ZoomInfo: Zoominfo is a leading B2B contact database provider offering accurate data and AI-driven insights for sales and marketing teams. It integrates with CRM/ERP solutions and secures data with authentication and encryption.
Mattermark: Mattermark enables the discovery, enrichment, and analysis of companies and investors. Customer intelligence enriches company data through industry-leading identity resolution.
This comparison report of ZoomInfo vs. Mattermark is based on a specific set of business needs and context. The comparison uses 9470 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing ZoomInfo and Mattermark
ZoomInfo, Cognism, Winmo, etc., belong to a category of solutions that help Sales Intelligence, whereas Mattermark belong to a category of solutions that help Lead Generation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
ZoomInfo covers Generation Of New Leads, Lead Qualification, Account Management with User Generated Content, Contact List Management, etc.
Mattermark focuses on Lead Qualification with Social Media, Digital Marketing, Lead Tracking, Lead Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
ZoomInfo and Mattermark: Best activities based on customer satisfaction
ZoomInfo in Action: Unique Activities
How can ZoomInfo enhance your Generation Of New Leads process?
"...You can run lead reports with specifics (industry, title, location, etc) to hone in on new prospects...." Peer review by Andrew Lawrence, Account Executive, Veem (formerly Align Commerce)
What solutions does ZoomInfo provide for Account Management?
"...Zoominfo is a great place to start doing account research for sales prospects, especially into marketing or IT positions...." Peer review by Representative in Sales
What solutions does ZoomInfo provide for Contact List Management?
"...The company news and press stories help bring in new elements for you to be up to date with a contacts previous history that might not be found on linkedin profiles...." Peer review by Administrator in Information Technology and Services
What solutions does ZoomInfo provide for Engagement Management?
"...They usually follow up within 24-48 hours with the correct information...." Peer review by User in Computer Software, Computer Software
Mattermark in Action: Unique Activities
What benefits does Mattermark offer for Lead Qualification?
"...One of the reasons that Mattermark was so appealing to us was because it s a one-stop-shop for all of the firmographic information that we need...." Peer review by Kyle Coleman, Director, Sales Development, Looker
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enter new markets internationally or locally
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Grow market share
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Improve ROI
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Enhance customer relationships
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Build brand awareness
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Scale best practices
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Launch new products
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Establish thought leadership
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Improve efficiency
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Improve stakeholder relations
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Improve digital and social presence
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Improve navigation
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Improve brand engagement
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Reduce bounce
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Improve internal communications
- See 14 more
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Acquire customers
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Establish thought leadership
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Increase sales & revenue
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Improve digital and social presence
- See 1 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| ZoomInfo | Mattermark | |
|---|---|---|
| Peer score | 4.3 | 4.0 |
| Peer insights | 9406 | 64 |
| Top industries |
Computer Software 39.0%
Information Technology And Services 17.0%
Internet 9.0%
|
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| SMB and Mid-Market | 71.0% | 0.0% |
| Enterprise | 29.0% | 0.0% |
| Pricing | ZoomInfo |
Integrations
Ecosystem partners each product commonly connects with.
News
Latest ZoomInfo news
ZoomInfo MCP Live in Slack Through the Slack Marketplace
ZoomInfo's Slack app, now relisted on the Slack Marketplace, integrates with Slack AI, enabling natural-language access to over 100M company profiles and 300M professional contacts. The ZoomInfo MCP update enhances Slackbot's capabilities, allowing users to query company and contact data directly within Slack.