Overview: Zoho CRM and Scratchpad as CRM Category solutions.

Zoho CRM and Scratchpad both serve the CRM solution category, but cater to different user needs. Zoho CRM offers robust capabilities and detailed management tools, appealing to larger enterprises. Scratchpad emphasizes workflow efficiency, making it a good choice for businesses aiming to optimize sales processes. Each product provides distinct advantages, with Zoho CRM excelling in data handling and customer engagement, while Scratchpad focuses on facilitating streamlined sales management for medium-sized markets.

Zoho CRM: Zoho CRM is an online software that manages sales, marketing, and support in one platform. Trusted by over 100 million users worldwide, a free trial is available.

Scratchpad: Scratchpad, the AI-powered workspace for sales teams, eliminates stale spreadsheets and process struggles. Loved by sales teams with 1,400 reviews and a 4.8-star rating on G2.

Zoho CRM and Scratchpad: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Zoho CRM supports engagement management and contact list management, useful for businesses with large customer bases needing detailed interaction records. read more →

Scratchpad emphasizes forecasting and workflow management, ideal for sales teams focused on improving process efficiency. read more →

Business Goals

Zoho CRM aims to enhance customer relationships and acquire customers, aligning well with businesses focused on expanding their market presence. read more →

Scratchpad helps in scaling best practices and increasing sales, suitable for businesses looking to refine and boost their sales performance. read more →

Core Features

Zoho CRM's standout features include AI-powered analytics and extensive data import/export options, meeting the needs of data-driven enterprises. read more →

Scratchpad offers training and onboarding services alongside analytics, appealing to businesses needing quick setup and pragmatic insights. read more →

Vendor Support

Zoho CRM provides extensive 24/7 support through phone, email, and chat, catering to the needs of large operations requiring constant support availability. read more →

Scratchpad provides training and onboarding support with a focus on accessibility, appealing to businesses that need guided implementation. read more →

Segments and Industries

Zoho CRM is popular among large enterprises in sectors like computer software and IT services, indicating its suitability for complex business environments. read more →

Scratchpad appeals to mid-market enterprises in computer software and financial services, highlighting its focus on niche industry applications. read more →

Operational Alignment

Zoho CRM fits into large-scale operational workflows, providing comprehensive tools for managing a wide array of customer interactions. read more →

Scratchpad fits well with mid-sized operations, offering streamlined management tools that aid in efficient sales process customization. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Zoho CRM in Action: Unique Use Cases

Why is Zoho CRM the best choice for Engagement Management?

How can Zoho CRM enhance your Contact List Management process?

What benefits does Zoho CRM offer for Lead Management?

What makes Zoho CRM ideal for Communication Management?


Scratchpad in Action: Unique Use Cases

What solutions does Scratchpad provide for Forecasting?

What makes Scratchpad ideal for Workflow Management?

How can Scratchpad optimize your Pipeline Management Workflow?

Why is Scratchpad the best choice for Training & Onboarding?

News

Latest Zoho CRM News

Zoho WorkDrive 5.0: The evolution from a content collaboration app to an intelligent content management platform

Zoho has launched WorkDrive 5.0, evolving its platform from a content collaboration app to an intelligent content management solution. The update introduces AI, machine learning, and automation features to help businesses extract insights, automate workflows, and improve productivity and security.

07/05/2025 - source

Business Setting

Zoho CRM

Scratchpad