Salesforce Lightning Overview

Salesforce Lightning boosts productivity and optimizes operations. Apps can be built quickly to enhance sales and CRM efficiency.

Use Cases

Customers recommend Workflow Management, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using Salesforce Lightning.

Other use cases:

  • Sending & Publishing Communications
  • Campaign Management
  • Training & Onboarding
  • Lead Tracking
  • Forecasting
  • Social Media Analytics
  • Business Development
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Lightning.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Grow Market Share
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Improve Brand Engagement
  • Establish Thought Leadership
See all business priorities See less business priorities

Salesforce Lightning Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Lightning works with different mediums / channels such as E-Mail. Mobile. User Generated Content etc.

Salesforce Lightning's features include Recording, Dashboard, Personalization, etc. and Salesforce Lightning support capabilities include AI Powered, Chat Support, Phone Support, etc. also Salesforce Lightning analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We were able to standardize workflows across offices, allowing us to shift resources between offices to accommodate work...." Peer review by Matthew K.

Salesforce Lightning, Scratchpad, Veloxy, ExpensePoint, iDeals Virtual Data Room, etc., all belong to a category of solutions that help Sales Enablement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Lightning

Top Industries

  • Computer Software
  • Information Technology and Services
  • Human Resources

Popular in

  • Small Business
  • Large Enterprise
  • Mid Market

Salesforce Lightning is popular in Computer Software, Information Technology And Services, and Human Resources and is widely used by Small Business, Large Enterprise, and Mid Market.

Salesforce Lightning Customer wins, Customer success stories, Case studies

What benefits does Salesforce Lightning offer for Workflow Management?

How does Salesforce Lightning facilitate Engagement Management?

How does Salesforce Lightning address your Sending & Publishing Communications Challenges?

How efficiently Does Salesforce Lightning manage your Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well Salesforce Lightning solved their Sales Enablement needs. Cuspera uses 824 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Enablement needs.

 

Salesforce Adapts as Customers Shift AI Expectations

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Salesforce: The SaaS Apocalypse doesn't make sense

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Salesforce's Agentforce AI fuels 169% growth in recurring revenue

Salesforce's Agentforce AI products have driven a 169% increase in annual recurring revenue from 29,000 new customer deals. This growth highlights Salesforce's successful investment in AI, enhancing ...customer service and sales automation. The adoption of Agentforce across various industries strengthens Salesforce's position in the CRM market, competing with giants like Microsoft and Oracle.

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Balaji Wafers - Consumer Goods - consumer goods

Balaji Wafers uses Salesforce to improve distributor experiences. They have a 20% year-over-year growth. Distributor onboarding time reduced by 50%. Sales visits per rep increased by 30% per week. Ma...pping accuracy improved by 80% using Salesforce Maps.

Read on →

Pentagon Federal Credit Union (PenFed) - Banking - Banking

Agentforce helps Pentagon Federal Credit Union save 30,000 minutes a day with automated call summaries. This saves $3 million a year in labor costs. PenFed uses Agentforce to unify member data and sc...ale service for 2.8 million members. The platform supports branches, call centers, mobile, and web. PenFed aims to serve 6 million members with the same core team.

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Tata Consumer Products - Consumer Goods - consumer goods

Tata Consumer Products transformed its sales and distribution with Salesforce. They built a platform called MAVIC, automating distributor management. Onboarding time reduced from a week to 45 minutes.... The MAVIC app enables 6 million transactions monthly. Over 3,000 distributors were onboarded in four months. The platform is used by 8,000 sales employees to serve 12,000 distributors and 1.6 million retail outlets.

Read on →

Frequently Asked Questions(FAQ)

for Salesforce Lightning

What is Salesforce Lightning?

Lightning is a reimagined Salesforce platform for boosting productivity and sales optimization that can be used by the Sales, Marketing and other customer facing teams. It can be deployed in small and medium sized businesses, non-profits and start-ups in industries such as Manufacturing, Healthcare, Financial Services, Hospitality and more.

Lightning features include tools for making selling easier, enhancing productivity, and personalized customer service. It enables optimization of business operations enabling accuracy in business performance metrics data, better insight into sales pipeline and service operations, and increased user engagement.

Lightning also includes a quick app building tool that can be used by anyone in the team for building apps without having to use code, thus saving developer time for product customizations. Lightning’s AI engine enables accuracy in outcome predictions, generation of insights, automation of tasks, and next steps recommendations.

What is Salesforce Lightning used for?

Salesforce Lightning is a Sales Enablement Software mainly used by its customers to Acquire Customers and Improve ROI by Workflow Management, Engagement Management and Advertisement .

What are the top features of Salesforce Lightning?

Recording, Dashboard and Personalization are some of the top features of Salesforce Lightning.

Who uses Salesforce Lightning?

Salesforce Lightning is used by Computer Software, Information Technology And Services and Human Resources among other industries.

What are Salesforce Lightning alternatives?

Scratchpad, Veloxy, ExpensePoint and IDeals Virtual Data Room are popular alternatives for Salesforce Lightning.

Where is Salesforce Lightning located?

Salesforce Lightning is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce Lightning for workflow management and engagement management

Salesforce Lightning Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (10)
Analytics

4.41/5 ★

Read Reviews (36)
Custom Reports

3.78/5 ★

Read Reviews (159)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.35/5 ★

Read Reviews (10)
Analytics

4.41/5 ★

Read Reviews (36)
Custom Reports

3.78/5 ★

Read Reviews (159)

Software Failure Risk Guidance

?

for Salesforce Lightning

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Lightning

Salesforce, Inc. News

Partnership

Salesforce Launches the Forward Deployed Engineering Partner Network to Scale Agentforce Success

Salesforce has launched the Forward Deployed Engineering (FDE) Partner Network to enhance Agentforce implementations globally. This network includes partners like Accenture and Deloitte, providing specialized Salesforce training and engineering expertise. The initiative aims to scale Agentforce success by embedding Salesforce-trained engineers into partner delivery teams, ensuring robust, enterprise-grade digital workforce solutions.

Read more →
Product

Introducing Salesforce Headless 360. No Browser Required.

Salesforce has launched Salesforce Headless 360, a platform enabling API-driven interactions without a browser. It offers new MCP tools, coding skills, and an experience layer for seamless integration across platforms like Slack and WhatsApp. This innovation supports both human and AI agents, enhancing workflows and business logic access. The platform aims to streamline operations and improve efficiency for developers and enterprises.

Read more →
Product

Copado Introduces Agentia, Bringing Context-Aware AI Agents to Salesforce DevOps

Copado has launched Agentia, a context-aware AI solution for Salesforce DevOps, embedding AI agents into the software delivery lifecycle. This innovation enhances governance and testing, allowing teams to automate tasks while maintaining control. Agentia aims to transition from DevOps to AgentOps, offering specialized agents that integrate with Salesforce environments to improve productivity and deployment quality.

Read more →
Product

Salesforce releases Agentforce dev tools, updates Agent Fabric

Salesforce has introduced new developer tools, including the updated Agentforce Vibes 2.0 and Agent Fabric, which enhance AI agent management and orchestration. The tools offer granular control over AI agents, integrating governance and authentication features. Salesforce also launched AgentExchange, a partner marketplace, and open-sourced Agent Script to improve agent development. These updates aim to streamline AI agent deployment and management.

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Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO