, accurate digital experiences in many languages. With Contentful, FIBA made workflows faster and more... reliable. They now deliver dynamic, localized content to fans and stakeholders, especially during live events. Contentful's AI workflows and localization features helped FIBA reach fans worldwide.
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Contentful helped Yorck Kinogruppe fix website issues caused by old technology. The new platform improved website performance during busy times. Yorck Kinogruppe saw a 300% increase in page views. Th...e website now has 100% uptime and autoscaling. The team can focus on building more omnichannel experiences. Contentful's composable content platform and modular structure made this possible.
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Contentful helped dormakaba improve localization and content management. The company needed to reach a global audience but struggled with an outdated CMS. With Contentful, dormakaba localized content... for 30+ countries in 12 months. Teams publish more content faster. Content creation costs dropped by 40%. Productivity increased by 20%.
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Contentful helped Audible move away from a monolithic CMS that slowed down content updates. The new no-code composable content platform gave creative teams more control and freedom. Audible launched ...19 regional blogs and saw a 20% increase in conversion rates. Teams now work together to build digital experiences that excite customers. Contentful supports Audible in delivering engaging marketing content at scale.
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