Salesforce Lightning Overview

Salesforce Lightning boosts productivity and optimizes operations. Apps can be built quickly to enhance sales and CRM efficiency.

Use Cases

Customers recommend Workflow Management, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Lightning.

Other use cases:

  • Sending & Publishing Communications
  • Campaign Management
  • Training & Onboarding
  • Lead Tracking
  • Forecasting
  • Social Media Analytics
  • Business Development
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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Lightning.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Grow Market Share
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Improve Brand Engagement
  • Establish Thought Leadership
See all business priorities See less business priorities

Salesforce Lightning Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Lightning works with different mediums / channels such as E-Mail. Mobile. User Generated Content etc.

Salesforce Lightning's features include Recording, Dashboard, Personalization, etc. and Salesforce Lightning support capabilities include AI Powered, Chat Support, Phone Support, etc. also Salesforce Lightning analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We have workflows with approvals, automations with tasks, approval rules with cases...." Peer review by Alexis C.

Salesforce Lightning, Scratchpad, SecureDocs Virtual Data Room, Veloxy, ExpensePoint, etc., all belong to a category of solutions that help Sales Enablement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Lightning

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Large Enterprise
  • Mid Market

Salesforce Lightning is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Large Enterprise, and Mid Market.

Comprehensive Insights on Salesforce Lightning Use Cases

Why is Salesforce Lightning the best choice for Workflow Management?

How does Salesforce Lightning address your Engagement Management Challenges?

How efficiently Does Salesforce Lightning manage your Sending & Publishing Communications?

How can Salesforce Lightning optimize your Campaign Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well Salesforce Lightning solved their Sales Enablement needs. Cuspera uses 824 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

Case Studies

Consumer Electronics

CASE STUDY Panasonic

Panasonic used Salesforce AI to improve its service operations. The company wanted to make service faster and more efficient. They used assistive and autonomous AI tools from Salesforce. This helped ...Panasonic transform how they deliver service. The result was better support for their customers.

Financial Services

CASE STUDY Nexo

Agentforce helped Nexo improve crypto customer support. Nexo needed to keep up with fast changes in the crypto industry. Agentforce provided tools for better support. Nexo redefined how they help cus...tomers. The solution made support faster and more reliable.

Financial Services

CASE STUDY Prudential

Agentforce helps Prudential's retirement sales team connect better with customers and advisors. The team uses Agentforce to focus on building relationships. This leads to improved customer engagement.... The solution supports sales efforts in the financial services industry. Prudential benefits from streamlined sales processes.

Food & Beverages

CASE STUDY Uber Eats

Uber Eats used Service Cloud, MuleSoft, Tableau, and Sales Cloud to automate workflows and unify data from 30+ global systems. Agents now see all customer and merchant data in one place, saving time ...and reducing manual steps. This automation helps resolve merchant disputes and refund cases much faster. Einstein predicts case priorities, cutting triage times. Uber Eats improved agent efficiency and can now support 25 million restaurateurs and their customers worldwide.

CASE STUDY Zota

Zota invested in digital labor. This led to 30% year-over-year growth. The company used digital tools to improve results. The focus was on using technology to drive business success. The investment p...aid off with strong growth numbers.

Financial Services

CASE STUDY RBC Wealth Management

Salesforce helped RBC Wealth Management bring 26 systems into one CRM platform. Advisors now have a single view of each client. Onboarding time dropped from weeks to just 24 minutes. The new digital ...experience gives clients full account visibility. Maintenance costs fell by 50%. The platform uses low-code automation and APIs to speed up innovation.

Frequently Asked Questions(FAQ)

for Salesforce Lightning

What is Salesforce Lightning?

Lightning is a reimagined Salesforce platform for boosting productivity and sales optimization that can be used by the Sales, Marketing and other customer facing teams. It can be deployed in small and medium sized businesses, non-profits and start-ups in industries such as Manufacturing, Healthcare, Financial Services, Hospitality and more.

Lightning features include tools for making selling easier, enhancing productivity, and personalized customer service. It enables optimization of business operations enabling accuracy in business performance metrics data, better insight into sales pipeline and service operations, and increased user engagement.

Lightning also includes a quick app building tool that can be used by anyone in the team for building apps without having to use code, thus saving developer time for product customizations. Lightning’s AI engine enables accuracy in outcome predictions, generation of insights, automation of tasks, and next steps recommendations.

What is Salesforce Lightning used for?

Salesforce Lightning is a Sales Enablement Software mainly used by its customers to Acquire Customers and Improve ROI by Workflow Management, Engagement Management and Advertisement .

What are the top features of Salesforce Lightning?

Recording, Dashboard and Personalization are some of the top features of Salesforce Lightning.

Who uses Salesforce Lightning?

Salesforce Lightning is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Salesforce Lightning alternatives?

Scratchpad, SecureDocs Virtual Data Room, Veloxy and ExpensePoint are popular alternatives for Salesforce Lightning.

Where is Salesforce Lightning located?

Salesforce Lightning is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce Lightning for workflow management and engagement management

Salesforce Lightning Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (10)
Analytics

4.41/5 ★

Read Reviews (36)
Custom Reports

3.78/5 ★

Read Reviews (159)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (10)
Analytics

4.41/5 ★

Read Reviews (36)
Custom Reports

3.78/5 ★

Read Reviews (159)

Software Failure Risk Guidance

?

for Salesforce Lightning

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Lightning

Salesforce, Inc. News

Product

Salesforce launches Agentforce for Public Sector to take on time-consuming government work

Salesforce has launched Agentforce for Public Sector, a new AI-driven solution designed to enhance government efficiency by automating complex tasks. This digital workforce of AI agents supports government employees in handling duties like compliance management and recruitment. Agentforce integrates with Salesforce's Public Sector Solutions and runs on AWS, ensuring security and compliance. Available now, it aims to improve public service delivery and reduce administrative burdens.

Product

Salesforce AI Research Helps Businesses Get Ready For The Agentic Enterprise - Salesforce

Salesforce AI Research introduced CRMArena-Pro, a simulation environment for testing AI agents in complex business scenarios, and launched the Agentic Benchmark for CRM to evaluate AI agents' performance in enterprise contexts. The new Account Matching capability autonomously unifies scattered datasets, enhancing data quality and reducing handling time by 30 minutes per case. These innovations aim to prepare businesses for the agentic enterprise era.

Customer

Global pharma and medtech organizations select Life Sciences Cloud for connected clinical trials, patient services, and HCP engagement - Salesforce

Salesforce's Life Sciences Cloud is being adopted by leading pharma and medtech organizations like Boehringer Ingelheim, Pfizer, and Takeda. This platform integrates AI to enhance clinical trials, patient services, and healthcare provider engagement, aiming to improve patient outcomes and streamline operations. The solution connects sales, service, marketing, and clinical data, facilitating efficient healthcare delivery and personalized experiences.

Customer

Salesforce com : Life Sciences Cloud Now Selected by More than 70 Industry ... - MarketScreener

Salesforce's Life Sciences Cloud has been adopted by over 70 leading industry customers, including Boehringer Ingelheim and Pfizer, to enhance healthcare engagement and patient outcomes. This AI-driven platform integrates data across the healthcare ecosystem to expedite life-enhancing treatments.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO