Virtuous CRM Overview

Virtuous-CRM empowers nonprofits with a responsive donor management platform. Personalized CRM maximizes donor engagement and impact.

Use Cases

Customers recommend Engaging And Following Up, Relationship Management, Communication Management, as the business use cases that they have been most satisfied with while using Virtuous CRM.

Other use cases:

  • Generation Of New Leads
  • Workflow Management
  • Helpdesk Management
  • Training & Onboarding
  • Campaign Management
  • Pipeline Management
  • Forecasting
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Virtuous CRM.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Stakeholder Relations
  • Grow Market Share
  • Establish Thought Leadership
See all business priorities See less business priorities

Virtuous CRM Use-Cases and Business Priorities: Customer Satisfaction Data

Virtuous CRM works with different mediums / channels such as Offline. Causes And Charity. E-Mail etc.

Virtuous CRM's features include Personalization, Dashboard, Recording, etc. and Virtuous CRM support capabilities include AI Powered, Email Support, Phone Support, etc. also Virtuous CRM analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Virtuous has helped us to stay organized and to engage with our donors better...." Peer review by Maddie J., Marketing

Peer review evidence (same sources as the product rating summary)

"...The idea of scoring donors by their giving and social engagement is a good idea, but the scores don't seem accurate in our system, and are basically useless...." Peer review by Administrator
"...I would highly recommend Virtuous to any non-profit organization looking for an affordable donor relationship management solution...." Peer review by Steve C., President, Non-Profit Organization Management
"...Once you send out an email it goes into each individual record, so we are able to track whether a person opened or ignored the email...." Peer review by Administrator

Virtuous CRM, Less Annoying CRM, Tithe.ly, Floify, monday sales CRM, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Virtuous CRM

Top Industries

  • Non-Profit Organization Management
  • Religious Institutions
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Virtuous CRM is popular in Non-Profit Organization Management, Religious Institutions, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Virtuous CRM Customer wins, Customer success stories, Case studies

How can Virtuous CRM enhance your Engaging And Following Up process?

How can Virtuous CRM optimize your Relationship Management Workflow?

How can Virtuous CRM optimize your Communication Management Workflow?

How does Virtuous CRM address your Workflow Management Challenges?

37 buyers and buying teams have used Cuspera to assess how well Virtuous CRM solved their CRM needs. Cuspera uses 545 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

Oasis for Orphans - Non Profit Organization Management - Small

USA

Virtuous CRM+ helped Oasis for Orphans automate donor data and save eight hours a week. The nonprofit used segmented, multi-channel campaigns to win back 17% of lapsed donors. Peer-to-peer fundraisin...g revenue more than doubled, growing from 6% to 14% of annual revenue. End-of-year giving increased by over 62%. The team no longer needed to manually categorize donors, making fundraising more efficient.

 

Fleece & Thank You - Non Profit Organization Management - Small

Detroit, USA

Fleece & Thank You used Virtuous CRM to improve donor engagement and data insights. Before Virtuous, they struggled with inadequate CRMs and poor donor data. Virtuous enabled personalized communicati...on at scale and automated donor journeys. Integration with KindKatch allowed real-time, personalized video messages. They achieved an 85% engagement rate and a 75% donor retention rate. Staff and donors both saw better, more timely communications.

 

Food Bank of Iowa - Non Profit Organization Management - Medium

Des Moines, USA

Food Bank of Iowa used Virtuous CRM+ to handle a surge of 20,000 new donors. They cut gift processing time from 8 hours to 3 hours for 300–350 gifts. Automation and analytics improved donor segmentat...ion and reduced errors. Leadership now gets real-time dashboards. The team expanded engagement across 55 counties with automated outreach.

 

Americans United for Life - Non Profit Organization Management - Small

Washington, USA

Americans United for Life switched from Salesforce to Virtuous to improve donor data access. Their team struggled with Salesforce, needing outside help to manage reports and analytics. With Virtuous,... they migrated data six weeks ahead of deadline, gaining easier access and better donor segmentation. Staff now use automation to tag donors and run targeted campaigns. The team feels empowered and has greater trust in their data.

 

Akin (formerly Children's Home Society of Washington) - Non Profit Organization Management - Medium

Seattle, USA

Akin used Virtuous CRM+ to migrate two outdated CRMs into one unified donor database. The team automated donor journeys, including welcome and impact emails, to keep funders engaged. Staff now use pe...rsonalized dashboards and automated workflows to save time and improve communication. Onboarding new employees is faster thanks to the platform's user-friendly design. Consistent, automated touchpoints have strengthened relationships with funders.

 

SPCA Tampa Bay - Non Profit Organization Management - Medium

Tampa, USA

SPCA Tampa Bay used Virtuous CRM+ to centralize donor records and automate stewardship workflows. The team unified donor data, improving collaboration and visibility across fundraising and sponsorshi...ps. Automation reduced manual tracking and ensured consistent donor engagement. Adding Virtuous Raise helped rebuild donation forms and grow recurring giving. SPCA Tampa Bay saw year-over-year growth in recurring donors and stronger internal alignment.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Virtuous CRM

What is Virtuous CRM?

Virtuous CRM is a Responsive Non-profit CRM built for mid-sized or large non-profits for enabling better donor relationships. The software can also be accessed on mobile devices.

Virtuous Responsive CRM features include Predictive Data Analytics, Insight rich Reporting, and Social and Email integration, in addition to donor-management tools. Virtuous Donor management tools enable building donor relationships using social, wealth and location data for each donor, a dashboard of actionable insights and mobile apps for finding nearby donors or other actions on the go.

The Email integration and Task management feature enables automating tasks and assignments and integrating CRM with the Inbox. It also provides auto-generation of emails and mobile alerts when tasks are due including automated prompts for special donor events to send personalized messages and follow-ups.

What is Virtuous CRM used for?

Virtuous CRM is a CRM Software mainly used by its customers to Increase Sales & Revenue and Improve ROI by Engaging And Following Up, Relationship Management and Communication Management .

What are the top features of Virtuous CRM?

Personalization, Dashboard and Recording are some of the top features of Virtuous CRM.

Who uses Virtuous CRM?

Virtuous CRM is used by Non-Profit Organization Management, Religious Institutions and Education among other industries.

What are Virtuous CRM alternatives?

Less Annoying CRM, Tithe.Ly, Floify and Monday Sales CRM are popular alternatives for Virtuous CRM.

Where is Virtuous CRM located?

Virtuous CRM is headquartered at 1 N. 1st St., Sixth Floor, Phoenix AZ, 85004.
lightning

Peers used Virtuous CRM for engaging and following up and relationship management

Virtuous CRM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.41/5

Read Reviews (8)
Analytics

4.15/5

Read Reviews (19)
Custom Reports

3.94/5

Read Reviews (78)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.41/5

Read Reviews (8)
Analytics

4.15/5

Read Reviews (19)
Custom Reports

3.94/5

Read Reviews (78)

Software Failure Risk Guidance

?

for Virtuous CRM

Overall Risk Meter

Low Medium High

Top Failure Risks for Virtuous CRM

Virtuous Software Inc. News

Product

Virtuous and Fundraising.AI Release 2026 Nonprofit AI Adoption Report ...

Virtuous and Fundraising.AI released the 2026 Nonprofit AI Adoption Report, revealing that while 92% of nonprofits use AI, only 7% see major improvements. The report highlights the need for integrated AI strategies rather than isolated usage. Key insights include the importance of governance, cross-functional ownership, and consistent measurement for impactful AI adoption.

Partnership

Virtuous and Verified First Unite to Help Nonprofits Onboard People Faster and Keep Communities Safe

Virtuous has partnered with Verified First to streamline volunteer and staff onboarding for nonprofits. This integration embeds Verified First's screening technology within the Virtuous platform, enabling faster background checks and compliance management. Nonprofits benefit from reduced onboarding times, improved data security, and cost-effective screening options. This collaboration enhances operational efficiency and supports mission-driven work by ensuring timely and secure onboarding processes.

Product

Inside the 2025 Benchmark Report with Carly & Gabe

Virtuous Software released its 2025 Nonprofit Fundraising Benchmark Report, offering data-driven insights into donor engagement, giving trends, and fundraising performance across the nonprofit sector. The report leverages analytics from the Virtuous CRM platform to help organizations optimize responsive fundraising strategies and improve donor retention. Key findings highlight shifts in donor behavior and actionable metrics for nonprofit growth.

Executive

Introducing Nathan Chappell: Virtuous First Chief AI Officer

Virtuous has appointed Nathan Chappell as its first Chief AI Officer. Chappell, an AI and philanthropy expert, will lead AI strategy to enhance Virtuous' responsive fundraising platform, aiming to deliver deeper donor insights and more personalized nonprofit engagement.

Virtuous Software Inc. Profile

Company Name

Virtuous Software Inc.

Company Website

//virtuous.org

Year Founded

2010

HQ Location

1 N. 1st St., Sixth Floor, Phoenix AZ, 85004

Employees

1-10

Social

Financials

SERIES A