Salesforce Lightning Overview

Salesforce Lightning boosts productivity and optimizes operations. Apps can be built quickly to enhance sales and CRM efficiency.

Use Cases

Customers recommend Workflow Management, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Lightning.

Other use cases:

  • Sending & Publishing Communications
  • Campaign Management
  • Training & Onboarding
  • Lead Tracking
  • Forecasting
  • Social Media Analytics
  • Business Development
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Lightning.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Grow Market Share
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Improve Brand Engagement
  • Establish Thought Leadership
See all business priorities See less business priorities

Salesforce Lightning Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Lightning works with different mediums / channels such as E-Mail. Mobile. User Generated Content etc.

Salesforce Lightning's features include Recording, Dashboard, Personalization, etc. and Salesforce Lightning support capabilities include AI Powered, Chat Support, Phone Support, etc. also Salesforce Lightning analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We have workflows with approvals, automations with tasks, approval rules with cases...." Peer review by Alexis C.

Salesforce Lightning, Scratchpad, SecureDocs Virtual Data Room, Veloxy, ExpensePoint, etc., all belong to a category of solutions that help Sales Enablement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Lightning

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Large Enterprise
  • Mid Market

Salesforce Lightning is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Large Enterprise, and Mid Market.

Salesforce Lightning Customer wins, Customer success stories, Case studies

What solutions does Salesforce Lightning provide for Workflow Management?

What benefits does Salesforce Lightning offer for Engagement Management?

How can Salesforce Lightning optimize your Sending & Publishing Communications Workflow?

How can Salesforce Lightning optimize your Campaign Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well Salesforce Lightning solved their Sales Enablement needs. Cuspera uses 824 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

 

Vonage Taps Salesforce Agentforce and Data Cloud for Sales and Service - Salesforce

Vonage deepens its partnership with Salesforce by deploying Salesforce's Data Cloud and Agentforce to enhance customer experiences and drive innovation. This collaboration aims to unify Vonage's ente...rprise data, automate tasks with AI agents, and provide personalized customer interactions. The partnership highlights Vonage's commitment to becoming an Agentic Enterprise and leveraging Salesforce's AI and CRM capabilities for digital transformation.

Read more →
 

Globe Business, Salesforce redefine enterprise customer engagement through AI

Globe Business has adopted Salesforce's AI-driven platform, including Service Cloud, Sales Cloud, and Einstein for Service, to enhance customer engagement. This collaboration has reduced Globe Busine...ss's customer service workload by 34% and improved ticket classification accuracy to 80%. The integration of AI tools has streamlined operations, allowing employees to focus on complex customer interactions.

Read more →
 

Ocado Retail enlists Salesforce, Devoteam and Multiverse for its first ever AI Day event

Ocado Retail held its first AI Day, enlisting Salesforce, Devoteam, and Multiverse to participate. The event aimed to educate attendees on integrating AI into daily tasks and exploring generative AI ...opportunities. CEO Hannah Gibson emphasized the importance of active engagement and continuous learning in AI adoption. Salesforce's involvement highlights its role in supporting AI initiatives in the retail sector.

Read more →

Balaji Wafers - Consumer Goods

Balaji Wafers uses Salesforce to improve distributor experiences. They have a 20% year-over-year growth. Distributor onboarding time reduced by 50%. Sales visits per rep increased by 30% per week. Ma...pping accuracy improved by 80% using Salesforce Maps.

Read more →

Genpact - Professional Services

Genpact uses Salesforce to transform its sales and marketing. 100% of sales opportunities are captured on Salesforce. Customer conversations increased by 50% in a year. Genpact has over 100,000 emplo...yees in 30 countries. Salesforce helps Genpact scale and improve customer service.

Read more →

Razorpay - Financial Services

Razorpay uses Salesforce to improve sales efficiency. They saw a 38% increase in lead conversion. Sales team efficiency increased by 30%. Turnaround time on service requests reduced from 48 hours to ...8 hours.

Read more →

Frequently Asked Questions(FAQ)

for Salesforce Lightning

What is Salesforce Lightning?

Lightning is a reimagined Salesforce platform for boosting productivity and sales optimization that can be used by the Sales, Marketing and other customer facing teams. It can be deployed in small and medium sized businesses, non-profits and start-ups in industries such as Manufacturing, Healthcare, Financial Services, Hospitality and more.

Lightning features include tools for making selling easier, enhancing productivity, and personalized customer service. It enables optimization of business operations enabling accuracy in business performance metrics data, better insight into sales pipeline and service operations, and increased user engagement.

Lightning also includes a quick app building tool that can be used by anyone in the team for building apps without having to use code, thus saving developer time for product customizations. Lightning’s AI engine enables accuracy in outcome predictions, generation of insights, automation of tasks, and next steps recommendations.

What is Salesforce Lightning used for?

Salesforce Lightning is a Sales Enablement Software mainly used by its customers to Acquire Customers and Improve ROI by Workflow Management, Engagement Management and Advertisement .

What are the top features of Salesforce Lightning?

Recording, Dashboard and Personalization are some of the top features of Salesforce Lightning.

Who uses Salesforce Lightning?

Salesforce Lightning is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Salesforce Lightning alternatives?

Scratchpad, SecureDocs Virtual Data Room, Veloxy and ExpensePoint are popular alternatives for Salesforce Lightning.

Where is Salesforce Lightning located?

Salesforce Lightning is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce Lightning for workflow management and engagement management

Salesforce Lightning Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (10)
Analytics

4.41/5 ★

Read Reviews (36)
Custom Reports

3.78/5 ★

Read Reviews (159)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (10)
Analytics

4.41/5 ★

Read Reviews (36)
Custom Reports

3.78/5 ★

Read Reviews (159)

Software Failure Risk Guidance

?

for Salesforce Lightning

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Lightning

Salesforce, Inc. News

Product

Salesforce Story: Vibe Coding Demo - Salesforce

Salesforce has launched Agentforce Vibes, a low-code development tool that uses natural language prompts to build AI applications. This tool allows users to create apps from descriptions without coding, leveraging company data for context. It aims to simplify app development by treating AI as a collaborative partner, enabling developers to focus on shaping solutions rather than writing code.

Partnership

Slack and Salesforce Unveil Tailored Industry Solutions for Digital HQs

Salesforce and Slack have launched tailored industry solutions for digital HQs, focusing on sectors like financial services, manufacturing, and retail. These solutions, developed with Salesforce consulting partners, aim to enhance productivity and streamline operations by integrating tools and workflows. The initiative leverages Salesforce's Customer 360 and Slack's platform to offer industry-specific features, available through Salesforce's AppExchange.

Product

Slack and Salesforce unveil custom industry solutions for digital HQs - Cita Directa

Slack and Salesforce have launched custom industry solutions aimed at creating digital headquarters for businesses. These solutions, developed with Salesforce consulting partners, target sectors like financial services, manufacturing, and retail. They offer industry-specific features to streamline operations and improve customer interactions, available through Salesforce's AppExchange platform.

Partnership

Salesforce announces expanded partnerships with OpenAI - TNGlobal - TechNode Global

Salesforce and OpenAI have expanded their strategic partnership to enhance employee and consumer experiences using Salesforces Agentforce 360 and OpenAI's frontier models, including GPT-5. This collaboration allows integration of Salesforce's platform with ChatGPT, enabling users to query sales records and build visualizations. The partnership aims to transform enterprise workflows by embedding AI capabilities into platforms like Slack and ChatGPT, enhancing data-driven operations and customer interactions.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO