Virtuous CRM vs. Act!: Comparing Best CRM Solutions 2026

Overview: Virtuous CRM and Act! as CRM Category solutions.

Virtuous CRM: Virtuous-CRM empowers nonprofits with a responsive donor management platform. Personalized CRM maximizes donor engagement and impact.

Act!: Act! offers integrated CRM and marketing automation to enhance lead conversion and customer engagement. Users can market efficiently and build lasting customer relationships.

This comparison of Virtuous CRM vs. Act! draws on 4757 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Both Virtuous CRM and Act! are commonly chosen for Email marketing automation.

Virtuous CRM also supports Donor relationship management, Donor management automation, Donor management and segmentation, Fundraising data management, etc.

Act! also supports Sales process automation, Customer relationship management, Sales activity tracking and reporting, Sales opportunity management, etc.

Evidence shows that both products are used for Donor management, Reporting and analytics, Workflow automation.

Virtuous CRM also covers Fundraising management, Fundraising automation, Donor engagement, Fundraising operations, etc.

Act! also covers Customer relationship management, Customer engagement, Sales management, Marketing automation, etc.

Top use cases: Virtuous CRM vs Act!

Use cases tied to Virtuous CRM and Act! from verified data sources. Click any use case for supporting evidences.

Virtuous CRM
Act!
Shared by both · Use cases
Virtuous CRM Act!

Top Capabilities: Virtuous CRM vs Act!

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Virtuous CRM
Shared
Act!
Shared by both · Topics
Virtuous CRM only
Act! only

Deployed Industries: Virtuous CRM vs Act!

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Virtuous CRM
Shared
Act!
Shared by both · Industries
Act! only

Deployed Market Segments: Virtuous CRM vs Act!

Share of peer evidence by company size for Virtuous CRM and Act!. Each product segments add up to 100%. Click any segment for supporting evidence.

Virtuous CRM 100%
Act! 100%

Virtuous CRM and Act!: Best activities based on customer satisfaction

Virtuous CRM in Action: Unique Activities

What solutions does Virtuous CRM provide for Relationship Management?
Virtuous is a cloud-based CRM solution that assists nonprofit organizations in managing donor relationships, driving marketing activities, and tracking gifts. It enables fundraisers to build relationships across multiple channels and manage donor data effectively. Virtuous lacks built-in support for managing memorial donations and relationships with next-of-kin.
"...Virtuous is a cloud-based customer relationship management (CRM), email marketing, and donor management solution for nonprofit organizations, which aims to help build lasting relationships with donors and increase giving...." Peer review
How can Virtuous CRM enhance your Communication Management process?
The system facilitates personalized communication by tracking email opens and clicks, integrating task management, and automating email sending. It also provides tools for one-on-one communication, including meeting links and email templates. The system lacks advanced segmentation capabilities.
"...The email send function keeps everything integrated and organized so anyone can pick-up someone else's work and provide each donor with a personalized experience. ...." Peer review by Maddie J., Marketing
How can Virtuous CRM optimize your Workflow Management Workflow?
The platform facilitates workflow management, enabling automation of tasks and processes. nIt allows for customized workflows to cater to specific donor interactions and ensure personalized follow-up. nThe platform also supports grant management, including workflow for applications and grants.
"...The tools Virtuous offers, is helping us increase our giving and streamline our work flow...." Peer review by Corey C., West Coast Director of Development, Education

Act! in Action: Unique Activities

How efficiently Does Act! manage your Contact List Management?
Act assists in organizing contacts, scheduling interactions, and tracking communication history. It facilitates managing customer information and maintaining current contact lists. Act's capabilities are limited by the fact that some users have found it less effective than previous versions.
"...I'm able to record Outlook correspondence/emails automatically into my clients history for future reference...." Peer review by Kenneth, The McMillan Group
What benefits does Act! offer for Engagement Management?
Act Engagement Management helps users track customer interactions, schedule follow-up appointments, and create personalized notes. It simplifies the process of managing customer relationships, saving time and enhancing engagement. Act Engagement Management does not offer support for the creation of to-do lists or quotes.
"...Great for scheduling follow up calls, initial contacts and meetings...." Peer review by Bill, Ameritech Leasing Inc.
What solutions does Act! provide for Sales Document Management?
The system assists in managing sales documents, such as quotes, contracts, and invoices. It allows for easy tracking of customer information and business activities. It has limited customization for quotes, which necessitates the use of additional products.
"...However, I expect to purchase another copy of the program because of a new contract that will have extensive telemarketing and reporting...." Peer review by Bruce, Specialized Applications
What Are the key features of Act! for Lead Tracking?
ACT! is a robust tool for tracking sales opportunities. It allows users to record prospect information, manage calendars, and track lead sources and status changes. While ACT! provides many helpful features, it can sometimes require extra steps to track opportunities.
"...Keeping track of our customers Shipping Gifts delivered Marketing efforts email communications and employees tracking leads...." Peer review by Meredith B, Marketing Specialist , Marketing and Advertising

News

Latest Virtuous CRM news

Virtuous Earns Inc. 5000 for Fifth Consecutive Year and Sets the Standard for AI in Nonprofits

Virtuous has been named to the 2026 Inc. 5000 list, marking its fifth consecutive year as one of America's fastest-growing private companies. The company is recognized for its innovative approach to AI in nonprofit fundraising, enhancing donor relationships and operational efficiency.

10/08/2026 - source

Latest Act! news

Act! Named a 2026 CRMmys Finalist for Best CRM for Small Business

Act! has been named a finalist in the 2026 CRMmys Awards for Best CRM for Small Business. This recognition highlights Act!'s commitment to providing CRM solutions tailored for small and midsized businesses, evaluated by an independent practitioner panel. The award reflects Act!'s performance against current standards and its longstanding focus on empowering SMBs.

22/06/2026 - source